POLETTE

POLETTE POLETTE POLETTE POLETTE POLETTE POLETTE

Concept Team Offer Benchmark Location Ambiance

POLETT

Why?
Market Insights -

French art de vivre is admired

Dubai is turning trendy!

Health consciousnes s is Booming

+15 Organic concepts

UAE economy is steadily growing

+8,5 % per Year Food Retail +10 % per 41K USD Year Income per Tourism capita 2,1 m Dubai Population

We see an opportunity

POLETTE POLETTE POLETTE POLETTE POLETTE POLETTE

Concept Team Offer Benchmark Location Ambiance

art & boulange

POLETT

POLETTE art &

boulangerie

POLETTE art &

boulangerie
Trendy Chic Creative French Gourmet Authentic

POLETTE Concept

French

Arty
Gourmand Authentic

Organic POLETT

art & boulange

POLETTE Concept
Authentic and Gourmet Organic Boulangerie in a French Arty ambiance Le Merveilleux is our Signature Art & Edutainment will bring Life and Uniqueness to the Concept

art & boulang

POLETT

POLETTE Concept

art & boulang

POLETT

POLETTE POLETTE POLETTE POLETTE POLETTE POLETTE

Concept Team Offer Benchmark Location Ambiance

art & boulang

POLETT

POLETTE Team
-- RUDY --- ANNE SOPHIE --- HUGO --

The Chef

The Artistic Direction

Retail Expert

Boulanger Ptissier Chez Ble in Lille, Fr Awarded best bakery by Les Compagnons CAP BoulangeriePatisserie 33 Yo French - Single

Art Coordinator & French teacher at TCG Jumeirah School Master in Literature & Art History 30 Yo French -Married 1 Kid

Senior Manager at Retail Access Dubai High Engineering & Business Master Degrees 29 Yo French - Married 1 Kid

art & boulang

POLETT

POLETTE POLETTE POLETTE POLETTE POLETTE POLETTE

Concept Team Offer Benchmark Location Ambiance

art & boulang

POLETT

POLETTE Offer - LE MERVEILLEUX

Le merveilleux set out to conquer the world 2 4 2 1 1 Boutiques in Lille Boutiques in Paris Boutiques in Belgium Boutique in London Boutique in New York

art & boulang

POLETT

POLETTE Offer - LE MERVEILLEUX

Classy and New in the Market

Perfect match with Coffee

Live cooking

Infinite variations in tastes /sizes

art & boulang

POLETT

POLETTE Offer - LE MERVEILLEUX

La Bouch gift coffret selfish pleasure Cafe gourmand .

La Patisserie Classy tea time Individual Dessert

Le Gateau Family Dessert Birthday cake Christmas buche

art & boulang

POLETT

POLETTE Offer - Product Mix

Hot and Cold Fresh beverages

Viennoiserie Selection

Le Merveilleux Lunch dishes selection

Organic Bread Selection

art & boulang

POLETT

POLETTE Offer Le Pain

The taste and the smell of a French Bakery

Organic traditional french Flour Bread baked with Levain

Large choice of viennoiseries and bread

French Baker an open Kitchen

art & boulang

POLETT

POLETTE Offer Distribution channels

Retail - On the spot and take away Wholesale - Bread and viennoiseries deivery
to organic F&B outlets and high end restaurants

Catering - Daily bread & viennoiserie to

families Birthdays and event catering

art & boulang

POLETT

POLETTE Offer Edutainement

French, a popular and highly demanded language in Dubai
The number of schools offering french tuition is boomin to face an increasing demand. (Jumeirah Baccalaureate School, Meydan School, Raffles, London Paris nursery, The Children Gardens,....).

Parents are seeking children's after school activities POLETT

art & boulang Schools finish at 2pm so dubai wealthy parents

POLETTE Offer Edutainement

POLETTE will offer French cooking classes + art & craft sessions POLETTE is already giving private French lessons to families of the Jumeirah Community. This activities will drive footfalls, grow the concepts reputation and create a community of families around POLETTE

art & boulang

POLETT

POLETTE Offer - Arty activations

POLETTE will partner with french and local artists to decorate, create novelty and surprise our clientel with modern, pop and arty features

SOCIAL MEDIA will play a major part in staying in touch and recruiting clients. The aim is to create a loyal community around the concept.

art & boulang

POLETT

POLETTE Offer - Experience Scenarios

art & boulang

POLETT

POLETTE Offer - Experience Scenarios

On The Spot After school I drop my daughter to her french cooking lesson at POLETTE. While she does a chocolate mousse, I gather with my friends around our favorite Merveilleux !

Before leaving I order a birthday cake POLETT for the week-end. art & boulang

POLETTE Offer - Experience Scenarios

On The Spot I love going to POLETTE during the week to work on my projects. The arty decor and cozy ambiance boost my inspiration. And I love their sandwiches and fresh juices!

-Mike Bishop, Creative DirectorPOLETT

art & boulang

POLETTE Offer - Experience Scenarios

Take Away

I no longer go to Starbucks in the morning, I now pick up my favorite organic pain au chocolat and warm coffee in an authentic & fresh ambiance !

POLETT -Michel Basquiat, HR Manager-

art & boulang

POLETTE Offer - Experience Scenarios

Delivery Every mornings, warm bread and fresh juices are delivered by POLETTE to my doorstep. The perfect way to start the day with a family breakfast!

When I visit friends for dinner, I always offer a coffret of mini POLETT merveilleux. It's always a success!

art & boulang

POLETTE POLETTE POLETTE POLETTE POLETTE POLETTE

Concept Team Offer Benchmark Location Ambiance

art & boulang

POLETT

POLETTE Benchmark
Laurent I Melbourne I Australia

Traditional French Bakery with a signature pastry

15 Bakeries opened in Melbourne and suburbs by

art & boulang

POLETT

POLETTE Benchmark
La Boulange I San Francisco I USA
Traditional Organic French Bakery 19 Bakeries opened in 10Years in SF by a French

art & boulang

POLETT

POLETTE Benchmark
Aux Merveilleux I Lille I France
Traditional French Bakery andMerveilleux

10 Bakeries in Europe and now expanding to the by a french patissier

art & boulang

POLETT

POLETTE Location

48,000 Inhabitants 13km The area is popular with wealthy GCC and expatriates f familiar to many tourists. An upper class and dynamic s

art & boulang

POLETT

POLETTE Location - Target

Wealthy GCC community of Jumeirah French and Western Families

Growing crowd of trends followers and arty tendances lovers POLETT

art & boulang

POLETTE Ambiance
Cosy Trendy

art & boulang

POLETT

POLETTE Ambiance
authentic Chic

art & boulang

POLETT

POLETTE
A Family business with all in house recognized expertises The First MERVEILLEUX in the Middle East The only home made traditional French bakery in the area A still unique concept that cater a growing demand & social trend

POLETT art & boulang

Thank you
POLETTE

Dubai UAE lesouqdepolette@gmail.com 00971(0) 55 610 5113

POLETT art & boulang