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RAISING A NEW GENERATION OF CHANGE MAKERS From the classroom to the community Social Business Summit Gawad Kalinga October 4th 2013
Social Business B.FT-oct.4th 2013 Summit 2013
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Why ?

Why should we raise a new generation of changemakers ?

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We need a shift of paradigm

Social Business Summit 2013

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Planet in peril

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Growing inequalities

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The previous generation has grown with an old paradigm, that fails. What is wrong with the old paradigm ?

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The dominant paradigm has been based on a wrong assumption

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Few evolutions could threaten more our society than admitting that business leaders have a social responsibility, and should not just focus on maximizing profit for the shareholders
Milton Friedman (1962).
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Doing good

Making profit

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We have introduced an artificial wall / separation

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This is just a misconception of capitalism

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It has transformed us into doers

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With no more meaning and energy

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Its urgent to invent new ways to do business and to raise a new generation to do it!!

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We need a new paradigm !!

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Making business & doing good

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We need unified persons

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We need

and
social intrapreneurs who transform the mainstream GK Enchanted Farm - Bulacan, Philippines 15

social entrepreneurs who disrupt the Social Business Summit 2013 status quo

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We need actors rooted in real life

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HOW ?

How can we raise this new generation of changemakers ?

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Competences to develop

Awareness on the current challenges facing Planet Earth Long term vision / prospective view Global and systemic intelligence Ability to master specific skills (e.x. eco-conception) Creativity to invent new business models Determination and motivation to bring about the necessary change
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A few levers

1. Develop teaching 2. Develop a rich offer of field experiences Increase students opportunities to work in organizations with high societal impact 3. Help students increase their self-awareness and define their project

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1. Develop teaching / integrate social innovation in teaching

A. Create new electives and specific programs B. Transform existing programs / courses future of. courses C. Invent innovative pedagogical tools: ex. Business Games / serious games
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2. Develop a rich offer of field experiences and Increase students opportunities to work in organizations with high societal impact

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3.

Help students increase their self-awareness and define their project

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Collaboration between France and the Philippines

Can it help raise this new generation of changemakers ?

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Interest for the french...

Unlearn Learn from the poor Learn to work with less means, in a more frugal way Experience reverse

innovation

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Reverse innovation
Reverse Innovation, very simply, is any innovation likely to be adopted first in the developing world. Increasingly we see companies developing products in countries like China and India and then distribute them globally.
Govindarajan V., Trimble C., Immelt J., (2009), How GE is Disrupting Itself., Harvard Business Review

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Reverse innovation
General Electric

USA : Urgency hospitals/ accidents

General Electric : Mobile Electro Cardiogram : 1000 $

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Frugal / Jugaad innovation

Six principles: 1- Seek opportunity in adversity 2- Do more with less 3- Think and act flexibly 4- Keep it simple 5- Include the margin 6- Follow your heart
Radjou N., Prabuh J., Ahuja S. (2012), Jugaad Innovation
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Bring rich people to unleash the genius of the poor

Tony Meloto

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together become baobabs !

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Thank you for your attention !

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