[ Hook-Line-Sinker-Workshop [

Capital Area United Way

ABOUT YOUR FACILITATOR

At 22 years old, Kenny Nguyen is the CEO/Founder of Big Fish Presentations, a presentation company that does three things: presentation design, presentation consulting, and producing commercial video. By selling experiences, the company abides by the mantra of "turning presentations into experiences." With more than 30,000,000 presentations given a day, Big Fish Presentations works nationwide with clients that range from Fortune 100 companies to small businesses. Their focus is to end the "Death by PowerPoint" era that has plagued audiences worldwide, and help the world's brightest minds and companies present their stories and ideas. By combining creative storytelling, simplistic design, and passion, Nguyen and his team help their clients enchant audiences worldwide. Last year, Kenny competed as one of the top college entrepreneurs in the nation at the Global Student Entrepreneur Awards semi-nals in Times Square, New York. Kenny and his team have also been recently featured in TedxLSU, Business Insider, Forbes, and Inc. Magazine as one of "2012's Coolest College Startups." His presentation strategies have been featured on popular blog websites such as EO Overdrive, Upstart Business Journal, American Express, Open Forum, Work Awesome, Mo.Com, YFS Magazine, and Under30CEO. The Kairos Society at the New York Stock Exchange has recently selected Kenny and his team as one oftop 50 student companies in the world.

Todays agenda
Goal of Hook-Line-Sinker Workshop: To help teams prepare, create, and deliver presentations more powerfully and condently for their audiences. I. Introduction a. Icebreaker b. Agenda for the day c. Discuss Objectives/Goals II. Presenting an Experience a. Activity: Presentation Vices/Victories b. Facilitator Speech: Presenting an Experience c. Forum: Best/Worst Presentations III. Hooking the Audience a. Topic: Hooking your Audience b. Forum: Discovering your Presentation Style c. Topic: Finding your Audience IV. Sinking any Doubt ny Doubt a. Topic: Body Language and Tone b. Forum: How to Better Prepare for Presentations VI. Follow-up/Recap V. Next Steps a. Recap b. Checkup Plans for Next Month c. Follow-up Questions d. Speaker Evaluation

icebreaker: never ha ve I ever

Rules: Attendees get around in a circle with both hands in the air palms out with ngers pointed toward the ceiling. Each nger signies the amount of points (10) you have at the beginning of the game. Facilitator will begin by starting a sentence with Never have I ever... plus a statement about a presentation problem or random question. If the attendees are guilty of the statement the facilitator mentioned, he/she must put one nger down. Once a player runs out of ngers, he/she is eliminated. The player with the most ngers left at the end of the Icebreaker is the winner. Never have I ever questions: Played the drinking version of this game in college. Gone on a tangent in the middle of a presentation. Watched someone in this room deliver a presentation and wanted to go to sleep. Told a joke in a presentation and it completely opped. Gone over the allotted time when presenting. Thought it was possible to have a G-rated version of this game with innocent questions. Thought that the more ashy transitions and animations I use, the more the audience would enjoy the presentation. Thought the more formal over conversational a presentation is the better. Forgot that telling stories is one of the most powerful ways to enhance a presentation. Started creating content for a presentation without thinking about the end in mind. Believed good design trumps good body language and tone in a presentation. Used a different transition for every single slide in a presentation. Fell in the stingray tank during a rst date with someone. Thought an audience would read a slide with more than 30 words on it. Read off of a slideshow because I was unprepared for a presentation. Not made the purposes of my presentations clear up front with my audiences. Neglected a strong introduction for my presentation. Delivered too much information to an audience. Had to reschedule a presentation because I couldnt get the slideshow working during showtime. Thought that the more text I put into a slideshow the less I have to rehearse. Neglected having an obvious structure and ow to my presentation. Claimed my rst job was a dancing Quiznos cup mascot. Used jargon or acronyms that left my audience confused. Believed that text should overpower images in slideshows. Neglected to research who my audience is before a presentation. Forgot that the more simplistic my presentation is the better. Forgot to ask myself what are the three main things my audience should take away after my presentation. Believed that audiences tend to make decisions more on logic than emotion. Used the smallest visible font possible to t in more text on a slide.

objectives
Based on prior discussion with Capital Area United Way below are primary objectives todays attendees would most benet from if covered: 1. Discuss what makes presentations memorable. 2. Discuss how to follow a script for a presentation. 3. How to enforce good body language during delivery of presentation. 4. Making complex information simple enough for people to understand. 5. How to deal with difcult people and tough questions when put on the spot. Based on the objectives above, please identify any other objectives not mentioned that you would like to learn in this workshop:

Based on the stated objectives above, please identify the top objective you would like to learn the most about:

presenting an experience
Activity 1: Presentation Vices/Victories For this 5-minute brainstorming session, break into groups of even numbers with a maximum of 4 people to a group. The facilitator will then ask each group to come up with a list of: 1. Top 5 things that make a great presentation. 2. Top 5 things that can ruin a presentation. After time is up, have each group reveal their list with facilitator writing down answers on whiteboard. After all groups present, identify the 5 most common elements of each group. This allows the audience to realize that if they know the difference between a great presentation and a terrible presentation, they have no excuse on making others suffer. Key takeaway: Never make someone sit through a presentation you wouldnt want to sit through yourself. Forum: Best/Worst Presentations Describe the best presentation you have ever seen and the worst. Be specic: what did the speakers do that made you want to listen or not listen to him/her? What do you feel like you can do to emulate them, and apply to it to your own presentation style? What do you feel like you can avoid doing to prevent boring your audience? Key Takeaway: Everyone is different. Everyone has his or her own presentation style.

Hooking the audience

Introduction: Heres the grim truth. Audiences will always remember the presenter more than the presentation. For this reason, todays presenters must nd creative ways to maintain their audiences attention or risk the chance of losing them for good. In this section of Hook-Line-Sinker, attendees will discuss ways to powerfully deliver presentations through effective delivery, audience research, and assorted best practices exemplied by todays best speakers. In this section, attendees will learn: How to hook an audiences attention within 60 seconds How to determine who your audience is How to nd your own presentation style Topic: Hooking your Audience Disclaimer: First and foremost, showing passion and enthusiasm for your presentation is a foolproof way to get your audience to warm up to you. Never forget to have fun while you present and dont be afraid to add a little of your personality to your presentations. You have 60 seconds to capture the audience with a strong introduction that can set the tone for the rest of the presentation. Different ways to open presentations include: I. Storytelling: The act of sharing stories provides a great way for audiences to share experiences with the presenter and identify with the presenter on a personal level. Make sure stories can be made relevant to your presentation though. Stories are also an easy way to create an emotional bond with the audience. II. Questions: Questions are easy ways to engage an audience and can jumpstart an audiences attention. Questions also provide a great way to create conversation between speaker and audience, making them more receptive to your message. III. Quotes: Sharing a nugget of wisdom from a reputable gure and following up with a related topic can make a presenters material seem equally as valuable. Quotes are also great way to introduce an overarching theme for your presentation. Just make sure your topic can be easily related to the quote, or else the quote just looks like a sad attempt to make you appear smarter than you really are. IV. Statistics: Statistics can be tricky, but if done correctly, can be very effective in introducing your topic. Its just very important to make sure the statistic is very clear, relevant to your audience, and accurate. Having an accurate statistic thats easily understood and relevant can make your message seem concrete, irrefutable, and trustworthy. [For

example, during Steve Jobs' rst keynote introducing the rst generation Ipod music player, he stated that his new device had 5 gigabytes of data. He then made it relevant to his target market of the common consumer by explaining that 5 gigabytes of data gets you up to 5000 songs. This explanation made a normally boring description of data storage sound simple to understand, exciting, and most importantly relevant to his target audience.] V. Humor: One of the most powerful and effective ways to open a presentation is humor. Humor is a great way to loosen up your audience and have them warm up to you. However, Its a shame that humor is arguably one of the toughest factors of a presentation to pull off. Be careful though as humor is very volatile and should only be tested if you know who your audience is. You dont want to try a joke and hear crickets from the crowd. Its embarrassing, and it will make your audience feel awkward as you try to pull yourself together. Try it at your own risk and, if successful, reap the benets. Audiences tend to make more decisions on emotion than logic. Remember to state your objective in the beginning of the presentation. Keep objective short, simple, and sweet as possible. Ideally, the audience should be able to recite the objective back to presenter if asked. Dont apologize and say statements like Im going to make this painless. Show the audience youre excited and let them know why they should be excited too. Encourage conversation and audience engagement in the presentation. This can help keep the audiences attention in check (Ask questions, have activities/demonstrations, etc.). Give your audience a mental outline of your presentation to let your audience know where they are at in a presentation. Keep things short. No ones going to get mad if you nish your talk short yet delivered on what you came to do. Its better if audiences want more of you than less of you anyway. [Garr Reynolds: audience attention is greatest at the opener and at the conclusion.] Breathe and make sure not to talk too fast. Let the audience digest what youre saying. Remember to pause on important statements to emphasize points. Avoid verbal disuencies like um, ah and you know? Instead of focusing on discussing the features of your product/service, explain the benets of what your product/service can do for your audiences lives. Dont act like youre trying too hard; be calm and cool. Even if something goes wrong. Prevent any physical barriers between you and the audience. Physical barriers can create distance between a presenter and an audience. Basically, get away from the podium. If using a slideshow, dont read the presentation. If you had minimal time to prepare, use speaker notes. Rehearse, practice, and rememberhave fun!

Bonus: Tie in powerful visuals and project condence to really hook the audience. Forum: Discovering your Presentation Style Give attendees quiz below to help discover how their own presentation styles best relates to a famous speaker. After the quiz, attendees should discuss out loud their results and how by knowing these results can impact their next presentation. Remember to circle only one answer! Question One: When I present, I feel most comfortable when I am able to: A. Deliver complex information in a simplistic manner to an audience. B. Inspire people to rally around a movement. C. Have people talk and engage with me. D. Make people laugh along with me. E. Connect emotionally with audiences about my past experiences. Question Two: As a presenter, the words I would like people to best describe me are: A. Articulate, simplistic, and rm. B. Motivating, purposeful, and inspiring. C. Approachable, laid-back, and conversational. D. Funny, entertainer, playful. E. Verbose, cool, sharp. Question Three: When asked to give a presentation, I am more likely to open up with a: A. Statistic B. Quote C. Question D. Joke E. Story Question Four: The occupation that would best relate to my speaking style would be: A. Teacher B. Coach C. Counselor D. Movie Star E. Storyteller

Question Five: The thing I prefer to focus on the most when creating presentations are: A. Simplicity of topics B. Delivery of presentation C. Level of audience interaction D. Content and Structure E. Visuals and Emotional Context Question Six: I tend to judge other presenters the most on the: A. Knowledge and credibility of Presenter B. Passion of Presenter C. Ability to be improvise D. Personality of Presenter E. Level of Approachability of Presenter Question Seven: If able, the speaker I best wish to emulate is: A. Steve Jobs B. Martin Luther King Jr. C. Tony Hsieh D. Chris Rock E. Bill Clinton Mostly As Your preferred speaking style is: Relevance [Steve Jobs] The late Steve Jobs is a prime candidate for presentation case studies because when on stage, he is articulate, nimble and steadfast. Yet one of the most overlooked qualities was his ability to make even the most high-brow, technological jargon sound simplistic and even fun. For example, when introducing the iPhone in 2007, Jobs showcased and reviewed each product beforehand. He primed the audience for the complexity of the iPhone by showing its relevance to the previous products. Keep relevance in mind in your next presentation; it creates cohesiveness and resonance. Mostly Bs Your preferred speaking style is: Inspiration [Martin Luther King Jr.] MLK was not only a fantastic orator, but he was also a phenomenal leader in a controversial movement, which gives him the attribute of inspiration. In his famous I Have A Dream speech, King is bold and declarative in his message but more importantly, he features a call to action within his words. By setting an agenda with purpose behind it, he has given the crowd a clear direction and a path to results. He provided a solution to their hardships, and they followed him passionately. While you may not be rallying troops for a revolution, it is important to remember that every presentation needs a call to action. Without a sense of purpose and direction, you are just saying words.

Mostly Cs Your preferred speaking style is: Conversation [Tony Hsieh] As the CEO of Zappos, Tony Hsieh is celebrated as an entrepreneur who brings a youthful glow to the business world. His company culture models have been written about and discussed in many circles, and his views on leadership are revered. What Tony brings to the table is the attribute of conversation in presentations. He talks to the audience as if they were in his living room, which makes them feel more comfortable and, therefore, more receptive to his message. Remember not to talk down to your audience. Put yourself on the same level as the crowd and have a conversation. Audience engagement yields interactivity, which empowers the audience and increases your rapport with them. Mostly Ds Your preferred speaking style is: Entertainment [Chris Rock] Chris Rock is a legend on the comedy scene. Hes known internationally for his standup, as well as his big screen endeavors. Humor is a particularly powerful form of entertainment that can mold an audiences perception, and Rock uses it to keep his audience intrigued and excited to receive his message. He is dominant but playful in his performances. Always remember the power of humor in your presentation; it warms the audience to your message and keeps them excited. Mostly Es Your preferred speaking style is: Storytelling [Bill Clinton] Our 42nd President is regarded as a highly talented speaker and leader. One of Clintons strongest attributes is his ability to tell stories that enable the audience to be a part of the story themselves. By immersing the audience in a narrative as shown in his 2007 Harvard commencement speech they can truly experience the topic at hand, which gives them a sense of empowerment. And an empowered audience listens well and receives messages with more gusto because they feel as if they are more directly involved. Key Takeaway: Finding your own presentation style will enable you to feel as comfortable as possible during showtime. Topic: Finding your Audience Disclaimer: Audiences today are tough. Their idea of presentation keynotes is pretty much concertlevel experiences. Theres good news though: You don't have to live up to this hype to be an awesome presenter. You just have to know whom you're talking to and what they're expecting and deliver!

Below are little tricks are some questions you can ask beforehand to out who your audience is: 1) Who is going to be in the crowd? This question is important, as it'll tailor the content and references in your presentation. Avoid using technical terms and jargon. Simplicity is key in presentations. 2) When/where are you presenting? Find out beforehand what equipment the venue will provide and what you need to bring. After lunch time crowds are typically the roughest if you're feeling less than condent, Try presenting in the morning If you're presenting after lunch, try waking up the audience by to engaging them (ask them questions, get them standing up, tell a personal story). 3) What's the main thing they want from the presentation? Basically, what is the main reason people are attending the presentation? Avoid data-dumping and only deliver information that is relevant to them.

lining the presentation

Introduction: Weve all seen it. Slideshows that are full of text, without content structure, and seem to drag on and on. These problems strongly contribute to the modern phenomenon known as Death by PowerPoint. Well, heres some good news and bad news. Bad news is, there will always be bad presentations out there. Good news is, youre in this workshop and will learn how to create slideshows that wont put your audience to sleep. Secrets your competitors most likely will never know. Hows that for boosting your condence in your next big presentation? In this section, attendees will learn: How to simplify slide messaging and reduce textual clutter. How to build slides that are more visually focused. How to manage the content, ow, and structure of presentations. Topic: How to create visually appealing slides: Disclaimer: Audiences will always remember the presenter more than the presentation. Presentations are meant to be visual aids not visual crutches. Use high quality graphics and not clip art. (Shutterstock and Istockphoto) Stay consistent with no more than two complimentary fonts throughout the presentation (ex. Futura and Futura Bold). Fonts should always be big enough to where audiences dont have to squint. Popular fonts in slide shows that can be easily read are typically san serif fonts (ex. Arial, Helvetica, and Gillsans). Audiences are more likely to remember your presentation if you incorporate meaningful images with your text. Just remember though to make sure the image resonates with what you're saying (this means keep the image and text closely related to each other). Charts are a great way to showcase data. [From Garr Reynolds: Pie Charts to show percentages, Vertical Bar Charts to show changes over time, Horizontal Bar Charts to compare quantities, Line charts to demonstrate trends] Remember to contrast with color the most important slice/line/bar. *Show a before and after slideshow to illustrate points* Forum: Wordcraft For this brainstorming session, the facilitator will ask attendees to discuss their opinions on why presenters overload text in their slideshows. Why is having too much text dangerous for audiences? Is this a problem in the attendees business? Is the attendee data-dumping in their presentations? How can this be prevented?

Show a step-by-step process: Slide 1: Title + bullet points with nothing but text (Too much text and too many main ideas on slide) Slide 2: Have one bullet point (Remove text and have only one main idea) Slide 3: Have main idea of bullet point (Remove unnecessary text and place in speakers notes) Text Tips: One main idea per slide please. Slides that have multiple main ideas should be broken up into multiple slides. To avoid data dump, always ask if information on slide is really relevant to audience. (Ex. Do they really need to know a general overview of your company if this is the fth meeting?) Avoid more than 30 words a slide. Limit bullet points and text. The more bullet points you add, the greater the chance your audience wont read them. If you have to have text to help you present, keep it in the speaker notes. Dont overload your slide with it. Slides that are meaningless without the explanation of the presenter are the best. If attendees company is very content heavy, details can be put in the afterpresentation handouts. Key takeaway: Lets be honest, who really reads all that text? *Show slides provided by client or facilitator* Activity 2: Slide Therapy For this activity, break into groups of even numbers with a maximum of 4 people to a group. Facilitator will hand out 4 different short slideshows to each group. Groups then have 20 minutes to nd ways to improve the visual aesthetics and messaging of each slide on paper. After 20 minutes, groups are then asked to 1) present the problems with the old slides 2) explain their improvements and 3) provide mock visuals of slides. Other groups will then score the improved new slides based on scorecard below. The winning groups score will be recorded for the prize at the end of the day.

Scoring Sheet:
Poor
Excelent

Group managed to improve slide effectively Slides message are concise and to the point Successfully becomes visual aid not visual crutch Overall Rating

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Slideshows will include: Old slides from client that Big Fish Presentations have redesigned. Sample slideshows that facilitator has brought to meeting. Topic: Scripting your presentation Below is a content template we built that can be helpful in structuring future eQ health presentations. We encourage EQ to follow this template in building future presentations to, not only save time, but also to create better ow and structure. I. Introduction: Opener [Credibility boost]: State why you're here Follow-up: - Our Philosophy Preview of Main Points: - Objectives as main points - Project Scope Thesis/transitioning sentence: - State Call to Action II. Main Point One - Main Point X: - Introduction of Point One - Supporting Content - How it's relevant to audience and objective - Clear Transition Sentence III. Conclusion: - Restate call to action - Recap of Main Points - Ending

Facilitator will show some slides on the screen either from clients presentations or a presentation provided by facilitator. Based on the layout of this template, facilitator will show an example of how by applying this template, it will be much easier for audiences to follow the ow of the presentation. Slideshows will include: Old slideshow from client that Big Fish Presentations have redesigned. Sample slideshows that facilitator has brought to meeting.

sinking any doubt

Introduction: So whats the one essential element that can separate a great presenter from an amateur? Condence. Condence is key when wanting to convince audiences to believe in your product/service/cause. After all, if you dont seem to believe in yourself, why should the audience believe in you? In this section, attendees will learn: How to practice effective body language. Creative ways to rehearse before a presentation. How to deliver an impromptu presentation. Topic: 5 Ways to have better body language* Disclaimer: The rst step to portray condence is to showcase good body language. Body language is a non-spoken language of communication that sparks trust, shows sincerity, and can genuinely show an audience you believe in what you are presenting. Below are ve tips to showcase good and positive body language: 1. Stand up and smile. According to statistics, people notice facial expressions the most during presentations. A smile can show sincerity and create a feeling of trust between you and the audience. 2. Maintain Eye Contact Very basic but very important. This creates a personal feel and also showcases you believe in what you're saying. 3. Keep an Open Posture An open posture this shows an audience that you are open to them. By crossing your arms it makes you look insecure and less condent. Keep feet shoulder width apart with shoulders pointed toward audience members. 4. Use Hand Gestures This can help emphasize special points. This can have your words gain more impactful meaning. 5. Keep Fluid Movements Keeping uid movements will showcase condence combining with your tone and content. If you're up on stage still as a plank you'll look very nervous. When emphasizing points, feel free to take a couple of steps and move around to recapture an audiences attention. *Get a willing audience member to demonstrate this section*

Forum: How to better prepare for presentations Being properly prepared is also a form of projecting condence, as strong preparation not only relaxes your nerves, but also shows the audience you care about your presentation and their time. Around the room, each attendee describes the worst presentation they have ever given and what they could have done to prevent it. Attendees are encouraged then to discuss together on creative ways they can prepare for their next presentation when stretched for time. Quick Presentation Preparation tips: 1. Time Yourself This helps you keep your content to a minimum and not go overboard. I normally like to nish a minute or two under the mark just to give me leeway in case I ramble. 2. Record Yourself You can catch verbal disuencies, body language mishaps, and confusing statements to be revised. Rule of thumb is when your not embarrassed watching yourself, you're ready! 3. Experiment Continuously experiment and tweak your presentation. It should never feel awkward when delivering. Do what is natural to you and you'll more likely nd yourself in the comfort zone when delivering. 4. Test the Equipment out beforehand If able, test out the equipment beforehand! If anything goes wrong with the presentation and you cant go on, its still your fault. 5. Discover a pre-presentation ritual to calm your nerves Everyone gets nervous before speaking, so its important for you to feel as comfortable as possible. From listening to certain songs, watching a movie, meditating, to stretching, nd a ritual that can relax you beforehand. Your audience will thank you. Key Takeaway: No matter what, the show must always go on. Its up to you to be prepared 100% all the time.

FOLLOW UP/RECAP
Today, you should have learned: How to hook an audiences attention within 60 seconds How to determine who the audience is How to nd your own presentation style How to practice effective body language. Creative ways to rehearse before a presentation. Simplify content for your next presentation Find a way to make create a script for eQ Health Based upon results of todays seminar, the next steps we can take are: Presentation checkup next month/quarter via conference call Schedule a future in-ofce brainstorming session for clients next big presentation.

speaker ev aluation
Poor
Excelent

Expertise of Speaker Presentation Skills Usefulness of Information Interst of the Subject Overall Rating Additional Comments:

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Name (Optional)