Reportagem Empresarial

Grossista de TV Digital, Islndia

reind celebra 25 anos

Sucesso no segmento da eletrnica residencial todo o material de instalao da antena sempre em estoque concentra-se em IPTV para o desenvolvimento sustentvel do negcio oficina considervel para equipamentos eletrnicos residenciais

Looking for reind? Simply head to the

satellite dishes that are clearly visible in the Kopavogur commercial area. The two partners are currently in the process of refitting the hall to the left into an actual shop for all components required by installers of satellite TV, terrestrial reception systems and IPTV.

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COMPANY REPORT

Digital TV Wholesaler, Iceland

Home Electronics Featuring TVs and Antennas

It was October 2013 when small company reind (www.oreind.is) celebrated 25 years of business. It takes quite some stamina to surf the wave of success in the fast-paced TV and antenna business and an intuition for doing things right. reind (the Icelandic word for particle) is basically a two-men business located in Kopavogur, a suburb of Icelands capital city of Reykjavik. This is where two smart guys laid the foundation stone of their business, in a place so far north the sun never sets in summer, but never fully rises in winter either. Were both repair specialists for TV sets, says Baldur Sveinnsson, one of the two partners. Both had been employed by other companies before they decided to set up their own business. We repair any home electronics device, Baldur Sveinsson continues. No matter whether its a TV panel, audio equipment of any kind or the odd tape-based video recorder that pops up every once in a while. Video tapes? Well, yes! Many people in Iceland still have some old tapes lying around in their basement, and they need video recorders in order to watch them. Simple as that The two partners also install antennas and satellite reception systems. We began to import satellite components from Great Britain and Germany in 1992. In those early days reind sold some 50 to

Reykjavik

Baldur Sveinsson is

one of the founders and partners of reind in Kopavogur, close to the Icelandic capital of Reykjavik.

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100 complete systems each year. The pinnacle of our success was in the year 2007. At that time between 300 and 400 satellite systems went over our counter, partner Sigurour Gunnarsson remembers. It was a time when reind could even afford two extra employees to meet high demand. Today we sell some 150 satellite system per year. The reind storage is filled to the brim with installation material, satellite dishes and terrestrial antennas. We generate approximately 40% of our turnover with satellite components, 10% with terrestrial antennas and 20% with repair work.

What about the remaining 30%? This is the part both partners consider particularly important for the future of their business. We offer installation material and components for IPTV. While Baldur and Sigurour expect digital terrestrial TV business to pick up again with the introduction of DVB-T2 in Iceland, they both see the future of reind in IPTV. Nonetheless, satellite reception will always remain a major pillar of reind. Here in Iceland the most popular orbital position is ASTRA 28.2E and even a relatively small 85 cm dish will provide reasonably reliable reception. You will

hardly meet an Icelander who does not speak English, so the UK channels on ASTRA 28.2E are watched by many. Those of us with an unobstructed view can receive signals from all positions between 42E and 30W, Sigurour Gunnarsson explains the local situation in Iceland. Like so many small businesses, reind has experienced many ups and downs in its 25 years of existence, but theres not a single challenge the two Icelanders havent mastered successfully. With their new focus on IPTV, many new chapters will be written for reind.

Sigurour Gunnarsson

is the other founder and partner of reind and mainly looks after the repair business.

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1. The motorised satellite dish on the roof of reind is a 1.5 m antenna which receives signals from all positions between 28E and 30W. 2. View of the storage: Everything you need for installing antennas (left shelve) as well as satellite dishes in all sizes (right shelve) are always in stock at reind. 3. The choice is yours. 14-element UHF antennas are reinds top sellers, followed by round dipole antennas for FM radio. But dont be fooled: A huge variety of other antennas is available as well for on-the-spot buying. 4. The future is here: reind can supply a wide range of IPTV components such as Ethernet switches.

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