Intex announces 5% - 8 % hike in its products' prices

New Delhi, August 30, 2010: Intex Technologies, amongst the fastest growing IT hardware and electronics companies, today announced 5%-8% increase in the prices of its IT Hardware Peripherals, TFT LCD Monitors and Computers. The prices for some of the products have already been increased and for the rest, it will become effective from September 1, 2010. The company enjoys a major share in the peripherals segment with products like Multimedia Speakers, Computer UPS, Headphones, Cabinets, Keyboard, Mouse to name just a few.This price hike will partially absorb the cost increases on account of various factors such as global increase in major raw material costs including copper, aluminum, steel & plastics; doubling up of shipping freight and component costs on account of appreciation of Chinese Yuan and depreciation of Indian Rupee. Mr. Vikram Kalia, General Manager- Products (Peripherals & PC), Intex Technologies, commented, The price rise became inevitable due to the consistent rise in these important cost factors over past few months. In spite of these cost deterrents, we will continue to strive to live up to the expectations of our channel partners and consumers by offering them our ever expanding range of value for money products, supported by attractive deals and reliable after sales service. Intex has been increasing its reach in B & C class cities. New product launches in consumer electronics has also been planned. This has been accompanied with an aggressive marketing plan. The company has recently begun revamping of its after sales service infrastructure. Wide roll out of Intex Care Partners, implementation of e-service and setting up of dedicated call centres are some of the new initiatives in this area. To further strengthen the relationships with channel partners, customers and vendors the company has expanded its work force particularly in sales, service and technical domains and also restructured the organization to meet the needs of the expanding market for its products. As on date, Intex has 500+ service touch points, 29 branches, 3000+ distributors and 12,000+ resellers across India.

About Intex Technologies (India) Ltd.

Intex Technologies is a 14-year-old IT Hardware, Mobile Phones and Electronics Company, headquartered at New Delhi. It has been ranked 87, amongst the 200 fastest growing IT companies in India by Data Quest. The company has a pan-India presence though its own network of 2 mother-warehouses, 29 branches, and 500+ service points. Intex has 8 business verticals which include mobile phones, computer peripherals, personal computers, consumer electronics, memory products, retail, enterprise and international business and has a product portfolio of more than 350 products.

For more details please contact: Intex Ankur Sachin Bhat +91 9899819904 +91 9582947337 Perfect relations: Aditia Bhalla Swati Singh +91 9999771950 +91 9310640878 abhalla@perfectrelations.com ssingh@perfectrelations.com corpcomm@intextechnologies.com