Project Definition:-

There are five essential documents required to define the project, they are as fallows
a) A statement of requirements
b) A stakeholders list
c) A project brief
d) A scope of work statement
e) A risk Assessment
Part A.
A Statement Of Requirements:-
Our group has considered following requirements necessary for the completion of
our project within the time, cost and scope.

• Clear boundaries of the topic on which the project is about to begin.

• We need to set a definite start and end time of our project.
• Information about the market share of different Dairy food industries.
• Analytical skills of Project Team.
• Access to the right information which is very essential for the project.
• Connection with the Dairy Food Industries
• Cooperation between the members and Stakeholders.
• Information about the stakeholders.
Part B.

A Stakeholder List:-

Line No Code Stakeholder Name Internal External High Medium Low

1 SH01 Customers * *
2 SH02 Faculty * *
3 SH03 Project Team * *
4 SH04 Quality Assurance * *
Authority
5 SH05 Students * *

Part C.
Project Brief:-
Title of the project:
Research project on the decreasing Market Share of Dairy Food Industries.
Project Manager:-
M.Umair Hussain
Project Sponsor:-
Sir Tahir Aziz Khan
Back Ground:-
Pakistan is a agricultural country, who basically fulfils most of its needs through
trading of agricultural products. Few decades back, Pakistan was thought to be a
investment heaven for dairy products for local as well as for foreign investment. After
thorough analysis many international dairy food industries did investment in
Pakistan, one best and common example is Nestle Dairy foods. There are also many
local brands, trying to start battle with foreign industries like Olpers, Halib Foods and
many alike. During the past 4-5 years, the years of great depression where every
industry is trying to cut off their production and to go for downsizing in the whole
world, Pakistan also have to become the victim of this great recession due to which
Dairy food industries was also hit badly. Although there were great efforts by the
company’s’ owner but still they are facing lot of problems. Pakistan is the fifth largest
producer of the milk in the world with a total production of 28 billion litre of milk a
year, whose value is more than that of the combined value of wheat and cotton, from
a total herd size of 27 million milch animals like buffaloes and cows. There is a
consensus among the stakeholders and the development experts that Pakistan’s
Dairy Sector has immense potential for growth. The same has not been realized due
to various gaps. The vital missing link being lack of shared vision and strategy for the
development and lack of effective collaboration among the stakeholders including
support institutions and the government agencies to implement the agreed strategy.

Objectives:-
To identify the problem of decrease in market shares and sales of Dairy Food
Industries and to recommend the solution of that problem
Planned Start Date: 15-04-2009
Required Finish Date: 15-05-2009
Deliverables:-
1. Through this project we will be able to identify the real problem of decreasing
market share of Dairy food industries.
2. This project also help us to find out the ways through which external
companies doing investment in this field.
3. Through this we will be able to give recommendations in order to solve that
specific problem.
Benefits:-

• It will help to solve the problem due to which the market share has decreased.
• It will help to increase Customer Satisfaction and ultimately sales.
• We will have chance to further polish our required skills and gain precious
knowledge.
• We will point out different factors, impact of which may have not been properly
analyzed before.

Approach:-
Our approach will be quite simple; we on the basis of our objectives and literature
review will define variables and identify their relationships among them. Then we will
develop a questionnaire which will help us to focus on our main objective. After
collection of data from the questionnaire we will do analysis of the questionnaire.
After the analysis we will come to our findings and conclusions.
Skills required:-

• Strong analytical skills.

• Strong Communication Skills.
• References.

Part D:-

A Scope Of Work Statement:-

• Banks welcome any initiative of research study carried out in order to

improvement the current system.
• The banks should be assured of the fact that information gathered from them
will only be used for study purpose.
• The information will not be shared with 3rd party if not allowed by the
respective banks.
 • One project should be carried out at a time.
• Time will be given the most importance.
• None of the group member will leave for his home town without the prior
consent of the group leader.
• Every group member will complete his task and will not interfere in others
work till all project is completed.
• Quality of the information gathered would be ensured by the data collector.
• The role of project leader will be of a co coordinator and he will be responsible
for completion of the projected within the time period.

Part E:-

Risk Assessment :-
Number Description Category Impact Risk Type
Management
Approach
1 Wrong Identification High Entire Extensive Residual
of variables. Project Literature
Survey

2 Questions and High Entire Questions Residual

interviews not Project should be
covering all the
dimensions to be
aligned with
analyzed objectives
3 Access to the High Time, Cost Find more Residual
information and the references
resource persons