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Now we do not need to go to the city to find employment in industry. We get our daily wage from Serial Farming, our Incentive Bonus from Vegetables, our Annual Bonus from Fruit Trees and our Retirement Benefits from Teak Trees...

Then

&

Now

When a community reflects a transformed culture, it is not really because it was made to change, but rather because it chose to respond to change.

15000 Teak Trees Planted

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TCIL's social commitment unfolds Embedded in the forthcoming pages is the story of three villages strung together by amazing tales of human faith, fortitude and character, fuelled by that innermost desire to change life for the better.

Sporting

Spirit
SPORTS

Village vs Basti football match

The Beginning Breaking New Grounds From Non-Starters to Self-Staters

01 03 07 09 13 15 17 19

contents
A tense moment in the match

Education and Empowerment Extending Care Building Social Capital Aiding Sustainability Sporting Spirit

It was important to build an environment for sports to inculcate a sound mind in a sound body. With people from the villages becoming far more receptive to new ideas, a number of sporting activities began to be planned. Among these the Annual Football Tournament received the most enthusiastic response. In a recent tournament organized by TCIL, the Urban Boys were pitched against the Rural Team. The match, held at the stadium in Jamshedpur, received a great response from the participants as well as the spectators. The players were cheered all the way to the finish, by all the employees, Union members, Management and Senior Officials of TCIL. Prizes were given away to the winning team by Union General Secretary, Mr S D Tripathy. Today, the love of sports has reached a feverish pitch amongst the youth in the villages. They are being encouraged and trained to take it on even as a profession. For TCIL, the inspiration and contentment lies in building the foundations of change.
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Mr S D Tripathy, Union General Secretary, gives away the prizes

Liquor Brewing Den

Greening: This was achieved through voluntary plantation drives, both in the urban as well as in the rural areas.

Beginning
CILs intervention in Hudu was a success. A systematic approach led to improvement in the economic status, infrastructure development, education and all round development in the village. On the same lines, TCIL expanded its activity in the three hitherto untouched villages - Hurlung, Nutandih, Lupungdih - in the vicinity of Jamshedpur. What followed was a dramatic sequence of events that brought about a complete turnaround in the socioeconomic and cultural conditions of life of these villagers, whose life till then had bordered on mere survival. As a pioneer and leader in tinplate manufacturing in India, and as a committed Tata Enterprise, welfare of the society has always been an integral part of the TCIL growth story. In its journey of over nine decades, the Company has passionately believed and followed Jamshedji Nusserwanji Tata's ideology that, In a free enterprise the community is not just an ensured stakeholder in business but is in fact the very purpose of its existence. These three neighbouring villages presented TCIL with a fresh opportunity to re-affirm its pledge to improve the conditions of the society. The initial hurdles were formidable. Here the land lay barren; the tribal community was illiterate and obstinate, unwilling to indulge in agriculture with the firm belief that it would not fetch them quick money; content with a daily subsistence, earned chiefly through sale of country liquor - turning a blind eye to the dire consequences.

The

Roads in the township are today lined with avenues of green trees. As many as 10,000 trees are being maintained in the golf course in Jamshedpur. Almost every home in the township boasts of fruit trees. Garden competitions are organized annually to encourage love for flowers and trees. On the rural front, barren lands are now fertile fields of green vegetables and crops. Villagers are also enjoying returns from planting fruit trees in their orchards. That's not all. For long term benefits, villagers are being taught to grow Teak Trees with TCIL playing an active role in disbursing saplings to the villagers.

Budheswar

Water Management: This year, there is an acute shortage of water in and around Ja m s h e d p u r. T h e S t a t e G ove r n m e n t h a s t r i e d t o implement schemes for providing water.
TCIL has taken the initiative in water management by digging/deeping of ponds in Lupungdih. This will not only provide water for the daily needs of the villagers but also provides the necessary water for irrigation later on. Attention is also being paid to conserving surface water in all the other village ponds, to ensure continuity in agriculture.

TCIL braced itself to bring these tribes into its fold - forging inclusive growth and paving the way for a healthier life especially for the younger generation. Emphasis was laid in changing the lifestyle of individuals. Many of them stopped drinking themselves and made significant changes in their domestic lives. Budheswar was one of the first to do so. This gave others the courage to face the unsocial elements that were driving the business. The district administration played its role in breaking up the liquor dens. It was then that they considered agriculture as a viable alternative. TCIL facilitated this transformation primarily by winning their hearts and minds. Numerous village meetings led to prioritization of projects.

Tree plantation in the Golf Course

Awareness: A number of activities are being carried out to create consciousness about a green world and its impact on the future. Awareness campaigns are held both at the urban and rural levels by TCIL, which include garden and flower shows and large scale Walks for the Environment. Schools and colleges are encouraged to form Eco Clubs and hold competitions for a greener world. Alternate Energy Sourcing: Besides conserving water, efforts are also being made at conserving energy at all levels. Solar power panels have already been installed at the Tinplate hospital. In the villages, schools are being powered by solar lanterns - a renewable source of energy.
Sustainability is a continuous process. Plans are drawn up almost everyday for reducing, recycling and creating reusable wealth for posterity. Future projects include paper re-cycling and conversion of fly ash to bricks - which would not only preserve the environment but also generate employability for more families.

Solar panels for water heating in the hospital

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MD walking through the village

Aiding

Sustainability
ENVIRONMENT

Water for a thirsty land

Mr Tarun Daga, MD, TCIL & Union President, plant fruit saplings in the village

The Way Ahead

Affirmative Action
Education & Sports Employability & Income Generation Entrepreneurship Employment Equity

ife was beginning to look happier and greener in the three villages, and it was only natural to preserve it that way. Sustainability was the key to long-term maintenance of well-being along environmental, economic and social dimensions. TCIL began to lay special thrust on ecosustainability involving: Greening Awareness Water Management Alternate Energy Sourcing
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Inclusive Growth
Agriculture Health Environment Infrastructure Development

Village Council Meeting

Domestic safety tips

Urban Domestic Management Programme

TCIL, TLWA and JDCs are together making a special effort to bring women up to the mark in knowledge about a better way of life. Employees' wives and women from lower income group families are being given exclusive inputs on domestic budget, safety, secrets of happiness at home, career counseling and more. Sessions are being aimed at bridging the generation gap. Mothers and daughters are together being exposed to better understanding of relationships, its importance, integrity, values etc, to help them step out on a surer footing and bond more with their families. TCIL strongly believes that an employee from a happy family is more productive and in order to achieve the objective of reaching out to the family, the Domestic Management Programme is organised.

Aastha-Tinplate Community Centre

The Urban Community Centre, 'Aastha', has been playing an active role in teaching children from lower income groups art, craft, song and dance, to add new dimensions to their learning.

New Grounds
AGRICULTURE

Breaking

Teachers Day Celebrations

Sabors learn Serial Farming

Mrs Varsha Daga bridging the Generation Gap

Childrens Day Out

Teachers at a village school being felicitated on Teachers Day.

Mothers Day Celebrations

Vice President (CS), Mr Ujjwal Kumar giving away awards to those who helped to create excitement around Mother's Day at Astha.

Children from the village are taken on a funcum-learning trip to the Zoo in Jamshedpuragain a first anecdote of its kind in the history of the village.
Start of Serial Farming

Serial Farming

t was a matter of a few months before TCIL stepped into planned action. International precedents were studied to explore various methods of farming, particularly those which would bring about fast returns and at the same time generate interest amongst the tribes in considering crop cultivation as a healthy means of livelihood. A suitable solution was soon discovered in what is known as serialfarming wherein as many as 30 small patches of land are cultivated in a series and seedlings sown in each per day. By the time the farmer starts work on the 30th patch, the leafy vegetables have already grown on the first few - thus brining him returns as good as his daily wage. This proved to be the perfect means to involve the tribals.
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Shining Example

7
even Mukhi enjoyed drinking. After he joined the Monday Meetings in the Harijan Club, he decided to stop drinking and not serve liquor in his forthcoming marriage. His elders were shocked. Deven persisted and arranged for good food instead. None of his neighbors came. But friends from TCIL came and went ahead to also have the meal. This made history since usually no outsiders had meals at the Mukhi homes. Soon all the neighbors started coming in and food eventually fell short. Since then, Mukhi weddings in the Basti serve good food but no liquor.

Volunteering

Young graduate trainees from TCIL volunteer to distribute books and other necessities at the villages apart from imparting knowledge in various fields.

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Capital
Independence Day Celebrations
Children at the village school in Lupungdih, celebrate Independence Day for the first time in the history of their village.

Building Social

The tougher part, of course, was to convince them and initiate trial. One among them - Pihi - was chosen by the TCIL team, tutored and trained in the serial farming process. Despite their reluctance, trials could be begun. The efforts bore fruits within a month. The first spurt of crops was proof enough to convince them all. Today, Pihi, his wife and the whole family, inspire their fellow tribals in serialfarming.

Vegetable Farming
CIL has always been interested in transforming cultures rather than just fulfilling Corporate Social Responsibility (CSR). In the urban slums, next to the factory premises, the Harijan Club was transformed into a Centre to change the alcoholic culture prevalent there into a healthy one for the next generation. In the rural areas, the total dependence on illicit liquor brewing was transformed into an agri-based community. Education to the younger generation is ensuring the sustainability of this transformation in both the areas. Investing further to enhance this social capital will be the hallmark of the work. What was once a withdrawn society was now emerging into a community where people, especially children were coming forward to participate in different learning and cultural programmes. The change may be gradual but is definite, triggered by the varied initiatives undertaken by TCIL and associated organizations. Among the factors influencing this change is TCIL's efforts at giving the rural children exposure to our national history, heritage, art and culture. Colourful activities are regularly organized at the village schools and other sites, making learning exciting for the village children.

Pihi takes it on

EQUITY

As for TCIL, a lot still remained to be done. The Team was aware of the arid terrain which could soon dampen the spirit to plant crops. Irrigation facilities were imperative. TCIL approached TELCON to initiate the development of ponds to provide water to these villa ge lands. TELCON came to the rescue by providing excavators for the purpose.
Pihis family too

2nd October Celebrations

Gandhiji's birth anniversary was celebrated with much veneration at the Harijan Club. Mr Tarun Daga, MD, TCIL, was welcomed as the Chief Guest at the event. The Basti children put up a colourful dance programme as part of the celebration.

Shining Example

1
ihi comes from the Sabor Tribe that is becoming extinct as per Govt. indications. He was a liquor seller. When workers got their weekly wages, he would sell them liquor. They lost most of their money there. When he was convinced to change, he wanted a job and his son's admission in a good school. Our team helped him with both, but he could not hold the job, since he could never make it on time.He changed to agriculture. Today, Pihi is the best farmer among the Sabors and has also started rearing goats. Both his children go to good residential schools. He helps others in the tribe to change now.

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Over 19 ponds were dug, in the lands of a number of residing villagers on condition that they would use the pond water themselves as well as share it with others in the village. Crops began to grow in abundance. The efforts began to draw in the Sabors - a fast diminishing tribe in India - and several others who, till late, were opposed to the idea of agriculture. Farming was taken a step further with the introduction of seasonal cash crops, which provided the villagers with better margins of income. The seasonal crops created the opportunity to introduce planting of fruit trees that would fetch them annual returns and teak trees to bring them long term benefits.
Barren to Green

Health care initiatives continue with immunization programmes forming an integral part. The Rotary Pulse Polio Programme, for instance, has gained significant momentum over time, in both the rural and urban locations, with the support of TCIL. Regular School Health Check camps are held both in villages as well as in the city, to safeguard children against infectious diseases. As such, adults and children in the villages continue to have access to free Rural Health Camps. TCIL is also partnering with Lafarge and Telcon to reach out to villages under their jurisdiction.
Steps toewards Child immunisation

TCIL, meanwhile continued to add newer milestones to their mission of transforming the lives of these villagers from every aspect. Lift irrigation was introduced, wherein water was pumped from the river into ponds and further into fields with the help of two pumps and pipes. In no time the change was visible; the land had turned from barren to green! Now, batches of villagers from these villages are being sent to Ranchi for a three-day course in farming techniques. A six-member team was also sent to Haryana for a one week exposure in agricultural techniques. Expectations grew. Villagers now shared a keenness to grow paddy which had not been grown in the village for 40 years. Ironically, Nature turned adverse last year. There was no rain and hence not enough water to fulfill the need for paddy.
Innovative Water Source A Blood Donation Camp finds donors

Health Awareness Programmes are being constantly focused towards community upliftment. TCIL has been regularly organizing such programmes in the urban sector through schools, colleges a n d a l s o b y wa y o f D o m e s t i c Management Programmes for Women. Life very often depends on timely and adequate availability of blood. Thus Blood Donation Camps are treated as an essential part of the health care drive by TCIL. These camps are being regularly held in partnership with TCIL Joint Development Councils (JDCs), VBDA, Jamshedpur Blood Bank, Rotary Club and NGOs in an effort to sustain life and prevent unprofessional blood donation in Jamshedpur.

Shining Example
umi Hansda always wanted to study. Her family income was very low since her father was an alcoholic. She started working as a female labourer in a construction site and was exploited very badly. She was convinced to take up serial farming on a plot of land next to a stream. She started doing very well. Now, her whole family has joined her in this. She has started going to college in town, supported by us. Her empowerment has made her bold enough to stand for the Panchayat Election this year.

Dai Training
Significant among the health drives taken up by TCIL, is Dai Training. Tribal girls are being trained as 'Dai' s (Health Providers) by experts in the field, at the Tinplate Hospital. The students are given accommodation, food and other amenities, during their training period and even helped with employability. Four such batches of 25 each, have already been successfully trained. Most are finding jobs in Hospitals/Nursing Homes. Others are choosing to return to their villages to provide primary health care especially in child delivery.
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Enthusiastic response at a Pulse Polio Camp

Dai Training in progress

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Extending

Once again, TCIL stepped into action to find a solution. It was discovered that the village had a sanction from the Govt. for a 1,200 ft canal. The funds, however, had been lying un-utilised for many years due to a feud between two families who would not allow the canal to be built through their plot. TCIL met the families and arranged for meetings. Several meetings later, a reconciliation was reached and the canal built. This year saw a bumper growth of paddy in the region, despite the drought. Meanwhile, individuals had begun setting examples. Budheswar took the lead in establishing a Nursery for medicinal plants. After having gained a training in Plaandu (a Govt plant culture unit in Ranchi), Budheswar, along with fellow villagers, has been supplying the medicinal plants systematically with labels, etc., to TCIL Nursery, as well as to individual buyers. They have participated in many exhibitions to promote herbal medicine from their plants.

Care
HEALTH

Medical Nursery

Birsingh, a tribal, took the initiative to bring a special variety of brinjal all the way from Anna Hazaare's village, Ibre Bazaar in Maharashtra, to his native village near Jamshedpur. The brinjal plant has grown to a height of 9 ft. To quote his own words - the day you have to pluck brinjals with a stick, that will be the day that would signify the dawn of a new era.
Today, the contentment shows on the faces of the villagers where agriculture has roped in not just income but a family bonding too.

A School Health Check-up day

Canal gives Paddy after 40 years

rogress is incomplete without eradication of diseases and the promise of good health. A concerted effort therefore continues to be made towards safeguarding life both in the rural sector as well as in the urban sector. The Tinplate hospital today epitomizes comprehensive and state of the art healthcare not just for the employees of Tata Steel and TCIL but for all living around Jamshedpur. For those who are unable to arrange an exclusive health set-up for their employees in their premises, there is the Dr. TC John Trust. The Trust, comprising experienced medical professionals, functions by setting up First Aid Posts in other Companies for their employees, providing ambulance service during emergencies and access to ICU, ITU, and Trauma Centre for any kind of quality medical support. The first to avail the support of this Trust was the Lafarge Cement Company with many others adopting the services ever since.
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Shining Example

3
adan is a simple farmer in Lupungdih. He always dreamt of being a great success. A canal was sanctioned by the government to bring the water into his fields. This canal needed to come through land belonging to two feuding families. Because of their differences they would not allow the canal to go through their land. Due to the delay the sanction was about to be revoked. Madan met both the families and made them resolve their differences. A new beginning was made and the canal came into being.

Canal of Reconciliations

From Non-Starters to

Self-Starters
EMPLOYABLITY & INCOME GENERATION

1
1. Starting with Computers
Birsingh now runs a Piggery

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2. Mr Shubhro Banerjee of e-junction initiating the course

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3. Mr Tarun Daga, MD, addressing I-T in students

I-T in
A Unique e-Initiative
IT is definitely `in` today. Everybody wants to join the IT brigade. I-Tin is a major initiative taken up towards education and employability by TCIL. Thirty-five children from the less fortunate SC/ST families were selected under this scheme and are being trained for a Computer Certificate Course based on a module taken from ejunction of M-junction, Kolkata. Tata Consultancy Services have provided as many as 10 computers for the project. The course is being conducted at TLWA building and is being organized by TCIL. Officers of TCIL are running the course as a volunteering effort. At the end of the course, the students are to be taken up by TBSS for BPO training and finally into employment. Such a Computer Course would otherwise have been out of reach for these youngsters. In short, five agencies have joined hands to empower the poor training them, educating them, and even employing them in order to fulfill a broader mission of inclusive growth.

SHG growing mushroom

I-T in Theory Class

he urge for change soon surfaced amongst the womenfolk in these villages. Left out of reckoning for long, they readily responded to new ideas of improving their livelihood.

Shining Example

6
wadesh was a cowherd in Nutandih village. He had a keen interest in studies and pursued it diligently, in spite of many hindrances. After passing his intermediate exam, he applied for the National Tool and Dye making course. having scored high marks in the entrance examination, he had got admission in a good institute. However, he needed an amount for his admission which he could not afford. On his own, he collected some portion of the amount, At the request of the village council, TCIL paid the rest.

Alongside agriculture, the womenfolk began to be especially trained in alternate means of income generation like mushroom farming, masala making, etc. Once again TCIL acted as a means to achieving this end and facilitated training for them through Gram Vikas Kendra in Rangatand for mushroom cultivation and vermicompost making. Kerala Public School and Dorkasai Mahila Group taught them masala making.

Village Council requests for aid to village boy

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At the same time The Tinplate Urban Community Centre, Aastha, too began to create opportunities for income for the women and started courses in mehendi application and as beauticians. They are also conducting courses in tailoring / embroidery and computers.

Inhouse Teachers for Outhouse Children

Mention must be made of those TCIL officials who have come forward voluntarily to spare some hours in coaching the Outhouse children - to equip them with the power of knowledge.

1
1. Weaving by Sabors (Bharat Sevashram) 2. A Mehendi Class 3. Training on Vermicompost being given by Jayanti Dutt (GVK) 4. Masala training being conducted by Vijayam Kartha (KPS) 5. Glimpse of a Tailoring Class 6. A Practical Demonstration on Vermicompost School Rally

Tie-up with World Bodies

In its drive for improved learning, TCIL has also tied up with an international organization - Aid et Action. This organization deals in competency assessment and educational aids to enable the youth to improve upon their education. Their `Back to Basics` programme is being implemented in these rural areas. The organization, after a survey of the 3 villages, is offering Technical Training on site, through its local institutes. Identification of the youths is on.

Principals Meet
Principals of schools and colleges are seen attending a session on education plans at the TCIL Auditorium. Mr Tarun Daga, MD, TCIL, sought their opinion and ideas towards betterment of the projects, after giving away the awards for the `Best Teacher` of each school.

Technical Training
A number of youngsters are being selected from the SC/ST community for hands-on technical training. Many of them have already found alternate sources of income in various organizations, including Trusts aligned to TCIL. More opportunities await future candidates.

Poultry, piggery and goatery also began to be taken up by several families to add to their income. The village folk were also encouraged to start their own Dairy. At every step, requisite know-how and support was provided by TCIL It was remarkable to watch the transformation amongst the tribals - as one by one they began to showcase brilliant examples of change from nonstarters to self-starters.

Shift in Mindset in the Harijan Basti

A transformed community is best seen amongst the urban residents of the Harijan Basti. For ages a certain mindset prevails in a community until there is a trigger to transform it. TCIL delved into the areas that would create this trigger. The challenge lay in finding ways to integrate the Harijan community into mainstream society - as a step towards Equity.

Vice President (CS), Mr Ujjwal Kumar with the SC/ST Boys, sent for the Technical Course

SHG and Masala making

Shining Example
ebraj Mukhi lost his father at an early age. His mother could not afford his studies. Debraj went to work and in his spare time started studying. Many discouraged him by saying that the money could be better spent in getting things for the home. Debraj persisted and gave his Matriculation exam. After passing successfully he got a job. Realising the lack of amenities and purpose for studies in the basti, he started classes for children in the Harijan Club.He gave up the higher paid job to make time for these classes. With the support of TCIL he now teaches 40 children and has helped many drop-outs to go back to school.

Weekly meetings began to be held every Monday at the Harijan Club, to understand their mindset, especially of the younger generation. Many of them were averse to continuing their traditional job of scavenging. TCIL realized that one of the prime needs was to provide them with alternate options of income And, what could be better than education. Thus, while children were encouraged to enter regular schools, the young adult boys and dropouts were absorbed into special Technical Training courses to help them find more lucrative jobs as plumbers, fitters, AC & fridge repair mechanics or even as vehicle drivers. Change was also triggered by breaking their habit of Alcoholism. This habit, which was once an inseparable part of any Harijan ritual or custom, is today almost non-existent. The change entailed a two-pronged approach. On one hand, it was the social lever put to use where the village Mukhia, supported by a group of young boys of the community went around the Basti and stopped the selling Mr. Narayan Mukhi of liquor. On the other hand, the young boys influenced their own parents to stop selling it. Today, liquor is not served even in marriages within this community, which earlier was a custom.

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Empowerment
EDUCATION

Education and

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1. Study material Lupungdih School being donation at

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2. School assembly in progress

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3. Studying under Solar Lamps

Urban Community is Not Left Behind

Focus has also been laid on upgrading the urban community. As many as 11 schools have been identified for improvement in infrastructure and quality education. Special Teachers' Training is being provided. Awards have also been instituted in these schools to spot the Best Teachers and Best Students to fuel the competitive spirit in quality education.
Classes at Gramin Vikas Bhavan Lupungdih Classes

nce the economy began to improve, need for education was gradually instilled into the minds of the villagers. Parents began to believe in the idea of sending their children to Literacy Classes. Students were divided into two groups those who needed to go to formal schools and those who were on the rolls of Govt. schools but barely received any education. Classes were started one each in Hurlung, Lupungdih, Sabor Tola, Munda Tola and Upper Hurlung.

Shining Example

4
ushumoni, Sunita, Sonam, Lakshmi and Suneeta live in Hurlung village. They were very keen to go on with their college education. Conditions at home were not conducive. They, therefore, decided to occupy themselves by teaching the children of the area. With the support of TCIL they now not only run classes for village children but have also joined colleges to complete their studies. They also enrolled for the I-T in classes and were selected to serve in a BPO. However, they preferred to continue with their studies and refused the BPO job.

T
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Community Girls Provide the Guiding Light

Five SC/ST girls were selected by TCIL, to teach the children of their villages. The girls themselves found wind beneath their wings as they were helped to re-enter colleges and continue their own higher education. These young teachers are now winning their way into the hearts of the community children with their exciting teaching techniques involving song, dance and displays in the classroom.
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