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ThirdSemester M,J3~ADegree.Ex
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Master o!:Business Administration Organisattcnal Development and Institutional

Time: 3 hrs.]

ination, July/August 2002

Building
[Max. Marks : 100

Note: Answer

any FIVE full questions.

(3 Marks) (7 Marks) (10 Marks) (3 Marks) (7 Marks)

1. (a) Define organisational development.

(b) Why is it important to deal with change in a "Planned" manner?
(c)

Explain the model of change process propounded by Kurt lewin. What is your understanding of Key Result Area? Explain the characteristics of organisatiorial development. conditions can OD programs be successful and effective.

2.

(a)

(b) Explain management by objectives as an OD technique.

(c)

Under what
(10 Marks) (3 Marks) (7 Marks) (10 Marks)

3. (a) What are the three basic components of all OD programs?

(b) Describe the seven phases of OD programs. (c) Explain the interventions that form on institutional building.

4. (a) What are the core values for every employee in a total quality organisation?
(3 Marks)

(b) State the major reasons for increasing diversity.

(7 Marks)

(c) Explain the individual and organisational approaches to managing diversity.

(10 Marks)

5. (a) What is sensitivity training?

(3 Marks)

(b) What are divergent and convergent thinking? Which of them is considered more creative? (7 Marks)
(C)

How can you enhance creativity of employees in an organisation?

(10 Marks) (3 Marks) (7 Marks)

6. (a) Who is a change agent? (b) Mention the six phases of the Grid OD Program.

(c) Explain both the traditional and modern participative techniques of decision making. (10 Marks) 7. (a) Classify OD interventions based on target groups. (b) Explain TgM as a structural OD intervention.
(10 Marks) (10 Marks)

'S.

Distinguish between. a) Mechanistic and Organic culture. b) Authoritarian and participative culture. c) Strong and weak culture. d) Sub culture and dominant culture.

(20 Marks)

** * **

Page No ... 1

MBA3Ml

Third Semester M.B.A Degree Examination,

July/August

2002

Master of Business Administration Industrial Marketing

Time: 3 hrs.]

[Max. Marks : 100 1. Answer any FIVE full questions. 2. All questions carry equal marks .
(3. Marks)

Note:

.1. (a) Define the term Industrial Marketing.

(b) Bring out the psychological factors influencing individual decision making and explain the conflicts and its resolutions in joint decision making. (7 Marks)
(C)

Explain in detail the process of New Product Development for Industrial Products. (10 Marks)
(3 Marks)

2. (a) Identify the price determinants for Industrial Products.

(b) Substantiate the statement that "Distributors are true middlemen" in the context of Seller and Buyer Benefits. (7 Marks)
(C)

Discuss in detail the phases in purchase decision process under different situations. (10 Marks)
(3 Marks)

3. (a) Explain briefly the components of an Industrial Product.

(b) Bring out the meaning and context of "Expected payoff analysis" and "Break even analysis". Bring out the differences as well. (7 Marks)
(C)

Examine in detail the contribution ofmarketing logistics to the field ofindustrial marketing. .
(10 Marks)

4. (a) Explain the concept of vendor analysis and bring out the parameters for analysing the vendors. (3 Marks) (b) Explain the term industrial promotion programme and chalk out the steps involved in developing a message strategy. (7 Marks)
(C)

Discuss in detail the essentials of organising sales force for industrial markets.
(10 Marks) (3 Marks)

5. (a) What is "Competitive intelligence"?

(b) Briefly discuss the various challenges that an industrial marketer has to face in the event of globalisation. (7 Marks)
(C)

Bring out in detail the constituents of a media plan for industrial products.
(10 Marks)

6. (a) Explain the role of 'Value-Added Resellers' in the industrial marketing environment.
(3 Marks)

(b) How does Government purchasing differ from purchasing by Commercial Organisations? (7 Mark,)
Contd .... 2

Page No ... 2 (c) Examine the characterstics of organtsational procurement.

MBA3Ml
(10 Marks) (3 Marb)

7. (a) What are buy grtds? Explain.

(b) Bring out the differences between industrial goods and consumer goods.
(7 Marks)

(C) Evaluate various prtcing strategies adopted by industrial marketers.

(10 Marks) (3 Marks) (7 Marks) (10 Marks)

8. (a) Distinguish between consumer marketing and industrial marketing. (b) Analyse in detail the industrial product life cycle. (c) Explain in detail the segmentation of industrial market.

** * **

Page No", 1
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Third Semester .M.B..A~ Degr~EfExamination,

July/August 2002

Master of Business Administration Personal Growth & Development

Time: 3 hrs.]

[Max. Marks : 100 any FIVE full questions. 2. All questions carry equal marks.
(3 Marks) (7 Marks)

Note: 1. Answer

1. (a)Define personality. (b) Explain the characteristics of personality.

(C)

Distinguish between discriptive and predictive theories of personality.

(10 Marks) (3 Marks)

2. (a) What is meant by "id''?

(b) What are the specific traits that constitute the concept of personality?
(7 Marks)

(C)

"Personality essentially deals with variations in thought and behaviour that differentiate one person from another". Elucidate this statement. (10 Marks)
(3 Marks) (7 Marks) (10 Marks) (3 Marks) (7 Marks) (10 Marks) (3 Marks) (7 Marks) (10 Marks) (3 Marks) (7 Marks)

3. (a) How personality develops? (b) Explain Fraud's four stages of personality development. (c) Explain in detail Erikson's eight life stages. 4. (a) Define the term "Nurture". (b) Explain in detail Piaget's,cognitive development theory.
(C)

Explain the factors that influence the perceptual process.

5. (a) What is "Machiavellianism"?

(b) Explain the function of attitude.
(C)

How are attitudes formed?

6. (a) What is learning? (b) What are the major dimensions of social learning theory?
(C)

Discuss the nature of classical conditioning and operant conditioning. How do they differ from each other? (10 Marks)
(3 Marks) (7 Marks)

7. (a) What are "learning curves" (b) How can reinforcement be used to generate change in behaviour.
(C)

Does punishment strategy work in changing undesirable behaviour? Discuss.

(10 Marks)

8.

Explain in detail the factors influencing the perceptual process.

(20 Marks)

** * **

MBA302 Reg. No. ~~~~~~~~~~ rdSemester M.B.ADegree Examination, July/August Master of Business Administration International Business Management
[Max.Marks : 100

2002

Note: 1. Answer any FIVE full questions.

1. (a) What is globalisation? Also explain globalisation production and marketing.
(3 Marks)

(b) Explain the role of Mini-Multinationals in globalization with examples.

(7 Marks)

(e) Is globalization a prosperity or impoverishment? Discuss. 2. (a) Distinguish between command economy and market economy.

(10 Marks) (3 Marks)

(b) "Free market 'economics stimulate greater growth. where as state-directed . stiple g~owth"-Discuss. (7 Marks) (e) What are the modes of participation of companies in international business?
(10 Marks)

3. (a) Differentiate between patent and copy rights.

(b) Discuss the forces driving companies towards globalization. (e) Explain the theory of comparttive cost advantage with an example. 4. (a) What are the determinants of culture?

(3 Marks) (7 Marks) (10 Marks) (3 Marks)

(b) Brieflyexplain the Gurt Hofstede's model of cultural relationship at work place.
(7 Marks)

(e) Discuss the Porter's theory of National competitive advantage.

(10 Marks) (3 Marks) (7 Marks)

5. (a) Bring out the differences between FOI and FPI.

(b) What are the benefits of FDI to host countries? (e) What are the political arguments for and against FDI. 6. (a) What is a free trade area? (b) What are the benefits of economic union?
(C) Discuss the objectives and achievements of NAFfA.

. (10

Marks)

(3 Marks) (7 Marks) (10 Marks) (3 Marks) (7 Marks)

7. (al What is global strategic management? (b) Explain the nature and functions of foreign exchange market.

(e) Which are the factors to be considered for a company to locate its manufacturing activity so as to minimize the costs and improve the product quality so that the company can be globally competitive. (10 Marks)

8.

Write short notes on:1) Leontiff paradox 2) Balance of payment 3) Currency convertibility 4) European monetary union.

(4XS 20 Marks)

** * **

MBA301

~!JlIlination,
Total Quality Mailagement
ilme: 3 hrs.]

Julyl August 2002

[Max.Marks : 100 A nswer any FIVE full questions .. All questions carry equal marks.
(3 Marks)

Note:

1. (a) Define the term ',!otal Quality Management".

(b) Distinguish between "Quality Control" & "Quality Assurance". (e) Explain Fourteen Deming's principles for TQM. 2. (a) What is Quality Improvement Team? (b) Brielfy explain about quality functions deployment.

(7 Marks)

(10 Marks)

(3 Marks)

(7 Marks)

(e) Discuss in detail about "KAIZEN" How it is useful in Quality Management.

(10 Marks)

3. (a) Describe quality policy with a suitable example. (b) Brielfy explain about quality manual. How is it helpful to managers?

(3 Marks)

(7 Marks)

(e) Explain the Six-sigma Motorola systems of quality control as an effective tool towards reducing defects in manufacturing.' (10 Marks) 4. (a) What is "Quality Circle"?
(3 Marks)

(b) Explain the statistical tools used in process control.

(e)

(7 Marks) (10 Marks)

Describe in detail about Juran's Triolgy. Distinguish between ISO-9000 & ISO-14000.

5.

(a)

(3 Marks)

(b) Elucidate "ISO Certification alone does not ensure quality products".

(7 Marks)

(e) Explain the genesis & system standards prescribed under: ISO-14000 series.
(10 Marks)

6. (a).What is Zero-defect?

(3 Marks)

(b) What are the steps to be followedin institutionalization ofTotal Quality Culture in an Indian Company? (7 Marks) (e) Write notes on any lWO.
i)

Pareto analysis.
Contd .... 2

Page No... 2 ii) Suggestions schemes.

MBA3

iii) Role of management representative. . 7. (a) What is benchmarking? (b) Describe the legal aspects of the benchmarking.

(10MI

(3MI (7MI

(c) Discuss various parameters which can be considered while benchmarkin hospital. (10 Ma

8. (a) What is S-S's principles of house-keeping?

(3Ma

(b) Explain the various steps involved in business process re-engmeertng.

(7 MIl

(c) .Discuss the role of benchmarking & business process re-engineertng in t~ quality management. (10 Ma

** * **

No... 1

MBA3Fl

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hat ecr

dSemester M.B.A Degree Examination,

July/August

2002

ler
de
be rd
c:t

Master of Business Administration ergers and Acquisitions

: 3 hrs.]

[Max.Marks :. 100 Answer any FIVE full questions.

(3 Marks) (7 Marks) (10 Marks) (3 Marks)

Note:
, (a)

Explain acquisition or takeover. Mention its types. Discuss the motives behind mergers and acquisitions.

(b)

(e) How does industry life cycle influence restructuring activities? 2,(a) What do you mean by valuation of a firm?
(b)

Write a note on each of the following 1) Market value of listed stock. 11) Book value. ili) Dividend approach.

(7 Marks)

(e) Explain the difference between managerial synergy, operating and financial synergy and their relationship to different types of mergers. (10 Marks) What do you mean by mergers?
(3 Marks)

What are conglomerate mergers? Distinguish between the various types of conglomerate mergers. (7 Marks) (e) Briefly explain various forms of corporate restructuring. 4. (a) Give six reasons. for firms to engage in Joint ventures. (b) Explain the different rationals for gains from sell-offs. (e) What is LBO? Explain the different stages of an LBO operation.
(10 Marks) (3 Marks) (7 Marks) (10 Marks) (3 Marks)

5. (a) What is spin-off?

(b) What are the human and cultural aspects that one should consider when M & A activity is increased? . (7 Marks) (e) Explain the nature of MLPs. What are the different MLPs identtftedvu o Marks) 6. (a) What do you mean by ESOP? What are its benefits? (b) Write a note on SEBI takeover code.
(C)
(3 Marks) (7 Marks)

Explain the different methods of takeover defence under the following categories. i) Advance preventive measures for defence. t) Defence in the face of takeover bid. (10 Marks)
(3 Marks)

7. (a) Define the term Divestiture.

(b) Explain free cash flow hypothesis and information and signalling theory of mergers. (7 Marks) (c) Sun Industries is being acquired by Raj Industries on a share exchange basis. Their selected data are as follows.
Contd .... 2

Page No ... 2 Sun Profit after tax(Rs. lakhs) Number of shares (lakhs) EPS (Rs.) Price Earnings Ratio 56 10 5.6 Raj 21 8.4 2.5

MBAS f

12.5 7.5 Determine a) Pre-merger market value per share. b) Maximum exchange ratio Raj industries should offer without the dilu of i) EPS and ii) Market value per share. (10M'

8.

Two companies, Moon Ltd. and Pleasant Ltd., carrying a similar busin decide to amalgamate as on and from 1st June 2002. Their respective agr balance sheets were as follows Liabilities Moon Pleasant Assests Moon Pleasant (Rs.) (Rs.) (Rc;.) (Rs.) Share Capital : Fixed Assests Shares of Rs.100 75,000 50,000 Goodwill 30,000 15,000 Reserves and surplus Freehold land 12,000 5,500 General Reserves Plant & Machinery 19,500 25,000 2,000 2,500 Investments P & LAic Secured loans Unsecured lonas Current Assets Current liabilities Stock 15,000 12,000 3,500 3,500 Debtors Creditors 8,000 6,000 , -Dep. Provision 2,500 Cash in hand & at Bank 1,500 500 ------------------- ------------------Total 86,000 58,500 Total 86,000 58,500

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----------

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In case of Moon Ltd., which has been in existence for several years, the plant machinery has been regularly depreciated. But in case of Pleasant Ltd., whid commenced its business only on 1st January 2001, the plant & Machtne stood at cost and depreciation has been provided by means of depreciate provision. It is agreed that the combined company called Honey-Moon Ud. shall take over the assets (including Goodwill) and discharge the liabilities a each company on the basis of amounts in their respective balance sheets a! shown above. The capital of Honey-Moon Ltd. is Rs. 2,00,000 divided into 10,000 ordinaI shares of Rs.1 0 each and 10,000. 6% cumulative preference shares of Rs.lij each. The Honey-Moon Ltd. issued 1500 shares for cash and agreed to allot toeach share holder in Moon Ltd. and Pleasant Ltd. five ordinary and five preferen shares of Rs.10 each fully paid, in exchange for each Rs.100 share held~ them and to discharge the balance in cash. Draw the balance sheet of Honey-Moon Ltd., after the above transactions have been completed and show what each shareholder in Moon Ltd. & Pleasan Ltd. would receive in the form of shares in the new company and in the fonn of cash. (20 MariJl

** * **