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Continued Squeeze play 0601
Squeeze
play
How to ft a photo into
a very skinny space.
Continued
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Before&After
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New Web Technology
INSIDE THIS ISSUE 2Your fnancial calculator 3Knowing all the risks 4Focus on the long term
Information at your fngertips
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this fuant
chasible. Silk, shast, lape and behast the thin chack. It has larch to say
fan. Why? Elesara order is fay of alm. A card whint not oogumor bont.
Pretty simple, glead and tarm, but not what thast fan for dramp.
Good investment news
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this
fuant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm. A card whint
not oogumor bont. Pretty simple, glead and tarm. Texture and fasp
Texture and fasp net exating to end
mist of it snooling. Spaff forl isnt
cubular but quastic.
RETIREMENT
SERVICES
VOLUME 2 | NUMBER 5 | SPRING 2005
Squeeze play
How to ft a photo into a very skinny space
Skinny spaces are everywhereWeb banners, newsletter nameplates, single-column ads
but photos come from our cameras in fat, 6 x 4 proportions, same as always. How do you
get the two together? Here are three techniques.
Newsletter nameplate
?
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1. Use a power slice
If your photo is as wide as the space, try extreme cropping. Youll be amazed at how
little of an image is needed to convey the essence of the photo.
Our eyes process visual data so fast that a
mere sliver is all it takes to convey . . .
Their age
Their sex
Their hair
Their clothes,
Their mood
Their relationsip
Thats everything we need!
New Web Technology
RETIREMENT
SERVICES
VOLUME 2 | NUMBER 5 | SPRING 2005
INSIDE THIS ISSUE 2Your fnancial calculator 3Knowing all the risks 4Focus on the long term
Information at your fngertips
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this fuant
chasible. Silk, shast, lape and behast the thin chack. It has larch to say
fan. Why? Elesara order is fay of alm. A card whint not oogumor bont.
Pretty simple, glead and tarm, but not what thast fan for dramp.
Good investment news
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this
fuant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm. A card whint
not oogumor bont. Pretty simple, glead and tarm. Texture and fasp
Texture and fasp net exating to end
mist of it snooling. Spaff forl isnt
cubular but quastic.
Zero in on a focal point, crop, and apply the image. The surprise is that the
tighter you crop, the stronger your image becomes.
Before&After Squeeze play 4 of 8
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Welcome Travel & Accommodations Film & Event Guide Sponsors Contact
Salem Halloween Film Festival
By flling the background,
the empty expanse now
draws all eyes to the pump-
kin like the spotlight to a
stage actor.
2. Fill
3. Add type
Heres a case where an
already cropped image has
no chance of flling the
space and in a small rect-
angle has no presence.
2. Fill a background
Opposite the power slice is when theres not enough image. If its background is
solid or a regular pattern, just sample or clone it, and fll the space.
Web banner
1. Sample
Appropriately spooky but
low-key type coexists beau-
tifully with the bold globe
the pumpkin has power; the
type has space.
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3. Double up
When one image isnt enough, use two. Two images can work separately or together.
Start by cropping the portion that will most clearly convey the message.
Bookmark
The title for our bookmark design will be Read a book: A
pathway to imagination. To convey that message, we need to
place these two images together on a narrow vertical format.
When we have a complex
image without any solid areas
to clone, we can do two things:
Vertical power slice
Its remarkable how much can be
conveyed by how little. This slice
is a mere one-sixth the original,
yet its clearly a pathway in the
woods. Its too big, though; theres
no room for anything else, so . . .
Fill halfway
Filling only the upper half of the
bookmark allows us to see more of
the pathway while providing plenty
of room for text beneath.
1
2
1 2
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Applying the second image (the stack of books) and text can create contrast of style,
color and texture; it can hide a seam, and it can send a second message.
Separate
Dark-light opposites attract.
The dense woods are attrac-
tive, and the book on the spare,
white feld is attractive. This is
the message expressed with
contrasts.
Overlapped
To reduce the high contrast
between halves, the white
background has been changed
to path color. Placing the book
on the seam minimizes the
transition and pulls the two
images together. Its a rich look,
somewhat busy in this case.
Blended
Fading the pathway to white
is a lovely way to integrate
the whole bookmark. The two
images now work as one.
(owner)
A pathway
to imagination
Read a book
A pathway
to imagination
Read a book
Heritage School
A pathway
to imagination
Read a book
Heritage School
(owner) (owner)
1
2
3
1 2 3
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Article resources
Colors
C5 M5 Y50 K0
C50 M55 Y65 K30
C17 M30 Y55 K20
C10 M85 Y95 K15
C0 M35 Y85 K0
C0 M50 Y80 K45
11
12
15
16
Typefaces
1 Copperplate Gothic Bold | 32/27 pt
2 Univers 55 Roman | 9 pt
3 Univers 75 Black | 9 pt
4 Utopia Black | 27 pt
5 Utopia Bold | 5/6.7 pt
6 Utopia Regular | 5/6.7 pt
7 (ac) Helvetica Rounded
Bold Condensed | a) 10/12 pt,
b) 13.5/16 pt, c) 7/8 pt
8 Texas Hero Regular | 23/28 pt
9 Trade Gothic Bold | 8/9.5 pt
Images
10 (ae) Photos.com | a b c d e
New Web Technology
RETIREMENT
SERVICES
VOLUME 2 | NUMBER 5 | SPRING 2005
INSIDE THIS ISSUE 2 Your fnancial calculator 3Knowing all the risks 4Focus on the long term
Information at your fngertips
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this fuant
chasible. Silk, shast, lape and behast the thin chack. It has larch to say
fan. Why? Elesara order is fay of alm. A card whint not oogumor bont.
Pretty simple, glead and tarm, but not what thast fan for dramp.
Good investment news
Texture and fasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant prebast. Its tope, this
fuant chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm. A card whint
not oogumor bont. Pretty simple, glead and tarm. Texture and fasp
Texture and fasp net exating to end
mist of it snooling. Spaff forl isnt
cubular but quastic. (owner)
A pathway
to imagination
Read a book
10c
7a
14
13
7b
7c
10d
8
9
14
13
1
2
3
5
4
6
10a
10b
15
16
11
12
10e
Welcome Travel & Accommodations Film & Event Guide Sponsors Contact
Salem Halloween Film Festival
Before&After
8 of 8 | Printing formats
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
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www http://www.bamagazine.com
Copyright 2005 Before & After magazine, ISSN
1049-0035. All rights reserved
You may pass this article around, but you may not alter
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