PRODUCTION AND OPERATIONS MANAGEMENT

Topic

Mr. Brown Bakery

Submitted To: Miss Anu Kohli Dept. Of Business Admin.

Submitted By: ApoorvAsthana Arpita Senga Mohd.Rehan Abhinav Yadav Ruchi Shukla

Profile Of The Company

Mr. Brown, the most famous bakery in town, is located in the heart of the city Lucknow. It is a gourmet family-owned pastry shop. The bakery produces delectable pastries that combine classic Asian traditions with modern flavors for the contemporary palette. It provides cutting-edge designed wedding dessert creations using delicious fresh strawberries or other fresh fruits to create mousse cakes, luscious tarts and a variety of handcrafted Asian pastries specialties. In addition, they can fulfill catering and wedding favor needs with a dessert menu of petit fours, chocolates, clairs and cookies. The bakery prides itself on the personalized service it offers to each of its wedding cake and special occasion cake clients. The decorators use only the freshest and finest ingredients available. They are the local favorites, offering warm and friendly service with the best prices in and round the city area. Mr. Brown has three outlets located in Hazratganj, Aliganj and Gomti Nagar. It also has a small outlet in Big Bazaar (Super market) in Saharaganj Mall. Now Mr.Brown is established in Kanpur(having 2 outlets) and Ghaziabad too.

Vision
Mr. Brown is committed to provide best and innovative range of bakery products with outstanding quality & service to keep customers delighted. The vision of the Mr. Brown Information Technology department is to be a customer-focused, cost effective, well-run IT operation that is recognized for its responsiveness, flexibility, and the effectiveness of the solutions it provides and supports.

Product Line
Mr. Brown has a wide range of products ranging from cakes to baked mithais. The following products are available in its stores: Cakes Truffle Cakes Exotic Cakes Chocolate cakes Artistic Cakes Kids Cakes Tier Cakes Chocolates Gift Hampers Biscuits and cookies Baked Mithais Special Love Themes Snacks ranging from Burgers, Pizzas to various other options. Mocktails Choclates Shakes

Services
Mr. Brown bakery, in addition to regular services, provides personalized services for special occasions to cater to the needs of special clients. It also fulfills catering needs of dessert menus for weddings and other occasions. In addition to this, it enables its customers to buy its products online from its website as well. Mr. Brown provides free home delivery in Lucknow. It delivers cakes only in Lucknow and rest of the products in all parts of India. Mr. Brown caters to only selected people who want something new and designer with different taste & feelings. They are the only producer of

continental desserts in the town who create the things differently. They make efforts to ensure that a customers unique celebration becomes an extraordinary memory. Also they have the infrastructure to offer fresh & pure bakery products of world class quality prepared in strict hygienic conditions. The Italian machines make it different from other bakeries in town.

Why Production and Operations Management

It is understood that operation management concerns with the production of goods and services and that operation management is a transformative process that turn factors of production including labour, financial capital, raw materials and energy into outputs of products and services. Therefore, in the context of Mr. Brown, operations management is responsible for maximizing the overall efficiency in the bakerys entire production process in order to minimize production wastes (costs) and to satisfy customers, thereby ultimately achieving growth and profits in the market.

LAYOUT
A layout is the physical configuration of departments ,workstation ,equipment in conversion process. Plant layout is an important decision as it represents long-term commitment. An ideal plant layout should provide the optimum relationship among output, floor area and manufacturing process. It facilitates the production process, minimizes material handling, time and cost, and allows flexibility of operations, easy production flow, makes economic use of the building, promotes effective utilization of manpower, and provides for employees convenience, safety, comfort at work, maximum exposure to natural light and ventilation. Plant layout of Mr. Brown plays a vital role in daily supply of goods as per the requirement for its products. Mr. Brown keeps an eye on the plant layout management because they do not want to dissatisfy customers as they tend to get irritated if they have to wait for long hours for delivery. Therefore they plan layout in such a manner that minimum time is required in delivering the goods and also reduces the time of production.

Quality Management
Mr. Brown is an ISO 22000:2005 certified company. ISO 22000 which was published in 2005 is an international standard to ensure safe food supply chains worldwide and first of the family on food management systems. It is aligned with ISO 9001:2000 on quality management systems which is widely used in all industrial sectors but does not specifically address to food safety. Implementation of this standard provides several benefits for the company. It ensures optimum utilization of resources and more efficient and dynamic control of food safety hazards. It is an internationally accepted standard and integrates various national and industry based certification schemes. It provides confidence that the company has the ability to identify and control food safety standards. ISO 22000 also combines the Codex Alimentarius HACCP (Hazard Analysis and Critical Control Points) HACCP is a tool to assess hazards and establish control systems that focus on prevention rather than relying mainly on end-product testing. Any HACCP system is capable of accommodating change, such as advances in equipment design, processing procedures or technological developments. HACCP ensures the safety of food.

Waste Management
Waste management is the collection, transport, processing or disposal, managing and monitoring of waste materials. The term usually relates to materials produced by human activity, and the process is generally undertaken to reduce their effect on health and the environment. Mr. Brown serves eatables to the consumer. Eatable items are perishable in nature and therefore its waste management is the top priority. These are the following steps carried out by the company: (1)They produce products according to the demand. As they know that the bakery products are used more in the months of December and January due to weddings and special occasions. So they try to produce more at that time and they maintain the production of goods in such a manner that all products are consumed. (2)Production process is carried out according to the season. In summer season they try to produce less because the cost of storage is high as the products tend to degrade early. They produce more in the winter season. We can compare it through the display items in both the seasons. (3)They try to maintain proper EOQ level. In case of wastes they dispose it off by dumping as these goods cannot be recycled.

Suppliers Of Raw Material

Mr. Brown is very selective in case of supplier because they know that their goodwill is because of quality of products they serve to people. Raw material is the backbone of product quality. They prefer those suppliers which provide good quality of product raw materials. Raw material used in a bakery are flour,cream,chocolate,etc. They have fixed suppliers :Cream:-Rich (multinational company) Chocolate: - Selbourne Flour: from different flour mills.

Techniques

Mr. Brown uses MRP technique of maintaining and planning of material. MRP stands for Material Requirement Planning. It means the time phased materials requirements for production and operations. As such, it is geared towards meeting the end item requirements prescribed in the master production schedule. MPS (Master Production Schedule) is a schedule showing week by week how many of each product must be produced according to customer needs and demand forecasts. Main reasons for using MRP:(1)Inventory reduction: MRP determines how many of components are needed and when, in order to meet the master schedule .MRP enables the manager to procure the component as it is needed, thereby avoiding cost of excessive inventory. (2)Reduction in production and delivery times. (3)Increased efficiency.

Employees

No. Of Employees 60% of employees are permanent staff and 40% are on a temporary basis. They are appointed according to the needs of the department or the production capacity.

Qualification Of Employees
Employees are the foundation of any organization. Mr.Brown is a service and manufacturing firm. Coordination among employees must be there for proper running of business .As a service organization they have to interact with customer directly so they must be well educated. Qualification required for the employees are as follows: Cashier must be Graduate and having work experience. Supervisor must be graduate. Salesperson must be 10+2. Wages And Salary Wage is the most important aspect to make the employees happy and motivated to work. Mr. Brown pays salary to the permanent employees on the monthly basis. Wages are given to the temporary staff on the basis of work done. Extra payments are made for overtime.

Core Competencies

Ease of accessibility- Mr.Brown is located at various places all over the city. So it is easier for customers to visit their favourite bakery.

Online Delivery- Mr.Brown offers a very special feature to its customers i.e. online delivery of its products all over the country.

All in one store- Mr.Brown is not just a bakery but it also a store where all sorts of eatables are available.

Seasonal or special occasion wise product line- Mr.Brown offers a very special product line according to the occasion for example Gujhias at the festival of Holi and different kinds of heart shaped and love cakes at valentines.

Customizable Products