Resumen de Marketing Market It is a place where buyers and sellers come together to Exchange products and services for

Money. This may not involve face to face selling. SWOT analysis A technique used to help the marketing department to assess a product. When you do the SWOT analysis you also have to think about what is more and less likely to happen and the impact it may have.

Market Segments Market segmentation: is where the market has been divided up into groups of consumers who have similar needs. The most common ways a market can be segmented are: By income group: Ejemplo del jabon By age: Por ejemplo las curitas con dibujitos para nenes By regin: Por ejemplo en Estados Unidos, al norte se va a vender cosas abrigadas porque hace mas frio que en el sur By use of a product: Por ejemplo autos para negocios o autos para familias By lifestyle Stealth marketing

It is an indirect way of getting our attention in order to sell us a product. People in favor say it is a non-evasive way of selling and that the majority of people that have experienced it liked it. People against say that it can cause deception when you realize that you were being pitch

Vocabulary Covert operations: undercover/secret Ad nauseam: until you get sick and tired Devious: indirect but with a bad connotation Hatched: is being produced, a plan is being hatched Cutting-edge device: lo ultimo, lo mas Nuevo Sound bite: typical phrase to introduce a sell (Hey!, do you like the game?) Pitch: when somebody is trying to sell you something Unwitting: unaware, not realize Deceptive or subversive: methodology that change the rules of advertising. Revolucionaria Buzz: is a synonym to world of mouth Backlash: mala reaccion Hyping: promocionar Viral marketing: secret Duped: 7P (Marketing mix) PEOPLE: costumer research. Investigate the needs of the potential costumers PLANNING: Analyse and evaluate your research and formulate strategy POSITIONING: The position in the market (up the market, down the market) PRODUCT: Involves the development and desing PRICE: How much people are decided to pay. It is the only ingredient that generates in comes, the others generate a cost

PLACE: Putting your product in the right place (Wholesales or retailers for example) PROMOTION: Persuation, Communication with costumers. Marketing Process which identifies customer needs anticipates their future wants and then goes about satisfying them profitably.

Orientation of the business Product orientated business: First produce the product and then look for a market. For example agricultural tools Market orientated business: makes a market research to find out costumer wants before a product is developed Marketing department Functions: 1. Recommending what goods to produce according to the market demands 2. Packaging design 3. Planning advertising and promotion campaigns 4. Surveying the market Vocabulary Being Squeezed out of the market: ser echado por tus competidores Positioning: posicion en el Mercado. Puede ser: UPMARKET DOWNMARKET (sos pobre) UPPEREND LOWEREND (sos recontra pobre) Advertising Informative Competitive Persuasive

Generic Corporate