JOHN D.

TUDHOPE

Overland Park, Kansas 66221 Phone: (913) 402-7485; Mobile Phone: 913-208-2262 Email: jtberea@gmail.com

SUMMARY OF QUALIFCATIONS: Multi-faceted background in marketing, sales, product, advertising, event management and public relations. Strong management, mentoring, and leadership skills, with ability to motivate individuals, negotiate conflict between groups, and maximize levels of productivity. Excellent communicator with emphasis on building positive internal and external relationships. Hands-on administrator in the areas of operations management, customer-oriented programs, employee incentives, vendor relations, promotions and program development. Broad thinker with the ability to grasp the complex, analyze the situation, and develop logical and executable strategies/tactics to deliver results while understanding upstream and downstream impacts. PROFESSIONAL EXPERIENCE: Sprint Nextel Corporation, Overland Park, Kansas 2000 Present

Director Product Marketing, Applications and Services 2/2012 Present Managed the consumer and business solutions portfolio and marketing for Sprints hosted/partnered applications and services, including the managed services, security, push-to-talk, messaging, and cloud based products. Delivered $278 million in net services revenue by focusing on awareness and execution of existing services portfolio and in new product launches. Led cross functional team to contract and launch Microsoft 365, Sprints first cloud software as a service (SaaS) offering. Exceeded license projections by 183% by year-end 2012. Collaborated on the development of Sprint Guardian and led the go-to-market efforts of the differentiated set of safety and security applications for family plans. Director Business Marketing, Solutions and Verticals 11/2009 2/2012 Strategically targeted select verticals for investment and marketing tactics and drove a 221% increase in Net subscriber additions year-over-year (2010/2011) in those verticals Delivered 22% increase in Sprint business application subscribers, year-over-year; 2010/2011. Launched Sprint Business Application Marketplace and built premium compensation model to increase channel focus on solutions. Led small core team to identify companys strategy for entering the cloud computing market. Expanded responsibilities to concept and execute on SaaS and IaaS go-to-market planning. Launched a business grade 3G/4G fixed wireless access bundle as an alternative to competitors wired T1 access products. Delivered Sprint Complete Collaboration offer which provides fully hosted unified communications and collaboration functionality for businesses greater than 500 employees. Director, Product Commercialization, iDEN Business Unit 6/2008 11/2009 Defined product strategies and roadmaps for devices and services based on segment and market opportunities. Successfully led the integrated product marketing launch of the iDEN BlackBerry 8350i Curve and in 15 days did 175% of the original full month volume forecast. Success of device drove net growth in the BlackBerry subscriber base and resulted in Average Revenue per Unit stabilization across the asset base. Director, Marketing Retail, Online, Telesales, and Accessories 10/2006 6/2008 Lead team responsible for delivering marketing programs to drive traffic and conversion in each of the direct channels as well as ownership for the $180M accessory line of business. Course corrected negative trend of accessory business and improved overall attachment rate to sales in Q4 2007 by 30% with continued month-overmonth growth through first eight months of 2008. Managed a one-year $17M cost saving turnaround in the companys POP/Collateral budget and maintained tight control over yearly spend of $30M budget for all retail support. Created and lead retail messaging governing body to prioritize and improve coordination of marketing messages in our company retail stores and across all other retail distribution network. Designed and launched retail bundling strategy for accessories in retail stores in April 2008, which resulted in 31% improvement in retail sales attach rate in one quarter.

John D. TudhopePage 2 Director, Channel Marketing All Retail Distribution Channels and Accessories 09/2005 10/2006 Led a corporate channel team focused on developing marketing programs for the consumer business unit in the areas of company owned retail, third party national and local retail channels, accessories and cable partner marketing development. Managed consumer handset promotional pricing budget for consumer business unit. Merged exclusive dealer channel into direct promotions to ease pain of changes as a result of merger and improve their cash flow position. Created a tactical recovery plan to improve Sprints performance in Best Buy. Instituted instant pricing rebates and built Q3/Q4 incremental media investment plan. Resulted in 40% increase in box sales. Director of Vertical and Data Sales Nextel Ohio, Indiana, and Pittsburgh; Cleveland, OH 02/2005 09/2005 Developed, integrated, and led a diverse organization of 23 data and vertical sales specialists to support all channels in data sales revenue and penetration throughout defined vertical segments. Achieved 106% in Area Net Revenue and Average Revenue per Unit through Q2 2005; Top in Nextels North Region. Attained 107% penetration of vertical segment growth targets. Data sales teams performed at 188%. Area Marketing Manager Nextel Ohio and Western Pennsylvania; Cleveland, OH 02/2000 02/2005 Responsible for strategic planning and implementation of marketing programs to support the direct and indirect business and consumer sales channels. Created sales transformation strategy which segmented the business and created a vertical distribution approach. Project won wide acceptance from senior management and was adopted as a blueprint for all sales areas nationally. Contributed to 2003 accomplishment of 112% of net plan. Generated 25% YOY market growth in 2005, among company leadership, by creating, developing and implementing the Cleveland marketing development strategy throughout 2004. Implemented and managed over 60 events per year focused on creating sales opportunities. Cleveland Championships 2000, Cleveland, Ohio 1998 - 2000

Assistant Executive Director for local organizing committee of the 2000 U.S. Figure Skating Championships Co-directed all facets of the weeklong national competition and events associated with the championships Co-developed comprehensive marketing and public relations plans resulting in an all-time attendance record and $750,000 net profit. Generated $45,000 net profit from production and sales of events official program. Assisted in building and managing a $4.5 million budget through corporate sponsorship and ticket sales. Developed and managed concessionaire, trademark and licensing contracts for event marketing programs. Directed 1,200 person volunteer organizations responsible for operations, hospitality, security, medical, transportation, housing, and public relations. Thistledown Racetrack, North Randall, Ohio 1994 - 1998

Director of Marketing/Media -Thoroughbred racetrack; owned by The Edward J. DeBartolo Corp. Home to Ohio Derby Responsible for all advertising, public relations, communications and promotionscoordinated all efforts related to promotional and marketing events with a staff of five employees. Managed $1.3 million dollar marketing budget and $225,000 media budget. Directed all aspects of advertising creation, production, and placement through agency Achieved a steady increase in handle each year culminating in a record $205 million wagered in 1997. New Jersey Nets (NBA franchise), East Rutherford, New Jersey 1988 - 1993

Assistant Director of Public Relations/Corporate Sales Responsible for publicity, press relations, community relations and all statistical and information operations. Generated and coordinated media features with national and New York media outlets. Planned and coordinated large media events and press conferences for crisis situations, team announcements, player trades and signings, coaching changes and other team functions. RECOGNITION & AWARDS: Sprint Leadership Award nominee 2010 & 2011; Nextel Circle of Excellence Winner 2003; Nextel Marketing MVP Award Winner - 2003; Nextel Circle of Excellence Nomination 2002 EDUCATION: Bachelor of Science in Education -- Bowling Green State University, Bowling Green, Ohio