Derrick

Kuzak
Group Vice President
Global Product Development
Ford Motor Company

2
The Ford Product Plan

Fresh Showroom

Full Portfolio in all Regions

Global Product Strategy

Benchmark Levels of Product Development and

Investment Efficiency

Fully Competitive True Product Excellence

Teamwork and Performance-based Culture

Freshening Cadence To Be Among The Best!
MKS

Flex

F-150

Fusion

Milan

MKZ

Mustang

Shelby GT500

MKT We’re delivering on our commitment of 100

percent new or significantly freshened product by
Transit Connect 2010
Fiesta
“The Force is with Ford in Car Wars” - Merrill Lynch

Relative freshness of product line by manufacturer 2010e-2013e

M r an ot
a n rd da
G
ean e sle iss y r ea Fo o n
r op r ag hr
y N To Ko H
e C
Eu Av
stry
du
In
Source: Bank of America | Merrill Lynch Research
Fresh Showroom
“Expect positive market share momentum Ford has built in 1H:2009 to continue through end of 2012
based on relatively strong replacement rate
and lower average showroom age.” – Merrill Lynch, ‘Car Wars’

Cumulative Replacement Rates,

Percentage of 2008 CY volume replaced in MY 2010e-2013e

Source: Bank of America | Merrill Lynch Research

The Ford Product Plan

Fresh Showroom

Full Portfolio in all Regions

Global Product Strategy

Benchmark Levels of Product Development and Investment Efficiency

Fully Competitive True Product Excellence

Teamwork and Performance-based Culture

Transit Connect
2011 Fiesta
European Focus
Global Product Strategy

Bold, emotive exterior designs

Great to drive

Great to sit in

Comfort and convenience of a second home on wheels

Remarkably quiet

Unmistakably a Ford or Lincoln in look, sound, feel

Fuel Economy as a reason to buy

All with exceptional value

Unsurpassed Fuel Economy
2009 Model Year
Escape 2.5-L 6-speed FWD
Escape HEV 2.5-L CVT FWD
Flex 3.5-L 6-speed FWD
F-Series 4.6-L 4v 6-speed 4x2

2010 Model Year

Fusion 2.5-L 6-speed FWD S-Model
Fusion HEV 2.5-L CVT FWD
Taurus 3.5-L EcoBoost 6-speed AWD
MKS 3.5-L EcoBoost 6-speed AWD
Flex 3.5-L EcoBoost 6-speed AWD
MKT 3.5-L EcoBoost 6-speed AWD
MKT 3.5-L 6-speed FWD
Transit Connect 2.0-L 4-speed FWD

MORE TO COME!
Fuel Economy Leadership

Contribution to U.S. Light-Duty Fleet Fuel Economy % Improvement

More than 35%

26%
14%
Base

Deliver the best with every new vehicle.

How We are Working: Benchmark Efficiency

Simplification and Focus

GPDS (Global Product Development System)

Global Vehicle Programs

Global Product Development Organization

Global Ford Vehicle DNA

Manufacturing Flexibility

Teamwork and performance-based atmosphere

Showroom Nameplate Simplification

97
92

59
Total Number of Platforms

2007 2012

Ford 27 16
Competitor A 23 20

Competitor B 27 20

% Volume on Core Platforms

29% 78%
2007 2012

Significant reduction in platform count and % volume on core platform is

accelerated.
Vehicle Development Efficiency

60%

Continuous
Improvement
Vehicle Development Efficiency

40%

Continuous
Improvement
Global Product Strategy – Demonstrated Today

Bold, emotive exterior designs

Great to drive

Great to sit in

Comfort and convenience of a second home on wheels

Remarkably quiet

Fuel Economy as a reason to buy

Unmistakably a Ford or Lincoln in look, sound, feel

All with exceptional value

Global Technology Strategy

Anticipate – Innovate – Incorporate

Sustainability Safety Design

“GREEN” “SAFE” “SMART”

Deliver “Greener Miles” Through:
> Achieving fuel economy improvement and
vehicle CO2 emissions reduction
> Maximizing the use of renewable, recycled,
and recyclable resources in all our vehicles
> Improving In-Vehicle Air Quality (e.g., reduction
of interior materials emissions, interior
particulate filtration)
Deliver “Safer Miles” Through:
> Achieving future regional public domain
targets and any 3rd Party Recommended
Buys
> Introduce consumer-relevant highly-valued,
breakthrough and differentiated features that
will enhance family safety and respond to
emerging societal safety consciousness
trends
Deliver “Bolder Miles” Through:
> Exciting interiors that integrate comfort,
convenience, and infotainment to Brand DNA
> Leveraging global platforms with the right
proportions for multiple brands
> Improving emotional appeal without
compromising interior volume
> Achieving design leadership with each major
program.

A clear technology strategy which sets priorities and guides actions to achieve Ford’s vision for
bringing affordable technology to millions.
TECHNOLOGY: Brand Signature Content

Keyless
Entry SYNC Ambient
2007CY Keypad (SecuriCode) V1 Lighting Easy Fuel
Gen I

Next Gen Ambient

SYNC PLUS
Keypad Lighting Easy Fuel
2008CY (SecuriCode) V2 Gen II

Sony Branded Enhanced THX

Audio Audio with Deep
(F/M) Note (L)

Ambient Sony Branded Enhanced THX

Next Gen Keypad Audio with Deep PLUS
SYNC Easy Fuel Audio
2009CY (SecuriCode)
V3
Lighting
(F/M) Note (L)
Gen II

MyKey Blind Spot EcoBoost

Mirror
Interior Quietness – Lincoln MKT

Less wind and road noise than an Audi Q7

Front acoustic laminated glass

Thicker rear door glass
Door mounted mirrors

Magnesium liftgate tuned for idle

Acoustic windshield
A, B, C, D pillar
acoustic baffles
Full perimeter
hood seal

Dash Doubler Full tunnel Full perimeter door

acoustic insulator Quasi – dual exhaust
margin seal
Acoustic Belly Pan with quiet tuning
All with Exceptional Value

Base: $25,995 = same

carry-over price as 2009MY
base model

Lower base price than

Chrysler 300 LX and Avalon XL

SEL (FWD) – Equipment Adj. Trans Price

5% premium to Impala LT 3.5-liter

11% discount to Chrysler 300 LX

SHO at $37,995

$1,930 less than

Chrysler 300 C AWD HEMI
Driver-Focused Technologies

Taurus Audi A6 Lexus GS350 Toyota Avalon

$25,995 to
$45,100 $45,000 $27,845
$31,995
Adaptive Cruise Control & Collision Warning with Brake Support ● — ● —
Blind Spot Information System (BLIS) with Cross Traffic Alert ● — — —
MyKey ● — — —
10 CLASS-EXCLUSIVE

SecuriCode Keyless Entry Keypad ● — — —

TECHNOLOGIES

Voice-activated Navigation System with SIRIUS Travel Link ● — — —

SYNC: Traffic, Directions and Information ● — — —
Multi-Contour seats with Active Motion ● — — —
Easy Fuel Capless Fuel-Filler ● — — —
3.5-liter EcoBoost Twin Turbo V-6 engine with Direct Injection ● — — —
Sony Surround Sound System ● — — —
Rear View Camera System ● ● ● —
Auto High Beams Headlamps ● — — —
OTHER AVAILABLE

● ● ●
TECHNOLOGIES

Intelligent Access with Push Button Start —

Rain-Sensing Wipers ● ● ● ●
SelectShift Automatic with Paddle Controls ● ● — —
SYNC: 911 Assist ● — ● —
SYNC: Vehicle Health Report ● — — —
The Ford Product Plan

Fresh Showroom

Full Portfolio in all Regions

Global Product Strategy

Benchmark Levels of Product Development and

Investment Efficiency

Fully Competitive True Product Excellence

Teamwork and Performance-based Culture