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FAR EASTERN UNIVERSITY

INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Key Business Operation Kabloom Garden Venue is an event venue that caters to all celebrations. It focuses merely on the service industry which is now a growing trend in the industry. Today, we all know that people want to engage in creating their dream events with a hustle free, all inclusive party plan packages to avoid stress.

Why Kabloom? It came from the word Kabog commonly heard from the gay language which means gorgeous or nice. Our business is based upon the friendship we built during our college days and two of our Kabog friends back then are gay. The proponent decided to open up a small events place located in San Miguel,Bulacan. Office is open Mon - Fri from 8am to 5pm.

Type of Business KaBloom Garden Venue is an association owned by five persons carries on as co-owners of the business for profit. It is being manage and operated by both owners which are equally and personally liable for the business. Partnerships entail more than one person in the decisionmaking process, its important to discuss a wide variety of issues up front and develop a legal partnership agreement. This agreement should document how future business decisions will be made, including how the partners will divide profits, resolve disputes, change ownership (bring in new partners or buy out current partners) and how to dissolve the partnership.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Organizational Structure

General Manager

Finance

Operation

Marketing

Gardener

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Job description

General Manager Is the head of an organization. The president frequently represents the organization in civic and professional association responsibilities and activities in the local community, the state, and at the national level. Is the one who create, communicate and implement the

organization's vision, mission, and overall direction.

General Manager Qualifications Education: High school diploma or equivalent Bachelors Degree, preferably in business Has a masters of Business Administration or equivalent level of experience

Job Specification: A minimum of five years of experience in business management, planning and financial oversight A minimum of five years of experience in personnel management, including hiring, supervision, evaluation and benefits administration A minimum of three years of experience working with a board of directors and committees College graduate or equivalent experience Proven skills in business and financial management Demonstrated ability to work with student member owners Demonstrated ability to work in a proactively diverse and inclusive organization Excellent, proven interpersonal, verbal and written communication skills Demonstrated ability to manage and supervise a staff team Effective problem solving and mediation skills Demonstrated ability to share skills and knowledge with others

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Proficiency with office computer equipment and software Demonstrated ability to multi task and work in a fast paced office setting Proven ability to cope with conflict, stress and crisis situation

Personal Requirements: Good organizational and time management skills Good oral and written communication skills Able to work under pressure A strategic thinker An ability to communicate at all levels

Skills: Have thorough knowledge about marketing strategies Have proficient leadership, organizational and supervisory skills Be dependable and professional Have computer and software skills Have superior training and presentation skills Be able to communicate successfully in both written and verbal format Be able to properly manage teams and employees Be able to delegate responsibilities Have first-rate skills in understanding, creating and analyzing financial reports or budgets Be able to produce high level of quality service to colleagues Understand organizational culture Be cordial and amenable Be resourceful, inventive and self-confident

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Duties and Responsibilities:

Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities

Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives

Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections

Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff

Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices

Maintains quality service by establishing and enforcing organization standards Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking stateof-the-art practices; participating in professional societies

Contributes to team effort by accomplishing related results as needed

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Operation Manager Is the one whos overseeing the overall production process, drawing up a production schedule and ensuring that the production is cost effective. Hes making sure that products are produced on time and are of good quality, hes the one working out the human and material resources needed, making drafts and timescales for the employees, estimating costs and setting the quality standards. He is in charge of monitoring the production processes and adjusting schedules as needed. He is supervising and motivating a team of workers, reviewing worker performance and identifying the training needs.

Operation Manager Qualifications: Duties and Responsibilities:

Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning

Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions

Play a significant role in long-term planning, including an initiative geared toward operational excellence

Oversee overall financial management, planning, systems and controls Management of agency budget in coordination with the Executive Director Development of individual program budgets Invoicing to funding sources, including calculation of completed units of service Payroll management, including tabulation of accrued employee benefits Disbursement of checks for agency expenses Organization of fiscal documents Regular meetings with Executive Director around fiscal planning Supervise and coach office manager on a weekly basis

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Marketing Manager Responsible for creating meaningful messages through words, ideas, images, and names that deliver upon the promises / benefits an organization wishes to make with its customers. Furthermore, the Marketing Manager is responsible for ensuring that messages and images are delivered consistently, by every member of the organization.

Marketing Manager Qualifications Education:


Bachelors Degree in Marketing or a related field required. Masters in Business or Marketing preferred.

Personal Requirements:

Creative Persistent and motivated Able to lead and persuade people Enquiring and analytical Good at networking Good at communicating Skilled at planning Able to work well under pressure.

Duties and Responsibilities:

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customerservice standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.

Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

Provides information by collecting, analyzing, and summarizing data and trends. Protects organization's value by keeping information confidential. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Skills:

Strong effective communicator Highly developed, demonstrated teamwork skills Ability to coordinate the efforts of a large team of diverse creative employees Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning

Expert in Internet and social media strategy with a demonstrated track record Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach

Demonstrated ability to see the big picture and provide useful advice and input across the company

Ability to lead in an environment of constant change Experience working in a flexible, employee empowering work environment. Structured or large company experience will not work here

Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services

Experience managing external PR and communication consulting firms and contractors. Experience in the global marketplace is a plus

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Finance Manager Ensure that the company's expenditures are well below its budget. He must ensure that the expenses are minimum and revenues are maximum. It is the responsibility of the operations manager to maintain records of revenue and expense that each of the department makes. There must be a single database that integrates accounts of all sections. Finance manager will always be under pressure to reduce spending and hence he must be open to new ideas of saving.

Finance Manager Qualifications Job Specification:


A fully Qualified Accountant e.g. ACCA/ CIMA / ACA Possess good accounting experience, some tax knowledge desirable Excellent eye for detail, diligent knowledge of accounting regulations Ability to report to senior managers Capabilities to supervise, manage and lead staff Excellent commercial flair and industry experience

Duties and Responsibilities:


Prepare and interpret monthly management accounts and annual reports Implement financial plans Assess and manage risks Reconcile balance sheets Analyze margins Manage budgets Handle debtors Monitor cash flows statements and predict future trends Conduct reviews and evaluations for cost-reduction Develop external relationships, for example; solicitors, bankers, Inland Revenue Liaise with auditors to ensure annual monitoring is carried out

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Gardener Maintains the beauty of the plants and the trees which are placed in the garden. His responsibility is to give the best structure to every plant present in the garden and make sure that each and every plant has to be maintained well.

Gardener Qualifications Qualifications:

Two or more years horticultural experience with in-depth knowledge of plant culture, maintenance, and identification

Degree/Certification in horticulture or related field preferred Ability to work alone or in groups, in all weather conditions Flexibility to work long hours, holidays, and weekends as necessary Applicant may be required to pass written and practical exam Computer-literate Ability to handle electric equipment, power tools Must be a team-player, willing to collaborate on any and all tasks required for maintaining the highest standards of landscape management and operations

Duties and Responsibilities:


Maintain diverse plantings of trees, shrubs, vines, perennials, grasses, and bulbs Hand-water and monitor irrigation of plantings, especially during time of establishment and drought

Perform seasonal landscape work including pruning, clean-up, bulb planting, dividing and transplanting, leaf removal Actively promote and contribute to the High Lines sustainability initiatives in landscape and park management

Participate in ice and snow removal Lead horticultural tours and assist with special programs, as needed Assist with training and support seasonal gardeners and interns

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Outsourcing Company:

Security Maintaining the security and the safety of people and home in designated area on a company by patrolling places on foot and imposing the companys guidelines and regulations.

Housekeeping Responsible for the cleanliness and upkeep of all program and residential areas on a daily basis. Housekeepers have certain maintenance duties to help keep their place of employment running smoothly. This includes changing light bulbs, sweeping and scrubbing floors, and vacuuming carpets, rearranging or moving furniture, performing easy repairs or calling qualified repairmen and performing any other specific maintenance tasks employers require.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Partnership Company:

Catering Services

MARIBON'S catering

GJs Catering Service

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Photo booth Service

King Art's Photo Booth

Bakery Service

Cindy's Bakery and Restaurant

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Salaries The salaries and wages refer to the payment of the partnership for the service render by the gardener. It ranges from 2,000 to 3,000 per month.

Benefits Employees today are not willing to work only for the cash alone, they expect 'extra'. This extra is known as employee benefits. Also known as fringe benefits, Employee benefits are non-financial form of compensation offered in addition to cash salary to enrich workers lives. Employee benefits are not performance-based, they are membership-based. Workers receive benefits regardless of their performances. Employee benefits as a whole have no direct effect on employee performance, however, inadequate benefits do contribute to low satisfaction level and increase absenteeism and turnover in employees, companies would have to carefully design the benefit package. Here are the lists of benefits for the employees

Salaries and Wages All employees shall receive their respective salaries or wages as provided in their Contracts of employment every 15thand last day of the month. Cut-off for payroll computation is every 10thand 25thof the month.

Overtime Pay Employees may be required to work beyond their shift or even on rest days due to work requirements. Every effort should be made to avoid unnecessary overtime work and to keep work within reasonable limits. All overtime work should have prior written approval from the Store Manager. Every employee should file their overtime slips within the pay-period to be compensated. No overtime slip, no overtime pay.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Cancelled Day-off/Holiday Pay Every employee shall be provided with a rest period of twenty-four (24) hours after every six (6) consecutive normal working days. The following shall be considered regular holidays. New Years Day January 01 Good Friday - movable date Araw ng Kagitingan - April 09 Labor Day - May 01 Independence Day - June 12 13thMonth Pay The 13thmonth pay of an employee which shall be equivalent to 1/12 of his basic salary earned within a calendar year shall be given not later than December 24of each year.

National Heroes Day - last Sunday of August All Saints Day - November 01 Bonifacio Day - November 30 Christmas Day - December 25 Rizal Day - December 30

Paternity and Maternity Leave Paternity and maternity leave benefits as provided by law shall be given to every employee entitled thereto, upon complying with all the requirements of the company and upon proper verification by the Companys duly authorized representatives.

SSS/PHIC/HDMF Benefits Benefits under SSS/PHIC/HDMF law shall be granted in accordance with applicable laws. Implementation of procedures relative to entitlement of said benefits should be done in accordance with the regulations to be promulgated by the management.

Hospitalization Plan Regular employees shall be provided with hospitalization plan with respectable Health Maintenance Organization under terms and conditions to be solely decided by the company.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Accident Insurance Regular employees are enrolled by the Company under a reputable Insurance Organization. Any accident incurred whether work-related or not shall be compensated by this Insurance firm. This plan shall be on employer-employee participating basis.

Retirement Benefits Retirement pay benefits as provided by law shall be given to all qualified employees upon their retirement from the company.

Hiring of Personnel Applicants will undergo a certain screening and panel interviews. They will be evaluated on the criteria set by partners and to the said position. It is very vital in all business organization to know their manpower requirements to operate systematically and effectively at all times. It will help also to determine the capacity or capabilities of the employees to fit in the flow of business as well as to have a clear duties and responsibilities. Having standard qualifications in hiring and selecting, the employee will establish efficient business operations.

Gardener Must be at least High School graduate or graduate of any two year short course. Must have at least 3-5 years working experience as a Gardener

Outsourcing Company Should have a legal permit to conduct business Have a good standing in the industry Their ability to deliver consistent, high quality, financially-advantageous results. Ability to develop a clear statement of the organizational goals and required outcomes. Ability to establish multi-year goals and objectives as a framework for contract and establish operating guideline for the duration.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Orientation All newly hired employees regardless of classification of rank and status must undergo on orientation and indoctrination as to the Companies vision, mission, policies, rules and regulations, duties and responsibilities and menu familiarization. Orientation programs not only improve the rate at which employees are able to perform their jobs but also help employees satisfy their personal desires to feel they are part of the organization's social fabric. Introduction of new equipment or processes is a change in the employee's job responsibilities it is a drop in an employee's productivity or in the quality of output. Once managers decide that their employees need training, these managers need to develop clear training goals that outline anticipated results. These managers must also be able to clearly communicate these goals to employees. Training is only one response to a performance problem. If the problem is lack of motivation, a poorly designed job, or external condition training is not likely to offer much help. Orientation provides new employees with basic information about the employer. Training programs are used to ensure that the new employee has the basic knowledge required to perform the job satisfactorily.

Training methods Most training takes place on the job due to the simplicity and lower cost of onthejob training methods. Two popular types of onthejob training include the following:

Job rotation By assigning people to different jobs or tasks to different people on a temporary basis, employers can add variety and expose people to the dependence that one job has on others. Job rotation can help stimulate people to higher levels of contributions, renew people's interest and enthusiasm, and encourage them to work more as a team.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Office Working Hours

Monday and Thursday

8:00 - 9:30 Operation Hours 9:30 - 10:30

10:30 - 10:45

Coffee Break

10:45 - 12:00

Operation Hours

12:00 - 1:00

Lunch

1:00 - 2:00 Operation Hours 2:00 - 3:00

3:00 - 3:15

Break

3:15 - 5:00

Operation Hours

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Tuesday, Wednesday and Friday

8:30 9:30 9:30 10:30 10:30 11:30 11:30 1:00 1:00 2:00 Operation Hours 2:00 3:00 3:00 3:15 3:15 5:00 Operation Hours

Lunch

Break

Operation Hours

Saturday 8:30 9:30 9:30 9:45 9:45 12:00

Operation Hours

Break

Operation Hours

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Performance Appraisal

1. Evaluate the performance of the outsourcing company. Evaluation will be based on the feedback not only from the higher management but also to the clients. The company has the discretion to renew or maintain the contract of an outsourcing company or lay off search from another one if their performance is poor. 2. Set a target to achieve for certain period of time. (+5 on income revenue) 3. Employees shall be appraised by the Manager or designated Supervisor on an annual basis. 4. Each employee shall have a running evaluation of work habits, strengths and skill levels, as well.

Employee Name: Position: Appraised By:

Date: Department: Date Started:

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Rating Scale: 5 Excellent (consistently exceeds standards) 4 Good (frequently exceeds standards) 3 Average (generally meets standard) 2 Below Average (frequently fails to meet standards) 1 Poor (fails to meet standards)

RATINGS Cooperation 5 4 3 2 1

1. Willingness to assist coworkers

2. Attitude when work needs to be repeated

3. Adaptability when schedule must be changed

4. Willingness to work extra

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Attendance and Punctuality 1. Promptness at the start of the work day

2. Attendance record

3. Stays as late as necessary to complete assignment

Initiative

1. Sees when something needs to be done and does it

2. Seeks help when needed

3. Demonstrates a "self-starter" attitude

4. Helps out to achieve the overall goals of the farm

5. Makes practical, workable suggestions for improvements

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Dependability

1. Can be counted on to carry out assignments with careful followthrough and follow-up

2. Meets predetermined targets or deadlines

3. Can be counted on to overcome obstacles to meet goals

4. Can be counted on to adapt to changes as necessary

5. Can be counted on for consistent performance

6. Is personally accountable for his/her actions

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Attitude

1. Offers assistance willingly

2. Makes a positive contribution to morale

3. Shows sensitivity to and consideration for others' feelings

4. Accepts constructive criticism positively

5. Shows pride in work Judgment

Judgement

1. Demonstrates good judgment in handling routine problems

2. Analyzes decisions before implementing them

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

3. Has the ability to work underpressure

4. Recognizes deficiencies and seeks help when appropriate

Interpersonal Relationships

1. Maintains a positive relationship with the management team

2. Maintains a positive relationship with other workers

3. Listens effectively

4. Is a team player and participates with others to accomplish the taskat hand

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Organizational Skills

1. Performs tasks in an organized and efficient manner

2. Handles multiple activities simultaneously

3. Makes effective use of time

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

GANTT CHART

NOVEMBER
1 2 3 4

DECEMBER
1 2 3 4

JANUARY
1 2 3 4

FEBRUARY
1 2 3 4

Meet the Contractor Technical Meetings

Meeting the Insurance & Permits and other Gov't requirement permits

Visitation & Clearing of the Site Excavation of Foundation Construction


H H

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

MARCH 1 2 3 4

APRIL 1 2 3 4

MAY 1 2 3 4

Furnishing Landscaping

Installing of Ventilation Hiring and Training of Personnel Promotion(advertising)

Opening of Kabloom Garden

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Service concept KaBloom Garden Venue is the perfect venue for weddings, debuts, christenings or company celebrations. Families and friends could also spend quality time together away from the hustle and bustle of city living. The venue is situated in the garden with walls that can be rolled-up to give you full view of the Garden area. It is located in San Miguel, Bulacan. The KaBloom Garden Venue provides the ultimate getaway that would certainly enable the guests to relax and enjoy the beauty of nature. It captures the natural beauty of a fairytale garden. Upon entering the gardens grounds, one is transported to another world. The landscape is filled with blooming flowers of every color and shape. It is filled with flowering vines, leads to a majestic white gazebo. On its left it has a pond full of different colored stones and a variety of water plants at the bottom of playing Japanese koi. On its right it has a mini bar. The fresh air and serene atmosphere will definitely preserve the solemnity of the ceremony and capture everyone's attention for years to come. Its front wall is a combination of natural stones, woods, bamboos, ferns and exotic plants. The lightings are magnificent, superb and romantic at night. The ideal lighting system at night boasts an aura of elegance and romance for more tasteful guests. KaBloom Garden Venue gives its guests a wonderful experience during daytime. It also orchestrates an impressive night time scene. The guests upon arriving are given an attendant who will personally look after their needs from the time they check-in until they check-out. KaBloom Garden Venue has created flexible and affordable packages that will allow you to transform your dream event to reality. It is our goal and commitment to provide our guests with a beautiful and elegant venue at a very economical cost. We make sure that your day will be remembered for its fine memories, not the staggering expense that went along with it. With our very affordable but classy Worry-Free Packages, you need not drain your hard-earned finances.We encourage you to visit us soon so that you may personally enjoy the beauty of the venue and have your free food tasting during one of our actual events. We hope Kabloom Garden Venue can be a part in creating your special memories.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Objectives:

Short term: To provide a venue which caters different types of events like birthdays, weddings, christening, anniversary and etc. To provide excellent customer service To facilitate, encourage and promote development of the garden venue in the country. Establish a business identity that speaks of commitment, excellence and above all customer satisfaction. Establish a medium sized business enterprise that is recognized by the industry for adding value to service delivery with core foundations in integrity and affordability.

Long Term: To be well known in the industry To open other branch within five year period. Grow the business by entering into beneficial business ventures. Never to forget our starting point and reference core principles when heading towards our destination and goals.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT 4Ps

Product KaBloom offers different services particularly in event or celebrations. It caters birthdays, family gathering, weddings, christening and etc. We are committed to value the happiness and satisfaction of our clients who we view as our honored guests by continually improving our venues amenities and our teams services.

Price Reasonable and affordable is what its all about when talking about the prices. The Kabloom Company sets a low price to get subscribers to increase sales and market share.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package A (Grand Wedding Package) No. of guests 50 guests Price P 80,500 P 95,500 P 105,500 80 guests P 125,500 P 130,500 100 guests P 152,500. P 162,500 120 guests Evening time Day time Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms, Canaps (2 servings) Evening time Day time Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms Event Time Day time Evening time Day time Smoke Machine, Cocktail Bar Freebies Smoke Machine

P 172,500

Evening time

P 179,500 150 guests

Day time

Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, Canaps (5 servings), 1 bottle vintage champagne for the couple

P 189,500

Evening Time

Inclusive: Bride and Groom Photo shoot in the garden, digital photo booths for souvenirs, photo and video shoots, Video camera men, lights and sound w/technician, 2 layered fondant cake, 120 pictures to choose for wedding album, themed buffet menu of your choice, unlimited bubble machine, multimedia projector, guestbook.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package B (Supreme Wedding Package) No. of guests 50 guests Price P 53,500 P 63,500 80 guests P 65,500 P 71,500. 100 guests P 79,500 P 86,500 P 93,500 120 guests Event Time Day time Evening time Day time Evening time Day time Evening time Day time Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms, Smoke Machine, Cocktail Bar Smoke Machine, Freebies Smoke Machine

P 86,500 P 108,500 150 guests

Evening time Day time Smoke Machine, Cocktail Bar, plus 10- hour use of bridal rooms, 1 bottle champagne for the couple

P 118,500

Evening Time

Inclusive: Use of KGV for 6 hrs, photo shoot at the garden, guestbook, lights & sound w/ technician, bubble machine, 20 pages magazine type album, multimedia projector, professional videographer/cameramen, digital photographer, themes buffet menu of choice.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package C (Premium Wedding Package) length - 4 hours max No. of guests 50 guests Price P 47,500 P 57,500 P 63,500 80 guests P 70,500 P 75,500 100 guests P 81,500 P 87,500 120 guests Evening time Day time Smoke Machine, Cocktail Bar, plus 8-hour use of bridal rooms, Evening time Day time Smoke Machine, Cocktail Bar Event Time Day time Evening time Day time Smoke Machine, Freebies Smoke Machine

P 95,500 P 100,500 150 guests

Evening time Day time Smoke Machine, Cocktail Bar, plus 8- hour use of bridal rooms

P 115,500

Evening Time

Inclusive: Use of KGV for 4 hours, photo shoot in the garden, lights and sound w/technicians, multimedia projector, videographer, digital photographer, guestbook, 20 pages magazine type album, themed buffet menu of your choice.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package A (Grand Debut Package) No. of guests 50 guests Price P 66, 500 Event Time Day time Freebies Smoke Machine, Cocktail Bar

80 guests

P 78, 500

Day time

Smoke Machine, Cocktail Bar

100 guests

P 86,500

Day time

Smoke Machine, Cocktail Bar, Unlimited Photo booth

120 guests

P 93, 500

Day time

Smoke Machine, Cocktail Bar, Unlimited Photo booth

150 guests

P 103,500

Day time

Smoke Machine, Cocktail Bar, Unlimited Photo booth, Canaps (2 servings)

Inclusive: complementary use of debutants room for 4hrs, use of KGV for 5 hours, photoshoot at the garden, 3 layered fondant cake, photography and videography package, 35 pages 8x10 hardbound album, professional photographer and videographer, 130 pieces chosen pictures for album, lights and sound w/technicians, multimedia projector, debutante and mother hair and makeup w/retouch, themed buffet menu of choice.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package B (Supreme Debut Package) No. of guests 50 guests Price P 55, 500 Event Time Day time Freebies Smoke Machine

80 guests

P 64, 500

Day time

Smoke Machine

100 guests

P 75,500

Day time

Smoke Machine

P 82, 500 120 guests

Day time

Smoke Machine, Cocktail Bar

P 90,500 150 guests

Day time

Smoke Machine, Cocktail Bar, Unlimited Photo booth

Inclusive: 3 layered fondant cake, complementary use of debutante room for 3 hours, use of KGV for 4hrs, lights and sound w/ technicians, video and photography package, professional photographer and videographer, 100 pieces to choose for album, themed menu buffet of choice.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Package C (Premium Debut Package) No. of guests Price 50 guests P 44, 500

Event Time Day time

Freebies Smoke Machine

80 guests

P 54, 500

Day time

Smoke Machine

100 guests

P 60,500

Day time

Smoke Machine

P 74, 500 120 guests

Day time

Smoke Machine, Cocktail Bar

P 85,500 150 guests

Day time

Smoke Machine, Cocktail Bar

Inclusive: 3 layered fondant cake, complementary use of debutante room for 2 hours, use of KGV for 4hrs, lights and sound w/ technicians, photography and videography package, professional photographer and videographer, themed menu buffet of choice.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Parties: (reunions, birthday party) Php 340.00 per head - Daytime Php 550.00 per head - Evening Minimum of 30pax max of 50pax (plated style menu)

Inclusive: use of KGV for 3hrs, use of garden for pictorial on the event, 2-tier satellite cake, P.A system( Basic Speaker, 1 microphone, player) themed plated menu of your choice.

Kiddie parties 30 adults 20 kids - Php 27,500.00 40 adults 30 kids - Php 35,500.00 50 adults 40 kids - Php 47,500.00 60 adults 50 kids - Php 55,500.00 Inclusive: use of KGV for 4 hrs, Class A party host and Magician w/ puppet show, balloon twisting, games, balloons, balloon entrance arch.

Others: Cocktail Bar - 6hrs (Php 5,200.00) Photo booth (Php 3,000.00) Canaps (per serving Php 4,300.00) Rooms - 3hrs (Php 6,000.00)

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Place San Miguel, Bulacan is a first class, urban municipality located in the third district of the province of Bulacan, Philippines. It was the 2nd largest municipality (area) in Bulacan and also known as the "Vigan of Bulacan" due to the ancestral houses builds during the Spanish Era. According to the latest census, it has a population of 161,690people.An Miguel, Bulacan is host to some of the most charming wedding venues where couples and their guests can enjoy the ambience of scenic outdoors without having to forego the comforts of modern conveniences, a celebration without the rain, mud and other hassles that often come with traditional outdoor destinations.

Promotion Kabloom Flower Farm used more of outdoor advertising such as by using postern as their medium posters about the venue hung on a few lamp posts along the roads in town area and at the venue itself. In effort to create awareness about this venue they advertised in an online network that acts as a platform to connect and share with the people in your life (Facebook). An account was set up and it contained information about the garden venue

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT 5 Ms

Manpower In order our business to be successful, the researchers aim to provide a service of excellence by having well trained and skilled employees. They will be required to join continues seminars where the employees will gain new knowledge on how to cater the changing customers needs and wants. The employees must have knowledge about the business, the professional

qualifications and required set of skills by the management like having a bachelor degree and hospitality management related to customer service. They must have the experience, Strong written and verbal communication, interpersonal and customer-service skills, Ability to work accurately with or without interruptions, to meet deadlines, Good organizational time management, customer service and problem-solving skills, ability to work accurately and meet deadlines with frequent interruptions, Ability to exercise flexibility, initiative and the ability to work well independently as well as part of a team.

Market KaBlooms main target market is the event organizers who will find KaBloom as the perfect place for their event. KaBloom Garden Venue offers an ambiance that entice a touch of nature that people will like and adore.

Money In order to put-up a business; it must have the enough capital and resources. We, the researchers, will take the risk in putting up a Garden Venue because it has the potential to be profitable since this business is a growing field in the industry. The researchers will make sure that every decisions and actions they are bound to take is for the good of the business and to have a high quality service of excellence for the customers.

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Management KaBloom Garden Venue will operate seven days a week. The working hour is from 7am to 5pm. KaBloom will be regulating rules and policies that employees should always come on time and must have their proper uniform.

Method of Execution In order KaBloom to be known in the public, the researchers will advertise it through website, facebook, twitter, leaflets or flyers. And also with the help of the peoples word of mouth.

Vision "To become the most sought after venue for celebrations where overwhelming happiness is a standard experience."

Mission To make our clients and their guests happy is our ultimate goal. We are committed to value the happiness and satisfaction of our clients who we view as our honored guests by continually improving our venues amenities and our teams services. We aim to establish an enthusiastic working environment among team members and to yield optimistic profits for future growth.

Benefits As we are included in the service sector in the event industry, we provide a quality service that satisfies the every unique taste of our customers. We dont just offer an event venue but also offers benefits which include catering services, designing the venue itself and floral decorations that customers would wish to have or create. Adding to this statement, we offer all inclusive party plan packages for our clients to minimize problems which they usually encounter in planning their dream event.

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Company Profile/Logo

Our business came up with this logo because we believed that it can reflect and represent our main business essence thoroughly.

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Location

Location is one of the major factors to be considered in starting up a business. It must be assured that it is accessible to the target market. If location is later found to be incompatible to the situation as to give consideration to its target market.

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By Private Vehicle: By Car from Pampanga: NLEX Dau Tollgate, NLEX Angeles City Tollgate, or NLEX San Fernando City Tollgate towards Pulilan; McArthur Highway via Angeles or San Fernando City towards Calumpit. By Car from Manila: Take the northbound EDSA highway and then turn right to enter NLEX (North Luzon Express Way). Exit at Sta. Rita and then keep going straight along until San Miguel, Bulacan (about 40 km).

By public transport: A number of bus stations in Cubao, Quezon City or Pasay City have trips going to Cabanatuan. Take any of these buses and go down Barangay Camias, San Miguel, Bulacan. Make sure you tell the driver youre going down Barangay Camias lest it speeds past towards Cabanatuan as not too many commuters go down this locale.

By Bus Baliuag Transit (majority of Bulacan routes). Terminals: Cubao, Divisoria, Grace Park and Ayala Park Square II. German Espiritu Liner (Bocaue-Balagtas). Royal Eagle Transit and Five Star Buses (Bulacan-to-Cagayan)

By Fx Taxi: From SM City North & Farmers Plaza, Cubao: alonog EDSA Cubao; and Rizal Avenue, Caloocan City. FX Taxi from Pampanga: SM Pampanga, San Fernando City.

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Production Process

Search for client.

The outsourcing company regarding in the advertising and promotion in order to attract the clients.

Once the client already book in our event place, the owners will conduct a meeting on how to assess the cost to be incurred to the said party for occasion most especially the cost of the services to be outsource.

Preparation and organizing the said party or occasion based on the clients perspective.

Last, the company will bill the client stating the amount and terms of condition of the payment.

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Raw materials Container Vans - Php135,000 x 6 = Php810,000.00 Ecological concrete Slabs - Php110,000 Wool Bricks - Php45,000.00 Solar Tiles - Php75,000.00 Solar Panels - Php150,000.00 Fiber Cement - Php73,000.00 Sustainable Concrete (wallings) - Php70,000.00 Paper Insulation Panels - Php40,000.00 Bamboo Flooring - Php55,000.00 Low VOC paint - 20,000.00 Triple-glazed windows - Php35,000.00 Tempered Glass Front Door - Php15,000.00

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Factory machinery and equipment Equipment Description Price Quantity Total Amount

Lawn Mowers

AriensLawn Mowers is a machine that uses a revolving blade or blades to cut a lawn at an even height.

P 9,500

1pc

P 9,500

Wheelbarrow

Wheelbarrow & yard carts is a small hand-propelled vehicle, usually with just one wheel, designed to be pushed and guided by a single person using two handles to the rear.

P 2,500

2pcs

P 5,000

Garden Shears

Pruner Garden Shears are used in the garden to prune, snip, trim and shape the plants and P 900 flowers you keep.

2pcs

P 1,800

Sprayer for Pesticides Wilcon depot Sprayer for Pesticides A device that mixed with different chemicals to kill insects. P 3,500 1pc P 3,500

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CCTV Camera

Gilmore CCTV Camera They are used in schools, businesses and some other premises in order to monitor the activities taking place.

P 600

4pcs

P 2,400

Fire Alarm

Cd r king Fire Alarm is designed to detect the unwanted presence of fire by monitoring environmental changes associated with combustion.

P2, 800

2pcs

P 5,600

Total

P 21,250

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Office supplies and Office equipment Equipment Tape (dispenser) Description Price Quantity Total Amount

A tape dispenser is an object that holds a P 25.00 roll of tape and has a mechanism on one end to shear the tape.

3pcs

P 75.00

Paper

clip

holder Paper clip holders are small transparent boxes with a magnet rim with an opening at the top on them

P 15.00

3boxes

P 45.00

Ruler

A straight strip or cylinder of plastic, wood, metal, or other rigid material, typically marked at regular intervals

P 5.00

2pcs

P 10.00

Paper clip

A paper clip is a small piece of wire that holds pieces of paper together. P 20.00 5boxes P 100.00

Stapler

A paper clip keeps papers together temporarily, but if you want to do it permanently you should use a stapler.

P 70.00

8pcs

P 560.00

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Scissors When you need to cut paper or other objects P 25.00 you should use scissors

4pcs

P 100.00

Calculator

A calculator is small

a 4pcs P 600.00

electronic P 150.00

device that helps you to solve math

problems.

Business Cards

Business

cards are

small pieces of card with your name and P200.00 contact information 3boxes P 600.00

written on them.

Calendar

A calendar has all the days of the month in it so that you know P 450.00 what day it is today.

3pcs

P 1 350

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Correction fluid

It is a liquid that you can put on paper to cover a mistake and then you can write P 30.00 over it again.

6pcs

P 180.00

Carbon paper

Carbon paper is a type of blue paper that you put between two pieces of normal P 45.00 paper.

4packs

P 180.00

Computer

A computer is normally the most important tool in P 25,000 an office.

3pcs

P 75 000.00

Laptop

A laptop is a type of portable computer that is smaller and can be carried and used in different places.

P 15,000

2pcs

P 30 000.00

Masking tape

Masking tape is normally a light brown colored tape that is not very sticky and only holds things up for a short time.

P 20.00

5pcs

P 100.00

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Glue

Glue is an adhesive that sticks two objects together. Be careful when you use it not to stick your fingers together. A glue stick is when the glue is not in liquid form but is a soft solid. It is easier to spread a glue stick than normal glue, and normally less messy.

P 12.00

7pcs

P 84.00

Glue stick

P 10.00

4pcs

P 40.00

Envelope

One way is to write on regular paper and put it inside of an envelope. P 12.00 Nowadays most people use a computer and send an e-mail. A file cabinet is a large piece of P 3 200 furniture designed specifically to hold stacks of paper.

50pcs

P 600.00

File cabinet

4pcs

P 12 800.00

Desk Other important furniture in an office includes P 4 500 the desk where you write and have your computer.

3pcs

P 13 500.00

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Whiteboard

There is usually a whiteboard in an office where you can P 4 785 00 write notes or messages for all to see.

1pc

P 4 785 00

Fax machine

A fax machine takes a piece of paper, copies it and then sends the image over a phone line to another fax machine in a different office. At the other end the P 1 500 image is copied onto another piece of paper for them to be read.

1pc

P 1 500

Printer

A printer allows for information from the computer to be P 4 200 printed onto a piece of paper.

1pc

P 4 200

Rubber band

A rubber band is a circular piece of rubber that stretches P 20.00 and holds things together, or closes a bag.

3boxes

P 60.00

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Swivel chair

When you are bored at work and don't want to be productive P 1 699.00 take a break and spin around in your swivel chair.

4pcs

P 6 796.00

Trash can

Also, try throwing balls of paper into the wastepaper P 250.00 basket or trash can .

3pcs

P 750.00

Pen

An instrument for writing or drawing with ink, typically P 40.00 consisting of a metal nib or ball, or a nylon tip, fitted into a metal.

4boxes

P 160.00

Marker

A marker pen, marking pen, felt-tip pen, or marker, is a P 25.00 pen which has its own ink-source, and usually a tip made of a porous

8pcs

P 200.00

Total amount:

P 154,375.00

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Utilities

Electricity It is one of the primary utility requirements of a venue place. Kabloom Garden Venue will greatly need this for its proper and smooth operations and for the business to carry out their special features such as the sound system for the event. This will also set the atmosphere of the event for its proper lighting and ambience.

Water Supply As the restaurant executes its operations, it needs a good water supply in order forthem to continuously do their job and tasks. A good water supply can able them to perform tasks such as cleansing the raw materials, as an ingredients to the dishes and cleansing of the kitchen utensils, machines, and equipment, and the overall store to ensure safety of the customers.

Telecommunications Telecommunications is a form of communication that is said to be indispensable to the duration of a business of, as one of newest in the market, need these so-called telecommunications in order to have a clear and proper negotiation with suppliers and especially with the customers regarding their feedbacks, suggestions, recommendation and other customer concerns that can might help and contribute to the business growth, development and profitability.

Quality and safety measures

Safety Measures Security is fundamentally important across all walks of life to ensure the overall safety and possessions of all individuals are comprehensively protected. It is the responsibility of every company to provide a safe working environment for all those who work for it. In addition, there should also be some basic security measures implemented to safeguard equipment and other valuable items in the office.

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Business Security Cameras Surveillance devices are becoming increasingly effective to safeguard business premises and especially for bigger offices a CCTV monitoring devices can prove effective in keeping track of activities on the premises. It can prevent burglary and reduce the chances of intruders entering in a company. And also you can protect your business from thieves and unavoidable accidents like fire.

Fire Alarm System Fire alarm systems keep you safe in the event of a fire and save the life of individuals as well as protect physical property of the business. Alarm systems provide notice to at least the building occupants and usually transmit a signal to a staffed monitoring station either on or off site.

Fire Extinguisher Fire Extinguisher is important to tackle fire in case of emergencies. It is the immediate defense option against a small fire occurring in a company.

Fire Sprinkler System A fire sprinkler system is an active fire protection measure, consisting of a water supply system, providing adequate pressure and flow rate to a water distribution piping system. Fire sprinklers can prevent death and damages caused by fires and it extinguish fires directly in one room to prevent the spread of flames throughout the other areas.

Generator A generator is a provider of power. It might be used a back-up system or as a way of converting power.

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Emergency Exit An emergency exit in a structure is a special exit for emergencies such as a fire for faster evacuation; while it also provides an alternative if the route to the regular exit is blocked by fire, etc.

Gardening equipment safety Use gardening equipment with safety devices, such as safety guards Comply with the manufacturers instructions on proper use of the equipment. Check your equipment regularly to make sure its in good working order. Clean your equipment regularly. Wear safety goggles when you use line trimmers (such as whipper snippers) they are a common cause of gardening-related eye injuries. Use the right tool for the task and make sure it is the right sized tool for you. Always wear gardening gloves to protect your hands against cuts, soil, insect bites and skin irritants. Leather gloves offer protection against puncture injuries from thorns and bites.

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Layout

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Introduction As we all know, our country is at the rising stage. This is mainly because of the numerous business establishments which are being put up, that are why we plan to have an event place. The event industry is one of the emerging sectors with a promising future. The industry has developed a huge help to our countrys economy. Nowadays, there is almost an event for anything imaginable. We all know that most of the people wanted a unique way to celebrate lifes occasion. People will look for a place that will cater high quality of service to satisfy their needs such places like Pasio Ibarra, Oasis, and Secret Garden etc. Event place continuing to grow in a positive direction with more power and strength and it is going towards a goal of excellence among other service sectors too.

Market Overview For the business to succeed, it should be given time and effort. The proponent of an event business such as Kabloom Garden Venue must possess the needed creativity so as to be able to provide quality service to its customers. The satisfaction of the needs and wants of its customers or target market must be the main objective of the proposed business. Our main priority is to provide better value for reasonable rates for weddings, debuts, baptismal and all kinds of parties. Kabloom envisioned to provide guests an exclusive, beautifully set-up venue, and, together with accredited suppliers, an array of various and never-ending upgrading of amenities for our clients to choose from such as flowers, cakes, photo and video services, souvenirs, event hosting, which also offers affordable and hassle-free packages to meet the highest expectations and value for money.

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Market Segmentation

Upper Class Market- These people have very discriminating tasks. They usually spend a lot and everything must be grandiose. We included them because most of the time, people like them are looking for places which is not that expensive and intend to beautify the place with their own design team. Other times they wanted to rent a place for family gatherings and reunions.

Middle class Market- Because of the location in San Miguel, Bulacan, most of the ideal market here are the ones who are in a stable economic status in the society. Most of the event places found in Metro Manila is very costly. In Kabloom garden venue, the prices are very reasonable and affordable and packages to choose from. Lower Class is the target market since they only purchase the basic necessities / packages. They often have birthday parties or even reunion as their usual event.

Middle Class
Lower Class, 10%

Upper Class

Lower Class

Upper Class, 30%

Middle Class, 60%

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Target Markets

The Corporate Market We will use the term corporate to include not only companies but also charities and nonprofit organizations. All these entities use special events to reach their target markets and to increase their visibility in the community. In fact, special events have become increasingly important as competition forces organizations to look for new ways to get their messages across to consumers or contributors. Companies host trade shows, conventions, company picnics, holiday parties, and meetings for staff members, board members, or stockholders. There is a huge market for these types of events.

The Social Market Social events include weddings, birthdays, anniversary parties, bar and bat mitzvahs, sweet 16 parties, childrens parties, reunions, etc. You may decide to handle all these events or to specialize in one or more of them. Most people who employ event planners for these types of parties are in the middle- to upper-income levels and have some spare income but no spare time.

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Promotional Activities

Word of Mouth The first place to start is with the members and supporters. Information spreads easily through people talking with each other. Individuals are more likely to attend an event if their friend is going and speaks highly of it. It is important to make your events place sound interesting and unique when talking about it with others so that they will in turn pass the information along and get more people to want to come to the competition.

Social Networking Sites Social networking websites are one of the best ways to promote to people. YouTube, Twitter, Facebook, Instagram amongst hundreds of other sites are easy ways to generate a lot of buzz quickly. Plus, promoting your event via this outlet is generally free or low cost, so not only will you be able to publicize your event quickly, but cheaply as well. We will use Twitter and Facebook as our official website to target our attendees and identify them. We will follow our target attendees and start a dialogue to promote the objectives and goals of our event. We will send out invitations and teasers to build up on our event. We will create an event page where people can access and know about the event.

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Discounts Discounts of 30-40% for peak season Wedding Anniversary Free 3 layer fondant cake and serenade. For Senior Celebrants (wedding anniversary) - Free 3 minutes fireworks display and serenade

Anniversary for company 50% discount on Event venue 5 minutes fireworks display Free 50 pieces of invitation/ souvenir 30% on catering

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Swot Analysis

Strengths: Excellent Service KaBloom Excellent customer service to a customer is one of the companys top strengths, giving solutions to a customer's problems in an appropriate and accurate manner.

Good relationship with customers

The companys interactions with current and future customers involves using technology to organize, automate, and synchronize the sales, marketing through numbers of ways like using smart phones, websites, social networking sites etc., also involves the customer service, and technical support.

Successful Marketing Strategy

In order for KaBloom marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. The messaging should be focused on developing awareness of the services being offered to customers and on building trust around that customer. KaBloom was able to detail specific activities the company intends to undertake.

Weaknesses: Insufficient budget/lack of funds A situation where The companys account does not have enough money to cover a payment, example when KaBloom wasnt able to reach the quota of the month. KaBloom must have enough account to pay the check or debts.

Weak Image

Garden Venues was not yet recognizable by the social public. Only few has the idea of it, and considers Garden venues as a place for their events.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Customers dissatisfaction with design

Companys professionalism and value held steady increasing in importance. This may be because competitors offers more clean facilities and beautiful interiors and exteriors. KaBloom Garden Venue tends to be smaller and simpler, so there are fewer clients to serve.

Opportunities: Similar products on the market are not reliable or are more expensive

KaBloom Garden Venue offers Packages and affordable prices that most Garden Venues offers higher prices.

Loyal Customers

KaBloom Garden Venue builds customer loyalty by treating people how they want to be treated. It is through keeping in touch with customers using email marketing, thank you cards and more, treating the companys team well so they treat the customers well. Etc.

Customer Demand

The number of units that a customer is requiring in a certain time period was able to provide by the company. Like when problems are arising due to weather conditions, the place is convertible.

Threats: Competitors have a similar theme Its not impossible for KaBloom Garden Venue to have competitors which offers similar themes.

Competitors have launched a new advertising campaign

When competitors launched a new advertising campaign customers might be attracted to try and patronize them.

Unpredicted weather

Unpredicted weather conditions might ruin the entire event.

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Distribution channels

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Industry Analysis

Events Industry As the event management industry grows and consolidates worldwide, event management associations play an increasingly significant role in professional support to the industry and its managers. Event management associations provide newcomers and existing practitioners with the necessary skills to ensure the continued growth and success of event management professionals. The paper explores the services that venues could offer to their customers. While there is a growing interest in the concept of services, especially in the tourism industry.

Changing trends in event planning

Eco-friendly Sustainability measures are not a new concept to the MICE industry but the demand is increasing. In this planners survey, 45% voted practices as somewhat important while selecting the venue whereas 18% said it is extremely important.

Site and Location Mostly it is believed that for planners, budget should be the first parameter while selecting the venues but, surprisingly, planners showed confidence on location as the prime factor. Also, almost 34% of the planners were convinced that more than half their meetings would be national gatherings and 30% responded that they are expecting their meetings to take place in local markets.

Culinary offerings Results of the survey shows cooking itineraries and its quality matters a lot while selecting the event spot. 30% of the planners in the survey said it is an extremely important parameter while more than 78% voted as an important part of their selection process. Furthermore, restaurants and hotels generally mention executive chefs name with restaurants to attract more business but

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT this survey revealed that 90% planners actually they dont give much importance to those signboards.

Team building activity option It has been reported that planners often conduct team building projects and therefore more than 55% of the responders answered as adventure/active options were the greatest interest.

Social Networking Nearly 50% of the planners responded that social media as an integral part of their event planning. Most of them also go through reviews available in the internet before deciding on a hotel or resort for their events.

Innovation and Technology Increasing demand of automation pushing this trend upward as many meeting planners (more than 36%) realizing that technology such as streaming media, web conferencing , A/V equipments, could computing etc. became an integral part of their daily business.

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Market Risks Market Risks are the potential problems that may occur in the business which may lead to failure. Risk management takes place, it is a process through which the companies control their level of risks of their business and identifying the key elements of an effective risk management programs through policy, procedures and standards. Risk management is an important aspect to most of the businesses. There are numerous examples of accidents/incidents occurring within the events industry on a daily basis. The numerous incidents of accidents in a business is preventable by addressing standard operations. It can be done through identifying the risks and adapting plans to mitigate it. By developing and implementing management plans in order to ward off any potential ill effects on the perceived negligence. The following is as perceived incidents that may arise:

The Competitive price of the competitors Many marketing managers regularly consider the features of the product they must to offer with their customers and how it should it be priced. These decisions need to consider not only what the customer wants, but also how competitors will act. Pricing the products is very important because customers will prefer prices they can afford. A new competitor in the market can change the product trends and prices.

Unexpected change of weather Weather is a very important part in holding any kind of events. Weather could make or ruin the entire event, so what if an unexpected weather may arise to the day of the most important event? How will it be solve? Therefore planning strategies on how to make the events place adapt to an unexpected weather change should take place. The events place must easily be convertible and prepared of the possible weather.

Last minute change of mind of the clients It takes time to plan a beautiful event. Many aspects should be included in the preparation process like the catering, video and photography the sound systems, lights and many other tools

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT needed to organize an event. A last minute change of mind of the client may change every single detail that has been planned already.

Conflict on the schedule The venue cannot accommodate two customers at the same time. There must be different schedules on when the event will be held.

Carrying capacity of the Venue The unexpected arrival of guests cannot be prevented at all times. Guests may always exceed in numbers. The number of guests that can be accommodated to the venue must have an allowance number.

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Government Every business establishment will be of great help for the growth and development of the Philippine economy. It is a well-known fact that tourism is a sector that can contribute to the economic growth of a region. Moreover, tourism produces social benefits to the region mediumsized enterprises development, creation of new jobs for the unemployed people. It will definitely contribute additional earnings to our government by means of paying right taxes. It will help to lift our industry in terms of tourism by attracting large, corporate investors. Also tourism can positively contribute to the maintenance of a natural environment by protecting, creating or maintaining national parks or other protected areas.

Customers The business will provide job opportunities to many individuals most especially to those people who have great passion in food preparation. Customer satisfaction matters. As an event place we want our customers to be satisfied with the service we offer. We want them to trust our service and build a customer engagement. By having a good relationship with customers it will help to boost our industry and by giving high quality of service maybe the customer will recommend it to others. Understanding and fostering key relationships can create short and long-term value in customer loyalty and marketplace alliances.

Community Kabloom garden Venue will be sensitive enough to our environment by means of assuring that the processes involve in the business operations will be environmental friendly. The business will provide job opportunities to many individuals most especially to those people who have great passion in event preparation. In every community, public events and ceremonies serve an important function in helping individuals, groups and families to interact and celebrate. Events place has become part of modern life, in both urban and rural settings; there is an expectation that events will be enjoyable, well organized and safe. Well run, successful public events can provide a range of social, economic and cultural benefits to the community. Events should be properly organized and managed, to give logical steps and processes involved in organizing events, to open the eyes

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT of event organizers towards the economic impact and other impacts of events on their host community and to assess more possible ways of achieving more economical gains from event hosting for a host community.

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Executive Summary

Types of Business Kabloom garden venue is a partnership form of business ownership which will handle themanagement of the business. As the owner of this establishment were not just contributing a capital money but also we a lot device.

Market Summary The market projection of this business is based on the surveys conducted and other related information gathered within San Miguel Bulacan. Our marketing strategy is based on our promotions like social networking, transportation advertisement, tarpaulins and fliers. This study is feasible because our target populations are willing and capable of availing our services.

Technical Summary The service that we are going to offer is all inclusive service that the customer will not be stress in preparing their event. We cater different kind of celebrations like weddings, birthdays, debut, reunion, baptismal and many others. Machineries and equipment were enumerated as well as other supplies with their corresponding cost. The project is feasible based on the different aspect that we consider in operating this business.

Management Summary There is a store manager who is over all in charged for the day-to-day operation of the business. At the present, the business has the total of 13 employees and as the business grows new employees will be hired for the minor business operation. Through an organized organizational structure, there will be asmooth operation of the business and also based on the technical of the managers, therefore, this business is feasible in this aspect.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Financial Statement The initial investment of Kabloom Garden Venue is P 5,000,000.00 which came from thepartners contribution to establish this business. We havent utilized it all because we decided to invest a loan in the bank amounting Php2million. On our first year operation we had the total expense of Php 1.2M. Therefore, our financial study is feasible.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Name:___________________ Female Male

Instruction: Check the box of your preferred answer. Thank you :) 1. Age: 17 below 18-25 26-35 36-50 50 above

2. Are you: Student Single Married Worker Retiree

3. What type of event venue do you usually celebrate that requires venue other than your home?

Wedding Debut Baptismal Reunions Others: _______________

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT 4. What is your basis in choosing an event place?

Size Accessibility Ambiance of the place Affordable price Others: _______________

5. What type of venue do you prefer?

In-door (enclosed venue) Beach front Garden venue Restaurant Others: _______________

6. In what area do you prefer the venue to be located?

Within the municipality (San Miguel, Bulacan) Anywhere in Bulacan Outside Bulacan Others: _______________

7. What facilities/equipment do you expect to be included in the in the venue? Facilities Conference hall Private bed rooms Swimming pools Others: _____________ Equipment Sound system Smoke or bubble machine Multimedia system Others: _____________

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT 8. What is your preferred price for an event? 50,000-65,000 70,000-95,000 100,000-120,000 130,000-150,000 Others: _____________

What freebies do you prefer to be included in the event? ___________________________________________________________

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT We conducted a survey with regards to this business plan. 25 respondents from Metro Manila and 25 from Bulacan. We based our computation by the total answers of each category multiply by 100% then we divided it into the total number of respondents. The following charts indicated below were the results of the survey we had conducted:

Age
8%

8% 8% 20%

17 below 18-25 26-35 36-50 50 below

14%

50%

1. The total age of 17 below are eight percent, 18-25 years old were also eight percent, 2625 years old are fifty percent, while 26-35 years old are seven percent and 50 years old and above are four percent.

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INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

Status
0

8% 22%

Student Single

40%

Married Worker

14%

Retiree

16%

2. The total percent of students respondents are forty, sixteen percent single respondents, fourteen percent married respondents, twenty two percent worker respondents and forty percent retiree respondents.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What type of event venue do you usually celebrate that requires venue other than your home?

16%

Wedding

4%
44%
Debut

Baptismal

36%

Reunions

3. The type of event venue that respondents usually celebrates which requiring other venue than home according to the respondents, forty four percent for the wedding, thirty six percent debut respondents, four percent for baptismal, and 16 percent for the reunions.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What is your basis in choosing an event?

8%

16%
34%

Size Accessibility Ambiance of the place

42%

Affordable Price

4. Eight percent of the respondents consider size as their basis in choosing an events place, sixteen percent for accessibility, forty two percent for the ambiance of the place and thirty four percent respondents consider price as their basis in choosing an events place.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What type of venue do you prefer? [VALUE]%

12% 26% 42% 20%


In door (enclosed venue) Beach front Garden Venue Restaurant other

5. Twenty six percent of the respondents chose indoor venue as their preference of a type of an event, twenty percent for the beach front, forty two percent for the garden venue and twelve percent for the restaurant.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

In what area do you prefer the venue to be located?

Within the Municipality (San Miguel Bulacan)

38% 42%

Anywhere in Bulacan

Outside Bulacan

20%

Others

5. The total number of respondents who prefer their venue located within the municipality is forty two percent, twenty percent for anywhere in Bulacan and thirty eight percent in outside Bulacan.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What facilities do you expect to be included in the in the venue?

Conference Hall

24% 56%

Bedrooms

Swimming pools

20%
Others

6. The facilities/equipment respondents expected to be included in the in the venue is twenty four percent for the conference hall, twenty percent respondents the bedrooms and fifty six percent for the swimming pools.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What facilities/equipment do you expect to be included in the in the venue?

Sound System

18%

16%
Smoke or Bubble Machine

14%
Multimedia machine

52%

Others

7. The facilities/equipment respondents expected to be included in the in the venue is sixteen percent for the sound system, fourteen percent for the smoke or bubble machine, fifty two percent for the multimedia machine and eighteen percent for other facilities/equipments respondents expected to see on a venue.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

What is your preferred price for an event? [VALUE]%

6% 10%
50,000 - 65,000 70,000 - 95, 000

14% 70%

100,000 - 120,000 130,000 - 150, 000 other

8. The respondents preferred price for an event is a total of seventy percent for P 50,000-65,000, fourteen percent for P 70,000-95,000, six percent for P 130,000-150,000 and ten percent for 100,000-120,000.

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT

FAR EASTERN UNIVERSITY


INSTITUTE OF TOURISM AND HOTEL MANAGEMENT