Kevin A.

Pettinato
Odessa FL, 33556 Residence (813) 926-2184 Mobile (813) 784-0798 kapettin1@gmail.com

A Leader Who is...

*Visionary and a critical thinker * Pro-active not reactive; a consummate team builder * Inquisitive by nature and a sharp troubleshooter * Passionate about sales and people

Strategic Marketing Professional

An expert at generating keen insights, conceptualizing compelling propositions, and launching innovative sales building programs. Resourceful marketing leader offering progressive professional experience and strong abilities in the areas of: Brand Strategy and Positioning Sales Building Lead Generation Integrated Media Planning Contract Negotiations Turn around and Fast Growth Brands Consultative, Strategic and Solutions Sales Executive Presentations

Professional Experience
Valassis Sales & Marketing Services, Inc. June 2008 - February 2013 National Sales Specialist Direct Mail, Newspaper and Digital Over $14 Million in Sales (5 years) South East/North Region Valassis Valassis is a $2.4 billion direct mail; newspaper and digital media company that reaches 70 million households weekly with their national brand wrap RedPlum. Over 120 million households with newspaper and digital ads. Responsible for identifying and making direct contact with corporations with franchise or dealer base partners to promote and sell specialized-marketing services that protects and promotes Corporate Branding. Selling along with strategy developing was done on the highest level working with Chief Marketing Officers, CEOs, CMOs to protect/build brand while a team of specialists would work directly with franchisees to drive sales and ensure success of corporate branding objectives. Goal is to become an extension of corporate marketing and help drive brand awareness with consumers while helping franchisee and corporate grow their business in both new and established markets throughout the US. Valassis Sales & Marketing Services, Inc. October 1989 - May 2008 Key Account Executive Over $40 Million in Sales (19 years 1 month) Tampa/St. Petersburg, Florida Area Managed and sold accounts $100/K and up. Responsible for strategy and execution of key accounts, along with acquisition of new accounts for the South East Region of Valassis. Consistently was a Top

Performer in the Tampa sales office over the 19 years I served as Key Account Executive. Achieved or exceeded quota 17 out of the 19 years. Won Presidents Club 8 out of the 19 years (46 sales executives invited out of 500+). Assisted as assistant sales manager for 3 years. Worked on grocery team handling Sweetbay Supermarkets for 2 years. Graduated from several internal courses such as: Target Profiling Discovery Questioning Patrick Henry Hansen Sales Side Negotiations L.E.A.D I & II

October 1984 - April 1989 Sales Executive Over $5 Million in Sales (4 years 7 months) Erie Pennsylvania Area

ADVO Inc.

ADVO Inc. was a $2.1 billion direct mail marketing company that reached 114 million households weekly with their national brand wrap Mail Box Values & Solo mail. In 1986 ADVO Inc. was purchased by Valassis.

Sales Executive for Erie PA. market in charge of 85,000 household market running bi-weekly. Responsible for identifying, contacting, and selling direct mail marketing solution for retail based accounts. Also responsible for selling out all pages of wrap for Erie PA. market along with selling turnkey inserts inside wrap. Responsible for driving ROI for ADVO and turning a profit.

WLVU FM Radio November 1980 - October 1984 Sales Manager Over $4 Million in Sales (4 years) Erie Pennsylvania Metro Area Responsible for managing a sales team selling radio time on a beautiful music station. Working closely with General Station Manager David Gifford concerning budgets, quotas, team goals along with sales training were chief responsibilities. Attended RAB (Radio Advertising Bureau) meetings quarterly. Ran weekly sales meetings.

Toy World (retail toy store chain northeast) Assistant Store Manager

Erie Pennsylvania

1979- 1980

EDUCATION Edinboro University of Pennsylvania B.S., of Science and Communication and Media Studies