Political

Monarchy. Business Friendly government regulations. The King governs through a Council of Ministers, on which he serves as President. The Kingdom of Saudi Arabia is divided into 13provinces, each of which is administered by a provincial governor appointed by the King. Provinces are subdivided into governorates, districts and centres. The provincial councils are empowered to determine the development needs of their respective provinces, make recommendations for projects and improvements and request appropriations in the annual state budget.

Economical
Since the discovery of oil in 1938 has grown to be among the wealthiest nations. Produces more than 5% of the total production of petrochemicals in the world. Capitalist Economy. GDP (PPP) $622 Billion and Growth 3.7%. 40% of GDP from private sector.

As part of its eort to attract foreign investment and diversify the economy, Saudi Arabia acceded to the WTO in 2005 after many years of negotiations.

Social
Adherence to Islamic values and maintenance of social stability in the context of rapid economic change has been consistent goals of Saudi Arabia's development plans. Major variations in accumulated wealth, although distinctive income groups exist they all are bound together either by kinship, religion. Religious values. Mix of culture, Indian diaspora.

Technological
Modern high technology arsenal makes Saudi Arabia among the worlds most densely armed nations. Although internet was introduced late in 1999, there was a growth rate of 3750% by 2000.

Legal
The Saudi civil legal system is based on the Share `a, which is derived from the Quran, Sunna and Ejtihad. The commercial legal system diers very much from the civil system, but shares some basics. This system is more inuenced by west in many ways, this due to the amount of international business that the country was involved in after the discovery of oil.

At the present time, there are no exchange control regulations governing the repatriation of funds, prots or capital after corporate dissolution. Immigration - Companies are required to register their employees contracts with the Ministry of Interior before a residency permit can be issued. Employment Law -Employment matters in the Kingdom of Saudi Arabia are governed by the Labour Law. The Ministry of Labour regulates all labour related issues in the

Environmental
The Meteorology and Environmental Protection Administration (MEPA) is the entity responsible for regulating pollution control and related environmental matters. Government has also approved the General Environmental Regulation.

The GER prohibits any actor failure to act that may result in adverse environmental eects and, among other things, requires that precautionary and pre-emptive measures be implemented to ensure that such adverse eects do not occur as a result of construction of any project. The Environmental Assessment Regulation applies to a long list of projects that may have an environmental impact and requires that an environmental assessment be conducted with respect to such projects that fall under its coverage.

International Marketing (w.r.t launch of amul shrikhand) Global marketing approach does not mean the absence of local, market-specific plans and initiatives. These should, in fact, be complementary. Global marketing will typically set the framework and parameters within which local marketing operates, whilst giving in-market teams the freedom to control local success levers. Some areas of marketing that lend themselves to being led at a global or central level include branding and brand guidelines, strategic marketing planning and budgeting (with autonomy given to markets within their allocated budget), large-scale marketing campaigns, social media strategy and guidelines, research strategy, and global PR. Other areas best managed locally include local outreach initiatives and more tactical campaigns, local social media channels and PR initiatives, local partnerships and events, etc. Markets need to have some control over the local channels that contribute to driving their success.

In practice, it might be useful to divide your markets into tiers. A tiered market will help you identify territories that might drive the highest potential returns. It also allows top tier markets to access bigger budgets, giving them autonomy; for example, research into local users behaviours to inform product development. Global and local areas of ownership may differ from company to company. However, it is critical you define the areas clearly to avoid friction and inefficiencies. Take the time to do this upfront dont wait until issues start arising.