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8 Ways to Improve Your Facebook Engagement

By Krista Bunskoek Published September 18, 2013 Are you looking f or f un ways to get your Facebook f ans engaged? Wondering how other pages are developing their posts to increase likes, shares and comments? In this article Ill show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page .

# 1: Solve Problems Wit h Phot os

Posts with a simple image and a caption that shows f ans the solution to a problem or a way to improve their daily lives receive marked engagement. Whole Foodsuses this post tactic to encourage f an discussions about product-related solutions to common problems.

Tips f or posting images to Facebook: Larger images tend to get more likes, shares and comments. Use the Upload Photos/Video f unction to publish photo files directly into your post instead of posting a link that shows a thumbnail. Optimize images for the 403 x 403 pixel display in the timeline . Larger images display f rom the center of the image, and some of the edges may not appear in the news f eed unless a user clicks through. Find a great selection of socially recommended how-tos on Snapguideor Reddits Lif e Pro Tips.

# 2: Give a Shout -out t o Your Cust omers

People love to see their content and their f riends content shared by brands. Use your fans content instead of your own to give your post a viral push through specif ic communities that are close to the content creator.
Who le Fo o d s b o o s ts e ng ag e me nt b y s haring life s tyle tip s .

Starbucksshowcased a talented customers drawing as their cover photo, then provided a shout-out to this dedicated customer by including a link to the artists Instagram prof ile in the image description. Every f ew weeks, Walmartcreates a new seasonal cover image with photos of real people f rom their f an base. Check out a recent one below: Tips f or customer shout-outs: Cross-promote your Facebook shoutouts with Instagramand Twitter to extend your reach and impact. Call attention to fans who show off your productsor promote your brand. Capitalize on brand-related content from clubs and teamswith many members to boost your shout-out exposure.

Starb uc ks us e s c us to me rs ' art in the ir c o ve r p ho to .

# 3: Involve Cust omers Wit h a Quest ion

Every customer wants to be heard and questions let them use their voice in the f orm of comments. Ask your fans to share about consumer pref erences, help you name a product or describe memories and moments associated with your brand.

Walmart us ing fan p ho to s fo r its c o ve r p ho to .

When Skittlesasked f ans to describe the moment they opened a pack of the candy, the post received over 5,000 interactions. London Drugsasks their f ans to weigh in on either/or questions. Tips f or asking questions on Facebook: Keep your questions simple . Relate questions to specific consumer lifestyles, such as where or how they use your product. Monitor your customer feedbackon Facebook posts and comments, Twitter mentions and emails to f ind question topic ideas.
Skittle s as ks q ue s tio ns to e ng ag e the ir Fac e b o o k fans .

# 4: Let Them Fill in t he Blank

Use a short sentence with one word missing to generate a signif icant amount of comments, likes and shares. Pringlesused a f ill-in-the-blank post to connect their chips with a relaxing summer holiday. A bonus of this tactic is that Pringles got a snapshot of their f ans product pref erences by monitoring the comments.

Lo nd o n Drug s ' " Crafty o r Tac ky" p ho to .

Tips f or f ill-in-the-blank posts on Facebook: Use fill-in-the-blank posts as a twopronged engagement tactic: interact with your online community and get to know them better f or f uture marketing campaigns. Use the post tactic in conjunction with a specific event , such as a summer holiday or a f amily ski trip. Awkward or f unny situations get people to engage on a more personal level.

# 5: Crowdsource Phot o Capt ions

Photo caption posts combine the allure of photos with peoples love of interacting with brands they identif y with. T hink about the emotion you want to trigger and choose an image that makes participating irresistible . Upload your image and write a short description that invites fans to provide a caption . In keeping with their core 125-year-old brand, National Geographicposts the worlds best photos f rom experts and amateurs alike. T hey interact with their Facebook f ans by asking f or captions. T his one post had over 250,000 interactions.

Pring le s marke ts us ing fill-in-the -b lank p o s ts .

Tips f or photo captions on Facebook:

# 6: Share Quot es
Quotes are great f or engaging peoples Me, too! f eelings. On Facebook this is especially powerf ul as the Like button makes it easy f or f ans to express that f eeling. A quote can associate your brand with good f eelings and create a deeper connection with your market on Facebook. Just like Apple used imagery of iconic 20 thcentury personalities in its T hink Dif f erent campaign, you can use quotes from icons to reinforce your companys brand . Disneyuses quotes f rom their f eature f ilms to inspire, relate to and create f unny moments with their audience. Each quote is posted with a f ull image to increase engagement. Tips f or quotes on Facebook: T ie your brand to quotes that support your campaign goals. Use visuals and memes with your quotesto increase shareabilitya f ew good sites to create memes are Quickmeme, Imgf lipand Memecrunch. Find quotes on Bartleby.comand T he Quotations Page, or use a #quote hashtag search on Facebook or Twitter.
Natio nal G e o g rap hic invite s us to d o what we ' ve always d re ame d o f c o ntrib ute to its p ho to s .

# 7: Gat her Vot es Wit h Like vs. Share

Ask your fans to like a post to vote for option A, or share the post to vote for option B. Because vote counts are visible, f ans are motivated to participate. Walmart f requently uses the like vs. share post with a mashup of two competing images and a small graphic overlay of a like vs. share icon. T hey post the f ull image with a brief description that tells f ans how to participate. Tips f or like vs. share posts on Facebook: Use controversial choicesthat evoke strong emotions within your community. Integrate your product or brand in the posts. Use digital image editing applicationslike Photoshop, Photof iltreor Paint.netto create your image with a graphic overlay that shares simple participation instructions.

# 8: Use Hasht ags

Dis ne y s hare s a c las s ic q uo te to c o nne c t e mo tio nally with the ir aud ie nc e .

campaign awareness to wider audiences. Sephorauses the hashtag #OneQuickQuestion to open up engagement f or a campaign beyond the reach of their current f ans. Tips f or #hashtags on Facebook: Use tags to create awareness and engagement f or specif ic marketing campaigns such as contests or product sales. Use common termssuch as #socialmedia in your hashtags to increase post dialogue and visibility. Search for hashtags being used by your customers, competitors and partners to find keywords and conversations you can participate in . Your Turn T hese are just a f ew examples of posts that can be adapted to help you connect with your customers and drive engagement on your Facebook page . Incorporate them to help you build long-lasting relationships, extend your post visibilityand learn more about your customers preferences.
Walmart d ire c tly as ks fo r like s and s hare s b y g iving the ir fans a fac e -o ff.

intentionally create interactive posts on your Facebook page? What successes have you had? Share your thoughts in the comments section below.
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Se p ho ra s p re ad s its re ac h with #has htag s .