Cultural Intern Scheme Placement Proposal

Name of Organisation Proposing Placement : ____BBC Birmingham____________________

Proposed Placement Period (six months between Sep 2013 and June 2014) Address where Placement would be carried out

From: To:

Flexible

BBC Birmingham The Mailbox Wharfside Street Birmingham B1 1AY BBC Birmingham Jenny Wilkes Partnership Manager BBC Birmingham During the course of the 6 month placement the intern will support the development and delivery of the following (dependent on dates): Digital City Culture Day (Oct) Children In Need(Nov) West Midlands Sports Awards (Dec) Community Events BBC Learning Campaigns BBC Outreach Events Partnership projects between the BBC and other organisations BBC WM radio programmes BBC Midlands Today TV programmes

Department responsible for the Placement Placement Supervisor (This should be the proposed daily line manager for the intern) Description of the project/s to be undertaken (Please do not describe the organisation)

Interns role within the main placement project

To research audience needs, to support the planning and delivery of events, to support the development and delivery of an accompanying programme of educational workshops, to review events and advise on future improvements, to work with TV and radio programme teams. In association with the

Purpose of the Placement

The purpose of the internship would be to provide the intern with the opportunity to develop research skills while working within a creative and digital environment. The intern will develop a deep understanding of hard to reach audiences in Birmingham and the Black Country.. During their internship they will gain an insight into all aspects of digital media, TV and radio and a sound grasp of BBC local programming production. They will develop a broad understanding of multi-platform commissioning to meet the needs of West Midlands audiences. The placement aims to develop the interns knowledge in the following areas: - Research skills - interpreting audience and cultural information for a diverse range of audiences with different needs and interests - designing and delivering digital storytelling workshops - developing community programmes to support the needs and interests of a range of audiences - delivering BBC WM community engagement programmes with the support of a senior editorial leader - working with under-represented audiences and developing strategies to encourage them to engage with the BBC in the Midlands The placement also aims to support the following skills development: - verbal and written communication skills to be understood by a wide range of audiences - negotiating and problem solving skills through developing workshops in partnership with community groups and other cultural organisations - digital and online skills BBC will benefit from: - the Interns creative input into the development of both audiences and digital storytelling events programmes - the Interns ability to engage young people and In association with the

Benefit to the Organisation

diverse audiences with the BBC in the Midlands, as well as heritage and culture more broadly the Interns practical contribution to workshop delivery

Training Activity Checklist Category : Exhibition and Display Training Activities Exhibition coordination (BBC Public Space) Assisting with the installation/de-installation of exhibitions Exhibitor liaison Market research Marketing and promotions Audience development Event coordination Event delivery Production assistance To deliver or assist with the delivery of education and outreach programmes Population of website Social media Giving guided tours Responding to enquiries Project management Customer service Writing or editing Clerical assistance (photocopying etc) Organising meetings Health and Safety Management

Marketing and publicity

Events

Access and Interpretation

Administration and Other

In association with the

Checklist of applicable Skills/Capabilities expected to be developed Some relevance Oral communication (including telephone) Written communication Writing/editing for publication (e.g. broadcast, web, promotional materials) Team working Finance Marketing Public relations Social networking Research skills Problem solving Innovation Entrepreneurship Personal initiative IT skills Very relevant X X X X X X X X X X X X X X

Placement Proposer Name : _Jenny Wilkes/ Rani Randhawa_______________ Date Proposal Completed: _23/5/13________

In association with the

Knowledge expected to be gained: Maximum 300 words

Any additional expected benefits e.g. networking opportunities: Maximum 300 words

Please give details of any particular code of conduct in force in the Organisation e.g. dress code that is not referred to in the Placement Letter of Agreement

Any further relevant information Maximum 300 words

---------------------------------------------------------------------------------------------------------------------------------------Signature of CIS Placement Mentor: Date:

Signature of Graduate: Date

In association with the