RESTAURANT ORGANOLEPTIC REBRANDING

Trafix Rebranding
Organoleptic Branding *Concept Differentiation (not included here) *Organoleptics as Engagement Touchpoints (not included here)

Objective
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To Translate Brand/Customer Value Proposition into Service Design & Branded Customer Experiences

Touchpoints
Built Environment Social Environment *Products & Services (not included here)

Branding Built Environment

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Architecture Exteriors Interiors

Branding Social Environment

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Organoleptics

Utilitarian

Rituals of Dining
Hedonistic/Epicurean

Cleanliness Image Presentation of Food

Opening Hours VFM Speed/Queue Management Regular Volume of Customers

A Stable Market

Price

Organoleptic DETERMINANTS
Why? Because we humans make judgments by our SENSES.

Organoleptic Branding
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Positive

Negative

Scent Branding [Olfaction] Taste Branding [Gustation] Audio Branding [Auditory] Ocular Branding [Optical/Visual] Ergonomics, Somatics [Body/Skin] Comfy Branding [Homelike] Combo: Audio-VisualOlfactory

Odour Disgusting Noise Busy, Dull, Unattractive Creaky, Unsupportive Hot Colours for Classy Atmosphere Sensually Overwhelming

Achieving Organoleptic Balance

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PSYCHOLOGY

Touch

ECONOMICS

Taste

Scents

SERVICES

Organoleptic Balance

PRODUCTS

SYSTEMS

Visuals

Sounds

TECHNOLOGY

Organoleptics
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To Balance

To Standardize

Moods, Ambience Perception Taste Staff Attitudes

Atmosphere Dcor Menu Customer Responses

Balanced Organoleptics
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Increases SERVICE EXPERIENCE by Eliminating SUSPENSE & DRAMA: Anticipation + Anxiety No Room for Illusions! A RESTAURANT is not a MAGIC BOX Reducing Anxiety

Taking Customers into your World Increasing Perceptual Reality Increasing Perceptual Service Quality

Restaurant Organoleptic Re-Branding

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New Name Premises Reconfiguration Themed Dcor:

Panel all Walls; Organoleptic Ingredients Transparency Outlook Brand Select Theme Colour Scheme Select Colour Pallette

Tables with Signal Buttons to call Waiters Tablets with Menu Infographic Menu Reservations & Pre-order Options on Pinterest, Facebook Private Dining Options [By Reservation Only]:

Ergonomic Furniture Seating Layout Must Convey some Meaning Reduce Criss-Crossing by Relocating Self-Service Display Closer to Kitchen Window

Curtained/Partitioned Areas

Round Tables: for 2, 4, 6 Tented Private Dining with Portable A/C

Blind Post-Dining Evaluation Business Card Collection Point