Sheila Raheja School of Business Management & Research

Problem Statement:
To study The Spending Pattern of Customer Visiting Infiniti Mall Andheri Mumbai.

Name Mrunmai Kharat

Roll No

Remarks

Problem Statement
To study the Spending pattern of customer visiting Infiniti Mall Andheri

Research objectives
To study the profile of customer visitinginfiniti mall.

To analysis spending pattern by customer visiting infiniti mall.

To suggest ways to increase the customer spending per visit in mall.

Hypothesis Set 1

Null Hypothesis Averagemoney spent per visit by customer at infiniti mall is low.

Alternate Hypothesis- Average money spent per visit by customer at infiniti mall is high

To study the profile of customer visitinginfiniti mall.

Hypothesis Set 2

Null Hypothesis There is no spending pattern of customer at Infiniti mall.

Alternate Hypothesis-There is a spending pattern of customer at Infiniti mall.

To analysis spending pattern by customer visiting infiniti mall.

Hypothesis Set 3
Null Hypothesis- Largest selling newspaper and most heard radio channel does not affect the general profiling of customer.

Alternate Hypothesis- Largest selling newspaper and most heard radio channel does affect the general profiling of customer.

To suggest ways to increase the customer spending per visit in mall.

Literature Review
For research purpose we are collecting secondary data.

Sampling Design
What is a sample? A sample is a subset of your population by which you select to be participants in your study. Customers What is sampling? Sampling is simply stated as selecting a portion of the population, in your research area, which will be a representation of the whole population. Customers coming to mall

Defining the target population Customers coming to infinity mall Deciding sampling method Probability sampling method SAMPLING METHOD: Probability Sampling Reason for choosing Probability sampling Elements of Universe are not scattered Population Density is high.

 Sampling Frame is available. Heterogeneity is Low.

Deciding sampling Procedure Simple Random Sampling Sampling type The following sampling types are supplied in the standard system: 100% inspection Fixed sample: Customers coming to mall Percentage sample: Female-46% Male-54% Total- 100%

Calculate Sample Size n=(Z S/E) Given Sample Details Customers coming to mall Male-108 Female-92 Total-200 SAMPLE SIZE: 200 N= (ZS / E) ^2 N= (0.95 * SD/ 0.05)2 N=(0.95 * 0.57655 / 0.05)2

N= (0.9025 * 0.33240997/ 0.0025 N= 200

Research Design
We will use causal design for research because the problem is clearly defined.

Data Collection Plan

Data, we collecting through primary data collection method. For that we will be using sampling.

Parameters used to select Sample: 1. People who have been buying from Mall 2. People buying from Mall for what purpose

Descriptive research design Observational research study Survey 1) Review Conceptual review- culture Literature review 2) Experimental test

 T-test Z-test Chi-square test Universe of sample: Customers coming to infinity mall in Mumbai. Sample Size: Sampling method: In this case we will useProbability Sampling because Sampling frame is not available In this method we will be applying Simple Random Sampling Parameters used to select sample: 1. People in Mumbai who regularly visit malls 2. People who like the culture and get influenced by various attractive malls.

Determination of Sample Size: In order to determine sample size we are using following formula: ( )*( ) 2.Where, 3. E = tolerance limit 4. s=standard deviation 5. n=number of elements =sample size 6. Calculation: 7. Z = accuracy 8. E=5% 9. s=0.58

10.n= 95% 11.n=( )*( ) 12.n = (0.95*0.58/0.05)2 13. = 200 14.Hence sample size is 200.

Statistical tools used: Standard deviation

Software used: Feedback of customers coming to infinity mall

Qualification of the researcher: 2ndsem M.M.S. students

Introduction

Retailing in India
Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indianretail market is estimated to be US$450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India's retail and logisticsindustry employs about 40 million Indians (3.3% of Indian population).

The Indian retail market

Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq ft (0.19 m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world. 1.8 million households in India have an annual income of over 45 lakh (US$82,350.00).

While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over 90% of trade is conducted through independent local stores. Challenges include: Geographically dispersed population, small ticket sizes, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods.

Current supermarkets
Existing Indian retail firms such as Spencer's, Foodworld Supermarkets Ltd, Nilgiri's and ShopRite support retail reform and consider international competition as a blessing in disguise. They expect a flurry of joint ventures with global majors for expansion capital and opportunity to gain expertise in supply chain management. With the relaxation in international investments in Indian retail, Indias Foodworld expects its global relationship will only get stronger. Competition and investment in retail will provide more benefits to consumers through lower prices, wider availability and significant improvement in supply chain logistics.

Mall Industry
It is a unique knowledge platform that provides suppliers, investors, and retailers with critical insights that create competitive advantage. It has been India's leading retail intelligence portal since 2006 and provides unrivalled news, insights, intelligence, analysis, and data covering retail operations across most Indian markets.

India's leading retailers, brands, consultants, suppliers, and retail management students visit indiaretailing to gain knowledge, insights, and news. Indiaretailing equips retailers with resources to drive growth and diversify into new sectors and markets.

Beside a wealth of information, indiaretailing.com boasts an exclusive database of retail brands and retailers, retail investors and consultants, retail real estate developers, retail technology and system firms, finance outfits, store design, and shop-fit professionals.

Infiniti Mall-Malad

The Company
K. Raheja Constructions, established in 1956, is in the business of construction and property development for over 5 decades now, and has always enjoyed a great amount of trust and loyalty from its patrons over the years. The group has successfully ventured into the areas of Housing & Real Estate, Hospitality, Finance and Retailing, to name a few, and the success it has

achieved in each speaks about the technical, managerial, financial competence and the quality of manpower, it possesses. Strong belief in developing a lasting relationship, whether it be a Customer, joint Venture partner, Vendor or an Employee makes it one of its kind in the Indian Environment.

Launched on 19th May 2011, Infiniti, Malad, Mumbai, spread across approximately 28,275 sq MT of land, is located at New Link Road Malad. Infiniti Mall, Malad has total retail area of approx. 12,00,000 sq. ft. consisting of a lower basement, an upper basement, a lower ground floor, an upper ground floor (podium level), first floor to third floor, a mezzanine floor within the third floor, fourth floor and a terrace above the fourth floor and is to comprise inter alia of various areas for shopping, multiplex theatre complex, entertainment & games, food court, recreational area, multipurpose hall/ unit, offices, storage, parking, services etc. This Mall caters to the needs of the prime catchment areas from Andheri to Borivali, residences to many celebrities, Film and TV stars, prominent business communities etc. having high disposable income . Approximate population of the area will be around 3.5 to 4.5 million people. The Mall is also surrounded by many multinational company offices and call centres. This destination Mall is host to a 5 screen multiplex, an indoor gaming area of approximate 60,000 sq. ft., food court spread over 35,000 sq. ft. with seven restaurants and many food counters Infiniti Mall Mumbai is different in the genre of shopping malls and if you want to really go to a happening place, there is no better option than the Infiniti mall. But you may be curious about what it is that keeps it apart from the rest. Well to know this we will analyse the various aspects of Infiniti Mall Mumbai.

Infiniti Mall 2 (Malad). It is one of the best and finest mall in Mumbai. It is located in Malad west. It is one of the largest atrium throughout the Mumbai suburbs. Four atriums were constructed at Infiniti out of which 3 atriums were rectangular in. Infiniti Mall 2 (Malad) Oval shaped atrium is beyond the main entrance, below the atrium there is huge space for promotional activities and event, Seatings are provided near escalators, four storey, and mall excluding se rvice floor and admin office, total four atriums. Service for each floors were at sides of the mall. Sprinklers are at every floor level. Major portion is covered by anchor shops i.e. hyper market, big bazaar & hyper market. A large corridor which divides anchor shops, Food court and gaming zone are well designed. Multiplex, games zones & food court are placed on one level. Large space for events activities, excellent flooring pattern, Seatings are placed on every corner of the atrium that is a Good use of open spaces.

The Vision
Infiniti mall(s) is established as a premium lifestyle destination to make a difference and spread joy by offering infinite experiences.

The Mission
We are committed to create and operate world class shopping centre(s) through our trained resources, responsibly serving a large segment of the society, offering a unique and infinite experience to our guests and adding value to all the stake holders.

Awards and Achievements:

1) Mall of the Year Mall of the Year Awarded by Accommodation Times, 26th National Real Estate Award for excellence in Real Estate for the Year 2011.

2) Best Family Entertainment Center National Award for excellence for Planet Infiniti from Indian Association of Amusement Parks & Industries (IAAPI)

3) The Best Retail Mall in Mumbai Metropolitan Region of the Year 2012 - CNBC AWAAZ Real Estates.

4) Award for Retail Excellence Retailer of the Year Real Estate from ETNOW

5) Best Launch Of the Year: West Images Shopping Center Awards

6) CMO Asia Awards for Excellence in Real Estate: Retail Property of the Year

Mall Services

ATM Wheelchairs

Forex

Ambulance

Baby Care Room

Sick Bay

Management Information
Mall Management 1.Vice President- Mr.Mukesh Kumar 2.Chief Manager Security- Mr.MangeshMeher 3.Senior Manager Operations- Mr.VikasSethi 4.Senior Manager Accounts- Mr.JayawantSawant 5. Marketing Manager - Mr. Gerald Matthew 6.HR& Admin ManagerMr.RichardRebello 7. EDP Manager - Mr.Girish Prajapati 8. Asst. Manager Marketing - Ms.RachaelMonteiro 9. Marketing Executive - Mr. Rahul Tuli

CUSTOMER PROFILING
When only information about existing customers is available, a sensible approach to the prospecting problem is to profile the existing customers by segmenting or grouping them based on their traits. Once the customer segments are determined, each segment can then be further analyzed and profiled by their common characteristics and their impacts to the business. Good segments are then selected, and their profiles are used for identifying prospects. For example, one may consider a segment with a larger number of customers to be a better segment than one with fewer customers. Alternatively, a segment with a higher average revenue per customer is better than a segment with a lower one. While the above examples of goodness criteria are based on intuitive business reasoning, we caution the reader that there really is no sound justification as to why targeting those better segments would lead to more efficient campaigns. Prospecting using the customer profiling approach works in two steps: Cluster the customer population into segments and derive customer profiles for each segment. Score the segments according to a scoring criterion and use the profiles of the highest scoring segments to search for new

customers. In this section we first provide a brief overview of clustering techniques in general. Given the nature of the clustering problem and the customer data we used, it is impossible to draw any objective comparison among the techniques with which we experimented during our study. We offer some of our observations along with some sample results in Section 5.1, in which clusters resulting from CLIQUE are evaluated using a measurement - market penetration rate

Consumer Customer Profiles Demographics - age, income, gender, ethnicity, education level, etc. GeoDemographic Clusters - there are many clustering databases available, and we will help you choose the right one for your specific profiling needs. Some are industry specific. Others are general. They often include data on interests, lifestyles, purchasing behavior, attitudes and more. Survey Data - based on data available for purchase or gathered through primary research. Businesses

SICs or NAICs - Standard Industry Classification (SIC) and North American Industry Classification (NAIC) codes are added to your customer data to determine type of business. Firmographics - this invented word is used by marketers to refer to a company's characteristics, including number of employees, revenue, growth rate and even specialty data such as the number of computers or spending on telecommunications. Standard Customer Profiles Customer profiles can be based on commercially available clustering systems, such as PRIZM, MOSAIC or TAPESTRY. These systems build lifestyle clusters around households and adult populations based on the concept of "birds of a feather flock together." Lifestyle clustering means characteristics are common enough that entire neighborhoods are likely respond to marketing in similar ways. By grouping households with similar purchase and behavior patterns together, clusters or segments are formed. When we compare your customers to standardized, statistically stable clusters from commercial systems, we can identify the clusters more likely to buy or not buy your products. Custom Customer Profiles What if your target customer is a sub-segment of the adult population, such as Hispanics or women ages 35-44, or even children? In these cases, marketers often overlook the fact that profiles developed with these demographics alone are not optimized to deliver the strongest or most accurate results. Mapping Analytics has the solution. We combine geodemographic clustering systems with a custom index based on an analysis of your customer database.

This custom index will account for your target population and customers in each cluster. The custom index delivers a more accurate and usable foundation for making direct marketing decisions. You will know in which clusters you will find your specific target audience, and which clusters have greater penetration and potential. Demographics- Customers may be grouped by similar variables such as age, gender, occupation, education, or income levels, geographic location, industry, number of employees, number of years in business, products or services offered, or other defined criteria. Generally, the Census Bureau, government, or industry sources provide demographic information. Studies and trends are usually reported using predetermined variables from these sources. Psychographics- Customers may also be grouped by similar psychographic variables such as values, beliefs, buying patterns, perceptions, and lifestyle choices such as recycling, fitness, travel, and hobby interests. Psychographic variables provide insights into how and why customers buy. Although this information is valuable to know, it is harder to collect and find because customers' preferences change over time and this type of information often must be collected directly from the source. As part of your Marketing Plan, you will create an expanded profile of the potential customers who make up your target market. For example, a golf ball manufacturer who is trying to identify the type of golfer most likely to purchase its product will want to look at the characteristics of customers in the golf market. The golf ball manufacturer needs to know demographics on customers: where customers purchase their golf balls, how often they buy them, how much

they pay, and their psychographic factors for buying golf balls, such as perceived value, desire for prestige, and price range. You can collect demographic information about your intended customer from the Census Bureau and other secondary research sources that track consumer information. Psychographic information may require using surveys, interviews, and other forms of primary research to collect information specific to your intended customer. When businesses are your customers (B2B), you will want to collect general market information about them. This type of demographic information can usually be obtained from the Department of Commerce, Small Business Administration (SBA), or industry experts. Psychographic information for businesses may be harder to locate as secondary research. B2B data may be collected from conducting informational interviews or reading about businesses you are interested in, contacting trade associations, industry experts, and others who are familiar with the industry or business group. You may find yourself doing industry profiles not only on your industry but also on your customer's industry if the two are not the same. Marketing a product or service to a business has some major differences from marketing to individuals. In sales to businesses, you may have fewer, larger customers, which can increase your efficiency and profits as well as your risk. Energy Sentry products help conserve energy used by home appliances. Selling these products to individual consumers would be prohibitively expensive, so they developed a marketing strategy to work closely with local power companies. The devices were then sold in large batches; one rural power company bought 9,000 units for its customers.

Before deciding which customers are the best fit for your product or service, you will want to consider their distinctive aspects. For example, when marketing to businesses, does a proposal need to be submitted for each sale? Do these customers expect to negotiate prices and terms? Such considerations can affect the profitability of your business.

1.Why collect information from customers?

The main reason for collecting information from customers is to improve the quality of the service you provide to them. In addition to improving the product or service itself, information can help you to; develop new products and services, improve delivery or promotion, or improve other elements of how the organisation is run. Customer information can be used to help you develop new products and services, but this information sheet does not address other aspects of market research such as assessing new markets for your products and services. The act of carrying out customer research can have other benefits, depending on the customer. It can engage your customers in your activities, and as a result of increased contact and communication, improve your relationship with your customers By focusing on your customers needs and developing a culture of responsive customer service within the organisation, you can enhance customer loyalty and ensure that customers continue to come back. This ensures your survival as an organisation, whether your customers are paying themselves or a funder is meeting the cost of your service to them. In addition to using information to improve the quality of your products

and services, customer information can help you to report back to funders and to evaluate the impact and outcomes of your activities. Lastly, information will help to monitor the health of the organisation. Information about customer numbers, turnover and satisfaction act as good indicators for the organisations overall health.

2. What do you need to know? It is important to begin with the end in mind. Information should result in improvements or a better relationship with your customers. A common mistake with customer research is to collect information that appears to be interesting but does not have a clear purpose. It is important that you ask how each piece of information can result in improvements. Another common mistake is to collect information that is difficult to analyse. You need to think about how you are going to analyse and use the information when deciding what you need to know. Page 3 As a guiding principle, your organisation should avoid wasting your staff and your customers time by collecting information that is not going to result in improvements.

3. What are you going to do with the results? Once you have measured how satisfied your customers are, make use of the results to improve your organisation and the products and services you provide. Information from and about customers should shape your products and services, and the way that you work to deliver them. Your results should drive your organisation to continuously improve.

Principles of customer research 1.Customer research should begin with the end in mind. Information collected needs to result in improvements or a better relationship with your customers. 2.Remember that you are doing the research primarily for the customer (i.e. to improve the quality of the service for the customer). Information can be used to report to the funder but improving the quality of the service is most important. 3.Research should feed into a customer service plan. It should be planned and regular. 4.Research should be forward looking, not retrospective. 5.Research should allow you to identify trends, cause and effect and set targets. 6.Your research should be actionable. It should either result in improvements, or in communication with clients. 7.Your customer time is precious - do not waste it. 8. Research should be planned as part of a wider performance improvement plan for the organisation.

4. Who are you going to collect information from? Information can be collected from customers directly. It is also possible to monitor and collect information internally within the organisation. See section 6 for more details. In larger organisations customer-facing staff can provide a lot of information too. For now, well focus on customers. It is likely that your organisation has many different customers. For example a community centre might provide different services for different members of the community, rent space to other organisations/public bodies and receive funds from a funding body to deliver a community project. These customer groups can be profiled in different ways in addition to the way they use the service. This could be according to geography, age, gender, income, occupation, lifestyle traits, personality or behaviour. It is worth thinking in more detail about the different ways that people use the same service. Think of different times of use, different payment arrangements, frequency of use etc.

What types of information to collect? Quantitative data, data that gives countable facts and figures. This can include information about how many times people use a service and when they use it. It can also seek opinions by using closed questions to ask people to give a score against a series of statements. For example, how would you rate our customer service on a scale of 1 to 5, where one is poor and five is excellent? These scores can then be quantified. Quantitative data is easier to analyse from year to year. Qualitative information, information that tells us what the stakeholders think about performance and about the impact of your organisation. This will mainly come in the form of statements of opinion from customers. Qualitative information is very useful as it can provide detailed information about how to improve your services. For example, the question what improvements would you like to see to the building? can elicit useful ideas for refurbishment. The drawback with qualitative information is that it is difficult to analyse and compare from year to year. Demographic and Geographic information, it is useful to gather details about the age, ethnicity, gender, any special needs of customers, where customers live etc. This kind of information helps to disaggregate your information and understand the views of different types of customers better.

Only ask for personal details if that is absolutely essential and make sure it is clear that such information can be anonymous and untraceable to the individual if they want it to be.

2) Gender:

Gender

46%

54%
Male Female

Interpretation: From this data we conclude that 54% are Male Customer and 46% are Female

3) Age:

Age
8% 5% 2% 21%
Below 20 20 - 30

64%

30 - 40 40 - 50 Above 50

Interpretation:

From this data we conclude that 21% are customers below 20 years, 64% are customers of age 20 -30, 8% are customers of age 30 40, 5% are customers of age 40 50 and 2% are of age above 50 years.

4) What is your Profession?

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Service Business Retired Housewife Student Service Business Retired Housewife Student

Interpretation:

From this data we conclude that 41% customers do service, 13% customers do business, 0.5% customers are retired, 3% customers are housewife, 44% customers are students.

5) What is your annual Income?

Annual Income
3% 29%
2 Lakhs

20%

48%

2 - 5 Lakhs 5 - 10 Lakhs 10 Lakhs above

Interpretation: From this data we conclude the annual income of the customer 20% are customers have annual income 2lakhs, 48% are customers have annual income 2- 5 lakhs, 29% are customers have annual income 5- 10 lakhs, 3% are customers have annual income above 10lakhs.

6) Your Educational Qualification.

70% 60% 50% 40% 30% 20% 10% 0% Other Post Graduate Graduate 12th 10th 10th 12th Graduate Post Graduate Other

Interpretation: From this data we conclude that 5% customers are 10th, 19% customers are 12th 54% customers are graduate and 5% customers are Post Graduate.

7) Which Place (area) are you coming from?

Location
8% 16%

Central

76%
Western Harbour

Interpretation: From this data we conclude that 16% customers come from central, 76% customers come from Western and 8% customers come from Harbour.

8) How you come here from your residence? (Mode of Transport)

40% 35% 30% 25% 20% 15% 10% 5% 0% Bus Bike Train Bus Auto rickshaw Train Car Bike

Interpretation: From this data we conclude that 8% customers come by Bus, 34% customers come by Auto rickshaw, 19% customers come by Train, 25% customers come by Car and 14% customers come by Bike.

9) Which other malls you prefer to visit?

30% 25% 20% 15% 10% 5% 0% Oberoi Inrobit Infiniti Andheri Raghuleela Other

Oberoi Inrobit Infiniti Andheri Raghuleela Other

Interpretation: From this data we conclude that 20% customers visit Oberoi, 30% customers visit Inrobit, 25% customers visit Infiniti Andheri, 15% customers visit Raghuleela and 10% customers visit other malls.

10) Where do you prefer to do shopping?

60%

50%

40% Malls 30% Shops Roadside Stalls 20% Other

10%

0% Malls Shops Roadside Stalls Other

Interpretation: From this data we conclude that 54% customers do shopping from malls, 35% customers do shopping from shops, 8% customers do shopping from roadside stalls, 3% customers do shopping from other shops.

11) Which Newspaper do you often read?

News Paper
10% 16%
Times of India DNA

42%

16% 16%

Hindustan Times Midday Other

Interpretation: From this data we conclude that 42% customers read Times of India, 16% customers read DNA, 16% customers read Hindustan Times, 16% customers read Midday, 10% customers read other newspaper

12) Vernacular newspaper if any

Vernacular news paper

1% 2% 4%

Maharashtra Times Navbharat Times Samana

1% 3% 1% 2%

Lokhmat Lokhsatta Gujarat samachar The Hindu

Interpretation: From this data we conclude that 4% customers read Maharashtra Times, 2% customers read Navbharat times, 1% customers read Samana, 3% customers read Lokhmat, 1% customers read Lokhsatta, 2% customers read Gujratsamachar and 1% customers read The hindu.

13) Which radio channel do you mostly listen?

25%

20% Radio City 15% Big FM Red FM 10% Fever 104 Mirchi Other 5%

0% Radio City

Big FM

Red FM

Fever 104

Mirchi

Other

Interpretation: From this data we conclude that 19% customers listen to Radio City, 18% customers listen to Big FM, 22% customers listen to Red FM, 12% customers listen to Fever104, 22% customers listen to Mirchi and 7% customers listen to Other radio station.

14) Does advertisement in the following influences you?

40% 35% 30% 25% Newspaper 20% 15% 10% 5% 0% Newspaper Outdoor Hoarding Radio Magazine Outdoor Hoarding Radio Magazine

Interpretation: From this data we conclude that, Ranking wise Newspaper ranks 1st i.e 36% Outdoor Hoarding ranks 2ndi.e 32%,radio ranks 3rdi.e 18%, Magazine ranks 4thi.e 14%.

15) Average Time spent when you visit a mall

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Below 1hr 1 to 2hrs 2 to 3hrs Above 3 hrs Below 1hr 1 to 2hrs 2 to 3hrs Above 3 hrs

Interpretation: From this data we conclude that time taken for customer to do shopping below 1hr is 5%, 1 to 2hrs is 26%,2 to 3hrs is 50% and above 3hrs is 19%.

16) Average Money spent when you visit a mall at any given single time? __________________

Average money spent

10% 10% 40%
100-200rs

25%

200-500rs 500-1000rs 1000-5000rs

15%

other

Interpretation: From this data we conclude that average money spent by the customers from 100-200rs is 40%,200-500rs is 15%, 500-1000rs is 25%,1000-5000rs is 10% and other amount spent is 10%

17) What is the reason for your visit to a shopping mall? ________________________________

Reason to visit Mall

14% 13% 35%
Shopping Foodcourt

13% 25%

Movies Fun Timepass

Interpretation: Interpretation: From this data we conclude that the reason for the customer to visit the mall, for Shopping its 35%, for Foodcourt is 25%, Movies is 13%, for Fun is 13%, for Timepass is 14%.

Limitations

Conclusions
From the research study which I did on the General Profiling of Customer, Through this research I have done profiling of customers coming to infiniti mall. The basic catalyst which was found by me while surveying the customers, was that most of the customers are from age group 20 30 years of age.Having Annual Income from 2lakhs 5lakhs. The other thing which we came across while doing the survey was that most of the customers are from western line very few customers were from central and harbour line. Mostly customer come here are from Malad itself& customer who stays to Goregaon prefer to visit Inorbit Mall Most of customer dont have own vehicle & uses public transport. Around 45% owned vehicleIn radio media, Red FM and Radio Mirchi are mostly heard radio channel & would be effective for advertisement. From this study we came to a conclusion that Inorbit mall is a great competitor for infinitimalad.Most of the customer comes here for Shopping followed by Hangout, food court,fun

Appendices

Bibliography

Findings
Annual Income

Average income of customers coming to mall is 2lakhs to 5 lakhs.

Area of Residence/Catchment Most of customer come from western line. Mostly customer come here are from Malad itself& customer who stays to Goregaon prefer to visit Inorbit Mall Most of customer dont have own vehicle& uses public transport. Around 45% owned vehicle Mostly preferable Mall to visit was Inorbit, it is a great competitor for Infiniti Malad. Newspaper Newspapers Stands 1st rank to be prefer for Advertisement Advertisement in Times of India is a best option. Vernacular newspaper 4% customers read Maharashtra Times 2% customers read Navbharat times 1% customers read Samana 3% customers read Lokhmat 1% customers read Lokhsatta 2% customers read Gujratsamachar

 1% customers read Thehindu. Radio Channel In radio media, Red FM and Radio Mirchiare mostly heard radio channel & would be effective for advertisement. Segment of customer walking in at the Mall Most of the customer comes here for Shopping followed by Hangout, food court,fun

Average Spent value per visit Mostly student visited mall who averagely spent Rs 1000 3000 35% service people use to come to mall who had a fix income spent around Rs3000 5000 Business person spent around Rs5000 10000