Publishers Launch Frankfurt

October 8, 2013 Trip Adler Co-founder and CEO, Scribd

Scribd began as a publishing website

Helped publish and distribute school papers, academic papers, essays, books, etc. And it started in a Harvard dorm room, of course:

Scribd today: The worlds digital library

40M+ million books and wri@en works 80M monthly readers Library contains content in over 80 languages Site used in over 100 countries Growing revenue, protable business

Our new subscrip9on service: Unlimited books for $8.99/month

On all the most popular devices

A new experience around book discovery

Instead of thinking about what to buy, readers will think about what to read The subscripJon model encourages readers to browse books, sample books, read parJal books, read more books in parallel, search within books, and have an enhanced social experience around books Scribd oers readers recommendaJons (algorithmic, editorial, and social), as well as powerful search tools

More reading --> more distribu9on and revenue for publishers

The model is designed to t with publishers exisJng business models When a reader reads a book, we pay the publisher as if they sold the book, so publishers are taking no nancial risk at all The reader doesnt have to think about this, as the payments happen in the back end, and the reader can simply enjoy reading

What people are saying so far

HarperCollins is the latest publisher to try a NeGlix-style eBook subscripBon service, announcing Tuesday it has struck a deal to make its backlist books available on Scribd

SpoJfy did it for music. NeTlix did it for movies. And now, Trip Adler and Scribd are doing it for books.

Mr. Murray [CEO of HarperCollins] added that he considered the agreement with Scribd to be signicant because of its huge installed base of acBve users and global reach.

SubscripBons are one of the most powerful ways to hook consumers and create a recurring stream of revenue, - Forrester Research analyst James McQuivey.

@iamwendybrooks: @Scribd This has got to be the next best thing to sliced bread. I can nish reading one book and go grab another instantly @paulocoelho: Read a dozen of my books with an @Scribd subscripBon #NeverStopReading

Great early trac9on before Oct 1 launch

Subscrip)on,Signups,

Views&of&Subscrip/on&Books&

Jan$13'

Feb$13'

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Sep$13'

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Publishers are already earning more

Publisher #1 - Was selling a la carte on Scribd and then switched to the subscripJon model in April:

Publisher #2 - Started as a new Scribd publisher in May making all their books available through subscripJon:

Some of our publisher partners

Early observa9ons of subscrip9ons

Religion' Travel' Cookbooks'&'Food' Health'&'Fitness' 'Sci'Fi' Arts'&'Music' Fic$on'&' Literature' Kids'&'Teens'

Central&America& Africa& South&America& Oceania&

Romance' Humor'

Science'

Asia&

North&America&

History' Mystery'&'Detec$ve'

Europe&
Thrillers' Business' Fantasy' Biography' Body,'Mind,'Spirit'

About 2% of readers read more than 10 books per month Most popular book in:

South America: The Power of Now: Asia: The 21 Irrefutable Laws of Leadership Europe: The Alchemist

What we bring to publishers

A massive reader base Increased revenue opportuniJes Visibility and discovery of backlist Access to readers discovering books in new ways Global distribuJon MulJ-plaTorm distribuJon Market leading analyJcs

What we oer beyond subscrip9ons

TradiJonal retail

model Book excerpts for markeJng Your own prole users can follow Branded reader

A win-win for readers and publishers

We want to build an amazing experience for

readers, and be the most publisher-friendly company out there We are signing up publishers now, and would love to talk to you! Go to Scribd.com/publishers to learn more

Thank you!