INTRODUCTION

A. Background

Nowadays, business world is a prestigious and has a hot prospect. Everywhere, business
is very profitable. Although in the middle of global crisis which is shake almost all kind of
business, but it does not give any impacts for the business which does not need a huge basic
capital. What is important is the business does not invest anything which is now will suffer a
financial lost in the middle of the global crisis. Although the crisis impacts the business world in
general, but for the mediate business, it does not influence anything because they do not impose
a lot of financial responsibilities in their business. There is no stock that must be worried about
because of the decrease of dollar value which is affected the decrease of stock value and
company’s income.

What is presented here is a business which has hot prospect in the middle of the global
crisis. That is press and publishing business. This business is mediate business that gives bright
future for business world in the middle of the crisis.

B. Problem Formulation

1. What is the historical background behind the establishing of the press and publishing
business?

2. What kind of product that this Press and Publish company made?

3. How this company’s cash flow, capital, and the marketing sales can show the
performance?
 Chapter I

Company Profile

At the beginning, the publishing house was named Kepel Press. At that time, 2000s,
Kepel Press does not have an office. They just use a house for operating with a hand phone as the
only property that they have at that time. Kepel Press is a small institution that gives connecting
service in book publishing. They just receive the manuscript from the writer and send it to
publishing house which is then printed as a book.

Everything starts from Fort Foundation. At that time, Kepel Press membered in IKP and
involved in Fort Foundation, an institution which gives donation to the other institution which
needs it. This donation started when Kepel Press produce nine books. And from that time, Kepel
Press publishes books with the donation from Fort Foundation.

On 2002, Kepel Press just published management and economic books. At the same year,
kepel Press changed into Amara Books.

Amara Books at the time, also as a publishing institution which is still receive manuscript
and then send it to the other publishing house. Amara Books started ti pick up any kind of books,
Islamic books, literature, economy, politic, education, etc. at the same year, Amara Books has a
bookshop and publish office which is located in Jl. Kaliurang.

But the bookshop does not give any profit to Amara Books. Than the
manager took a decision to close the book shop, because the revenue can’t
take a part to reach the capital target. After the manager close the book
shop

But the bookshop does not give any profit to Amara Books. The
manajer took a decision to close the book shop because, it can’t reach the
capital target. Then the publisher consent to work in publish sector. And the
office move to Jl. Kaliurang km 6.2

In 2007, the profit that this company get was able to pay the salary for
their employee and to buy a new press machine. Surely with some financial
support from IKP. They bought a new machine because when they didn’t has
a mechine, it cost a lot when they want to press a book in another press
company. The profit will be decrease of course. They bought new machine
from Kanisius Press and Publisher company. They only get a second hand
machine, because if they wanted to buy a new, it will cost a lot again.

Start in that way, Amara Books established as a press and publish

company. It move in the new way of press sector. It start to produce not only
a book, but also pamphlet, calendar, and other commercial media. With this
way as a press and publish company, this company can start to rotate the
profit that they get.

Since 2008 the production starts working. Engineering starts taking function to produce
the brocade and other and also produce books. Whatever earned from this rotation is in the use
of production cost more efficient. So that in the benefit account will take a higher profit.

Since charging into a publisher and printing company, Amara Books can manage the
profit and cash flow capital account that is gained. But a publisher company’s problem and the
for printing is not exactly balance between income from the publishment, especially for books,
and printing. Because of this case, Amara Books management faces this condition by watched
the society ask. It is caused by the fluctuation of the asking account for the books publishment or
the printing one. For instance, the financial management of Amara Books did a financial rotation
by cross subsidence system.

This cross subsidence is meant to make the income of 2 parts of the different production
in a company became the same. This cross subsidence has done to close the production deficit.
For example, in 2007 noticed that the printing production is better in gaining and rotating the
financial, it means that the cash flow is better than the publishment. But, because of the the
publishment still needs enough costs to publish in a piece, the financial management takes the
cross subsidence system by giving payment from the printing income to close the lack of
payment that is existed in publishment.

Chapter II

Product

N o. Type of product Sample

1 Economyc books Statistik Ekonomi Dasar, Matematika Ekonomi, How to
Build The Worldclass Company, Ideas at work,
Marketing Classic, Public Relation dalam Organisasi,
etc.
2 Psychology Books Tes IQ untuk Seleksi Perusahaan, Interpersonal
Intelligence, Strategi Sukses Menghadapi Psikotes, 25
Formula Meraih Prestasi Pedoman Belajar
MAhasiswa
3 Language books Berburu Pekerjaa, Santgun Melamar Pekerjaan,
Korespondensi Bahasa Indonesia, Asyik Berbahasda
Jurnalistik, Language of Business in English.
4 Anthropology books Konsep Kepemimpinan Jawa,Permainan Tradisional
Jawa, Reog Ponorogo, Javaanche Wetten, Ekonomi
Moral Rasional dan Politik.
5 Healthy books Mengenal obat-obat secara mudah, Jangkrik Jelitheng,
Kenali Aneka Ragam Bahasa Bayi, Buku Saku
mengenal Penyakit, Sexual Happines In Marriage
6 Politics books UUD 45, Pemilu di mata Orang Asmat, Membela Anak
Dengan Teater, Filsafat Politik Pancasila, Meredesain
Konstitusi.
7 Religious Kesehatan Shalat, Ilmu Berhaji, Kitab Muqaddimah
Ilmu Tafsir Disertai Tafsir Al Fatihah dan Bagian
Pertama Surat Al Baqarah
8 Leaflet Order from university or a companion who want to
make a leaflet for their commercial.
9 Other commercial media Etc
 Chapter III

Company Performance
 a. Capital

This company was a little company, in Indonesia we call it UMKM, (Usaha Masyarakat
Kecil Menengah). And surely, it start with a less of financial capital too. It rather different with
another company that start his day with a big financial capital and comes to be a big company.

Amara Books start the day with a little publisher named Kepel Press. It start with an
unusually inventory as a company. It only has a cell phone as the inventory. As a publisher, it
only connected between the people who has a script to pressed to be a book. The strategy is,
Kepel Press join with a Press company and contact it when there is an order to make a book.

In the way they move, Kepel Press has registered as a company in IKP Foundation. IKP
is a foundation that give a financial support for a little publisher company that didn’t has capital.
The foundation give a financial support for Kepel Press when it reach total 9 books to be publish
with Kepel Press name.

After the publisher company get the financial support from IKP, they made a master plan
to get a new press machine and building plans. The purpose is to grain the production level and
quality of the company. Since now, the name of this company change from Kepel Press to
Amara Books. Here is the calculation of the master plan.

Master plan for building a production room for increasing Amara Books productivity.

Purchase for building Rp. 38.500.000,00

Labor Cost Rp. 7.680.000,00

 Electricity Expense Rp. 800.000,00

Furniture Rp. 10.000.000,00

Production Machine Rp. 100.000.000,00

Rent for a land for 10 years Rp. 20.000.000,00

Total Cost of All Building Plan Rp. 176.980.000,00

b. Cash Flow

This Publisher are running to make a new estimation of the next year. That’s why,
Because a publisher company, in this case, the name is Amara Books, get his revenue in one
period count as one year. And Publisher can make a coincidentally in counting it’s revenue for
the next period. In this case, the sample of this company estimation for his revenue on the next
year. The Financial Controller in this company can make a precise counting for the estimation, he
make it based on the royalty in every book that they publish in one period and in the next period.

Estimation of cash flow in 2008 till 2010 (in Rupiah)

 c. Market

Amara Books Press and Publisher is a company who work in a printing house section and
a publication of a books. It’s walk in the same section as the other press and publisher company.
Then the market, they has the same way to. Amara Books didn’t make an announcement or a
commercial media that show his company.

Another Publisher company includes Amara Books, get the market when they share their
books in the store or in the exhibition. For example if there was an exhibition in JEC (Jogja
Expo Center), Amara Books can join it and show what kind of books that they have and publish.

They can get the public by showing what kind of books they have press and publish. That
is the market plan of press and publisher company.

2008 2009 2010

(11 months (12 months (12 months
actual) plan) plan)
Revenue 686.250.000,00 742.316.625,00 802.963.893
Paper expense (232.098.750,00) (255.308625,00) (208.839.487,00)
Ink Expense (1.230.000,00) (1.353.000,00) (1.488.300,00)
Salary Expense (19.200.000,00) (21.120.000,00) (23.232.000,00)
Machine expense (600.000,00) (690.000,00) (793.500,00)

Film expense (12.000.000,00) (12.600.000,00) (13.230.000,00)

Bending expense (11.160.000,00) (11.718.000,00) (12.303.900,00)
Shrink expense (5.670.000,00) (5.958.000,00) (6.246.000,00)
Market expense (274.500.000,00) (296.926.650,00) (321.185.557,00)
Royalty expense (68.625.000,00) (74.321.663,00) (80.296.389,00)
Transport expense (1.890.000,00) (1.890.000,00) (1.890.000,00)
Net profit 58.094.970,00 59.279.407,00 60.151.480,00
Chapter IV

Conclusions
 Amara Books is a company that moving in a press and publish sector. Amara Books
starting his story with a little organization that move only in publisher sector named Kepel Press.
Until the walk of the time, Kepel Press can be a bigger company named Amara Books. Amara
Books now can move in a Press and Publish company when he get a new press machine.

About the company performance we can make a conclusion that Amara Books cash flow
looks increased in every period. In this paper, we only write 3 period, but from this report we can
see that in every periode, the cash flow has increase. In period 2007 till 2008, the cash flow reach
58 million, and for the estimated data in the next period, the financial controller of this company
can show that the cash flow in 2009 can reach the higher level in 59 million, and then for the
next period, with the same method of calculation, the financial controller can show that in 2010,
this company will reach 60 million of running cash flow. It show us that this company can reach
the target of capital cash back.