Escolar Documentos
Profissional Documentos
Cultura Documentos
2800 Woods Blvd Apt. 104 Lincoln, NE 68502 (402) 450-7108 heatherczaplewski@gmail.com Relevant Classes Advertising and PR Campaigns Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Media Planning and Strategy The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Design and Layout Develop strategies and design ads for various media using industry-standard graphic design programs. Strategic Communication Examine client problems and possible solutions and develop and evaluate strategies and tactics for promotional communications.
Education:
University of Nebraska-Lincoln College of Journalism and Mass Communications Bachelor in Journalism, Fall 2013 Major: Advertising; Minor: English; Concentration: History
Skills:
Adobe Creative Suite CS6 Photoshop
InDesign Illustrator
Activities
Coordinator of Sears-Lincoln Annual Fashion Show Participants: 15-20 people with various ages.
Attendance 100 people to watch the show. Made sales goal with attendance in 2012, and 2011.
Experience:
Lead of Merchandising-Sears-Present
Ensure new trends are set promptly. Responsible for changing floor based on sales. Follow standards set by Sears on all projects. Observe, coach, and evaluate all assigned staff. Lead a team to perform all tasks required.
Cashier-Shopko
Organizing product around the Front End. Managing the funds at the registers. Communication with customers in a nice and efficient manner.