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Copyright 1994 by
Baylor University
The emphasis on the individual "female entrepreneur" in much of the small business liter-
ature in the last decade disguises the fact that many women in business ownership are in
partnership with others, usually with men. How "gender" impinges on the process of small
business ownership has been littie studied. The paper examines gender and ownership
using evidence from a three-year study on the impact of gender on smail business man-
agement, involving interviews with 602 male and female UK business owners, drawn from
three industrial sectors. Difficulties were encountered in interpreting sex differences as
"gender" trends, owing to significant sectorai variation. Nevertheless, some marked gender
differences were identified. These referred to differential patterns of kinship with the re-
spondent; the allocation and perception of specialist roles within the business; and the fact
that female owners are less likely to be associated with more than two businesses. Overall
sole traders were in the minority in both sexes, implying that most owners shared respon-
sibility and management in some way with other owners. The paper concludes with meth-
odologlcai implications of co-ownership for the sampling and analysis of small business
owner/managers from a gender perspective.
Spring, 1994 11
The positive role of proprietorship for women relies on the idea that in the capitalist
system, members of economically and socially deprived groups can " e s c a p e " depriva-
tion through business ownership, which provides opportunities for self-determination
through owning and controlling resources, and through an increased ability to flexibly
interface work and domestic life (Goffee & Scase, 1983, p. 626). By exploiting social
and economic conditions in the 1970s and 1980s it has been easier for women to aspire
to self-determination through proprietorship. Prominent, successful female entrepre-
neurs have not only bettered their own lives, but have made a dramatic impact on the
perception of women in society as a whole. As Goffee and Scase put it, "female
entrepreneurs have a symbolic importance which implicitly questions popular concep-
tions of the position of women in society" (p. 627).
On the negative side, proprietorship could be seen as supporting capitalist institu-
tions which "sustain the dominance of men over women"; and as reinforcing economic
deprivation of women in employment, from whose ranks the entrepreneurs often come
(Goffee & Scase, 1983, p. 627). Moreover, as these authors show in their analysis of
case studies, subordination does not necessarily cease with proprietorship. The influence
of husbands and male relatives can undermine the quest for self-determination. Many
female proprietors may feel that they "have failed to obtain full legitimacy and credi-
bility as proprietors" as a result of experiences in dealing with bank and business-
support officials, customers, suppliers, and clients.
A researcher's views on this debate may be fundamental to the way in which
"ownership" is treated in a study. A belief in the benefits of proprietorship for women
tends to stress "individuality." The struggle for self-determination through proprietor-
ship is a personal one, to be undertaken alone. It is an exploration of "self" rather than
a competitive " g a m e . " Likewise business success is inseparable from the achievement
of the female entrepreneur who owns and manages the business. The rewards are the
consequences of her struggle and achievement. This line of argument tends to be un-
dermined by co-ownership, especially if the co-owner is male. Consequently there tends
to be little consideration of this comphcation in the literature where the female entre-
preneur is the focus of interest.
If a researcher takes a less unidimensional view of proprietorship, then the concept
ofthe "lone female entrepreneur" is perhaps too limited. A woman in business is not
an island, even if a sole legal owner, and cannot "escape" from the wider society. The
social conditions that reinforce gender inequalities may impinge on her business and
personal life at several levels (Hamilton, Rosa, & Carter, 1992). These may wel! be
manifest in the types of relationships she has with others in both the business and
domestic domains. In this scenario, the analysis of co-ownership is vital in our attempts
to study gender from a more holistic perspective (Hamilton, 1990). The preoccupation
with "individualism" in entrepreneurial and small business studies has disguised the
potential complexity of small business ownership, a complexity compounded by the
influence of gender. Large numbers of small businesses are partnerships. Partnerships
may comprise: Married couples; Non-married couples; With relatives; With non-
relatives; With relatives and non-relatives; Single sex; Mixed sex.
Where partnerships comprise both men and women, gender roles and relationships
can be potentially extremely intricate. Sole traders are not necessarily on their own
either. Many have domestic partners that contribute significantly to tbe business even
though they may not be legal co-owners (Goffee & Scase, 1983; Meijer, Braaksma, &
Van Uxem, 1986; Meittinen, 1986). Even single people with no domestic partner con-
tributing to the business may have father, mother, sisters or brothers contributing.
The question of "ownership" is thus fundamental in any study of gender and small
business management. It is an area we know little about, because previous studies, by
Spring, 1994 13
population estimates (Moser & Kalton, 1971, pp. !27fO. In this study, however, we are
not trying to estimate population parameters. We feel that any such attempt is (arguably)
meaningless in the context of small business proprietorship, due to the considerable
sectoral variation just outlined. The probability of any two geographical areas having the
same sectoral blend of businesses, and of key personal factors such as social class
origins, ethnicity, and capital ownership negated any attempt at matched sampling too.
Rather, the onus is on deciphering the nature of relationships with gender in tbe business
context. Tests of significance are used instead as surrogate guides for assessing strengths
of relationship. Nevertheless our confidence in the approximate representativeness ofthe
sample obtained was considerably enhanced on observing consistent similarities when
statistical results were compared between those based on the first 340 respondents and
those based on the remaining 262.
Statistical significance is tested through chi square. Tbis is usually based on the
overall table. Where a significant "separate effect" is recorded in a table, this means
that the chi square was performed for that row versus all other categories pooled.
RESULTS ,,
Distribution of Ownership
Categories by Gender
ALL
SECTORS %
ONE OWNER:
Female 19.6
Male 19.6
TWO OWNERS:
Both female 4.7
Both male 9S
Mixed sex 29.4
THREE OR MORE OWNERS:
All female 0.0
All male
Mixed sex 12.2
TOTAL 100.0
sample, however, was drawn predominantly from very small businesses with self-
employed owners that had gone to local support agencies for help. He also covered all
sectors. Sectoral and sample variation in the incidence of sole trading may thus indicate
that it is not so much that women prefer sole trading, hut that in sectors where women
are commonly self employed, sole trading is the dominant form of business ownership.
It is equally possible that men in those types of businesses will also prefer sole trading.
Table 2
Sole trader 49.0 37.6 36.0 38.6 34.3 33.0 39.7 36.4
Partnership 31.6 25.7 36.0 32.7 49.5 50.0 39.1 36.1
Ljnijied company 19.4 36.6* 28.0 28,7 16.1 17.0 21.2 27.4
100.0 100.0 100.0 100-0 100,0 100.0 100,0 100,0
TOTAL 98 101 100 101 99 100 297 302
CHI SQUARE (p) 0.03 0.73 0.99 0,42
Spring 1994 15
Becoming an Owner
Only 61% of the sample overall started from scratch (Table 3). A sizeable minority
(about a quarter) bought or bought into the business. There is some marked sectoral
variation, with owners from the hotel and catering sector being much more likely to have
bought a business than those from the other sectors (true for both sexes). This again is
an example of the peculiar conditions of specific sectors, which erode any gender
effects, and which complicate our ability to interpret the impact of gender.
Significant differences by sex were only found in the textile/clothing sector. Though
the overall differences were non-significant, separate effects showed that men were
significantly more likely to have inherited the business or bought the business, while
women were significantly more likely to have started one. Other data from the survey
show that in this sector in particular, female businesses tend to be younger, and smaller,
which may account for these differences.
Other Owners
Those respondents whose businesses were co-owned were asked to provide details
of up to six other owners. The number of other owners whose details were obtained
totalled 540. Table 4 demonstrates that about half the sample of co-owners were asso-
ciated with one other only, but that the proportion associated with three or more is still
considerable, at about a quarter. Table 4 shows highly significant differences by sex in
the total sample and in two ofthe three sectors. The genera! trend is for female owners
to be more commonly associated with only one other owner, and male respondents with
four or more other owners. These trends are most marked in business services, where
traditional financial partnerships are more common amongst male respondents.
Table 3
Mechanism of Business Entry by Sex of Respondent
Textile/Clothing Business Services Hotel and Catering ALL SECTORS
Inherited firm 1.0 12,0*' 3.0 2.0 4.1 6.1 2.7 6.7
Bought firm 3.0 12.0* 8.0 4.0 52.0 43.4 20.9 19.7
Bought into firm 4,0 3,0 7.0 9.9 8.2 8,1 6.4 7,0
Married into firm 4.0 3.0 5.0 0.0 1.0 1,0 3.4 1.3
Started up nrm 87.9 68.0" 68.0 74.3 31.6 37.4 62.6 60.0
Other 0.0 2.0 9.0 9.8 3.1 4.0 4.0 5,3
100.0 100.0 100.0 100.0 100,0 100.0 100.0 100.0
TOTAL 100 101 100 101 98 99 297 300
CHI SQUARE (pl 0,18 0, 19 0.88 O.I
one other 56.0 44.9 54.1 26.1-" 56.5 58.3 55.6 41.3***
iwo others !8.7 24.7 16,5 26.1 13.0 26.2' 15.9 25.7'*
3-4 others 25.3 24.7 17.6 18.3 25.0 15.5 22.6 19.4
more than 4 oihers 0,0 5.6- 11.8 29.6-" 5.4 0.0* 6.0 13.5"
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0
TOTAL 75 89 85 115 92 S4 252 288
CHI SQUARE (p) 0.12 0,00 0.01 0.00
Table 5
Spring, 1994 17
Original Founder by Sex of Other Owner
Two-thirds of the sample of other owners were original founders (Table 6), a trend
which surprisingly differs little between the sexes overall. This can be related back to
Table 3, where the proportion marrying into the business is also surprisingly low for
women as well as men. This may mean that more women and men start businesses
together than we might expect from conventional wisdom, where men are routinely
thought to be the founders, and women later entrants either through marriage or to
support their husbands. Significant differences are lacking in two of the three sectors. In
the textile and clothing sector women are more likely than men to have been original
founders. This may again be related to the greater age of businesses owned by male
respondents in this sector.
Table 6
In all three sectors as well as in the overall sample siblings are relatively common as
other owners where the respondent is a male, and extremely uncommon where the
respondent is female. Breaking down siblings into brothers and sisters showed that
nearly all the relationships mentioned happen to be brothers rather than sisters.
Of note, too, referring to the textile and clothing sector, is the fact that female
respondents are more likely than male to have other owners who are related outside the
nuclear family. This probably reflects the influence of in-laws. This is not surprising
given that a male domestic partner is much more likely in this sector to have relatives
drawn from his nuclear family. On marrying the person, the woman obviously acquires
Table 8
Spring, 1994 19
these relationships with marriage. Tn the business services sector, tbe fact that relatives
are much less common than other sectors reflects the professional nature of many of
these businesses. It is interesting that proportionally far fewer female respondents have
relatives in the business services sector other than domestic partners. This may reflect
the structure of ownership of many of the business services' professional practices,
where sons and fathers are often co-owners of the business and daughters seldom are.
For example, a firm called Hogg, Hogg and Hogg, Solicitors, would usually refer to
three male Hoggs. Given the rarity of involving daughters in such practices, it is almost
inevitable that the only way a woman can enter them through a kinship route is through
marriage. This is clearly reflected in Table 7.
Table 9
Table 11
ALL SECTORS
Spring 1994 21
Table 12
were examined, only 22% were related to the respondent. This indicates that it is usually
non-relatives who leave the firm. The sexes do not differ very much in the proportion of
ex-owners who are related to the respondent. There is. however, a notable difference
when the distribution of relatives who have left is considered. In the case of female
respondents, ex-owners include father, mother, sister and former domestic partners.
There is no instance of a brother or of another relative having left a firm where a female
respondent was working. In contrast, only two former male owners fall into these
categories. The majority of male former owners were either brothers or other relatives,
categories which do not appear at all in relation to female respondents.
CONCLUSIONS
.
If we consider just the total sample, and statistically compare the sexes, trends
appear to be relatively clear. Surprisingly there were no significant differences by sex for
legal ownership, on mechanisms for business entry, and for being an active manager.
Femaie respondents tend to be significantly associated with just one other owner, while
male respondents are much more likely to be associated with four or more other owners.
Other owners are much more likely to be male for both sexes but male respondents are
much more likely to be associated with women (not surprisingly, as the other owner is
often a domestic partner). Women are significantly more likely to be related to other
owners. This is more likely to be a domestic partner than for men, and less likely to be
siblings. Although most owners were active managers, men were more likely to be
active. More men tended to have a specific role, and to have left an ownership position
in the business. Multiple business ownership was significantly more likely amongst
men.
These trends, however, are much more complex when sector is examined. The
variation by sector tends to be much greater and more significant than gender, which
means that gender trends are often eroded or compromised by the interaction of sectoral
forces. For example, in Table 2, both sexes are much more likely to have bought a
Table 14
ALL SECTORS
Women Men
Spring, 1994 23
business if they come from the hotel and catering sector. This is determined ultimately
by the physical properties of hotels which form permanent stages for entrepreneurial
actors to play and exit, and are rarely huilt from scratch when an entrepreneur starts the
venture. If we take all the tables in this paper with a full sectoral breakdown, and allow
for "separate effects" too, there is scarcely a table without some significant gender trend
(see Table 2 for one sector only being significant; and Table 3 for the impact of separate
effects in the light of overall non-significance).
We hypothesize that a sex difference can be interpreted in terms of social structural
gender differentiation if the difference by sex is significant and in the same direction in
all three sectors. Unfortunately none of the variables examined in this paper fell into this
category. A gender difference is also strongly implied if two sectors are significant, and
a third, while not significant, shows trends consistent with the other two sectors. Table
7 demonstrates this kind of pattem, as does Table 8 in the case of "siblings" (where men
are much more likely to be related to other owners as siblings than women are), and
Table 13 for higher incidences of male multiple business ownership. Most of the tables
do not follow even this reduced indicator of gender. Usually the trend strong in two
sectors is absent in the third (e.g., see Table 12 in the case of hotel and catering). In
some cases the third sector contradicts the other two (see Table 9 where the dominant
trend is reversed in the hotel and catering sector). Lack of consistency in trends between
sectors is an example of "discordant variation."
Discordant variation by sex should not lead us to necessarily conclude that no gender
trends exist. This is possible, but we showed in Table 11, when referring to the "cook/
chef" gender difference, that instances may arise where gender relevantly affects only
one sector. (Cooks and chefs have no relevance to management practice in the textile or
business services sectors.)
Some interesting results relate to kinship and ownership, and reflect institutionalized
social trends. We noted that levels of inheritance were surprisingly low, and in the total
sample were only marginally higher for men. In the traditional textile/clothing sector,
however, men were much more likely to inherit the business. This points to a persistence
in the traditional reluctance to pass on resources to daughters. We highlight too the rarity
of any co-ownership with sisters. It would appear that women are mostly confined to
partnerships with domestic partners, while men have a much wider choice of relatives to
share the business with. The power of the family business in general is shown by the fact
that owners that left tended to be non-relatives, a trend not significant by sex of respon-
dent. The role of kinship in small business ownership appears to differ significantly by
gender, and invites farther research.
The study also demonstrates that the truly individual owner-manager, particularly
the individual woman in business, is less common than the literature implies. Two-thirds
of businesses involve partnership of some kind. Even sole traders tend to have domestic
partners and other relatives who are contributing to the business in some way (we have
a great deal of evidence for this which could not be reported in this paper).
The diversity of sole trading from one sector to another and one study to another
questions, as we discussed earlier, the view that women prefer sole trading as a legal
state (Brush, 1992). Indeed women are not always proportionally the majority of sole
traders, as we show in Table 2, where male sole traders are more common in business
services. If sole trading is the dominant form of legal ownership in sectors associated
with new smaller businesses, often low performance businesses, then this is likely to be
the form of legal ownership adopted by any business owner for that business type. If
women tend to be more commonly sole traders, then this may not so much be a symptom
of preference, but of structural disadvantage, that women tend to be clustered in small
low-performance sectors.
Methodological Implications
The fmdings also have implications for the methodology of small business gender
studies. As most variables vary so widely between sectors, precise "gender" findings of
a study may be a consequence of the sectoral mix of the sample as much as genuine
social trends impinging on the small business community. We concur with Thomas,
Uribe-Echevarria, and Romijn (1991, p. 5) when they state;
The so-called small scale sector is far from homogenous and does not constitute a
single sector of the economy in any real sense. Reality shows a sectoral labour
market, regional heterogeneity that cannot be ignored. A most disaggregated view
of small scale economic activity should therefore reduce the emphasis on broad and
highly aggregated analysis and policy.
If sectoral differences are large, then it becomes almost impossible to talk about a
"random" typical sample of small businesses from which to draw general conclusions.
Detailed descriptive results become relatively meaningless outside the context of that
study. To say that X% of men compared to Y% of women are active managers, for
example, would be a sterile statistic, as another sample with another sectoral mix could
show quite different figures. In this scenario, it is the relationships of variables that are
important to enable us to generalize from gender trends, rather than inferences from
detailed figures.
Secondly, the practice of comparing samples of female and male "entrepreneurs"
without taking into account wider ownership issues in the sampling and analysis phases
can be questioned. Fischer (1992, p. 6), for example, extracted 2724 firms from the Dun
Spring, 1994 , 25
and Bradstreet database in Canada and identifled 60 female-owned firms out of 508
usable replies. She does not explain what is meant by "female owned," or whether the
male-owned sample is totally male-owned, or a mixture of male and female co-owners.
What does Bmsh (1988, p. 612) mean by "women owned enterprises now account for
more than 25% of all small businesses?" Even Kalleberg and Leicht's otherwise com-
mendable and thorough longitudinal analysis of Indiana firms does not elaborate on what
is meant by "businesses headed by women" (1991. pp. 136, 139), or what differential
success and performance between male- and female-headed businesses really means in
the light of the authors' failure to control fully for co-ownership.
This paper shows that a majority of owner-managers, whether female or male, share
decision making in some way. Indeed a majority of co-owned businesses were of mixed
sex. What are we comparing when we compare "random" sam'les of female and male
entrepreneurs or business owners? Are we comparing management of female and male
ways? Or are we comparing perceptions of a common process of decision making, or
merely the compromise between the negotiated decisions between male and female
owner-managers within the flrm? These questions are obviously much more complex to
answer than is implied by a simple male versus female sampling strategy, where there
is a strong implication that each owner-manager in the sample is entirely responsible for
the decisions of the firm he or she manages and that he or she does not share the burden
with others. Future studies should seriously consider the possibilities of adopting a
sampling framework based on the categories outlined in Table 1, rather than a simple
male versus female approach.
Finally, the evidence from this paper suggests that, for many women, proprietorship
tends to provide only a limited opportunity for "liberation through self-determination"
(Goffee & Scase, 1983, p. 627). Most women have to accommodate their own ambitions
in business ownership with those of others. The impact of "gender" on small business
ownership is thus not interpretable in simple unidimensional terms, but can only be fully
understood by taking a more holistic approach to research (Hamilton, Rosa, & Carter,
1992).
REFERENCES
Birley. S. (1989). Female entrepreneurs: Are they really any different? Journal of Small Bu.siness Manage-
ment, January. 32-36.
Birley, S., Moss, C , & Saunders. P. (1987). Do women entrepreneurs require different training? y^mer/can
Journal of Small Business, /2(1), 27-35.
Brush, C. (1992). Research on women business owners; Past trends, a new perspective and future direc-
tions. Entrepreneurship Theory and Practice. 16(4), 5-30.
Carter, S., & Cannon. T. (1991). Women as entrepreneurs. New York: Academic Press.
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of Stirling.
Cromie. S., & Hayes, J. (1988). Towards a typology of female entrepreneurs. The Sociological Review,
36(\), 87-113.
Fischer, E. (1992). Sex differences and small business performance among Canadian retailers and service
providers. Journal of Small Business and Entrepreneurship. 9(4), 2-13.
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female proprietors. The Sociological Review. 3{4), 625-648.
Hamilton. D. (1990). An ecological basis forthe analysis of gender differences in the predisposition to self
employment. University of Stirling, SEF monograph 73/90.
Hamilton. D.. Rosa, P., & Carter, S. (1992). The impact of gender on the management of small business:
Some fundamental problems. In R. Welford (Ed.), Small businesses and small business development—A
practical approach, pp. 33-40. Bradford: European Research Press.
Kalleberg, A., & Leicht, K. (1991). Gender and organisational perfonnance: Determinants of small busi-
ness survival and success. Academy of Management Journal. 34(1), 136-161.
Meijer, J., Braaksma, R., & Van Uxem, F. (1986). Contributing wife partner in business, ln R. Donckels
& i. Meijer (Eds.), Women in .tmall business, pp. 65-77. Maastricht: Van Gorcum.
Meittinen, A. (1986). Contributing spouses and the dynamics of entrepreneurial families. In R. Donckels
& J. Meijer (Eds.), Women in .small busine.ss, pp. 78-86. Maastricht: Van Gorcum.
Moser. C. A., & Kalton. G. (1971). Surx'ey methods in social investigation (2nded.). London: Heinneman.
Solomon, T., & Femald, L. (1988). Value profiles of male and female entrepreneurs. International Small
Business Journal, 6(3), 24-33.
Thomas, H., Uribe-Echevama, F., & Romijn, H. (1991). Smalt-scale production. London: Intermediate
Technology Publications.
Peter Rosa is a Senior Research Fellow at the Scottish Enterprise Foundation, University of Stirling,
Stirling. Scotland FK9 4LA.
Daphne Hamilton was Research Fellow at the Scottish Enterprise Foundation. University of Stirling
and is now Lecturing at the Department of Political Science and Social Policy at the University of Dundee,
Scotland.
The research was funded by the UK Economic and Social Research Council. The research team also
consisted of Sara Carter and Helen Bums. Their contribution during the iife of the project made this paper
possible, but all errors and unsubstantiated opinions remain our own.
Spring, 1994 27