Brand Guidelines Presentation

New Logo
New Logo Meaning of our Logo
Logotype (English)
The word Ujjivan is derived from the phrase Uttam Jeevan, meaning better life. It is deeply rooted in the Indian culture and the meaning is accessible to almost everyone in the country. The big and bold serif typeface visualises trustworthiness, confidence and strength.
Symbol
We call our bud symbol the Quality of Life Seal. It acts as the quality seal validating all our publications, signs, stationery items etc. The symbol is the common element between all our local language logos.
Brand Promise
Build a Better Life is more than just a tagline. It is the promise we give to our clients and our clients give to themselves when they avail of our services. The rounded bold typeface has been chosen for its legibility and friendly look.
Our Corporate Colours and their meaning

warmth, happiness, optimism, strength life, hope, harmony new growth, freshness integrity, honesty, transparency, fairness
New Logos Local Language
New Combo Logo Local Language plus English
New Combo Logos horizontal
New Combo Logos vertical
New Stationery At a Glance
BlindCopy Company Sample Name Address Blindlane 123 123456 Samplecity
Staff ID Card Sam Sample Withlongindianname

Designation Communications Manager Employee Number UJJ04079 Issuing Authority Signature
Customer ID Card Samantha Sample Withlongindianname

DOB 01/01/1982 ID No 0173002532 BranchKengeri C/G No 0039/04 Joined31/08/2010 Address D No Ramohalli x Block Address 560000 Bangalore Issuing Authority Signature
Re: Blind Copy Dear Sam Sample, Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
Staff ID
Customer ID
Sam Sample The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen.
CD cover and CD
Mob +91 90012 34567 Ujjivan Financial Services Tel +91 80 4071 2121, Ext -123 Private Limited She packed her seven versalia, put her initial into the belt and made herself on the way. Fax +91 80 4146 8700, #93, Jakkasandra Extension, sam.sample@ujjivan.com Sarjapur Main Cross Road, When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book1st Block, Koramangala, www.ujjivan.com Bengaluru 560 034 marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question
ran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasnt been rewritten, then they are still using her. Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. Yours sincerely,
name card
CD Title
optional: CD Number, Publication Date Headline for CD content
A Sub-Headline to Group the content Text or content points on your CD More text or content points on your CD Another Sub-Headline to Group the content Text or content points on your CD More text or content points on your CD
Ujjivan Financial Services Private Limited
Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
CD Title, centered
CD1 April 2011
First Name Last Name
Ujjivan Financial Services Private Limited Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123 Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
envelope letterhead
New Stationery Letterhead
New Stationery Name Cards
Sam Sample
Mob +91 90012 34567 Ujjivan Financial Services Tel +91 80 4071 2121, Ext -123 Private Limited Fax +91 80 4146 8700, #93, Jakkasandra Extension, sam.sample@ujjivan.com Sarjapur Main Cross Road, 1st Block, Koramangala, www.ujjivan.com Bengaluru 560 034
Our Mission
Provide financial services to the economically active poor to enable them to build a better life
MFI Transparency Award 2010 (Established MFI category)
New Stationery Staff ID Cards

Our mission
Ujjivan Financial Services Private Limited #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 www.ujjivan.com Toll-free Staff Helpline 1800 103 2121 Emergency Phone 033 2400 5055 Timing 9 am to 6 pm on all working days for both numbers
New Stationery Customer ID Cards

Toll-free Helpline
Timing: 9 am to 6 pm on all working days
1800 103 2121
Ujjivan Financial Services Private Limited #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Karnataka www.ujjivan.com
New Signage Main Building Sign
Address
New Signage Main Building Sign
New Signage Koramangala after
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New Signage Other Signs
Ujjivan Financial Services (P) Ltd.
Branch Office: #254, 2nd Square North Road, Near Raja Rajeshwari Temple, Austin Town, Bengaluru 560 047
Branch Office Timings: Monday Saturday: 8 am 1 pm and 2pm 5pm Weekly Holiday: Sunday
Timings Board
Area Branch
Building Sign Vertical Directional Signage
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Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034
Branch Office Timings: Monday Saturday: 8 am 5 pm / Lunch Break: 1 pm 2 pm Weekly Holiday: Sunday
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Collateral Posters
Loan Information
Group Loans
Business Loan Product Interest Rate
1.12% at per month*
(24% p.a. declining)
Tenure
12 Months (48 Weeks) 12 Months (48 Weeks) 12 Months (48 Weeks) 12 Months (48 Weeks) 6 Months (24 Weeks) 12 Months (48 Weeks)
Purpose
Used as working capital or for capital equipment expenditure to support businesses (selling owers/vegetables, running petty shops, tailoring, etc.) Used for educational expenses, medical care, house repairs, and the repayment of prior high-cost debt Used for both family and business purposes
Business Loans
upto Rs 75,000/Higher Loan Amounts No Security Deposit Better Income
Family Loan
1.12% at per month*

Combo Loan
1.12% at per month*

Business Top-up Loan Emergency Loan Education Loan
1.12% at per month*

For the additional working capital expenses for customers with business loans. Available between the 6th & 9th months of a Business Loans term Rs.2000 is provided to meet the unforeseen emergency requirements of customers and is disbursed within 24 hours of request Designed to nance the education expenses (admissions fees, text books, uniforms) of children studying between Kindergarten and pre-University
1.12% at per month

1.12% at per month

Individual Loans
Individual Business Loan (IBL) Short Term Business Loan (STBL) Livestock Loan
Rs.21,000 Rs.50,000
1224 Months 38 Months
Provides business owners access to nancing for capacity expansion and asset improvement or working capital needs of their businesses This product is designed to meet the sort-term nancial needs of businesses which require working capital This loan provides access to capital for purchasing cattle and increasing dairy incomes To help pay for rental deposits, lease amounts, or for home improvements
Rs.10,000 Rs.30,000
Rs.15,000 Rs.35,000
Housing Loan Rs.10,000

Rs.50,000
Value-added Products
Life Insurance Rs.100 premium
from customer Rs.2,000 provided to nominee Mandatory life insurance for the borrowers. Spouse cover is optional. This policy has a sum assured value of Rs. 30,000 in case of natural or accidental death Given in cash to the nominee or family member within 24 hours of death of an insured member. This is an advance from the claim amount receivable from BajajAllianz
Funeral Advance
Other Fees and Charges Ujjivan Financial Services Private Limited * Processing Fees (to cover the costs of customer ID card, loan Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com documentation, and Centre meeting expenses): 1% of loan amount No Processing Fees for Emergency Loans Late/Absence Fee (for late coming or absence at Centre Meeting without prior authorization): Rs.5/Toll - Free Customer Helpline Number 1800 103 2121
9 am to 6 pm on all working days
Security Deposit
10% of loan amount (recurring for each loan): The security deposit can be withdrawn after closing the loan or adjusted against the last instalment, or transferred to a new loan. There is No Security Deposit for Education & Emergency Loans.
Ujjivan Financial Services Private Limited Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Collateral Brochure
Loan Type
Business Loan To meet your capital requirements. Family Loan Helps pay off your other high interest loans, house repairs etc. Combo Loan It gives you the flexibility to use the loan for your business or home needs Business Top-up Loan After 6 months repayment of Business Loan, you can get this loan for you additional business needs during peak seasons Education Loan To help pay for your childrens school fees, uniforms, books etc. Given during March July and October December
Loan Amount
1st year: Rs.6000 Rs.8000
Interest Rate
1.12% per month flat (24% p.a. declining) 1.12% per month flat (24% p.a. declining)
Tenure
Insurance
Insurance is like a protective umbrella - which protects your family from financial troubles in the unfortunate event of death Both customer and spouse are eligible for insurance Spouse insurance is optional for customers availing regular loans Spouse insurance is not available for Business Top up and Education loans How to manage your debt Insurance covers accidental and natural death, but Borrow only for useful purposes and borrow only as suicide much as not needed or murder More instalment repayments mean you need more Funeral advance* amount of Rs. 2000 given to money to repay, which burden you nominee within could 24 hours of death claim You will Insurance have less premium money available for at productive to be paid the time of loan purposes disbursement Emotional stress on you and your family due to multi Loan Type and repayment Annual Premium Insured ple centre meetings instalments Amount If you are unable to repay, your credit record will get Family/Business/ Loan Rs.100 affectedCombo and you may not get new loans Rs.30000
Loan Future Top-up Benefits Rs.20 Rs.6000 Education Loan Rs.20 (for loan amount Rs.6000 or Access to Indvidual Loans below Rs.6000) or Rs.12000 (Eligible only in case of good repayment track record Rs.40 (for loan amount of both group and individual) above Rs.6000) Individual Loan (IBL): For working capital * FBusiness uneral advance is deducted from the Insured Amount at the needs time of settlement Short Term Business Loan (STBL): for seasonal business needs or for peak business periods Other Fees and Charges Housing Loan: For paying rent deposits, lease Processing Fees (to cover the costs of customer amounts, or for home improvements ID card, loan documentation, and Centre meeting Livestock Loan: For 1% purchasing more cattle and expenses): of loan amount increasing dairy incomes No Processing Fees for Emergency Loans Social Development Programs Late/Absence Fee (for late coming or absence at Community Development projectsprior for your Family and Rs.5/Centre Meeting without authorization): Child welfare
12 months
2nd year: Rs.6000 Rs.12000
12 months
Emergency Loan To meet unforeseen expenses at times of distress Can be given only after completion of 3 monthly repayments to Ujjivan and only if there is no other Emergency Loan taken
3rd year: Rs.6000 Rs.17000 Customer Instructions 1.12% per flat Please take a Cash Receipt for month all payments made 12 months to Ujjivan (Cash Receipt not given for 10% Security (24% p.a. declining) 4th year onwards: deposit and repayments) Rs.6000 Rs.25000 P lease use the loan for the purpose stated in the loan application form months 1.07%and per repayments month flat in12 Rs.3000 Rs.6000 (in increments Please make all payments the of Rs.500) presence of your Group orp.a. Centre members at the (23% declining) Centre meeting Offered between 6th and 9th months Please collect your loan amount only from the of Business Loan repayment Branch Office Loans will be given only to the customer. Please discuss with the head of theper family before 12 months 1.07% month flat availing Rs.3000 Rs.10000 of a loan (23% p.a. declining) Offered after 4th monthly repayment Please DO NOT give loans to Ujjivan staff or other of main loan Ujjivan customers Rs.3000 per child in Government Please DO NOT take loans on behalf of other school customers Rs.5000 per child in private school We DO NOT have agents. Please DO NOT give Given for a maximum of 2 children commission to anybody Please DO NOT take the loan if you think you can6 months Rs.2000 not repay the loan 1.07% per month flat (23% p.a. declining)
Compulsory Group Training

Ujjivan works in Indias cities and towns to provide financial products and services to poor working women of all backgrounds and religions. We have over 350 branches in 20 states across India. We lend to groups of five women who know and trust each other so that they can support each other in times of happiness as well as in times of distress. Our loan products have low interest rates, provide variable repayment options and require no collateral.
Customer Pledge
We will use our loan to help us get out of poverty We will repay our loans promptly We will save regularly for the benefit of our family We will provide our children with a good education We will stand by our group members in both happiness and sorrow We will maintain and long and fruitful relationship with Ujjivan God is the witness to all that we say and do.
Credit Bureau
It is an organisation that collects information of customers from All MFIs.

All MFIs provide customer information such as name, address, phone number etc. to the credit bureau. Before offering a loan, the MFI will request the credit bureau to check provide complete credit record and loan details of each customer.
Documents required for loan application

Proof of identity: Voter ID card, ration card etc. Proof of address: Electricity, telephone, water bill etc. Photos: 3 passport-size photos
We will maintain and long and fruitful relationship with UjjiImportant: All MFIs will be able to identify people who have defaulted on repayments or those who have taken multiple loans. van
Credit record includes: Information on number of loans taken, number of repayments made, whether on time or delayed, whether full or part repayment, etc.
How will this affect you: Customers with good credit record: Access to repeat loans and variety of other loan products Smaller instalments and comfortable tenure Faster, hassle-free loan processing Customers with bad credit record: No loans from MFIs
Social Services Security Deposit Ujjivan has partnered with Parinaam Foundation to 10% of loan amount (recurring for each loan): The provide additional services to you. security deposit can be withdrawn after closing the Health camps (Eye/ENT/Dental) for you and family loan or adjusted against the last instalment, or transmembers ferred to a new loan. There is No Security Deposit for Vocational training & with job guarantee for children/ Education Emergency Loans. dependents Educational programs for you and your children
We will use our loan to help us get out of poverty
Toll - Free Customer Helpline Number 1800 103 2121 9 am to 6 pm on all working days
Ujjivan Financial Services Private Limited Regional Office North: #53, A/7, Rama Road, Industrial Area, New Delhi 110 015 Tel +91 11 4737 2121, Fax +91 11 4737 2120 Ujjivan Financial Services Private Limited Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Events Banners and Rosettes
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New PPT Slides overview
Ujjivan Financial Services Pvt. Ltd. An Introduction
Thank you! Questions & Answers
last/end slide cover slide
design samples of content slides

Introduction to Microfinance
What is Microfinance?
Microfinance is providing a full range of financial services to the poor. These include: loans, savings, insurance, pensions and payment products.
Mission and Goals

Our Mission To provide financial services to the economically active poor to help them build a better life. Our Goals
Free up customers of poverty in 5 years Serve 2,000,000 customers by 2012-13 Establish 500 branches nationwide Generate long term Return On Equity of 15% Offer employees a rewarding career Approach poverty eradication holistically through partnership withParinaam Foundation (NGO)
Ujjivan Financial Services Pte. Ltd., An Introduction, March 2011
Target Customers
City
Bangalore Kolkota Delhi Pune
Population (Mn) Poor (Mn)

6 15.9 13.7 5 2 4 5.7 1.8
Target
5,00,000 2,00,000 4,00,000 5,06,000
Features of Microfinance
No tangible security for loans Group Responsibility & Liability Market Rate Interest Small size transactions
Customer Eligibility Criteria

Age: 18 - 50 years Income: Rs.1500 per capita Salaried/ Self-Employed Urban/ Peri-Urban
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Mission and Goals

Our Mission Provide financial services to the economically active poor to help them build a better life. Our Goals
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Target Customers
City

6 15.9 13.7 5 2 4 5.7 1.8
Target
5,00,000 2,00,000 4,00,000 5,06,000

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Ujjivan Financial Services Pvt. Ltd. Brand Guidelines # 01, 03/2011
Brand Guidelines
Ujjivan
Brand Guidelines
Ujjivan Financial Services Pvt. Ltd.
Logo: Construction & 1 Basic Elements Exclusion Zone
Introduction
Signage
2.06 2.07 Overview of signage Protruding sign (vertical) Timings Board 4.01 4.03 4.04 Main building sign (horizontal) 4.02
# 01 March 2011
1 Introduction 2 Basic Elements 3 Stationery 4 Signage 5 Brochures, Posters 6 Electronic Media
Preface by Samit Ghosh
1.00
Importance of branding and consistent application of guidelines
Corporate Logo (English) Local Logo (local language)
1.01
How we look: Our Logo

Rationales of symbol, logotype, brand promise and colours 1.02 Our logo in different languages 1.03
Combo Logo (English & local language) horizontal (landscape) version 2.08 portrait (vertical) version 2.09
Directional Signage (horiz.) 4.05 Directional Signage (vertical) 4.06
Colours
Corporate Colours 2.10
Who we are: Our Brand

Ujjivans vision and mission, our values and personality 1.04
Brochures, Posters
Overview of items Design principle Brochure DL, outside Brochure DL, inside Special Invite, Leaflet A5 Poster, vertical, text-heavy Poster, horizontal 5.01 5.02 5.03 5.04 5.05 5.06 5.07
Typography
Primary and Secondary Type 2.11
What we stand for: Brand Promise

How to use our Brand Promise 1.05
Image Style
General Guidelines 2.12
Applications
Stationery
Overview of items 3.01 3.02
Basic Elements
Logo: Overview
All our logos at a glance What to use when 2.01 2.02
Namecard
Electronic Media
Overview of items Powerpoint, Overview Standard Layout Grid Cover Slide Content Slides End Slide 6.01 6.02 6.03 6.04 6.05 6.06
Logo Sizes: Prescribed Sizes, Minimum Size 2.03 Logo and Background: Dos & Donts
Click on the headline or page number to jump to the specific topic. Click on the arrow in the b ottom right corner to get back tothis page.
Letterhead 3.03 Letterhead continuation sheet 3.04 Envelope DL CD lable CD cover Email signature long Email signature short Staff ID card Customer ID card 3.05 3.06 3.07 3.08 3.09 3.10 3.11
2.04, 2.05
TV: Logo-placement on screen 6.07
Introduction
1.00 Preface
Preface Dear Colleagues,
Brand is one of the most important assets of an organization. It is the representation of what we stand for in totality. We have been inconsistent in the way we have presented ourselves to the outside world. This lack of consistency included visually in our signage, in documents, on our website, in presentations, visiting cards and other statio nery. Even the quality of life seal (represented by ), our widely used visual symbol, existed in many different versions and wasnt being applied uniformly. This presents an inconsistent and amateurish image of Ujjivan. Through this visual identity exercise we modernized the visual image in terms of logo, design, and marketing material. It is designed to add the dimensions to Ujjivans image of consistency, professionalism and excellence. We have not changed our brand values. The heart of the brand what we stand for and our personality remain the same. Ujjivan has a unique personality, shaped by our mission & values. This identity manual is an essential part of a planned approach to building Ujjivans reputation by standardizing and raising the brand image visually. It provides strict guidelines for using our brand to reflect our values, ambitions, characteristics and personality, which ultimately provide us with visibility and uniqueness in the minds of all stakeholders. This manual will guide you with clear directions and rules. This covers: Logo use, Corporate colours, Typography, External Communications, Signage & Stationery. In order to achieve a consistent physical manifestation of our brand, its important that we share a common understanding of our visual identity. It is important that we implement the manual consistently across the country in all the areas we cover. The Leadership Teams along with Administration and Marketing personnel will be the key members responsible to execute this program. I am looking forward to seeing Ujjivans brand strengthened and unified. Best Regards, Samit Ghosh
Samit Ghosh, Managing Director andCEO
Introduction
1.01 Preface
Importance of branding and consistant applica tion of guidelines
A Brand has to be: relevant target audience specific believable consistant in order to be: needed noticed & understood trusted recognised
What is Branding anyway?

Mention Disney and a whole brigade of fun characters like Mickey Mouse and co come to mind together with lots of cheerful colours, a distinct script and a fairytale castle logo. Think of BMW and your mental colour pallet will change to hightech blues and silvers. German Engineers and successful people will populate your mind and youre likely to think of a more sophisticated kind of fun. What these two very different examples have in common is that they are very carefully managed brands. A lot of thought went into creation of a relevant look-and-feel: logos, colour schemes, choice of typeface and photography style amongst others. And all these elements are applied with near scientific consistancy. Basically, you have been tought what they stand for. Disney can believably sell you anything thats fun: movies, toys, entertainment etc. And BMW offers cars, motorbikes and accessories but I think we would buy sophisticated apparel and suitcases from them too. Some brands are fun, some are desirable, some are aspirational and others are dependable. What they all have in common is that the brand in itself is a valuable asset to its organisation and as vital for its survival as the products or services it offers.
What does this mean for Ujjivan?

A big part of our customers is illiterate or semi-literate. That means they navigate the world in a visual way. They look out for cues like images (logos), colour combinations, design styles. They tell the difference between cooking oil and car oil by looking at the pictures, not by reading the text. They have learnt which brands are trustworthy through the continuous and consistant exposure they have had to them, and by word-of-mouth. To our customers the Ujjivan logo acts as a seal of quality. And the authenticity of the material we hand out and the branches we build depends on a consistant application of the original logo, the prescribed colours and the overall look-and-feel. It is up to you to send a consistant message. Every personal interaction, piece of collateral, gift item, verbal message, meeting, banner and branch is a piece of a bigger picture IT MATTERS !
Introduction
1.02 How we look

Our Logo and its meaning
The Ujjivan logo is made up of a symbol, a logotype and our Brand Promise in three colours. Especially for many of our (illiterate or semi-literate) clients our logo acts as the quality seal theyve come to trust and it should never be modified or altered in any way. Always check your logo requirements (kind of application and method of reproduction, see page 2.02, 2.03) and apply the appropriate master artwork provided.
Logotype (English)
The word Ujjivan is derived from the phrase Uttam Jeevan, meaning better life. It is deeply rooted in the Indian culture and the meaning is accessible to almost everyone in the country. The big and bold serif typeface visualises trustworthiness, confidence and strength.
Symbol
We call our bud symbol the Quality of Life Seal. It acts as the quality seal validating all our publications, signs, stationery items etc. The symbol is the common element between all our local language logos.
Brand Promise
Build a Better Life is more than just a tagline. It is the promise we give to our clients and our clients give to themselves when they avail of our services. The rounded bold typeface has been chosen for its legibility and friendly look.

Introduction
1.03 How we look

Our Logo in different local languages
To be close to our clients we have created logos in 10 different local languages, retaining the Ujjivanlook. Always use these specially crafted logos whenever you communicate in your local language. Never trans late/recreate a logo or the Brand Promise yourself. Always check your logo requirements (kind of application and method of reproduction, see page 2.02, 2.03) and apply the appropriate master artwork provided. If there is a requirement for a new language, please dont hesitate to contact your colleagues in the corporate communications department to help you find a solution, instead of creating something new.
Kannada
Hindi
Tamil
Marathi
Malayalam
Bengali
Oriya
Khasi
Gujarati
Assamese
Introduction
1.04 Who we are

This is Our Brand
Our Mission, our Values and our Vision define who we are as a company and as individuals within this company. They are the guiding principles for our behaviour. We must all live by these guidelines, we must be seen to uphold them and communicate them to our colleagues and customers.
Our Mission
Our Values
Our customer comes first We act with integrity We are responsible & honest We believe in transparency We believe in fair dealing with all We comply with laws and regulations We believe in team work We are professional We believe in secularism We walk the talk
Our Vision
Free up customers of poverty in 5years Approach poverty eradication holistically through partnership with Parinaam Foundation (NGO)
Our Mission
tells us and our clients what we are here for.
Our Values
guide our internal conduct as well as our relationship with the external world.
Our Goals
Generate long term Return On Equity of 15% Offer employees a rewarding career
Our Vision, Our Goals

are specific objectives that relate to specific time periods.
Introduction
1.05 What we stand for

Our Brand Promise
The statement: Build a Better Life is more than just a tagline. It is a promise to our customers and amotto to guide us. We Build a Better Life for our customers, with the many services and pro ducts we offer acting as building blocks. We Build a Better Life for ourselves by following our values and persuing meaningful goals. And we Build a Better Life for our nation by creating a more level playing field for all. The Brand Promise can be used as a sign-off in letters, or in its predefined combination with the logo. You can apply it as the last slide in presentations, on T-shirts, stickers or promotional give-aways.
... or in its predefined combination with the logo You can use the Brand Promise on its own...
use it often but dont abuse it by rephrasing it!
Build a Good Life
Building Better Lives
Building Lives
Ujjivan
Brand Guidelines
Basic Elements
Logo: Overview
All our logos at a glance What to use when 2.01 2.02
Logo: Construction & Exclusion Zone

Corporate Logo (English) Local Logo (local language) 2.06 2.07
Colours
Corporate Colours 2.10
Typography
Primary and Secondary Type 2.11
Logo Sizes: Prescribed Sizes, Minimum Size 2.03 Logo and Background: Dos & Donts 2.04, 2.05
Combo Logo (English & local language) horizontal (landscape) version 2.08 portrait (vertical) version 2.09
Image Style
General Guidelines 2.12
Basic Elements
2.01 Logo Overview

All our Logos at a Glance
Corporate Logo
In English, for all stationery items, and every collateral communicating corporate information.
Full Colour (PMS/4 colours)

Corporate Logo (English)
Greyscale (1 colour)
Line Art (1 colour)
Local Logo
For communication in your local language, brochures, contracts, give-aways etc.
special case: for very small sizes below 20mm width Local Logo (in 10 languages)
lineart not applicable
Combo Logo
Use these logos (in your required language combination) as much as possible, esp. in applications without text like giveaways
Combo Logo (long) (in 10 languages plus English)

For signage
Horizontal (Long): see page 2.07 Vertical (Up): see page2.08
Combo Logo (vertical) (in 9 languages plus English, Enlish only)
What to use when

Use as per page 2.03
Naming convention
How to find a file see 2.03
The masterlogos must never be re-drawn, typeset or modified in any form either manually or electronically. Always apply the appropriate master artwork provided.
Basic Elements
2.02 Logo Overview

What to use when
The Corporate Logo (in colour) should be used wherever possible. Should there be reproduction- or cost restraints e.g. printing without colours, silk-screening, foil-cutting, stamping either the greyscale or the line art logos have to be applied. This can be done in 1 colour black, orange or white, but never in green or other colours. All the Ujjivan logos are unique, do not attempt to redraw or rearrange them, or alter their colour in any way. Always check your logo requirements (kind of application and method of reproduction) and apply the appropriate master artwork provided.
Reproduction Method
(offset) print with 4 colours (CMYK)
Full Colour Logo
Greyscale Logo
Line Art Logo
Combo Logo
corporate/local logo corporate/local logo corporate logo
(offset) print or laser- print in 1 colour
fax, stamp, engrave, silk-screen digital display/ projection corporate logo
Kind of Application
corporate communication: brochures, stationery corporate logo corporate/local logo
1-colour-publications, black and white ads

engravings, T-shirts, banners, give-aways web, powerpoint Signage (special versions) corporate/local logo
corporate logo

corporate/local logo
corporate logo
combo logo (l/v)
see pages 2.7 & 2.8
Naming Convention of Logo Files

Download the required logo from the Ujjivan intranet. The following is a simple explanation to decipher the file naming: Print ready eps-files: jpeg versions have been created in two different resolutions: high (300dpi) and low (72dpi). naming: ..._hi.jpeg, ..._lo.jpeg
ujj_logo_eng_grey.eps
Ujjivan logo language Colour file format (category) (first three version letters)
ujj_logo_ben_combo_long_4c.eps
Ujjivan logo language special Colour (category) (first three versions version letters) file format
Basic Elements
2.03 Logo Overview

Logo Sizes
Prescribed Sizes
To maintain a unified look across all our collateral, we have fixed the logo sizes for standard applications as shown in the table on the right.
Corporate/Local Logo
Application (Format)
Corporate or Local Logo
Combo Logo
40mm
corporate brochures, fact sheets, folders (A4) corporate brochures, fact sheets, folders (A5/DL) posters (A3) stationery letterhead, envelopes name cards, CDs PowerPoint cover slide (28x21cm) slides (28x21cm) special: award plaques (engraved)
60mm 40mm 68mm 60mm 40mm
105mm 68mm 120mm 68mm
Minimum Size
To maintain readability and correct letterforms, the logo should be no smaller than 20mm, below which you have to use the special small size logo.
minimum 20mm
special size below 20mm (for anything below 20mm use the special small logo in single colour black, white or orange available only for English)
special stationery, invites (A5)
40mm 40mm
Combo Logo (long)
How to measure the logo size

Measurements are taken from the left of the bud to the right of the n in Ujjivan. For other languag es it is the right of the last character. Brand Promises might stick out/be longer. Both the little wings and the serifs are ignored for taking the measurement. Refer to Logo construction pages for clarification.
68mm
20mm (special small logo)
general rule-of-thumb: width of media format : 3.5 = width of Corporate/Local Logo The digital master artworks have been created in 100mm width to facilitate easy application in any size (i.e. 60mm equals 60%, 1m= 1000%)
minimum 34mm
Combo Logo (vertical)
The masterlogos must never be re-drawn, typeset or modified in any form either manually or electronically. Always apply the appropriate master artwork provided. If you have problems/requirements that are not addressed here, please contact your colleague from the corporate communications department who would be happy to help you find a solution. Do not create your own exceptions! 14.5mm minimum 9.5mm
Basic Elements
2.04 Logo Overview

Dos & Donts: Logo
Our Logo is a valuable asset to us. It is important we do not modify the logo in any way, for whatever reason. To our customers the logo acts as a seal of quality. The authenticity of the material we hand out and the branches we build depends on a consistant application of the original logo and the prescribed colours. If you have any questions or requirements that are not met through the items or instructions in this manual, please dont hesitate to contact your colleagues in the corporate communications department to help you find a solution, instead of creating something new.
This is our logo Use only the artworks that are provided and that are appropriate for your application and reproduction needs.
Do This
Dont do this
Ujjivan
Build a Better Life
Never create your own logo! Never stretch or squash the artwork provided. Never retype the words in another typeface or language. Never move objects around. Never change the colours.
Symbol and wordmark are a unit! Use only the artworks that are provided. Do not use any of the parts on their own. If there is a space constraint and the standard logo doesnt fit, use the vertical version instead. For applications below 20mm or for etching/laser-engraving onto plaques use the special logo.
Never use the symbol or wordmark on its own! Always use the symbol in connection with the wordmark (and Brand Promise). Should there be a space constraint, use the vertical combo logo or the special case logo in line art without Brand Promise. Cutting the symbol in half or using anything but 100% colour is not permitted!
Logo in 1 colour print application The use of orange (or black) is preferred, keep clear space around the logo.
This is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might
This is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might look in real life this is Blindcopy just to show how things might look in real life
It is preferable to reproduce the logo in black or Ujjivan Orange. Stick to the brand colours. Never encroach on the pre-defined exclusion zone of the logo.
Basic Elements
2.05 Logo Overview

Dos & Donts: Background
Our Logo is a valuable asset to us. It is important we do not modify the logo in any way, for whatever reason. To our customers the logo acts as a seal of quality. The authenticity of the material we hand out and the branches we build depends on a consistant application of the original logo and the prescribed colours. If you have any questions or requirements that are not met through the items or instructions in this manual, please dont hesitate to contact your colleagues in the corporate communications department to help you find a solution, instead of creating something new.
Always place the logo on white or orange (minimum space is the defined exclusion zone) so the picture or background colour does not interfere with the logo. Do not place the logo directly onto a photograph and do not create outlines or halos around the logo.
Do This
Dont do this
Only Ujjivan Orange and white are permitted background colours Do not use a background photo or colour that diminishes the impact of the logo.
Headline Blindcopy place holder You can use a box or a swooshing shape to define the background for your logo. Never use a Logo or the Symbol as background Cutting the symbol in half or using anything but 100% colour is not permitted!
Basic Elements
2.06 Logo Construction

Construction & Exclusion Zone
Corporate Logo
Construction Grid This construction grid shows the Corporate Logos actual proportion. It can be referred to when enlarging the masterlogo for use on banners etc. This guide helps to ensure that the logo is always used in the correct proportion when scaled up or down. Always apply the appropriate master artwork provided.
Construction Grid
The digital master artwork has been created in 100mm width to facilitate easy application in any size (i.e. 60mm equals 60%, 1m= 1000%)
4x
11x (all languages have the same width)
6x
2x
x = 1/4 width of the Symbol
width of Brand Promise varies (notice: the arms stick out, but dont count inthe measurement) 16x (width of logo, according to measurement, actual width might be more, depending on Brand Promise)
Exclusion Zone
This is the defined clear space around our logo. Do not let anything (text, illustrations, photos) encroach into the Exclusion Zone. The areas are measured by 1/4 width of the Symbol.
Exclusion Zone
The exclusion zone ensures that the logo is always prominent and legible. The more clear space there is around the masterlogo, the better it will stand out from other graphic elements.
1.5x
2x
2x
Basic Elements

Local Logo
Construction Grid This construction grid shows the Corporate Logos actual proportion. It can be referred to when enlarging the masterlogo for use on banners etc. This guide helps to ensure that the logo is always used in the correct proportion when scaled up or down. Always apply the appropriate master artwork provided.
Construction Grid
4x
11x (all languages have the same width)
6x
2x
width of Brand Promise varies (notice: the arms stick out, but dont count inthe measurement) 16x (width of logo, according to measurement, actual width might be more, depending on Brand Promise)
longer Brand Promise sticks out on the right
Exclusion Zone
Exclusion Zone
1.5x 2x exclusion zone grows accordingly
2x
Basic Elements

Combo Logo (long)
Construction Grid This construction grid shows the Combo Logos actual proportion. It can be referred to when enlarging the masterlogo. This guide helps to ensure that the logo is always used in the correct proportion when scaled up or down. Always apply the appropriate master artwork provided.
Construction Grid
11x
4x
11x
2x 6x
longer Brand Promise sticks out on the left
16x (always) 28x width according to measurement
actual width of the whole combo logo can increase according to length of Brand Promise in different languages
xclusion E Zone
exclusion zone grows accordingly (on both sides) if the Brand Promise sticks out on the left, to ensure the symbol is in the centre the symbol is centralised
2x x
Exclusion Zone
1.5x
exclusion zone grows accordingly (on both sides) if the Brand Promise sticks out on the left, to ensure the symbol is in the centre
Basic Elements

Combo vertical (up)
Construction Grid This construction grid shows the Combo Logos actual proportion. It can be referred to when enlarging the masterlogo. This guide helps to ensure that the logo is always used in the correct proportion when scaled up or down. Always apply the appropriate master artwork provided.
Construction Grid
4x
4x
9x
6x
6x
1.5x 1.5x
1.5x
Exclusion Zone
exclusion zone is fixed at 1x all around All languages except Khasi are the same width and height. Khasi uses the English Ujjivan script and hence doesnt have a vertical dual language logo.
x x
x x
Exclusion Zone
x x
Basic Elements
2.10 Colours
Corporate Colours
Our brand uses three Corporate Colours plus White: Primary Colours are Ujjivan Orange and White. Secondary Colours are Ujjivan Dark Green and Ujjivan Fresh Green. Use the specified colours without modifications (mixing new shades) to strengthen the brand impact and recognisability. When you use a reproduction method (wall-paint, off-the-shelve promotional items, fabrics etc) whithout a specified colour-mix, please use the pantone colour as a reference and match as closely as possible. If that is not possible, revert to a neutral colour or white instead.
Ujjivan Orange
is our Primary Colour, used heavily in signage, interior design and single-colour print material.
Pantone DS49/1C 4c: 0/70/100/0 RGB 243/111/33 Websafe: FF6633
White
should be used generously in all material. White (unprinted) space is not wasted space but helps focus the readers attention.
Ujjivan Dark Green

Pantone DS276/1C 4c: 100/0/100/20 RGB 0/140/68 Websafe: 009933
can be used for headlines or as a contrasting colour.
Ujjivan Fresh Green

Pantone DS294/1C 4c: 50/0/100/0 RGB 140/198/63 Websafe: 99CC33
is used as a background colour, to lightenup a design or highlight certain elements.
You can also use the secondary colours in gradients of 80%, 60%, 40% and 20% The 4c colour composition is in order of C/M/Y/K Websafe colours are the only colours that can be displayed reliably across all browsers and operating systems running at 8-bit colour depth hence ensuring maximum consistancy.

Basic Elements
2.11 Typography
Primary and Secondary Type faces
Our corporate typefaces are Arial and Arial Rounded for English content and typefaces with a similar look for local language text. These specifications have to be followed for all professionally designed collateral and even for documents created inhouse in programmes like Word or PowerPoint. These typefaces have been chosen because they are simple, easy to read and widely available. The combination of these two typefaces acts as a constant reinforcement of our visual identity.
Primary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 (.,;!?@#&*$%)

Arial Regular and Bold for general text, letters, PowerPoint presentations
Secondary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 (.,;!?@#&*$%)

Arial Rounded MT Bold for headlines
These fonts come pre-installed with the Microsoft Office packets and should be available on all computers.
Local Language Script recommended Typefaces
cuk,sa ,d csgrj thou

Hindi: Kruti Dev 010
Gv fz itPj
Kannada: Nudi 05
Assamese: Ekushey Lohit Normal Bengali: Ekushey Lohit Normal Gujarati: Shruti Regular Hindi: Kruti Dev 010 Kannada: Nudi 05 Khasi: Arial Malayalam: Latha Marathi: Kruit Dev 010 Oriya: Akruti Ori Chandra Normal Tamil: Latha
Language scripts should be sans serif, drawn with a single width line (not thick/thin) and picked to look similarly straight and simple. Keep in mind the Ujjivan-look andmake text more easily legible for our clients!
Basic Elements
2.12 Image Style

The Ujjivan Image Style
Images are an important means to re-inforce our message. Especially to our illiterate or semi-literate customers. We prefer images shot documentary-style with real people, in real environments, with real emotions. Always choose happy, cheerful looking faces over pensive or negative expressions. Our role is to encourage and support our customers. Lets depict them in the best light possible and infect others with their optimism. After all, we are here to Build a Better Life and not to highlight the problems our customers encounter which are well-documented elsewhere.
Do This
Dont do this
Always show happy customers! Try and take pictures with (happy) family members and/or work instruments!
Avoid the poor India-look! Avoid religious symbols! Avoid despaired looking customers!
Ujjivan
Brand Guidelines
Applications
Stationery
Overview of items Namecard
Signage
3.01 Overview of signage
Brochures, Posters
4.01 Overview of items 4.03 Brochure DL, outside 4.04 Brochure DL, inside 4.05 Special Invite, Leaflet A5 4.06 Poster, vertical, text-heavy Poster, horizontal
Electronic Media
5.01 Overview of items 6.01 5.02 Powerpoint, Overview 6.02 6.03 5.03 Standard Layout Grid 6.04 5.04 Cover Slide Content Slides 6.05 5.05 End Slide 6.06 5.06 TV: Logo-placement on screen 6.07 5.07
3.02 Main building sign (horizontal) 4.02 Design principle
Letterhead 3.03 Protruding sign (vertical) Letterhead continuation sheet 3.04 Timings Board Envelope DL 3.05 Directional Signage (horiz.) CD lable 3.06 Directional Signage (vertical) CD cover 3.07 Email signature long Email signature short Staff ID Customer ID 3.08 3.09 3.10 3.11
Applications
3.01 Stationery
Overview
Our stationery communicates our brand on a direct and personal level. Only if we all use the letterheads, namecards and envelopes in the same prescribed form will we stand out and reinforce our Brand.
The items at a glance


Staff ID
Customer ID
Sam Sample The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen.
CD cover and CD
Mob +91 90012 34567 Ujjivan Financial Services Tel +91 80 4071 2121, Ext -123 Private Limited She packed her seven versalia, put her initial into the belt and made herself on the way. Fax +91 80 4146 8700, #93, Jakkasandra Extension, sam.sample@ujjivan.com Sarjapur Main Cross Road, When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Book1st Block, Koramangala, www.ujjivan.com Bengaluru 560 034 marksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question
ran over her cheek, then she continued her way.
On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasnt been rewritten, then they are still using her. Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. Yours sincerely,
name card
CD Title
Ujjivan Financial Services Private Limited
Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
CD Title, centered
CD1 April 2011
envelope letterhead
Applications
3.02 Stationery
Name Card
When you hand over a name card to our clients or stakeholders, you communicate our brand on the most direct and personal level. The Ujjivan name cards are clean and simple. They are printed in our Corporate Colours. Main Features: Information is grouped in blocks All personal information isgrouped together and visible at one glance. All text has the same size (except personal name and the Mission). Our Mission and Awards are shown on the back.
Set-Up of Name Card

5 42 40 3 5 6.5 17.5 25
All text is set in Ujjivan Dark Green, on white background Personal Name in Arial Bold 10pt line in Ujjivan Light Green, 2pt text in Arial Bold 8pt/9.6pt Arial Regular 8pt/9.6pt Align the phone/fax numbers with a tab. Longer email addresses can continue onto the 2nd line (here blank). Give your regional or state office address.
Sam Sample
Mob +91 90012 34567 Ujjivan Financial Services Tel +91 80 4071 2121, Ext -123 Private Limited Fax +91 80 4146 8700, #93, Jakkasandra Extension, sam.sample@ujjivan.com Sarjapur Main Cross Road, 1st Block, Koramangala, www.ujjivan.com Bengaluru 560 034 47
2 2
5 5
8 5 6.5 14.5 25
Our Mission
Our Mission in Arial Regular 8pt mission in Arial Rounded MT Bold 10pt/12pt line in Ujjivan Light Green, 2pt Best Place to Work and Srijan both 19.5x12mm
three dots are the same as in the Ujjivan logo on the front
2 2
more award logos should be spaced evenly
3.5
36
text in Arial Bold 6pt/7.2pt Arial Regular 6pt/7.2pt
All measurements in mm, overall card is 90x50mm
Applications
3.03 Stationery
Letterhead
When we send a letter, wecommunicate our brand on a direct and personal level. The Ujjivan letterhead is clean and simple. It is printed in our Corporate Colours (use the three special colours to ensure colour consistancy). The letterhead features your regional or state office address and our registered address, thus reinforcing the unity of our national network of offices. Additional elements (dots) have been introduced to facilitate easy positioning of address details, folding and punching.
Set-Up of Letterhead, 1st page

5 18.75
three dots are taken from the logo, ie. same size, colour and vertical position
60
15 15 22.5
All measurements in mm, here: 50% size, overall letterhead is A4, 210x297mm Second page / continuation sheet uses only the logo and three dots, see next page
104
50x22mm
green fold- and centre-marks are same size as three dots (2.5x2.25mm), but in Ujjivan Light Green
Text: Arial Regular or Bold 9pt/11pt in black, double line spaceing between paragraphs Our four regional addresses as layout examples (size 50%):
Ujjivan Financial Services Private Limited Regional Office North: #53, A/7, Rama Road, Industrial Area, New Delhi 110 015, Tel +91 11 4737 2121, Fax +91 11 4737 2120 Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
(fold)
The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
43 (centre)
When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. But nothing the copy said could convince her and so it didnt take long until a few insidious Copy Writers ambushed her, made her drunk with Longe and Parole and dragged her into their agency, where they abused her for their projects again and again. And if she hasnt been rewritten, then they are still using her. Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy. The copy warned the Little Blind Text, that where it came from it would have been rewritten a thousand times and everything that was left from its origin would be the word and and the Little Blind Text should turn around and return to its own, safe country. Yours sincerely,
43 (fold)
Ujjivan Financial Services Private Limited Regional Office East: #4 Chandni Chowk Street, 4th Floor, Near Sabir Hotel, Kolkota 700 072, Tel +91 33 4041 2121, Fax +91 33 4041 2120 Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Financial Services Private Limited Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Ujjivan Light Green, 2pt

170x190mm
Ujjivan Financial Services Private Limited Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123
5 25
Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
Arial Bold and Regular 8pt/9.6pt in Ujjivan Dark Green, 1mmbetween paragraphs Give your regional or state office address and registered address; with website in last line, aligned right
15
Applications
3.04 Stationery
Continuation Sheet
When we send a letter, wecommunicate our brand on a direct and personal level. The Ujjivan letterhead is clean and simple. It is printed in our Corporate Colours (use the three special colours to ensure colour consistancy). The difference between the Letterhead and the 2nd page or Continuation Sheet is that it does not have the addresses and fold marks.
Set-Up of Letterhead, 2nd page

5 18.75
three dots are taken from the logo, ie. same size, colour and vertical position
60
15 15 22.5
All measurements in mm, here: 50% size, overall letterhead is A4, 210x297mm
Other Use
This Continuation Sheet can also be used as note paper (loose sheets or perfect bound as a note pad) inmeetings or seminars.
Applications
3.05 Stationery
Envelope DL
When we send a letter, wecommunicate our brand on a direct and personal level. The Ujjivan envelope is clean and simple. It is printed in our Corporate Colours (use the three special colours to ensure colour consistancy). Your regional or state office address and our registered address is printed at the bottom, corresponding with the letterhead you will be using it with, thus reinforcing the unity of our national network of offices. Use this envelope in combination with the letterhead, using the two foldmarks for easy insertion. Optional: Use an envelope with window.
Set-Up of Envelope
25 15 22.5 60
All measurements in mm, here: 50% size, overall dimension of envelope is 220x110mm
Ujjivan Light Green, 2pt

layout of address details follows the letterhead design (see page 3.03)
15
Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphs Give your regional or state office address and registered address; with website underneath aligned right The DL envelope is a perfect fit for our letterhead, twice folded at the green fold-marks
Re: Blind Copy Dear Sam Sample, Once upon a time in a land far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. One day a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didnt listen.
Applications
3.06 Stationery
CD Lable
CDs are a very powerful marketing tool and can be equally useful internally. The Ujjivan CD is clean and simple. It is printed in our Corporate Colours (use the three special colours to ensure colour consistancy). You can pre-print self-adhesive lables to stick onto a data CD/DVD, you can also do blank lables and handwrite the content. If you require a whole lot of CDs to be printed with the same content, then opt for silk-screening in our three corporate colours. In case of co-production/ endorsement together with other companies and their logos, check minimum size on page 2.03 See the following page for CD Covers.
Set-Up of CD lable
24 combo logo 68 (or single language 40), centred 40 15 24
15 5
2pt, Ujjivan Light Green CD Title: Arial Rounded MTBold 28pt, Ujjivan Orange
If you are printing CDs for internal use, you can use the logo or combo logo in greyscale and substitute Light Green with 60% black, Dark Green with full black
Description of content: Headline: Arial Rounded MTBold 12pt, Ujjivan Dark Green Sub-Headlines: Arial Bold 10pt, Black Text: Arial Regular 10pt/12pt, or minimum 8pt/9.6pt, Black Bullet-Points: Arial Regular, same size as text, Ujjivan Light Green
CD Title, centered
optional: CD Number Publication Date Headline for CD content
CD Title, centered
CD1 April 2011
Text/Image Area: Use an image to fill the whole area and apply text in negative, or use part of the area as an image and set text in colour (see on the right) All measurements in mm, top: actual size, right: 25%, overall dimension of CD lable is 117mm
Applications
3.07 Stationery
CD Cover
CDs are a very powerful marketing tool and can be equally useful internally. The Ujjivan CD with its CD cover are clean and simple. They are printed in our Corporate Colours (use the three special colours to ensure colour consistancy). You can pre-print covers and use them to handwrite the content or print each cover with text in our corporate typefaces. In case of co-production/ endorsement together with other companies and their logos, check minimum size on page 2.03 See the previous page for CDs.
Set-Up of CD cover
Single language logo: 40 (Combo logo: 68), centered 5 15
lines: 2pt, Ujjivan Light Green
Ujjivan Financial Services Private Limited Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com
If you are printing covers for internal use, you can use the logo in greyscale and substitute Light Green with 60% black, Dark Green with full black
CD Title: Arial Rounded MTBold 28pt, Ujjivan Orange
Text/Image Area: Use an image to fill the whole area and apply text in negative, or use part of the area as an image and set text in colour (see on the right)
text area: 100 width 3 Ujjivan Financial Services Private Limited Regional Office West: Raj-Ghars, #694A/7, Adarsh Society, Bibvewadi, Pune-Satara Road, Pune 411 037 Tel +91 20 4141 2121, Fax +91 20 4141 2123 www.ujjivan.com 5 5
Description of content: Headline: Arial Rounded MTBold 12pt, Ujjivan Dark Green Sub-Headlines: Arial Bold 10pt, Black Text: Arial Regular 10pt/12pt, or minimum 8pt/9.6pt, Black
5
CD Title
CD Title
Number, Publication Date
Headline for CD content

A Sub-Headline to Group the content Text or content points on your CD
Arial Bold and Regular 8pt/9.6pt, 1mm between paragraphs Give your regional, state office or registered address; with website in last line (similar to letterhead), aligned right keep in mind: height of text block depends on length of address
Bullet-Points: Arial Regular, same size as text, Ujjivan Light Green
All measurements in mm, top: actual size, right: 25%, overall dimension of CD cover is 120x120mm
Applications
3.08 Email
Email Signature, long
We communicate our brand and its values even when sending a quick external email. To ensure maximum compatability and predictability, all emails must be typeset in Arial Regular on white background. No embedded pictures, fancy typefaces or colours are permitted as part of the standard format. Two email Signatures, longand short, have been created. Use this long signature for all initial communication. For long conversations with old messages at the bottom, or internal communication, use the short signature. (See next page.)
Set-Up of Signature
All text is set in Arial Regular, Black, on white background Single or double line-spaceing between paragraphs
Subject: Brand Manual Date: From: To: Fri, 11 March 2011 23:08:03 Sam X Ample <sam.ample@ujjivan.com> Ujjivan
Hello Everyone, It is a pleasure to present these guidelines to you today! Kind regards, Sam X Ample Ujjivan Financial Services Pvt. Ltd. #4 Chandni Chowk Street, 4th Floor, Near Sabir Hotel, Kolkota 700 072 Mob +91 98765 43210 Tel +91 33 4041 2121, Ext -123 Fax +91 33 4041 2120 sam.ample@ujjivan.com www.ujjivan.com Disclaimer: This e-mail transmission contains confidential or legally privileged information that is intended only for the individual or entity named in the e-mail address. Under no circumstances may any such information be disclosed, copied, used or to disseminated to any unauthorised person, firm, corporation or other entity without written approval of Ujjivan Financial Services Private Limited. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or reliance upon the contents of this e-mail is strictly prohibited. If you have received this e-mail transmission in error, please reply to the sender, so that Ujjivan Financial Services Pvt. Ltd. can arrange for proper delivery, and then please delete the message.
Kind regards, Your Name Legal Company Name Your address in three lines (optional Your Mobile) Your Phone, Your Extension Your Fax Your E-Mail address (important for forwarded messages) Ujjivan web-address Disclaimer: Use the exact wording of our legal disclaimer. Do not add or alter it in any way.
Applications
3.09 Email
Email Signature, short
We communicate our brand and its values even when sending a quick external email. To ensure maximum compatability and predictability, all emails must be typeset in Arial Regular on white background. No embedded pictures, fancy typefaces or colours are permitted as part of the standard format. Two email Signatures, longand short, have been created. Use this short signature for all follow-up communication, conversations with old messages at the bottom, or internal communication. For initial emails use the long signature. (See previous page.)
Set-Up of Signature
All text is set in Arial Regular, Black, on white background Single or double line-spaceing between paragraphs
Subject: Brand Manual Date: From: To: Fri, 11 March 2011 23:08:03 Sam X Ample <sam.ample@ujjivan.com> Ujjivan
Hello Everyone, It is a pleasure to present these guidelines to you today! Kind regards, Sam X Ample Ujjivan Financial Services Pvt. Ltd. Mob +91 98765 43210 Tel +91 33 4041 2121, Ext -123 Fax +91 33 4041 2120
Kind regards, Your Name Legal Company Name (optional Your Mobile) Your Phone, Your Extension Your Fax
Applications
3.10 Staff ID
Staff ID Card
The Staff ID Card identifies you as an integral part of Ujjivan. The ID cards feature the Enlish language logo on a white background, giving it a corporate look, in line with our stationery and name cards.
Set-Up of Staff ID Card

image: 20x22mm 5 20 6.5 3 24.5 21.5 2pt 20 40 5 (=2x) 2.5 5
three dots: same size, colour and spaceing as in logo

47 Our mission 27 7 14.5
Ujjivan Financial Services Private Limited #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 www.ujjivan.com Toll-free Staff Helpline 1800 103 2121 Emergency Phone 033 2400 5055 Timing 9 am to 6 pm on all working days for both numbers
5 2.5

Designation Communications Manager Employee Number UJJ04079 45 Issuing Authority Signature
Area/State/Regional Office address and Telephone numbers Arial Bold and Arial Regular, 8pt/9.6pt
Arial Bold 10pt/12pt Our mission Arial Regular 8pt Positioning Guide for stamp-size picture: two orange dots 1mm
5 2.5 20
Staff ID Card: Arial Rounded MT Bold, Ujjivan Light Green, 10pt Name: Arial Bold, 10pt Details: Arial Regular and Arial Bold, 8pt/9.6pt
glue the stamp-size picture here, using the two dots as a positioning guide, then laminate or scan and print the card, then laminate All measurements in mm, here: actual size, overall card is 90x55mm All text (except Staff ID Card) is set inUjjivan Dark Green, on white background
Staff ID Card
Applications
3.11 Customer ID
Customer ID Card
The Customer ID Card identifies our customers at meetings or events, gives us important info about them at one glance and gives them access to the customer helpline telephone number and regional office address details. The ID cards feature the local language logo on an orange background to emphasise the visual similarity with the branches our customers are familiar with. These cards can be told apart from the Employee ID Card at one glance, while overall maintaining asimilar look. Since there are vast differences in length between the languages, different sizes* of logos have to be applied, as seen here.
Set-Up of Customer ID Card

5 6.5 3 24.5 21.5 20 20 40 5 (=2x) 2.5 (=x) 27 5 47 9 10 8 5
Toll-free Helpline Customer ID Card Samantha Sample Withlongindianname

Timing: 9 am to 6 pm on all working days
1800 103 2121
2pt Ujjivan Financial Services Private Limited #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Karnataka www.ujjivan.com
5 2.5
32
27
*Logo in 35mm for Hindi, Khasi, Malayalam, Tamil All other languages use the logo in 40mm size
image: 20x22mm 35 4.4 (=2x) 2.5
Area/State/Regional Office address Arial Bold and Arial Regular, 8pt/9.6pt double line-spaceing between address and website
Toll-free Helpline and Timing in local language Arial Bold and Arial Regular, 10pt/10pt and 8pt/10pt Positioning Guide for stamp-size picture: two white dots 1mm
5 2.5 20

Cutomer ID Card: Arial Rounded MT Bold, Ujjivan Orange, 10pt Name: Arial Bold, 10pt Details: Arial Regular and Arial Bold, 6pt/7.2pt
glue the stampsize picture here, using the two dots asa positioning guide, then laminate
Customer ID Card
All measurements in mm, here: actual size, overall card is 90x55mm
All text (except Customer ID Card) is set inUjjivan Dark Green, on white background
Applications
4.01 Signage
Overview
Our sign boards communicate our brand on a very public level. Only if we all use the branch signs, timing boards, directional signs in the same prescribed form with high quality and colour consistancy will we stand, reinforce our Brand and become a memorable part of our customers environment.
The items at a glance
Address
main building sign
directional sign horizontal
timing board
Area Branch
main building sign vertical
directional sign vertical
Signage
4.02 Main Building

Main building sign, long (horizontal)
To mark our branches we have developed two building sign boards in horizontal (shown here) and vertical (shown on the next page). To be closer to our customers, the signboards have been created in dual language. Ideally, the two signs should be used in combination. However, when your branch is very high up or on a narrow street you should use the protruding (vertical) sign for better visibility. The signboard can be a backlit box or a flat board, depending on your requirements or budget.
Set-Up of Sign
2x 1.5x 11x x 4x x 11x 3.5x (2+1.5x) x
6x
Digital artwork files are provided to avoid any inconsistancies. Only the address line has to be customised.
1.5x
Address
1.5x
line width is same as stem and white outline of the Seal
Minimum clear space from the Brand Promise (in any language) is 2x. If you like to create a bigger impact you can increase the width evenly on both sides to create your required width. Equally, if your address line requires more space you can increase the width of the sign. If it is shorter you leave the space empty.
2x
Symbol and address are always centered!
Address text in Arial Rounded MT Bold, Ujjivan Dark Green Caps height is 0.75x, centered vertically and horizontally
Example of sheet set-up

Sign-making sheets come in a standard size of 5x3feet. All master artwork files have been created in 5ft height. If you require a bigger sign, you can try to maximize this by proportionally scaling your sign to fit multiples of these sheets.
Colours for all signs

3M: Medium Orange Pantone DS 49-1 CMYK 0/70/100/0 3M: Dark Green Pantone DS 276-1 CMYK 100/0/100/20 3M: Light Green Pantone DS 294-1 CMYK 50/0/100/0 White can be enhanced by using a reflective film, making it light up at night 3ft
5ft
5ft
Address
3ft
3ft
3ft
3ft
3ft
5ft
Address
Signage
4.03 Protruding Sign

Protruding sign, up (vertical)
To mark our branches we have developed two building sign boards in vertical (shown here) and horizontal (shown on the previous page). This sign can be made to stick out of the building or flat against the wall. To be closer to our customers, the signboards have been created in dual language. Ideally, the two signs should be used in combination. However, when your branch is very high up or on a narrow street you should use the protruding (vertical) sign for better visibility. The signboard can be a backlit box or a flat board, depending on your requirements or budget.
Set-Up of Sign
x 1.5x 4x 11x x x x 4x x x
Digital artwork files are provided to avoid any inconsistancies. Only the address line has to be customised. All language combinations except Khasi which uses the English Ujjivan are the same size.
6x
6x
Colours for all signs

3M: Medium Orange Pantone DS 49-1 CMYK 0/70/100/0 3M: Dark Green Pantone DS 276-1 CMYK 100/0/100/20
3x
1.5x x
3M: Light Green Pantone DS 294-1 CMYK 50/0/100/0
Area Branch
Address text in Arial Rounded MT Bold, Ujjivan Dark Green Caps height is 0.75x, centered vertically and horizontally
1.5x
Area Branch
1.5x
White can be enhanced by using a reflective film, making it light up at night 3ft
1.5x

Sign-making sheets come in a standard size of 5x3feet. All master artwork files have been created in 5ft height. If you require a bigger sign, you can try to maximize this by proportionally scaling your sign to fit multiples of these sheets.
5ft
Area Branch
Signage
4.04 Timing Board

Timing and Address Board
Every branch needs an Address and Timings board near the entrance, preferrably visible from the street level. Signs use the local combo logo (like in the main building board) with the addition of the registered company name in both languages as a legal requirement. Actual Address and Branch timings are given in English. In the rare case when you want to provide the information in both languages, you can add another two textblocks directly under neath the English ones and increase the height of the board accordingly. For colours check page 4.02 or 2.09
Set-Up of Sign
4x 28x 4x x 6x
Sign uses the minimum exclusion zone as defined in the digital logo artwork files called on orange and 4x (instead of 2x) on either side for short logos.
1.5x
3x 2x

blank space max 3x
Example of sheet set-up for short logos

Sign-making sheets come in a standard size of 5x3feet try to maximize this by proportionally scaling the artwork and making the sign in 5ft width. For longer languages you might have to trim something off at the bottom to avoid excess blank space.
5ft
4x
Registered Company name: Respective local language font and Arial Rounded MT Bold, Ujjivan Dark Green Caps height is 0.75x, centered vertically and horizontally
17x
15x
Branch address andtimings: Arial Bold and Regular, Black Caps height is 0.75x, aligned left
x x
3ft
if necessary: address and timing in local language
Signage
4.05 Directional
Directional Sign, long (horizontal)
To assist our customers and stakeholders in finding the way to our branches please employ directional signs in the vicinity as well as in alleyways or staircases leading to the office. Signs can use the English masterbrand or the appropriate local language translation as per your requirement. Please make sure the arrow is pointing in the right direction before you give itfor production! For dual language signs please use the vertical sign option seen on the following page. For colours check page 4.02 or 2.09
Set-Up of Sign
2x 16x 2x x
Sign uses the minimum exclusion zone as defined in the digital logo artwork files called on orange. Sign-making sheets come in a standard size of 5x3feet try to maximize this by proportionally scaling the artwork and making one sign in 5ft width or three signs in 3ft width each out of a single sheet.
6x
1.5x 2x
7x
7.5x
5.5x
Example of sheet set-up for short logos

5ft
arrow has rounded tips, togive it a similar look to the Brand Promise
Example for long language

2x
20x
2x 3ft x
6x
1.5x 2x 7x max. 11x (width of Ujjivan) 6x
3ft
Signage
4.06 Directional
Directional Sign, up (vertical)
To assist our customers and stakeholders in finding the way to our branches please employ directional signs in the vicinity as well as in alleyways or staircases leading to the office. Signs can use the English masterbrand or the appropriate local language translation as per your requirement. Please make sure the arrow is pointing in the right direction before you give itfor production! For single language signs please use the horizontal sign option seen on the previous page. For colours check page 4.02 or 2.09
Set-Up of Sign
x 4x x x 4x x x x 4x x x
Signs use the minimum exclusion zone as defined in the digital logo artwork files called ... combo_ onorange. All language combinations except Khasi which uses the English Ujjivan are the same size.
6x
6x
3x
1.5x x
x 1.5x
1.5x
Area Branch
1.5x
arrow has rounded tips, togive it a similar look to the Brand Promise

Sign-making sheets come in a standard size of 5x3feet try to maximize this by 3ft proportionally scaling the artwork and making one sign in 5ft height or three signs in 3ft height each out of a single sheet.
5ft
3ft
Brochures,Posters
5.03 Brochure
DL Brochure outside
A consistent application of all visual identity elements like typefaces and colours will achieve a unique Ujjivan look even on inside pages of our brochures. The DL format allows for easier grouping of text elements and for shorter lines of text, hence enhancing legibility (compared to A5). Our simple design grid allows for much flexibility while still giving it a structured and clean feeling. Follow the guidelines regarding typography as well as image style (page 2.12), or use pull-out-quotes from the customer pledge or the text to break the monotony. For colours check page 2.09. If you need to print in one single colour, use Ujjivan Orange or Black and employ the greyscale logo.
Set-Up of 6-page Brochure in DL with 2 folds (outside: pages 1, 3, 6)

10 10
Customer Instructions
Please take a Cash Receipt for all payments made to Ujjivan (Cash Receipt not given for 10% Security deposit and repayments) Please use the loan for the purpose stated in the loan application form Please make all payments and repayments in the presence of your Group or Centre members at the Centre meeting Please collect your loan amount only from the Branch Office Loans will be given only to the customer. Please discuss with the head of the family before availing of a loan Please DO NOT give loans to Ujjivan staff or other Ujjivan customers Please DO NOT take loans on behalf of other customers We DO NOT have agents. Please DO NOT give commission to anybody Please DO NOT take the loan if you think you cannot repay the loan
10 10
How to manage your debt
10 10
10
Brochure Title: Arial Rounded MTBold 28pt, Ujjivan Orange Text: Arial Regular 10pt/12pt, or minimum 8pt/9.6pt, Black Headline: Arial Rounded MTBold 12pt, Ujjivan Dark Green Sub-Headlines: Arial Bold 10pt, Black Tick-marks/Crosses: Zapf Dingbats 13pt, Ujjivan Light Green Bullet-Points: Arial Regular same size as text, Ujjivan Light Green Quotes: Arial Rounded MTBold 18pt/22pt, Ujjivan Orange
2
Borrow only for useful purposes and borrow only as much as needed More instalment repayments mean you need more money to repay, which could burden you You will have less money available for productive purposes Emotional stress on you and your family due to multi ple centre meetings and repayment instalments If you are unable to repay, your credit record will get affected and you may not get new loans
Compulsory Group Training

Ujjivan works in Indias cities and towns to provide financial products and services to poor working women of all backgrounds and religions. We have over 350 branches in 20 states across India. We lend to groups of five women who know and trust each other so that they can support each other in times of happiness as well as in times of distress. Our loan products have low interest rates, provide variable repayment options and require no collateral.
Future Benefits
Access to Indvidual Loans (Eligible only in case of good repayment track record of both group and individual) Individual Business Loan (IBL): For working capital needs Short Term Business Loan (STBL): for seasonal business needs or for peak business periods Housing Loan: For paying rent deposits, lease amounts, or for home improvements Livestock Loan: For purchasing more cattle and increasing dairy incomes Social Development Programs Community Development projects for your Family and Child welfare Social Services Ujjivan has partnered with Parinaam Foundation to provide additional services to you. Health camps (Eye/ENT/Dental) for you and family members Vocational training with job guarantee for children/ dependents Educational programs for you and your children
Customer Pledge
We will use our loan to help us get out of poverty We will repay our loans promptly We will save regularly for the benefit of our family We will provide our children with a good education We will stand by our group members in both happiness and sorrow We will maintain and long and fruitful relationship with Ujjivan God is the witness to all that we say and do.
Credit Bureau
It is an organisation that collects information of customers from All MFIs.
All MFIs provide customer information such as name, address, phone number etc. to the credit bureau. Before offering a loan, the MFI will request the credit bureau to check provide complete credit record and loan details of each customer. Credit record includes: Information on number of loans taken, number of repayments made, whether on time or delayed, whether full or part repayment, etc. Important: All MFIs will be able to identify people who have defaulted on repayments or those who have taken multiple loans.
We will use our loan to help us get out of poverty
min. 5
How will this affect you: Customers with good credit record: Access to repeat loans and variety of other loan products Smaller instalments and comfortable tenure Faster, hassle-free loan processing Customers with bad credit record: No loans from MFIs
Toll - Free Customer Helpline Number 1800 103 2121 9 am to 6 pm on all working days
Ujjivan Financial Services Private Limited Regional Office North: #53, A/7, Rama Road, Industrial Area, New Delhi 110 015 Tel +91 11 4737 2121, Fax +91 11 4737 2120 Ujjivan Financial Services Private Limited Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
5 2 14 3 5
page 3
fold 1 page 6 (back cover)
5 combo logo:68 (centered) single language: 40 fold 2 page 1 (cover)
2pt, Ujjivan Light Green
Helpline: Give your regional or state office address: Arial Rounded MTBold Arial Bold and Regular in Ujjivan Dark 12pt/14.4pt, Arial Regu- Green 8pt/9.6pt, 1mm between paragraphs, lar 14pt, Arial Bold 8pt aligned left Ujjivan Orange Measurements in mm, brochure open is A4, 297x210mm, brochure closed is 99x210mm, here: 50%
drop shadows in 40% Ujjivan Light Green, outline in Ujjivan Light Green 1pt
Give the registered office address: Arial Bold and Regular in Ujjivan Dark Green 8pt/9.6pt, 1mm between paragraphs, aligned left; website in last line, aligned right
Brochures,Posters
5.04 Brochure
DL Brochure outside
A consistent application of all visual identity elements like typefaces and colours will achieve a unique Ujjivan look even on inside pages of our brochures. The DL format allows for easier grouping of text elements and for shorter lines of text, hence enhancing legibility (compared to A5). Our simple design grid allows for much flexibility while still giving it a structured and clean feeling. Follow the guidelines regarding typography as well as image style (page 2.12), or use pull-out-quotes from the customer pledge or the text to break the monotony. For colours check page 2.09. If you need to print in one single colour, use Ujjivan Orange or Black and employ the greyscale logo.
Set-Up of 6-page Brochure in DL with 2 folds (inside: pages 2, 4, 5)

10 10
Loan Type
Business Loan To meet your capital requirements. Family Loan Helps pay off your other high interest loans, house repairs etc. Combo Loan It gives you the flexibility to use the loan for your business or home needs Business Top-up Loan After 6 months repayment of Business Loan, you can get this loan for you additional business needs during peak seasons Education Loan To help pay for your childrens school fees, uniforms, books etc. Given during March July and October December
10 10
Loan Amount
1st year: Rs.6000 Rs.8000
10 10
Interest Rate
1.12% per month flat (24% p.a. declining) 1.12% per month flat (24% p.a. declining) 1.12% per month flat (24% p.a. declining)
10
Insurance
Insurance is like a protective umbrella - which protects your family from financial troubles in the unfortunate event of death Both customer and spouse are eligible for insurance Spouse insurance is optional for customers availing regular loans Spouse insurance is not available for Business Top up and Education loans Insurance covers accidental and natural death, but not suicide or murder Funeral advance* amount of Rs. 2000 given to nominee within 24 hours of death claim Insurance premium to be paid at the time of loan disbursement
Loan Type Family/Business/ Combo Loan Annual Premium Rs.100 Rs.20 Insured Amount Rs.30000 Rs.6000
Tenure
12 months
Headline: Arial Rounded MTBold 12pt, Ujjivan Dark Green Text: Arial Regular 10pt/12pt, or minimum 8pt/9.6pt, Black Bullet-Points: Arial Regular same size as text, Ujjivan Light Green Smaller Text: Arial Regular/Bold, minimum 8pt/9.6pt, Black All Lines: 1pt, Ujjivan Light Green
2nd year: Rs.6000 Rs.12000
12 months
3rd year: Rs.6000 Rs.17000
12 months
4th year onwards: Rs.6000 Rs.25000
1.07% per month flat Rs.3000 Rs.6000 (in increments of Rs.500) (23% p.a. declining) Offered between 6th and 9th months of Business Loan repayment
12 months
Rs.3000 Rs.10000 Offered after 4th monthly repayment of main loan Rs.3000 per child in Government school Rs.5000 per child in private school Given for a maximum of 2 children Rs.2000
1.07% per month flat (23% p.a. declining)
12 months
Top-up Loan
Education Loan Rs.20 (for loan amount Rs.6000 or below Rs.6000) or Rs.12000 Rs.40 (for loan amount above Rs.6000) * Funeral advance is deducted from the Insured Amount at the time of settlement
Other Fees and Charges

1.07% per month flat (23% p.a. declining) 6 months Processing Fees (to cover the costs of customer ID card, loan documentation, and Centre meeting expenses): 1% of loan amount No Processing Fees for Emergency Loans Late/Absence Fee (for late coming or absence at Centre Meeting without prior authorization): Rs.5/-
Emergency Loan To meet unforeseen expenses at times of distress Can be given only after completion of 3 monthly repayments to Ujjivan and only if there is no other Emergency Loan taken
Security Deposit
Documents required for loan application

Proof of identity: Voter ID card, ration card etc. Proof of address: Electricity, telephone, water bill etc. Photos: 3 passport-size photos
min. 5
We will maintain and long and fruitful relationship with Ujjivan
page 2
fold 2 page 4
fold 1 page 5
Sub-Headlines: Arial Bold 10pt, Black Text: Arial Regular 10pt/12pt, Black
Quotes: Arial Rounded MTBold 18pt/22pt, Ujjivan Orange
Measurements in mm, brochure open is A4, 297x210mm, brochure closed is 99x210mm, here: 50%
Brochures,Posters
5.05 A5
A5 invite/layout grid
A consistent application of all visual identity elements like typefaces and colours will achieve a unique Ujjivan look. The A5 format can be used for special invites, short promotional messages. Our simple design grid allows for much flexibility while still giving it a structured and clean feeling. Follow the guidelines regarding typography as well as image style (page 2.12). You can also use the single language logo if necessary. For colours check page 2.09. If you need to print in one single colour, use Ujjivan Orange or Black and employ the greyscale logo.
Set-Up of A5 grid
10 3 6x 4 single: 40 (centered) combo: 68 (centered) 10 37 5 2pt Ujjivan Light Green
Title: Arial Rounded MTBold 28pt, Ujjivan Orange Headline: Arial Rounded MTBold 12pt, Ujjivan Dark Green Sub-Headlines: Arial Bold 10pt, Black Text: Arial Regular 10pt/12pt, or minimum 8pt/9.6pt, Black Bullet-Points: Arial Regular same size as text, Ujjivan Light Green
Image/Text-Area 128x157mm
Ujjivan Financial Services Private Limited Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
5 2 3
2pt Ujjivan Light Green 16
Give your regional or state office address: Arial Bold and Regular in Ujjivan Dark Green 8pt/9.6pt, 1mm between paragraphs, aligned left Measurements in mm, A5: 148x210mm, here: 50%
Brochures,Posters
5.06 Poster
Poster
A consistent application of all visual identity elements like typefaces and colours will achieve a unique Ujjivan look even on posters full of text. A3 posters can be printed in any small print shop and fit on the notice board even in smaller branches. Our simple design grid allows for much flexibility while still giving it a structured and clean feeling. Follow the guidelines regarding typography as well as image style (page 2.12). For colours check page 2.09. If you need to print in one single colour, use Ujjivan Orange or Black and employ the greyscale logo. Use the combo logo whenever possible, otherwise use the appropriate single language version.
17
Set-Up of Posters, Grid and two sample layouts for text-heavy poster, A3
20 1x 6x 1.5x
Loan Information
Group Loans
Business Loan Family Loan Product Interest Rate
1.12% at per month*
120 (centered)
20 37 10 10
20
120 (centered)
20
Customer Care Information

Ujjivan Fair Practices Code
1. All our dealings with customers will be open, fair and ethical 2. We will treat all our customers with respect and professionalism 3. We shall explain and disclose the features of our services in a transparent and understandable manner Our applications and agreements shall clearly and explicitly state: a. Interest rates on loans (both, xed per month and annual declining) b. All fees, charges and insurance premium c. All terms and conditions (including security deposit) 4. We will make our best efforts to ensure that the loans we provide are within our customers capacity to repay 5. We will not engage in any coercive methods to collect repayments 6. We will provide customers with a grievance redress system to register their complaints and resolve it in a timely and fair manner 7. We respect our customers privacy and will treat customer information as private and condential
Tenure
12 Months (48 Weeks) 12 Months (48 Weeks) 12 Months (48 Weeks) 12 Months (48 Weeks) 6 Months (24 Weeks) 12 Months (48 Weeks)
Purpose
Used as working capital or for capital equipment expenditure to support businesses (selling owers/vegetables, running petty shops, tailoring, etc.) Used for educational expenses, medical care, house repairs, and the repayment of prior high-cost debt Used for both family and business purposes
Poster Title: Arial Rounded MTBold 28pt, Ujjivan Orange 1pt, Ujjivan Light Green Headline: Arial Rounded MTBold 18pt, Ujjivan Orange Tick-marks/Crosses: Zapf Dingbats 19pt, Ujjivan Light Green Sub-Headlines: Arial Rounded MTBold 16pt, Ujjivan Dark Green Text: Arial Regular 16pt/19.2pt, 14pt/16.8pt or minimum 12pt/14.4pt, Black Helpline: Arial Rounded MTBold 28pt, Arial Regular 14pt, Ujjivan Orange 3pt, Ujjivan Light Green
3
1.12% at per month*

Combo Loan
1.12% at per month*

Business Top-up Loan Emergency Loan Education Loan
1.12% at per month*

For the additional working capital expenses for customers with business loans. Available between the 6th & 9th months of a Business Loans term Rs.2000 is provided to meet the unforeseen emergency requirements of customers and is disbursed within 24 hours of request Designed to nance the education expenses (admissions fees, text books, uniforms) of children studying between Kindergarten and pre-University
1.12% at per month

1.12% at per month

Grievance Redressal Process

Customer Care Representative: You may contact Customer Care Representative at branch (if appointed) Customer Service Helpdesk: You may contact Helpdesk Representatives on the phone to register and resolve your complaints. Toll free Phone: 1800 103 2121, Monday to Friday: 9.00 am to 6.00 pm If you are not satised with the response, you may contact the Grievance Redressal Ofcer who will respond within 15 working days: Mr. Suresha C Grievance Redressal Ofcer Service Quality Department Ujjivan Financial Services Pvt Ltd #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bangalore 560 034 If your complaint is not resolved by the Grievance Redressal Ofcer or if you are not satised with the resolution, you may contact: Ms. Susan Priti Head Service Quality Ujjivan Financial Services Pvt Ltd #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bangalore 560 034
Individual Loans
Individual Business Loan (IBL) Short Term Business Loan (STBL) Livestock Loan
Rs.21,000 Rs.50,000
Provides business owners access to nancing for capacity expansion and asset improvement or working capital needs of their businesses This product is designed to meet the sort-term nancial needs of businesses which require working capital This loan provides access to capital for purchasing cattle and increasing dairy incomes To help pay for rental deposits, lease amounts, or for home improvements
Rs.10,000 Rs.30,000
Rs.15,000 Rs.35,000
Housing Loan Rs.10,000

Rs.50,000
Value-added Products
Life Insurance Rs.100 premium
from customer Rs.2,000 provided to nominee Mandatory life insurance for the borrowers. Spouse cover is optional. This policy has a sum assured value of Rs. 30,000 in case of natural or accidental death Given in cash to the nominee or family member within 24 hours of death of an insured member. This is an advance from the claim amount receivable from BajajAllianz
Funeral Advance
Other Fees and Charges

* Processing Fees (to cover the costs of customer ID card, loan documentation, and Centre meeting expenses): 1% of loan amount No Processing Fees for Emergency Loans Late/Absence Fee (for late coming or absence at Centre Meeting without prior authorization): Rs.5/-
Security Deposit
Toll - Free Customer Helpline Number 1800 103 2121

Ujjivan Financial Services Private Limited Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
5 5 3 3 5 5
Toll-Free Customer Helpline Number 1800 103 2121

Ujjivan Financial Services Private Limited Registered Ofce: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034 Tel +91 80 4071 2121, Fax +91 80 4146 8700 www.ujjivan.com
23
126
126
Helpline: Arial Rounded MTBold 14pt, Arial Regular 12pt, Ujjivan Orange
Give your regional or state office address: Arial Bold and Regular in Ujjivan Dark Green 8pt/9.6pt, 1mm between paragraphs, aligned left; website in last line, aligned right
Give your regional or state office address: Arial Bold and Regular in Ujjivan Dark Green 12pt/14.4pt, 1mm between paragraphs, aligned left; website in last line, aligned right
Measurements in mm, x=1/4 width of the Symbol, overall poster is A3, 297x420mm, text area is 1) 257x350 or 2) 257x345mm samples here: 25%
Brochures,Posters
5.07 Poster
Poster, horizontal
A consistent application of all visual identity elements like typefaces and colours will achieve a unique Ujjivan look.. A3 posters can be printed in any small print shop and fit on the notice board even in smaller branches. Our simple design grid allows for much flexibility while still giving it a structured and clean feeling. Follow the guidelines regarding typography as well as image style (page 2.12). For colours check page 2.09. If you need to print in one single colour, use Ujjivan Orange or Black and employ the greyscale logo. Use the combo logo whenever possible, otherwise use the appropriate single language version aligned right.
Set-Up of Posters with Grid for product related communication, A3

20 20 30 25 20
Product/Loan Name
upto Rs XX,000/Subheadline Sample Benefit One The Benefit Number Two Benefit Three
Poster Title: Arial Rounded MTBold 78pt, Ujjivan Orange Sub-line for Title: Arial Rounded MTBold 36pt, Ujjivan Orange Sub-Headlines: Arial Rounded MTBold 30pt, Ujjivan Dark Green Text/Benefits: Arial Regular 30pt/36pt, 24pt/29pt or minimum 18pt/21.6pt, Black Tick-marks/Crosses: Zapf Dingbats here: 32pt, Ujjivan Light Green 3pt, Ujjivan Light Green wave in Ujjivan Orange
Business Loans
upto Rs 75,000/Higher Loan Amounts No Security Deposit Better Income
2 columns 3 columns 3 columns
2 columns 3 columns 10 19
Ujjivan Financial Services Private Limited Registered Office: #93, Jakkasandra Extension, Sarjapur Main Cross Road, 1st Block, Koramangala, Bengaluru 560 034, Tel +91 80 4071 2121, Fax +91 80 4146 8700
www.ujjivan.com
Product/Loan Name
upto Rs XX,000/Subheadline Sample Benefit One The Benefit Number Two Benefit Three
Blind copy sample to show what text looks like in a 2column layout with blind copy blind copy sample to show what text looks like in a 2column layout with blind copy blind copy sample to show what text looks like in a 2column layout with blind copy. Blind copy sample to show what text looks like in a 2column layout with blind copy blind copy sample to show what text looks like in a 2column layout with blind copy blind.
53 10
10 10
5 10 310 5
10
www.ujjivan.com
18
Blind copy sample to show what text looks like in a 2column layout with blind copy
120
www.ujjivan.com
Give your regional or state office address: Arial Bold and Regular in Ujjivan Dark Green 12pt/14.4pt, 1mm between paragraphs, aligned left; website in last line, aligned right Note: If your address requires two lines, the green line, logo and swoosh have to move up accordingly.
Image-area/Text: Fill the whole area with one picture or inset smaller pictures. Follow image style (page 2.21) For text you can use either a 3-column or a 2-column layout. You can also have a layout combining text with images.
Product/Loan Name
upto Rs XX,000/-
Blind copy sample to show what text can look like in a 3 column layout
Subheadline Sample Benefit Number One Blind Copy The Benefit Two Little Longer Text
www.ujjivan.com
samples with 1) full image 2) 2 column layout 3) 3 column layout here: 50% of 25%
Measurements in mm, overall poster is A3, 297x420mm, here: 25%
Electronic Media
6.02 PowerPoint
Overview of Slides
PPT presentations are a powerful tool, either together with a personal presentation or sent out as support material on their own. A consistent application of all visual identity elements like colours and image style, but also typography will achieve a unique Ujjivan look, supporting our strong message. Use the English logo if you hold a corporate presentation. You can also use the appropriate combo logo if you are giving a presentation at the center leader level. Always finish your presentation with the end slide giving thanks and inviting questions.
Different slides at a Glance
last/end slide cover slide
design samples of content slides

Mission and Goals

Our Mission To provide financial services to the economically active poor to help them build a better life. Our Goals
Target Customers
City

6 15.9 13.7 5 2 4 5.7 1.8
Target
5,00,000 2,00,000 4,00,000 5,06,000

Electronic Media
6.03 PowerPoint
Standard Layout Grid
The same grid is followed throughout the presentation. Room is given to make the layout interesting yet consistant. This helps the audience focus on the message rather than having to constantly adjust to changing layouts, which in turn adds to Ujjivans image of consistency, professionalism and excellence. Always use the exact measurements given here.
To help you set up the master slides use the following preferences: PowerPoint -> Preferences -> View -> Units: Centimetre Powerpoint -> Preferences -> View -> SlideShow: End with black slide File -> Page Setup -> 254mm x 190mm Switch on: V iew -> Ruler and View -> Guides Measurements in mm, overall slide is 254x190mm, here: 50%
16 5.5 1.5
Set-up of PowerPoint Grid

10 15 27 20 10
Title/Headline
2pt Ujjivan Light Green (only for content slides!)
5
2 columns 3 columns
5
2 columns
Image/Text-Area: Fill the whole area with one picture/ text or inset smaller pictures. Follow image style (page 2.21) You can use either a 3-column or a 2-column layout, or a combination thereof. You can also have a layout combining text with images and/or tables/charts.
3 columns
3 columns
Image/Text-Area 234x122mm 6 3 3
wave in Ujjivan Light Green 31
4 40
Name of Presentation/Date (only for content slides)
Electronic Media
6.04 PowerPoint
Covers Slide
Using the standard grid for powerpoint presentations, the cover slide is a clean and powerful starting point to your presentation. You can use a one-line title and fill the entire image area with one big or several small images giving an emotional background to your presentation. You can also use a longer title and use smaller or no pictures at all, depending on the purpose of your presentation.
5.5
Set-up of PowerPoint Cover Slide

10 15 20 10

5 5 5 5 5
Presentation Title: Arial Rounded MTBold 48pt/67.6pt, Ujjivan Orange 100% and 40%
2 2
drop shadows in 40% Ujjivan Light Green
Title of Presentation
2 columns 3 columns
6 3 3 31
1.5
4 40
Image/Text-area (234x122mm): Fill the whole area with one picture or inset smaller pictures. Follow image style (page 2.21) For text you can use either a 3-column or a 2-column layout. Measurements in mm, overall slide is 254x190mm, here: 50%. Small samples in 25%. You can also have a layout combining text with images.
Title of Presentation held toSomebody on Occasion of Something With Special Mention to Something Else?
Electronic Media
6.05 PowerPoint
Content Slides
Using the standard grid for powerpoint presentations, the content slides follow the combined 2- and 3-column grid to allow for maximum freedom of layout while maintaining a clean and consistant look. Use succinct and short headlines (one line). Try not exceed a word count of 80 words per slide. Remember: Less is More! A powerpoint presentation is not a script that should be read out verbatim to the audience, it is a tool to highlight the most important points in a short and memorable way.
Set-up of PowerPoint Content Slide

10 15 27 20 10
2pt Ujjivan Light Green (only for content slides!) 2 2
Title/Headline Arial Rounded MTBold 32pt, Ujjivan Orange
drop shadows in 40% Ujjivan Light Green

All outlines/lines in 1pt Ujjivan Light Green
Mission and Goals

Our Mission To provide financial services to the economically active poor to help them build a better life.
2 columns 3 columns
Our Goals
6
16
5.5 1.5
3 3
31 4 40
Name of Presentation/ Date (only for content slides) Arial Regular 8pt, Ujjivan Dark Green
Image/Text-area (234x122mm): Fill the whole area with one picture or inset smaller pictures. Follow image style (page 2.21) Heads: Arial Rounded MT Bold 24pt, Ujjivan Dark Green. Text: Arial Regular 20pt, Bullets in Ujjivan Light Green. For text you can use either 3-columns or 2-columns.
Target Customers
City

6 15.9 13.7 5 2 4 5.7 1.8
Target
5,00,000 2,00,000 4,00,000 5,06,000

You can also have a layout combining text with images. Measurements in mm, overall slide is 254x190mm, here: 50%. Small samples in 25%.
Electronic Media
6.06 PowerPoint
End slides
Always finish your presentation with an end slide giving thanks and inviting questions. You can also use a longer sign-off and show the award logos, photos or leave the space blank, depending on the purpose of your presentation.
You should also use the following preferences: Powerpoint -> Preferences -> View -> SlideShow: End with black slide This is to prevent the presentation to exit full-screen mode or flip back to the first slide again.
Set-up of PowerPoint End Slide

10 15 20 10

5 5 5 5 5
Sign-off: Arial Rounded MTBold 48pt/67.6pt, Ujjivan Orange 100% and 40%
Thank You! Questions & Answers

2 columns 3 columns
6 3 3 31
1.5
5.5
4 40
2 2
Image/Text-area (234x122mm): Fill the whole area with one picture or inset smaller pictures. Follow image style (page 2.21).
Thank You! Questions & Answers
Electronic Media
6.07 TV
TV Logo placement
TV commercials enter our customers and their family members houses and work-places. A consistent application of all visual identity elements like colours and image style, but also typography will achieve a unique Ujjivan look even in TV commercials. Use the combo logo whenever possible to visually link the commer cial to the branches and to en hance the recognition. Show a small version of the logo in the top right corner of the screen during testimonials and introductions and end the commercial on a full-screen logo on black background.
centered
On-screen placement of Logo in TV Commercials
approx 1/3 of the full-screen version
centered on Baseline
During the commercial Show a small version of the combo logo (positiv or reversed if on dark background) in the top right corner of the screen.
End-screen Replace the orange background with black for enhanced contrast. Maximise the size of your logo. Rules regarding Exclusion Zone do apply!
x.01 Events
Banner/Backdrop
Backdrops are a very important element in our events. They not only mark the occasion but also turn up on all those photos taken by participants, either with cameras or mobile phones. This way a consistant and professionally looking event finds its way into many homes, reaching many potential customers. To provide a visual link to the branches we have designed the banners using the combo logo on orange. Welcome to and the name of the event should be given in both English and local language for better understanding. Name of Branch as well as the date are positioned at the bottom of the banner and can be replaced if the banner gets reused at another location.
Set-up of Banner Backdrop and General Banner

2x x 6x 1.5x 1.5x 4x 70 15 2.5 15 3.75 3.75 10 7 6.5
1.5x

centered 2x 4x 15
3.75 1.5 pt Ujjivan Light Green 3.5
Arial Regular 12pt and local script, Ujjivan Dark Green Event Name: Arial Rounded MTBold 18pt/67.6pt, and local script, Ujjivan Orange Uppercase size is same as lowercase letters in Ujjivan Arial Regular 12pt/14.4pt, Ujjivan Dark Green Uppercase size is same as lowercase letters in Event Name
3.5
x 6x 1.5x 1.5x
2.5 15 3.75 40 3.75
1.5x

100
3.75
Event Name: Arial Rounded MTBold 18pt/67.6pt, and local script, Ujjivan Orange Uppercase size is same as lowercase letters in Ujjivan
Measurements in mm. Design on this page has been done in 100x60mm and 100x40mm for illustrative purposes and needs to be scaled up BIG accordingly! The dimensions are based on a 5x3 size ratio (like the standard sign-making boards)
x.02 Events
Banner/Backdrop
Backdrops are a very important element in our events. They not only mark the occasion but also turn up on all those photos taken by participants, either with cameras or mobile phones. This way a consistant and professionally looking event finds its way into many homes, reaching many potential customers. Welcome to and the name of the event should be given in both English and local language for better understanding. Name of Branch as well as the date are positioned at the bottom of the banner and can be replaced if the banner gets reused at another location.
Set-up of Banner Backdrop and General Banner

2x x 6x 1.5x 1.5x 4x 70 15 2.5 15 3.75 1.5 pt Ujjivan Light Green 3.75 10 7 6.5
1.5x
Event Name Event Name XOXOXOXOXOXOXOX

centered 2x 4x 15
3.75 1.5 pt Ujjivan Light Green 3.5
Arial Regular 12pt and local script, Ujjivan Dark Green Event Name: Arial Rounded MTBold 18pt/67.6pt, and local script, Ujjivan Orange Uppercase size is same as lowercase letters in Ujjivan Arial Regular 12pt/14.4pt, Ujjivan Dark Green Uppercase size is same as lowercase letters in Event Name
3.5
x 6x 1.5x 1.5x
2.5 15 3.75 1.5 pt Ujjivan Light Green 3.75
1.5x
Event Name Event Name XOXOXOXOXOXOXOX

100
3.75
Event Name: Arial Rounded MTBold 18pt/67.6pt, and local script, Ujjivan Orange Uppercase size is same as lowercase letters in Ujjivan
Measurements in mm. Design on this page has been done in 100x60mm and 100x40mm for illustrative purposes and needs to be scaled up BIG accordingly! The dimensions are based on a 5x3 size ratio (like the standard sign-making boards)
x.03 Events
Event Rosettes
The rosettes given to our customers and staff at events, are treasured by many. They are a very emotional piece of the branding puzzle and should be treated and designed with care. It might not always be possible for you to have the rosettes manufactured in our exact brand colours, as you often depend on ribbons that are on stock. But you can still make a choice out of whats available to match our brand colours as much as possible. That means avoid any non-Ujjivan colour like blue or purple. The printed centre of the rosette however has to be reproduced to match the colours and typefaces exactly. No backgrounds and no additional decorative elements should clutter up the design.
Set-up of Rosette
7
Ujjiv an
l Servic ncia es a n i P F
Arial Rounded MT Bold, 16pt, White, Tracking +25, centered Ujjivan combo logo up 4c (vertical), 15%=15mm width (33.7mm height) centered horizontally, top line (Ujjivan in local language) sits on center line vertically Arial Regular, 12pt/15pt, centered, Ujjivan Dark Green Two lines for long names or joint branch events. If branch name is only one line, Serv Serv ncia ncia then date moves upFinancia Serv s P sP na na Fi Fi
l
td. .L vt
75
te
r /G
Ujjiv an
Ujjivan Orange
Ce
n
ee
ee
te
r /G
roup eaders L
te
r /G
preferred ribbon colours are Light Green for the rose and Orange for the bands
Ujjiv an
Ujjiv an
te
r /G
roup eaders L
te
r /G
Ujjiv an
Ujjiv an
roup eaders L
te
r /G
roup eaders L
ee
You can play around with the ribbons, but stick to the brand colours!
Name of Branch and Name of Branch 23.08.2011 Name of Branch and Name of Branch 23.08.2011 Name of Branch and Name of Branch 23.08.2011
Ujjiv an
Ujjiv an
roup eaders L
ee
ee
ee
roup eaders L
te
r /G
roup eaders L
Ujjiv an
Ujjiv an
Measurements in mm, overall round paper centre is 75mm, here: 100%. Small samples in 25%.
te
r /G
roup eaders L
te
r /G
Ujjiv an
Ujjiv an
Ujjiv an
roup eaders L
te
ee
ee
r /G
roup eaders L
ee
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roup eaders L
te
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roup eaders L
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ice
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New Logo

New Logo Meaning of our Logo

Our Corporate Colours and their meaning

New Logos Local Language

New Combo Logo Local Language plus English

New Combo Logos horizontal

New Combo Logos vertical

New Stationery At a Glance

BlindCopy Company Sample Name Address Blindlane 123 123456 Samplecity

Staff ID Card Sam Sample Withlongindianname

Customer ID Card Samantha Sample Withlongindianname

ran over her cheek, then she continued her way.

Ujjivan Financial Services Private Limited

First Name Last Name

New Stationery Letterhead

New Stationery Name Cards

MFI Transparency Award 2010 (Established MFI category)

New Stationery Staff ID Cards

Staff ID Card Sam Sample Withlongindianname

New Stationery Customer ID Cards

Customer ID Card Samantha Sample Withlongindianname

Timing: 9 am to 6 pm on all working days

1800 103 2121

New Signage Main Building Sign

New Signage Main Building Sign

New Signage Koramangala after

New Signage Rmanagara

New Signage Other Signs

Ujjivan Financial Services (P) Ltd.

New Signage Timings Board

Ujjivan Financial Services (P) Ltd.

New Signage Timings Board

1.12% at per month*

1.12% at per month*

Business Top-up Loan Emergency Loan Education Loan

1.12% at per month*

1.12% at per month

1.12% at per month

1224 Months 38 Months

1224 Months 624 Months

Housing Loan Rs.10,000

2nd year: Rs.6000 Rs.12000

Compulsory Group Training

It is an organisation that collects information of customers from All MFIs.

Documents required for loan application

We will use our loan to help us get out of poverty

Events Banners and Rosettes

Centre Leaders Meeting XOXOXOXOXOXOXOX

Name of Branch and Name of Branch 23.08.2011

Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

Name of Branch and Name of Branch 23.08.2011

New PPT Slides overview

Ujjivan Financial Services Pvt. Ltd. An Introduction