Escolar Documentos
Profissional Documentos
Cultura Documentos
BETTER RESULTS.
Introducing
Modular Ad Units.
Modular ad units on the newly designed pages of
Journal Register Company newspapers will help make
your advertisement stand out and achieve better
results.
Utilizing logical page portion - full, half, quarter,
eighth, etc. - instead of inches will make planning
and buying print advertising easier. An added benefit:
complicated rate cards are history - pricing is now
provided for each advertising unit.
Our intention is to provide similar standardized
advertising units found in other media like
magazines, online, television and radio. In addition,
your advertisements will easily fit other newspapers
that have adopted this strategy.
Inside youll find thumbnails and dimensions of our
26 modular advertising units. Of course, we will
continue to offer creative ad shapes.
Double Truck
13 col. x 20
BUILD SIZE: 20.295 x 20
Full Page
6 col. x 20
BUILD SIZE: 9.89 x 20
3/4 Page
5 col. x 18
BUILD SIZE: 8.22 x 18
3 col. x 20
BUILD SIZE: 4.89 x 20
1/5 Page
2/5 Page
2 col. x 20
BUILD SIZE: 3.22 x 20
3 col. x 10
BUILD SIZE: 4.89 x 10
3/20 Page
1/8 Page
1/10 Page
4 col. x 12
BUILD SIZE: 6.56 x 12
4 col. x 5
BUILD SIZE: 6.56 x 5
2 col. x 10
BUILD SIZE: 3.22 x 10
3 col. x 6
BUILD SIZE: 4.89 x 6
3 col. x 5
BUILD SIZE: 4.89 x 5
3 col. x 4
BUILD SIZE: 4.89 x 4
3 col. x 8
BUILD SIZE: 4.89 x 8
1/12 Page
2 col. x 5
BUILD SIZE: 3.22 x 5
1/16 Page
3 col. x 2.5
BUILD SIZE: 4.89 x 2.5
1/20 Page
2/30 Page
2 col. x 3
BUILD SIZE: 3.22 x 3
2 col. x 4
BUILD SIZE: 3.22 x 4
1/40 Page
1 col. x 3
BUILD SIZE: 1.56 x 3
Picas
9p4
19p4
29p4
39p4
49p4
59p4
Inches
1.56
3.22
4.89
6.556
8.22
9.89
Points
112.00
232.00
352.00
472.00
592.00
712.00
Inches
20.295
Points
1461
1 col. x 2
BUILD SIZE: 1.56 x 2
Skybox
Columns
13 Column
Picas
121p75
Inches
1
1.5
2
2.5
3
Points
72
108
144
180
216
Inches
3.5
4
4.5
5
5.5
Points
252
288
324
360
396
Inches
6
6.5
7
7.5
8
Inches
11
11.5
12
12.5
13
Points
432
478
504
540
576
Inches
8.5
9
9.5
10
10.5
Points
612
648
684
720
756
Points
792
828
864
900
936
Inches
13.5
14
14.5
15
15.5
Points
972
1008
1044
1080
1116
Inches
16
16.5
17
17.5
18
Points
1152
1188
1224
1260
1296
Inches
18.5
19
19.5
20
20.5
Points
1332
1368
1404
1440
1476
Full Pg
6 col x 20
Full Pg
6 col x 20
ZONE 2 Utica/Shelby
Frequency $$ Volume
1/2 Pg H
$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502
6 col x 10
1/2 Pg H
$1,105
$938
$890
$846
$805
$764
$688
$526
$426
6 col x 10
1/2 Pg H
$664
$565
$536
$510
$485
$460
$414
$317
$243
6 col x 10
1/2 Pg V
3/4 Pg
Pickup Discounts
Pick up rate is the 30x rate for all zones.
2/5 Pg
1/3 Pg
3/4 Pg
$941
$800
$760
$722
$685
$650
$587
$449
$343
2/5 Pg
$531
$452
$429
$407
$388
$368
$330
$253
$194
1/3 Pg
$443
$376
$358
$340
$323
$306
$276
$211
$162
3/4 Pg
$1,560
$1,328
$1,260
$1,198
$1,140
$1,082
$975
$745
$604
2/5 Pg
$882
$750
$712
$677
$643
$611
$550
$420
$341
1/3 Pg
$735
$625
$594
$564
$536
$509
$458
$350
$284
$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502
$1,839
$1,560
$1,485
$1,410
$1,340
$1,273
$1,145
$877
$710
$1,038
$882
$839
$796
$757
$719
$677
$495
$400
$855
$735
$699
$664
$630
$599
$539
$412
$335
1/2 Pg V
$1,105
$938
$890
$846
$805
$764
$688
$526
$426
1/2 Pg V
$664
$565
$536
$510
$485
$460
$414
$317
$243
Combination rate of 25% off when both Zones 2 & 3 are run.
Pricing is per ad, per Sunday publication date.
Combo pricing is for ads that run in Zones 2&3 only.
All spending within JRC print or online can be considered for dollar volume pricing.
OPEN 1x
3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+
$2,596
$2,205
$2,097
$1,991
$1,891
$1,799
$1,616
$1,237
$1,002
Full Pg
6 col x 20
$2,205
$1,875
$1,780
$1,692
$1,608
$1,528
$1,375
$1,051
$852
OPEN 1x
3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+
$1,328
$1,129
$1,072
$1,019
$969
$920
$828
$634
$485
OPEN 1x
3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+
ZONE 1 Romeo/Washington
Frequency $$ Volume
$649
$551
$524
$498
$473
$449
$404
$310
$250
3 col x 10
1/4 Pg V
$551
$469
$445
$423
$402
$382
$344
$263
$213
3 col x 10
1/4 Pg V
$332
$282
$268
$255
$242
$230
$207
$158
$121
3 col x 10
1/6 Pg
$433
$368
$349
$332
$315
$299
$270
$206
$168
4 col x 5
1/6 Pg
$368
$312
$297
$282
$268
$255
$230
$175
$142
4 col x 5
1/6 Pg
$221
$188
$179
$170
$160
$153
$138
$106
$80
4 col x 5
1/8 Pg
$324
$275
$262
$249
$236
$225
$202
$155
$125
3 col x 5
1/8 Pg
$275
$235
$222
$212
$200
$190
$172
$131
$107
3 col x 5
1/8 Pg
$166
$141
$135
$127
$121
$115
$104
$79
$60
3 col x 5
1/10 Pg
$260
$220
$210
$199
$189
$180
$162
$124
$100
3 col x 4
1/10 Pg
$220
$188
$178
$170
$161
$153
$137
$105
$85
3 col x 4
1/10 Pg
$133
$113
$107
$102
$97
$92
$83
$64
$48
3 col x 4
1/12 Pg
$216
$183
$175
$166
$158
$150
$135
$103
$84
2 col x 5
1/12 Pg
$183
$156
$149
$141
$134
$127
$115
$88
$71
2 col x 5
1/12 Pg
$110
$94
$89
$85
$80
$77
$69
$53
$40
2 col x 5
1/16 Pg
2/30 Pg
2/30 Pg
$88
$75
$72
$68
$64
$62
$55
$42
$32
2/30 Pg
$147
$125
$119
$113
$107
$102
$92
$70
$57
$162
$138
$131
$124
$118
$113
$101
$77
$63
$44
$38
$36
$34
$33
$31
$28
$21
$16
1 col x 4
$33
$28
$27
$25
$24
$23
$21
$16
$12
1 col x 3
$74
$63
$60
$56
$54
$50
$46
$35
$28
1 col x 4
$55
$47
$45
$42
$40
$38
$35
$27
$22
1 col x 3
$87
$74
$70
$66
$63
$60
$54
$42
$34
1 col x 4
$65
$55
$52
$50
$48
$45
$40
$31
$25
1 col x 3
SourceNewspapers.com
N E W S P A P E R S
$87
$74
$70
$66
$63
$60
$54
$42
$34
2 col x 2
$74
$63
$60
$56
$54
$50
$46
$35
$28
2 col x 2
$44
$38
$36
$34
$33
$31
$28
$21
$16
2 col x 2
$173
$147
$140
$133
$126
$120
$108
$83
$67
1/16 Pg
$138
$117
$111
$106
$100
$95
$86
$66
$53
1/16 Pg
$83
$70
$67
$64
$60
$57
$52
$40
$30
3/4 Pg
2/5 Pg
1/3 Pg
$2,596
$2,205
$2,097
$1,991
$1,891
$1,799
$1,616
$1,237
$1,002
6 col x 20
$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502
6 col x 10
Pickup Discounts
Pick up rate is the 30x rate for all zones.
1/3 Pg
$443
$376
$358
$340
$323
$306
$276
$211
$162
$1,298
$1,105
$1,050
$999
$946
$900
$810
$620
$502
$1,839
$1,560
$1,485
$1,410
$1,340
$1,273
$1,145
$877
$710
$1,038
$882
$839
$796
$757
$719
$677
$495
$400
$855
$735
$699
$664
$630
$599
$539
$412
$335
Combination rate of 25% off when both Zones 2 & 3 are run.
Pricing is per ad, per Sunday publication date.
Combo pricing is for ads that run in Zones 2&3 only.
All spending within JRC print or online can be considered for dollar volume pricing.
OPEN 1x
3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+
2/5 Pg
ZONE 6 Macomb Twp., Clinton Twp., Harrison Twp. & Mt. Clemens
Frequency $$ Volume
Full Pg
1/2 Pg H 1/2 Pg V 3/4 Pg
$664
$565
$536
$510
$485
$460
$414
$317
$243
$531
$452
$429
$407
$388
$368
$330
$253
$194
$1,328
$1,129
$1,072
$1,019
$969
$920
$828
$634
$485
$941
$800
$760
$722
$685
$650
$587
$449
$343
OPEN 1x
3
$1K-$7499K
6
$7500K-$19,999K
9
$20,000K-$39,999K
12
$40,000K-$99,999K
18
$100,000K-$174,999K
24
$175,000K-$249,999K
30
$250,000K-$399,999K
52 $400,000K-$500,000K+
$664
$565
$536
$510
$485
$460
$414
$317
$243
1/2 Pg V
6 col x 10
6 col x 20
$649
$551
$524
$498
$473
$449
$404
$310
$250
3 col x 10
1/4 Pg V
$332
$282
$268
$255
$242
$230
$207
$158
$121
3 col x 10
1/6 Pg
$433
$368
$349
$332
$315
$299
$270
$206
$168
4 col x 5
1/6 Pg
$221
$188
$179
$170
$160
$153
$138
$106
$80
4 col x 5
1/8 Pg
$324
$275
$262
$249
$236
$225
$202
$155
$125
3 col x 5
1/8 Pg
$166
$141
$135
$127
$121
$115
$104
$79
$60
3 col x 5
1/10 Pg
$260
$220
$210
$199
$189
$180
$162
$124
$100
3 col x 4
1/10 Pg
$133
$113
$107
$102
$97
$92
$83
$64
$48
3 col x 4
1/12 Pg
$216
$183
$175
$166
$158
$150
$135
$103
$84
2 col x 5
1/12 Pg
$110
$94
$89
$85
$80
$77
$69
$53
$40
2 col x 5
1/16 Pg
2/30 Pg
2/30 Pg
$88
$75
$72
$68
$64
$62
$55
$42
$32
$162
$138
$131
$124
$118
$113
$101
$77
$63
$44
$38
$36
$34
$33
$31
$28
$21
$16
1 col x 4
$33
$28
$27
$25
$24
$23
$21
$16
$12
1 col x 3
$87
$74
$70
$66
$63
$60
$54
$42
$34
1 col x 4
$65
$55
$52
$50
$48
$45
$40
$31
$25
1 col x 3
SourceNewspapers.com
N E W S P A P E R S
$87
$74
$70
$66
$63
$60
$54
$42
$34
2 col x 2
$44
$38
$36
$34
$33
$31
$28
$21
$16
2 col x 2
$173
$147
$140
$133
$126
$120
$108
$83
$67
1/16 Pg
$83
$70
$67
$64
$60
$57
$52
$40
$30
STANDARDIZED SIZES.
HIGHER VISIBILITY. MORE IMPACT.
BETTER RESULTS.
Introducing
Modular Ad Units.
Modular ad units on the newly designed pages of
Journal Register Company newspapers will help make
your advertisement stand out and achieve better
results.
Utilizing logical page portion - full, half, quarter,
eighth, etc. - instead of inches will make planning
and buying print advertising easier. An added benefit:
complicated rate cards are history - pricing is now
provided for each advertising unit.
Our intention is to provide similar standardized
advertising units found in other media like
magazines, online, television and radio. In addition,
your advertisements will easily fit other newspapers
that have adopted this strategy.
Inside youll find thumbnails and dimensions of our
21 modular advertising units. Of course, we will
continue to offer creative ad shapes.
Double Truck
13 col. x 9.6
BUILD SIZE: 20.295 x 9.6
3 col. x 9.6
BUILD SIZE: 4.89 x 9.6
1/6 Page
2 col. x 4.75
BUILD SIZE: 3.22 x 4.75
1/20 Page
1 col. x 3
BUILD SIZE: 1.56 x 3
2/5 Page
3 col. x 8
BUILD SIZE: 6.56 x 8
1/8 Page
Full Page
4 col. x 9.6
BUILD SIZE: 6.56 x 9.6
3/10 Page
6 col. x 9.6
BUILD SIZE: 9.89 x 9.6
4 col. x 4.75
BUILD SIZE: 6.56 x 4.75
2/15 Page
3 col. x 2.5
BUILD SIZE: 4.89 x 2.5
2 col. x 4
BUILD SIZE: 3.22 x 4
1/30 Page
1 col. x 2
BUILD SIZE: 1.56 x 2
6 col. x 3
BUILD SIZE: 9.6 x 3
6 col. x 4.75
BUILD SIZE: 9.89 x 4.75
1/4 Page
2 col. x 9.6
BUILD SIZE: 3.22 x 9.6
3 col. x 6
BUILD SIZE: 4.89 x 6
3 col. x 4.75
BUILD SIZE: 4.89 x 4.75
1/10 Page
2 col. x 3
BUILD SIZE: 3.22 x 3
Skybox
BUILD SIZE: 2.5 x .75
2 col. x 2
BUILD SIZE: 3.22 x 2
1 col. x 4
BUILD SIZE: 1.56 x 4
Inches
1
1.5
2
2.5
3
Points
72
108
144
180
216
Inches
3.5
4
4.5
5
5.5
Points
252
288
324
360
396
Inches
6
6.5
7
7.5
8
Points
432
478
504
540
576
Inches
8.5
9
9.5
10
10.5
Picas
9p4
19p4
29p4
39p4
49p4
59p4
Inches
1.56
3.22
4.89
6.556
8.22
9.89
Points
112.00
232.00
352.00
472.00
592.00
712.00
Inches
20.295
Points
1461
Picas
121p75
Points
612
648
684
720
756
Inches
11
11.5
12
12.5
13
Points
792
828
864
900
936
Inches
13.5
14
14.5
15
15.5
Points
972
1008
1044
1080
1116
Inches
16
16.5
17
17.5
18
Points
1152
1188
1224
1260
1296
Inches
18.5
19
19.5
20
20.5
Points
1332
1368
1404
1440
1476
$345
$335
$325
$310
HOMES MONTHLY
Full Pg B&W
$165
OPEN 1x
3
6
12
6 col x 9.6
Full Pg Multi
$185
$205
$195
$185
$175
6 col x 4.75
1/2 Pg B&W
$110
$205
$195
$185
$175
1/2 Pg V
$310
$300
$290
$280
3 col x 9.6
$310
$300
$290
$280
$580
$570
$560
$540
OPEN 1x
3
6
12
1/2 Pg V
3 col x 9.6
6 col x 4.75
6 col x 9.6
1/2 Pg Multi
$130
$140
$135
$125
$118
3 col x 8
2/5 Pg
$185
$180
$175
$170
3 col x 8
1/4 Pg
Back Pg
$299
$114
$110
$103
$98
3 col x 4.75
1/4 Pg
$160
$155
$150
$145
3 col x 4.75
1/8 Pg
Page 3
$269
$67
$62
$57
$52
3 col x 2.31
1/8 Pg
$85
$80
$75
$70
3 col x 2.31
1/6 Pg
Front Pg
$199
$67
$62
$57
$52
2 col x 4.75
1/6 Pg
$85
$80
$75
$70
2 col x 4.75
$48
$43
$38
$33
2 col x 3
1/10 Pg
$54
$50
$45
$40
1/10 Pg
2 col x 3
N E W S P A P E R S
SourceNewspapers.com
$37
$33
$27
$22
2 col x 3
Service Directory
$48
$43
$37
$32
2 col x 3
Service Directory