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The aim of film titled "Home" by Yann Arthus Bertrand is that this film shows the whole world how it started and what is the image of the world in the past. Also in the film there goal is to show what is the reality and to show to the people what is going to happen in the world in the future. In the beginning there are no people in the world only animals, plants, air and rocks. Every species in the world has a role to play, has a place to stay they are all balance out, Then the Homo Sapiens appeared they have become the most benefited in the many species and place in the world. They have become the most influential because they manage to change the image of the world. Agriculture is the most occupation in that time. The main aim of the film HOME is that the film shows the diversity of life in the world and how the people doing in their own place they do not know that every move they make is that this is going to have a effect in the Earth. The ecological balances on the earth like climate, air, agriculture, water and many more are a very important matters and people must take care of it. The elements of Public Relations and Corporate Social Responsibility that I analyze and noticed in the film while watching is that first is that evolution. Evolution of the Earth because in the film it shows how the Earth constantly change on the time when Homo Sapiens appeared and also evolving because the lifestyle of people keeps on changing. For example the agriculture is being used for generating electricity and also the climate change is constantly changing. I also notice that proactive in the film was very useful because every generation from the beginning of the world it keeps on changing by the time when people or called Homo Sapiens arrived in the world they have become the superior in the planet they benefited from 4 billion of legacy from the Earth. Humans have profited from the lavish resources of the Earth, but have changed the face of the world by the use they have made of it. In the elements of CSR in the film I`ve analyzed that CSR have been used efficiently because they are focusing on three aspects of the public which is the People, Planet and the Profit. The profit will be a big help for the whole World because this is the way how people will survive and will help to maintain the natural resources in different places around the World. It`s very effective because the agriculture in the film in the first scene it was used for people to produce food for their survival. In the middle part of the film I noticed that the agriculture was used for producing electricity, oil, biofuels, and was used to supply electricity on different places and cities. New York and Los Angeles California was very consumable of electricity in their places. The improvement of the world was happening yearly it is constantly changing in the presence of the people and on different generation they have different aspects and ideas that will contribute in the Earth and also the people that is going to use it. Dubai have a big contribution to the World because a country that can do things that are impossible but they manage to do it as possible. Dubai has no farm land but they can import food. Dubai has few natural resources but the money they have they can do whatever they want. They have many workers on different countries. Internal aspects was also discuss in the film because people on different generations thinks a way or s strategy how they will help to improve their cities or places. External aspects was also discuss because the unity of the people was balance and all inhabitants were family they are not fighting nor they are building a trust on each other.

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The message of the movie "HOME" was the Earth started the image of it was very wonderful and there are less problems and the climate by that time was very cool and no economic problems. The message that the movie that wants to express is that the Earth has rapidly changing and all the natural resources and the beautiful places is getting destroy. People in Earth is the one who has the most powerful way to make changes in the whole Earth. They must give importance on the different natural resources like the oceans, water, the mountains. The film shows the reality what is going to happen the world what is the effects that the people are doing in the Earth has a big effect on the planet Earth. The people must do a immediate way to prevent the further detriment of the planet Earth. Global warming is a big effect and also population in the whole world in different cities are constantly increasing. More people more needs in the planet. More people more cars and more electricity will be consumed. The main message that the film want is that people must take a immediate action on how they will conserve the natural resources of the whole World and how they can contribute to lessen the climate change. Water, air, land must conserve because they are needs in the planet. 20% of the worlds population The film have an effect on the business side because the film was a project to show to the watchers or viewers that they must work each other to achieve the mission of continuum care and they must be a family that has a belief of every person or people have their own dreams, goals and dignity for them self. It was a big help to business because it shows to people or watchers that all business has a goal and all is starting from beginning and establishing their brand. They also focused on the transformation of building powerful relationships to the community. The main objective is that all of business are going to loss profit if they are not going to take good care of their image. For example is PPR(PinaultPrintemps-Redoute) they started in 1963 they have established a luxury brands. Innovation and different strategies play a big role in every businesses. In every business yearly they must have new strategies and they must always analyze the target market so that they can make or produce what the people wants and meet the expectations of the consumers to established a customer relationship and also the loyalty of the customer.