Branding and brand names

http://www.teachingenglish.org.uk/print/971

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By TE Editor Created 20 Feb 2004 - 12:00

TeachingEnglish Branding and brand names Submitted by TE Editor on 20 February, 2004 - 12:00 This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names. During this lesson students will rank their favorite brand names and discuss what they like/dislike about them. They will read and discuss the context of a text about brand naming and complete related vocabulary building exercises. Lastly students will create and brand their own imaginary product which they will present to the rest of the class. Topic: Social networking websites Age: Teenage/adult Level: intermediate and above Timing: 60-90 mins Aims: Expressing Opinions, Likes and Dislikes Developing vocabulary through brainstorming and dictionary work Developing speaking skills through making a short oral presentation

Plan components Lesson Plan: guide for teacher on procedure including answers to tasks. Download lesson plan 73k pdf Worksheets: exercises which can be printed out for use in class. The worksheet contains: Text Discussion task Matching task Brand evaluation sheet Project task Download worksheets 66k pdf

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Branding and brand names

http://www.teachingenglish.org.uk/print/971

For more information about this topic you can visit these BBC sites: http://www.bbc.co.uk/education http://www.bbc.co.uk/schools Fiona Lawtie, teacher, British Council The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page. Copyright - please read All the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at: teachingenglish@britishcouncil.org Attachment Size

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