Brochure Coine Ws1213

Courses WU in English
for Incoming Bachelor (BSc) and Master (MSc) Students

Winter Semester 2012/13
Contents
Welcome Undergraduate Level Business Skills English Business Communication Economics Finance Accounting International HR Management and Organizational Behavior Management International Business Strategic Management Operations Marketing Information Systems Graduate Level Business Skills Business Law Economics Finance (International) HR Management and Organizational Behavior International Business Strategic Management Gender and Diversity Management Marketing Information Systems Contact 4 7 9 13 17 21 23 26 29 31 32 34 40 43 44 47 49 53 54 55 56 57 59 64
Welcome to WU's Courses in English

WUs membership in international networks and relations with more than 230 partner universities worldwide demonstrate our universitys commitment to internationalization. Every semester, WU hosts around 400 incoming exchange students from all over the world. Over 70% of WUs incoming students take our courses taught in English. Our English course options for exchange students include around 150 high-quality courses offered every term in a broad variety of business fields. A wide range of courses are offered in blocks, which contributes to increased flexibility in scheduling courses by exchange students. Some of our courses in English are offered exclusively for exchange students. Exchange students can also attend regular WU courses taught in English along with WU students. Courses in English are taught by WU faculty, faculty from partner universities and lecturers from the business community.
Around 150 Courses in English

This brochure has been compiled for nominated or prospective exchange students who are interested in WUs English course options. Courses available to exchange students at WU cover a broad span of business knowledge and range from traditional studies in business and economics to courses in business law, information systems, skills training and many more. This brochure lists around 150 courses taught in English during the winter semester 2012/13 and is intended to provide a brief outline of the objectives for each course. The courses are broadly grouped by subject area and course level. More detailed information about the courses (period and method of registration, number of ECTS-credits, contact information of the lecturer etc.) can be found online at: www.wu.ac.at/wuw/services/io/en/ incoming/courses/coursesinenglish This aims to enhance our exchange students ability to make informed choices and contact the instructors if more course information is required. For further details, please do not hesitate to contact the program manager for Courses in English, Christa Karner (christa.karner@wu.ac.at), at the International Office. I wish you a successful and pleasant stay at our university. Prof. Wolfgang Obenaus Dean of International Programs
Incoming Bachelor Students (BSc)
Business Skills
CLEAR PRESENTATIONS: CONTENT, LANGUAGE, EFFECTIVENESS, ATTENTION, R APPORT
Instructor: Ulrike Moser Course Number: 0876 Number of Credits: 3 ECTS Course Contents: This course explores the importance of communicating effectively in business. Focusing on presentations intended to inform and persuade audiences, we will discuss ways in which presentations can be made clear, effective and persuasive. The course deals not only with verbal communication, but also covers important aspects of nonverbal communication (such as body language).
CLEAR PRESENTATIONS: CONTENT, LANGUAGE, EFFECTIVENESS, ATTENTION, R APPORT
The course deals not only with verbal communication, but also covers important aspects of nonverbal communication (such as body language).
COMMUNICATION AND CONFLICT MANAGEMENT
Instructor: Susanne Payr-Praschak Course Number: 0461 Number of Credits: 3 ECTS Course Contents: The purpose of this course is to understand the theory and processes of conflict management in a variety of settings. The course will also allow participants to develop their communication and conflict skills experientially.
FACILITATING MEETINGS
Instructor: Bettina Fuhrmann Course Number: 1461 Number of Credits: 3 ECTS Course Contents: This course explores the importance of communicating effectively in business. Focusing on presentations intended to inform and persuade audiences, we will discuss ways in which presentations can be made clear, effective and persuasive.
Instructors: Johanna Rechberger, Philippa Rechberger Course Number: 0804 Number of Credits: 3 ECTS Course Contents: Preparing the agenda Planning the procedure of a facilitated meeting Using appropriate methods Visual aids for facilitating methods Follow-ups on the facilitated meeting
Business Skills
English Business Communication

FOUNDATIONS OF SCIENTIFIC RESEARCH WORKING IN TEAMS
Instructor: Jennifer Weidinger Course Number: 1691 Number of Credits: 3 ECTS Course Contents: The course covers the foundations of scientific research. Each unit will focus on particular skills which are relevant to the successful completion of a bachelor paper.
FOUNDATIONS OF SCIENTIFIC RESEARCH
Instructor: Maria-Theresia Humele Course Number: 0807 Number of Credits: 3 ECTS Course Contents: Team development and improving team performance is critical to the most successful corporate teams. To inform about principles of team work and to observe and analyze group behavior will be main parts of the course. We will also focus on reflecting team exercises and the role of feedback in teams.
ENGLISH BUSINESS COMMUNICATION 4 / BRITISH BUSINESS IN AN ADVANCED ENGLISH LANGUAGE FOCUS
Instructor: Jennifer Weidinger Course Number: 1692 Number of Credits: 3 ECTS Course Contents: The course covers the foundations of scientific research. Each unit will focus on particular skills which are relevant to the successful completion of a bachelor paper.
Instructor: Richard John Alexander Course Number: 2121 Number of Credits: 4 ECTS Course Contents: This lecture course provides background information on British business topics to help students acquire a flavor of British economic life and everyday living in Britain. The specifics of British trade and industry are the main focus. A broadly based area studies approach, drawing on scholarly sources, provides the input to grasp some of the institutional, historical, political and geographical factors that underlie current British business and industrial practices. This proceeds, in part, by comparing and contrasting selected areas with mainland continental practices. The course sets out further to provide a survey of some of the business English language and concepts needed to understand the institutional and social framework which underlies the British economy.
The course also gives students the opportunity to practice and work through the higher cognitive skills of critical thinking, analysis, synthesis and evaluation. These are required to make sense of the business press and the media coverage of both British and general business, economic and related affairs.
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / FINANCIAL MARKETS AND INVESTMENT: INVESTMENT TERMINOLOGY AND JARGON
Instructor: Michael Raab Course Number: 0955 Number of Credits: 4 ECTS Course Contents: Various topics related to financial markets and more sophisticated forms of private investment, with a special focus on the language of investment and financial markets.
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ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / FOCUS ON INTERNATIONAL ISSUES CONCERNING ENGLISH, THE ENVIRONMENT AND ECONOMICS
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / GLOBALIZING OR INTERNATIONAL BUSINESS AND ECONOMICS? ENGLISH LANGUAGE FOCUS
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / LIFE IN BRITAIN AND THE U.S.
Instructor: Richard John Alexander Course Number: 1711 Number of Credits: 4 ECTS Course Contents: This course will deal with the English language as used in business and management to talk about economic and environmental issues. It will present texts from business communications, the media and social science sources. There will be a course reader available. Students will be expected to analyze examples of how English in various parts of the world is employed to articulate current issues like corporate globalization, the effects of economic activity on the environment and current global communication issues, such as the spread of English in the world itself. All of these processes appear to be unfolding at least in parallel, if not closely intertwined.
Instructor: Richard John Alexander Course Number: 1712 Number of Credits: 4 ECTS Course Contents: Basic introduction to the English of international business and economic topics such as market mechanisms, aspects of the internationalization of trade, the balance of payments, free or fair trade, foreign exchange issues, globalization, how feminized the world business and economy is, informal economics and supply and demand in a global context.
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / LEGAL ENGLISH
Instructors: Alexander Beer, Martin Herles Course Number: 2120 Number of Credits: 4 ECTS Course Contents: Topics include subjects such as major business (incl. retail) organizations, food & drink, leisure activities, cultural characteristics, and the social framework of the two countries. Some interesting language aspects (including dialect(s) and slang) will also be covered. Throughout the lecture contrasts and parallels between Austria, Britain and the United States will be discussed in some detail.
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / THE EUROPEAN UNION IN ENGLISH: LANGUAGE IN AND AROUND THE EU
Course Contents: Introduction to English topics relating to the development and workings of the European Union, with special reference to discussion of these in the Englishlanguage media.
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / THE LANGUAGE OF MARKETING: SELECTED ISSUES
Instructor: Ruth Trinder Course Number: 0083 Number of Credits: 4 ECTS Course Contents: Introduction to selected topics of marketing such as the marketing mix, consumer behavior, marketing ethics, marketing communication and marketing strategies, among others, focusing on vocabulary building and paraphrasing.
ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / WORLD ENGLISHES: ECONOMIC, LINGUISTIC AND CULTUR AL OBSERVATIONS
Instructor: Werner Gasser Course Number: 0953 Number of Credits: 4 ECTS Course Contents: This course focuses on the intersection of business and law and on the English language used to competently cover the most important concepts of commercial law, contract law, company law, and other business-related legal topics.
Instructor: Christopher Ross Course Number: 0309 Number of Credits: 4 ECTS
Instructor: Margit Ozvalda Course Number: 0956 Number of Credits: 4 ECTS
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Economics
Course Contents: Introduction to the range of English varieties around the world, complemented by some historical and socioeconomic background facts about the respective regions.
TALKING, READING AND VIEWING ABOUT GLOBALIZATION, THE ECONOMY AND THE ENVIRONMENT: AN ENGLISH-LANGUAGE PERSPECTIVE ON CURRENT ISSUES
But language acquisition, learning and expansion also has a crucially important skill component, which involves the development of the ability to use the language, actively through speaking and writing and passively through listening and reading. Thus we often speak of the fact-act dichotomy of language learning. This course provides students with an opportunity to link the fact and act dimensions. By dealing with a variety of materials and by discovering their own preferred medium or channel film, images, newspapers, magazines etc students can engage in an informed discussion.
APPLIED MICROECONOMICS
Instructor: Richard John Alexander Course Number: 2122 Number of Credits: 4 ECTS Course Contents: The acquisition of a foreign language in a classroom involves two types of learning: one is informational and analytical and can be diagrammed on the same axis as disciplines like business studies, economics, area studies, economic and social sciences. It includes reading texts and engaging in linguistic analysis, translation, and general information about the language.
Instructor: Daniel Bekesi Course Number: 1074 Number of Credits: 6 ECTS Course Contents: The first part of the course repeats the basics of supply and demand, consumer behavior, profit maximization and equilibrium under perfect competition. The second part consists of the analysis of monopolies and selected issues of imperfect competition (such as price discrimination). The third part focuses on intermediate markets forms (oligopoly, monopolistic competition). The fourth part of the course provides an introduction to the fundamentals of game theory. The fifth part is concerned with reasons for market failures.
ECONOMETRICS II
Confidence Intervals Nonlinear Regression Generalized Least Squares and Related Topics Models for Panel Data Instrumental Variables Estimation GMM Estimation Maximum Likelihood Estimation Discrete and Limited Dependent Variables Multivariate Models Methods for Stationary Time-Series Data Unit roots and co-integration Testing the Specification of Econometric Models.
MONETARY POLICY IN THE US AND THE EU WITH A SPECIAL FOCUS ON THE FINANCIAL CRISIS AND THE GREAT RECESSION
Instructors: Jesus Crespo Cuaresma, Harald Badinger Course Number: 1431 Number of Credits: 6 ECTS Course Contents: Regression Models The Geometry of Linear Regression The Statistical Properties of Ordinary Least Squares Hypothesis Testing in Linear Regression Models
Instructor: Gary C. Zimmerman Course Number: 2143 Number of Credits: 6 ECTS Course Contents: This undergraduate course will introduce you to the challenges of central banking during the dramatic period following the financial crisis and the Great Recession.
Economics
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The primary emphasis of the course will be on the importance of monetary policy to the health of the economy. We will examine the role of central bank independence, decision making, and transparency in the process of making monetary policy. We will focus on the key roles of the Federal Reserve System and the European Central Bank in their respective economies, with special emphasis on the their actions during the 2007-2009 financial crisis, the serious recession that followed, and the long and slow economic recovery.
INTERNATIONAL DEVELOPMENT AND WORLD MONETARY SYSTEM
INTERNATIONAL MACROECONOMICS
Instructor: Hanns Pichler Course Number: 2153 Number of Credits: 6 ECTS Course Contents: Introduction World Wide Structures and Economic Interdependence The North-(East)-South-Debate Global frameworks of Trade and Finance
Instructor: Nikolaos Antonakakis Course Number: 0894 Number of Credits: 6 ECTS Course Contents: Firstly financial and goods markets will be analyzed through the IS-LM model in the closed economy, for a subsequent study of the same model in the open economy. We will then investigate the role of the economic policy in the open economy, proceeding with a focus on the labor market before the introduction of the AS-AD model. After that, we will study the exchange rate regimes; moreover we will have a focus on growth theories and on the crisis of 2007-2010.
INTERNATIONAL MACROECONOMICS
We will then investigate the role of the economic policy in the open economy, proceeding with a focus on the labor market before the introduction of the AS-AD model. After that, we will study the exchange rate regimes; moreover we will have a focus on growth theories and on the crisis of 2007-2010.
POPULATION DYNAMICS AND SOCIAL POLICIES
ECONOMIC POLICY CHALLENGES FROM THE CRISIS
Instructor: Alyssa Schneebaum Course Number: 1380 Number of Credits: 6 ECTS Course Contents: Firstly financial and goods markets will be analyzed through the IS-LM model in the closed economy, for a subsequent study of the same model in the open economy.
Instructor: Valeria Bordone Course Number: 1437 Number of Credits: 6 ECTS Course Contents: The central role of demographic change for present economic and societal dynamics cannot be neglected. Low fertility and increasing life expectancy have resulted in population ageing in developed countries, with consequences on the economic life and social policies. This course provides an introduction to the study of demography, ranging from conceptual and technical instruments of the descriptive analysis of population to the discussion of interrelationships between population trends and socioeconomic dynamics in a comparative and international perspective.
Instructor: Georg Busch Course Number: 0361 Number of Credits: 6 ECTS Course Contents: Introduction to the course and the issues to be discussed. Allocation of topics for the seminar papers and presentations to the seminar participants. EU economic developments in a longer perspective The short-term outlook Policy problems and challenges The EU institutional policy framework Monetary policy (ECB and its role; monetary policy strategy and instruments) Budgetary policy (goals and tasks; the Stability and Grow the Pact) EU Labor markets; wage formation; social policy Structural adjustment for higher growth (the Lisbon Strategy)
LOCAL AND REGIONAL DEVELOPMENT
Instructor: Gunther Maier Course Number: 0502 Number of Credits: 6 ECTS
Economics
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Finance
Course Contents: The aim of this course is to introduce students to questions of business location and of local and regional development.
SPECIALIST CLASS MONEY AND THE BUSINESS CYCLE
Instructor: Guido Schfer Course Number: 1410 Number of Credits: 12 ECTS Course Contents: The course consists of two major parts. In the first half of the semester the focus is on financial markets and institutions. The second half of the course focuses on money and monetary policy. Throughout the semester current developments in the monetary sector and financial markets are discussed and the strategic asset allocation of a hypothetical portfolio is managed
Part 1: Financial Markets and Institutions Pros and cons about the efficiency of financial markets Understanding risk and return Stock markets and bond markets Portfolio theory Asset pricing Banking theory Financial crises and financial regulation with special emphasis on the recent financial crisis Part 2: Money Why money? Foundations of monetary theory Money supply Money demand Monetary transmission Money and the business cycle Monetary policy and central banking Monetary reform after the financial crisis
CORPOR ATE FINANCE
Instructor: Christian Kreidl Course Number: 1845 Number of Credits: 6 ECTS Course Contents: Goals of corporate finance Types of financial markets Time value of money (discounting and compounding) Equity vs. debt finance Debt finance and substitutes: trade credits, line of credit, revolving credit, transaction loan, factoring Relationship between risk and return: Relevant cash flows of investment projects Capital budgeting techniques and investment: payback period, net present value, internal rate of return Equity Finance for quoted and u nquoted firms Weighted average cost of capital (WACC)
INTERNATIONAL FINANCIAL MANAGEMENT I
Instructor: Manuel Lingo Course Number: 0742 Number of Credits: 6 ECTS
Course Contents: Introduction and Motivation of the Course Goals Basic Concepts (Cost of Capital, Valuation and Valuation Shortcuts, YTM of Bonds, EXCEL Solver, Basic Concepts of Uncertainty) Expected Portfolio Return and Portfolio Risk Implementation in Practice (Scenario-based implementation, Implementation based on historical data) Market Risk Unique Risk and Diversification Beta Efficient Portfolios Portfolio Management without Risk-Free Borrowing/Lending Portfolio Management with Risk-Free Borrowing/Lending Sharpe Ratio Capital Asset Pricing Model (CAPM) - Deriving the Cost of Capital from a Risk-Return Relationship (Capital Market Line, Security Market Line, Implementation in Practice) Capital Structure and Cost of Capital Weighted Average Cost of Capital Use of Cost of Capital (Stock Valuation, Capital Budgeting) Case Study Cost of Capital Case Study Capital Budgeting
Finance
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Instructor: Thomas Nagel Course Number: 1295 Number of Credits: 6 ECTS Course Contents: Basic Concepts (Cost of Capital, YTM of Bonds, EXCEL Solver, Basic Concepts of Uncertainty) Expected Portfolio Return and Portfolio Risk Implementation in Practice (Scenario-based, based on historical data) Market Risk, Unique Risk and Diversification Beta Markowitz Portfolio Theory (Efficient Portfolios, Portfolio Management with and without Risk-Free Borrowing/Lending, Sharpe Ratio) Capital Asset Pricing Model (CAPM) (Capital Market Line, Security Market Line) Capital Structure and Cost of Capital Weighted Average Cost of Capital Use of Cost of Capital (Stock Valuation, Capital Budgeting)
Instructor: Manfred Frhwirth Course Number: 0739 Number of Credits: 6 ECTS Course Contents: Introduction and Motivation of the Course Goals Basic Concepts (Cost of Capital, Valuation and Valuation Shortcuts, YTM of Bonds, EXCEL Solver, Basic Concepts of Uncertainty) Expected Portfolio Return and Portfolio Risk Implementation in Practice (Scenario-based implementation, Implementation based on historical data) Market Risk, Unique Risk and Diversification Beta Efficient Portfolios Portfolio Management without Risk-Free Borrowing/Lending Portfolio Management with Risk-Free Borrowing/Lending, Sharpe Ratio, Capital Asset Pricing Model (CAPM) Deriving the Cost of Capital from a Risk-Return Relationship (Capital Market Line, Security Market Line, Implementation in Practice) Capital Structure and Cost of Capital Weighted Average Cost of Capital
Use of Cost of Capital (Stock V aluation, Capital Budgeting) Case Study Cost of Capital, Case Study Capital Budgeting
INTERNATIONAL FINANCIAL MANAGEMENT II
Instructor: Otto Randl Course Number: 1057 Number of Credits: 6 ECTS Course Contents: International Finance: why do you need to understand international finance? Spot markets for foreign exchange Understanding forward rates for foreign exchange Using forward rates The market for currency Currency options
INTERNATIONAL FINANCIAL MANAGEMENT II
Course Contents: Globalization and the multinational firm, major trends. Functioning and structure of the foreign exchange market; the spot market, the forward market. International parity relationships. interest rate parity, purchasing power parity. Foreign direct investment and cross-border acquisitions. International capital structure and the cost of capital. International capital budgeting. Corporate governance around the world.
PRINCIPLES OF STR ATEGIC AND FINANCIAL CONTROLLING
Instructors: Margarethe Rammerstorfer, Thomas Kremser Course Numbers: 1593, 1958, 1959 Number of Credits: 6 ECTS
Instructor: Stephanie Messner Course Number: 1384 Number of Credits: 6 ECTS Course Contents: Strategic controlling: mission statement, PEST analysis, Porter's five forces, BCG portfolio, balanced scorecard Financial controlling: ratio analysis, cash flow statement, budgeting, variance analysis
Finance
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Accounting
RISK MANAGEMENT AND INSUR ANCE RISK MANAGEMENT AND INSUR ANCE INTERNATIONAL ACCOUNTING I FINANCIAL REPORTING INTERNATIONAL ACCOUNTING II MANAGEMENT ACCOUNTING
Instructor: Erwin Eszler Course Numbers: 2159, 2306 Number of Credits: 6 ECTS Course Contents: Risk in a Decision Making Context Risk Management: Identification, Analysis an Handling of Risks The Concept of Insurance Insurance as Risk Transfer and Risk Transformation Pooling of Risks The Insurance Corporation: The Core of an Insurance Corporation Technical Risks and Reinsurance Insurance Pricing Insurance Marketing
Instructor: Daniela Kremslehner Course Number: 2212 Number of Credits: 6 ECTS Course Contents: This course is an introduction to risk and its management by individuals. We discuss how pooling of risk and insurance allow offloading of risk and reducing insolvencies. We then analyze how individuals make choices under uncertainty and their demand for insurance. Finally, we explore the impact of asymmetric information on insurance markets, under the themes of adverse selection and moral hazard. All these topics include discussions of recent developments in insurance markets and some advice for insurance purchase decisions.
Instructor: Christian Hllerschmid Course Number: 0985 Number of Credits: 6 ECTS Course Contents: Introduction to the IFRS Conceptual framework Purpose and presentation of financial statements Pros and cons of IFRS for investors Cash flow statements Revenue recognition Accounting for income taxes Accounting for PP&E Accounting for intangible assets Impairment of assets Accounting for financial instruments Accounting for provisions Accounting for employee benefits and retirement benefit plans.
Instructor: Dieter Christian Course Number: 0986 Number of Credits: 6 ECTS Course Contents: The course concentrates on the topics "earnings management" and "fair value measurement", both under International Financial Reporting Standards (IFRS). Examples are determining the value of an option or of an intangible asset. At the first date, the lecturer explains the basics with regard to these topics. At the end of that introductory lesson, each student can choose one of the seminar topics specified by the lecturer. Afterwards, each student prepares a seminar paper, which has to be presented in class at a later date. No prior knowledge of IFRS, earnings management and fair value measurement is required in order to be able to participate in the course.
Accounting
International HR Management and Organizational Behavior

MANAGEMENT ACCOUNTING
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Instructor: Christian Riegler Course Number: 2072 Number of Credits: 6 ECTS Course Contents: In this course we discuss fundamental issues of advanced management accounting and control. Starting with a global perspective we discuss the basic concept and important linkages to related areas. The discussion of the budgeting process (master budget, activity-based budgeting, kaizen budgeting) develops an understanding of the basic planning process. The variance analysis offers important insights for management control. The issue of decentralization and coordination is reflected by discussing transfer pricing. In addition issues of performance measurement, incentives and compensation are discussed. Pricing, life-cycle costing, target costing and customer profitability analysis highlight linkages to strategic management problems.
CROSS CULTUR AL AND DIVERSIT Y ISSUES IN THE EUROPEAN HUMAN RESOURCE MANAGEMENT
Instructor: Nina Poloski Vokic Course Number: 2258 Number of Credits: 6 ECTS Course Contents: The objective of the course is to facilitate students to combine two management areas cross cultural management and human resource management (HRM), and learn to take the holistic perspective while dealing with those two issues. The second objective of the course is to add the third dimensions international dimension, as HRM nowadays cannot be separated from the location where it takes place.
INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR I
IHRM and Strategy Global HR Planning Global Staffing Global Training and Development International Assignments Global Performance Management Global Compensation
INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR II
Instructor: Stephan Klinger Course Number: 0815 Number of Credits: 6 ECTS Course Contents: Introduction and overview Cultural Foundations of IHRM Global Labor Market
Instructor: Katharina Chudzikowski Course Number: 1387 Number of Credits: 6 ECTS Course Contents: The course familiarizes students with international dimensions of organizational behavior. Topics to be covered will be: Cultural Complexity of Organizations Frameworks of Cross-Cultural Variability of Organizational Behavior Cross-Cultural Variability of Organizational Behavior Multicultural Teams Diversity Management Global Leadership International Assignments International Personnel Selection International Personnel Development and Training.
International Human Resource Management and Organizational Behavior
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Instructor: Nora Szcs Course Number: 1467 Number of Credits: 6 ECTS Course Contents: Introduction and overview Cultural Foundations of IHRM Global Labor Market IHRM and Strategy Global HR Planning Global Staffing Global Training and Development International Assignments Global Performance Management Global Compensation
Culture sensitivity training and Culture-specific training Intercultural Communication and Negotiation Intercultural Competence Conflict Management/ Intercultural Conflicts Multicultural Teams
Course Contents: The course familiarizes students with international dimensions of organizational behavior. Topics to be covered will be: Cultural Complexity of Organizations Frameworks of Cross-Cultural Variability of Organizational Behavior Cross-Cultural Variability of Organizational Behavior Multicultural Teams Diversity Management Global Leadership International Assignments International Personnel Selection International Personnel Development and Training.
Topics to be covered will be: Frameworks of Cross-Cultural Variability of Organizational Behavior Culture Dimensions and Culture Standards Culture sensitivity training and Culture-specific training Intercultural Communication and Negotiation Intercultural Competence? Conflict Management/ Intercultural Conflicts Multicultural Teams
THE ROLE OF HUMAN RESOURCE IN INTERNATIONAL BUSINESS
Instructor: Amanda Dunkel-Grimus Course Number: 1103 Number of Credits: 6 ECTS Course Contents: The course familiarizes students with international dimensions of organizational behavior. Topics to be covered will be Frameworks of Cross-Cultural Variability of Organizational Behavior Culture Dimensions and Culture Standards
Instructor: Susanne Lesk Course Number: 1152 Number of Credits: 6 ECTS Course Contents: Cultural Foundations of IHRM Global Labor Market IHRM and Strategy Global HR Planning Global Staffing Global Training and Development International Assignments Global Performance Management Global Compensation
Instructor: Christiane Erten Course Number: 2226 Number of Credits: 6 ECTS Course Contents: The course familiarizes students with international dimensions of organizational behavior.
Instructor: Katharina Pernkopf-Konhusner Course Number: 0988 Number of Credits: 6 ECTS
Instructor: Ursula Pregernig Course Number: 2022 Number of Credits: 6 ECTS Course Contents: International Human Resource Management (IHRM) focusing on the management of cross-cultural differences. Topics to be covered will be: International Human Resource Management Cross cultural issues Multicultural Teams Diversity Management Negotiations International Assignments/Expatriates
Management
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Management
GLOBAL LEADERSHIP
Instructor: Laura Noval Course Number: 2144 Number of Credits: 6 ECTS Course Contents: Leaders can make the difference between success and failure. This course takes the students beyond the tools and techniques of business and makes them think about the broader challenges ahead of them as leaders in an ever-changing globalized world. The course combines cutting-edge research in international management, organizational behavior and social psychology in order to provide students with up-to-date examples and cases that link current research and theory to practical issues in the workplace. The course will give participants the chance to evaluate their own leadership style and develop a plan to improve it. Introduction to global leadership Leadership and decision-making in crisis Leadership influence Leading across cultures Leading ethically in a global context Leadership in a diverse environment Global leadership competencies development
INTERNATIONAL MARKETING AND MANAGEMENT I: INTERNATIONAL MANAGEMENT A, B
Instructor: Brigitte Bojkowszky Course Numbers: 2025, 2030 Number of Credits: 6 ECTS Course Contents: This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.
INTERNATIONAL MARKETING AND MANAGEMENT I: INTERNATIONAL MANAGEMENT C
Course Contents: This class deals with issues of international management it is no international marketing class! In this class, we will especially focus on the chances and challenges today's environments offer for managers in an international marketplace. E.g., the economic integration of markets, cultural diversity and differences, political and economical influences, ethical issues of management decisions, and other contingencies with which management of multinational enterprises must contend. Then we will discuss how to formulate and implement strategies for international and global operations.
LEADING RESPONSIBLY IN A GLOBALIZED WORLD
Triggered in particular by recent developments including high-scale business scandals (e.g. BP, Enron, etc.), an ever increasing societal pressure for companies to be responsible, and substantial differences across cultures regarding what is right and wrong, those working in organizations frequently feel massive need for guidance when it comes to simple questions like 'What does responsibility mean'?, 'Why be responsible'? or 'How can I be responsible'?, etc. In the course of this seminar, we look at 'responsibility' from many different angles in order to understand what it involves, why it matters to MNCs, and how it can be realized. In addition, we strongly emphasize developing your own responsibility skills and leadership competencies. Thus, 'leading responsibly' does not only refer to leadership in its classical sense but also implies learning about your most leading principles and skills.
Instructor: Elisabeth Gtze Course Number: 2042 Number of Credits: 6 ECTS
Instructor: Christof Miska Course Number: 2021 Number of Credits: 6 ECTS Course Contents: A globalized business world poses numerous challenges for business leaders, decision makers, managers and employees. In particular, leading and working in a responsible manner is one of THE new 'giga challenges' organizations need to deal with.
Management
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International Business
PROJECT ORGANIZATION AND LEADERSHIP IN PROJECTS INTERNATIONAL BUSINESS I
Instructor: Martina Huemann Course Number: 1665 Number of Credits: 6 ECTS Course Contents: Projects as temporary organizations Methods for the design of project organizations Program management and program organization
SUSTAINABLE BUSINESS: MANAGING FOR TOMORROW
Instructor: Alice Schmidt Course Number: 2263 Number of Credits: 6 ECTS Course Contents: Introduction to aspects of, and concepts for sustainability and corporate social responsibility; Impact on and of businesses, and potential global sustainability scenarios; Sustainability considerations in strategy and planning, communication, international trade and other core business functions and processes.
Instructor: Michal Lemanski Course Number: 1165 Number of Credits: 6 ECTS Course Contents: The aim of this course is to introduce students to corporate social responsibility (CSR) in international business. Special attention will be given to managing operations in emerging markets. Topics covered in the course include: definition of CSR in a globalized world, approaches of multinational companies to social issues, the effect of internationalization of companies and globalization of markets on social responsibilities of business, and the role of different corporate functions in the overall social performance of the company.
INTERNATIONAL BUSINESS II
marketing concepts in the context of global integration.

INTERNATIONAL BUSINESS APPLICATIONS
Instructors: Edith Ipsmiller, Gregor Binder, Verena Patock, Andras Lengyel Course Numbers: 1451, 1452, 1453, 1454 Number of Credits: 6 ECTS Course Contents: Market entry strategies Global strategic management International marketing Cross-cultural management International HR management
FOUNDATIONS OF INTERNATIONAL BUSINESS
Instructor: Stefan Heidenreich Course Number: 1157 Number of Credits: 6 ECTS Course Contents: The main goal of this lecture is to prepare students for the management of cross border business activities. Students should develop a deeper understanding of market selection, market entry modes, internationalization strategies and international
Instructors: Desislava Dikova, Jonas Puck, James A. Robins, Gnter Stahl, Alexander Wisgickl Course Number: 1450 Number of Credits: 6 ECTS Course Contents: The following topics are presented by the responsible professor and discussed with the students:
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Strategic Management
Globalization Introduction into Globalization Historical Context of Globalization Dimensions and Drivers of Globalization Strategy Market-Entry Management of Multinational Firms Human Resource and Cross Cultural Management Human Resource and Cross Cultural Management Human Resource Management in MNUs
PROJECT SEMINAR WITH SIEMENS
Course Contents: Introduction to fundraising, briefing of IB Helps and Education Togo Org Basics of fundraising strategies and pitching Project pitching in front of jury; guest lecture Coaching session; implementation of project. Final presentation; guest lecture Written report
JAPAN AND THE FOUR ASIAN TIGERS BUSINESS, GOVERNMENT AND SOCIET Y
INTERNATIONAL STR ATEGIC MANAGEMENT I
INTERNATIONAL STR ATEGIC MANAGEMENT I
Instructor: Thomas Maidorfer Course Numbers: 0829, 1425 Number of Credits: 6 ECTS Course Contents: Basics of Strategic Management Market-Based View: Environment and Industry Analysis Resource-Based View: Resource and Value Chain Analysis Business Strategy: Source and types of competitive advantages Strategic positioning and business models
INTERNATIONAL STR ATEGIS MANAGEMENT II
Instructor: Ferry Habasche Course Numbers: 2064, 1850 Number of Credits: 6 ECTS Course Contents: Basics of Strategic Management Market-Based View: Environment and Industry Analysis Resource-Based View: Resource and Value Chain Analysis Business Strategy: Source and types of competitive advantages Strategic positioning and business models
INTERNATIONAL STR ATEGIC MANAGEMENT II
Instructor: Susanne Scherer Course Number: 2024 Number of Credits: 6 ECTS Course Contents: After a general examination of the tasks assigned to each group, students develop their analyses. The explicit contents of those analyses will be announced shortly.
IB HELPS: DEVELOPING FUNDR AISING STR ATEGIES FOR INTERNATIONAL SOCIAL PROJECTS
Instructor: Yi Jia Low Course Number: 1821 Number of Credits: 6 ECTS Course Contents: The course is divided into two parts. The first part introduces student to some basic concepts in international business, strategy and industrial organization economics. The second part of the course focuses on the application of those concepts in understanding the development of Japan, South Korea and Taiwan.
Instructor: Julia Raupp Course Number: 1736 Number of Credits: 6 ECTS
Instructor: Thomas Maidorfer Course Numbers: 0919, 1426 Number of Credits: 6 ECTS Course Contents: Basics of Strategic Management revisited Corporate Strategy: Internationalization, Portfolio management, Mergers, acquisitions and alliances Resource and synergy management Organization of Strategic Management: Monitoring of strategic implementation Management of strategic change
Instructor: Ferry Habasche Course Numbers: 1851, 2092 Number of Credits: 6 ECTS Course Contents: Basics of Strategic Management revisited Corporate Strategy: Internationalization, Portfolio management Mergers, acquisitions and alliances Resource and synergy management Organization of Strategic Management: Monitoring of strategic implementation Management of strategic change
Operations
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Operations
INTERNATIONAL SUPPLY CHAIN MANAGEMENT I
Instructor: Hans-Joachim Schramm Course Number: 1041 Number of Credits: 6 ECTS Course Contents: The content of this first course are as follows: Introduction: from Logistics to Supply Chain Management - definitions and development International Logistics and Supply Chain Management: implications for sourcing, manufacturing, distribution and reverse logistics, global product strategies Globalization and Integration of World Trade, esp. causes and consequences for economy, firms and individuals Managing in the International Environment, esp. inter-cultural, political and legal issues, geography, infrastructure and intermediaries Final Exam: 60 minutes, 50% Questions and 50% Case Study
INTERNATIONAL SUPPLY CHAIN MANAGEMENT II
Number of Credits: 6 ECTS Course Contents: Trade Environment: trade supporting institutions, contracting issues (esp. CISG), customs and documentary paperwork Trade Management: trade terms (esp. Incoterms 2010) and terms of payment, means and modes of payment Risk-, Security- and Compliance Management Transport Management: means and modes of international transport with a special focus set on esp. international freight forwarding, sea, air and multimodal transport operations. Final Exam: 60 minutes, 50% Questions and 50% Case Study
SUPPLY CHAIN MANAGEMENT
Then goals and prerequisites to analyze and configure supply chains will be discussed, including supply chain strategy, planning and controlling. The course concludes with recent supply chain trends and best practices for supply chain management in turbulent times. To ensure that up to date business insights are given, representatives of consulting and industrial enterprises will be invited to present their best practice solutions and discuss current trends and innovations with the students.
QUANTITATIVE MODELS IN LOGISTICS
Course Contents: Overview project, program and project management Project, program and the project management process Definition of project boundaries, Project environment analysis Work break-down structure, objects of consideration, project objectives, Project scheduling and cost planning Project controlling Project close down
PROJECT MANAGEMENT BASICS
Instructors: Irene Sudy, Hans-Joachim Schramm Course Number: 1042
Instructor: Christian Hammer Course Number: 0835 Number of Credits: 6 ECTS Course Contents: In this course, supply chain management is considered to be a development of business logistics in an inter-organizational environment. The course starts with the beer game, an in-class penand-paper experiment, giving first-hand experience of behavior in supply chains.
Instructors: Tina Wakolbinger, Vera Hemmelmayr Course Number: 1689 Number of Credits: 6 ECTS Course Contents: Decision Analysis Simulation Discrete Optimization Nonlinear Optimization Integration in the Art of Decision Modeling
PROJECT MANAGEMENT BASICS
Instructor: Martina Huemann Course Number: 1840 Number of Credits: 6 ECTS
Instructor: Claudia Weninger Course Number: 1950 Number of Credits: 6 ECTS Course Contents: Overview project, program and project management Project, program and the project management process Definition of project boundaries, Project environment analysis Work break-down structure, objects of consideration, project objectives, Project scheduling and cost planning Project controlling Project close down
Marketing
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Marketing
CROSS-CULTUR AL-COMMUNICATIONS MANAGEMENT: APPLICATION TO MARKETING & SALES EXPORT MARKETING MANAGEMENT GLOBAL BR ANDING
Instructor: Irena Vida Course Number: 1423 Number of Credits: 6 ECTS Course Contents: The course provides a background for understanding and managing cultural synergy and human dynamics in a multi-cultural business environment. The emphasis is on interpersonal and organizational communication management within a cross-cultural business and marketing environment.
ETHICS IN GLOBAL MARKETING
Instructor: David Ricks Course Number: 1085 Number of Credits: 6 ECTS Course Contents: Social issues in various areas of global marketing; e.g., bribery, economic development, environmental issues, labor conditions, researching new products, advertising, pricing, global organizations, globalization
Instructor: Konstantinos Katsikea Course Number: 0482 Number of Credits: 6 ECTS Course Contents: The emphasis of this course is placed on the establishment and development of the small and medium-sized firm in international markets. The course is concerned about the key aspects of the international environment, internal and external factors influencing the international involvement of small and medium-sized firms, foreign market entry strategies, and design, implementation and control of relevant marketing programs. Particular attention is given to the conditions under which small and medium-sized firms can initiate internationalization and subsequently maintain export commitment. By following the course, you should be able to develop a thorough understanding of overseas market entry requirements, problems, opportunities, and strategies relevant to these firms.
Instructor: Ursula Haas-Kotzegger Course Numbers: 0707, 1086, 2312 Number of Credits: 6 ECTS Course Contents: As a result of globalization the world has become more complex. This is true for individuals and for companies. Both face more choices and have less time to make them. Strong brands are able to reduce this complexity. They represent great value to companies and individuals since these brands simplify consumer decision making and reduce risk. This course addresses practical skills for brand managers and marketers. It examines common issues and best practices for successfully managing brands globally.
GLOBAL BR ANDING
They represent great value to companies and individuals since these brands simplify consumer decision making and reduce risk. This course addresses practical skills for brand managers and marketers. It examines common issues and best practices for successfully managing brands globally.
GLOBAL CONSUMER BEHAVIOR
Instructor: Alfred Dolecek Course Numbers: 0707, 1086, 2312 Number of Credits: 6 ECTS Course Contents: As a result of globalization the world has become more complex. This is true for individuals and for companies. Both face more choices and have less time to make them. Strong brands are able to reduce this complexity.
Instructor: Vincent-Wayne Mitchell Course Number: 1347 Number of Credits: 6 ECTS Course Contents: Specifically, the course will cover the basic principles of consumer behavior and the influence of the cultural environment on the consumer. In more detail, understanding those psychological principles at the consumer level will help to improve and plan effective marketing programs.
GLOBAL MARKETING RESEARCH
Instructor: Verena Gruber Course Number: 2070 Number of Credits: 6 ECTS
Marketing
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Course Contents: The main topics of this course are the following: - Introduction to Marketing Research and special issues in Global Marketing Research - Designing the Marketing Research Project: different research designs, secondary research, exploratory research (qualitative research) and descriptive research (surveys)- Gathering and Collecting Data: This includes measurement and scaling issues, how to design a questionnaire, sampling and international issues in data collection- Analysis and Communication: how to prepare and present marketing research findings (writing reports and preparing presentations)
HOT TOPICS IN MARKETING: BUSINESS MODEL GENER ATION
looking at how the different building blocks of a business model; i.e. customer value proposition, profit formula and key resources and activities - are interlinked. In the second part of the course, students will work in teams on a small a real-life project.
INTERNATIONAL MARKETING
INTERNATIONAL MARKETING AND MANAGEMENT II: INTERNATIONAL MARKETING A
INTERNATIONAL SERVICE MARKETING
Instructor: Ulrike Kaiser Course Number: 2197 Number of Credits: 6 ECTS Course Contents: Starting a small business or re-define an existing company for sustainable growth requires proper thinking. In this class students learn and practice how to develop a sound business model, which is considered fundamental in business education. Students will deepen and extend their marketing knowledge by
Instructor: Elisabeth Gtze Course Number: 1008 Number of Credits: 6 ECTS Course Contents: It is the aim of this course to introduce students to the basic concepts of international marketing. In completing this course, students will be able to: Realize the challenges a global company is facing in an international market environment and ways it can deal with them Know how companies select an appropriate market Decide about the suitable market entry strategy Understand the key theoretical concepts in international marketing Utilize these concepts in a correct manner to solve managerial challenges in international marketing and management in various formats (mini-case studies, project).
Instructor: Barbara Stttinger Course Number: 1047 Number of Credits: 6 ECTS Course Contents: During this course, students will learn about the challenges in an international market environment. Key theoretical concepts in international marketing as well as their application in a correct manner to solve managerial challenges in international marketing will be in the focus of this course.
INTERNATIONAL MARKETING AND MANAGEMENT II: INTERNATIONAL MARKETING B
Instructor: Elisabeth Gtze Course Number: 2035 Number of Credits: 6 ECTS Course Contents: This course deals with basic concepts of international marketing. In particular, we discuss The global marketing environment Emerging markets Market assessment and selection Market entry strategies The marketing mix in international contexts
Instructor: Krisztina Kolos Course Number: 2257 Number of Credits: 6 ECTS Course Contents: Services are now the dominant activity in developed countries around the world. Many countries employ the majority of their labor forces in service occupations and services are becoming more and more the driving force for economic growth.The objective of the course is to give the students a good understanding of services marketing management in an international context. The globalization of services is offering unprecedented opportunities for developed and emerging and economies as well. The topics will cover all relevant issues of managing a market-oriented service organization with a strong emphasis on international examples, cross-cultural comparisons, and specific topics related to the internalization of services.
INTERNATIONAL TOURISM PRINCIPLES AND PR ACTICE
Instructors: Margit Kastner, Claudia Krsbacher Course Number: 0983 Number of Credits: 6 ECTS
Marketing
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Course Contents: Introduction to tourism Managing and Measuring Tourism Demand Tourism Consumer Behavior Insights into different sectors of tourism Selected issues related to the tourism destination
MARKETING IN THE EMERGING MARKETS
MARKETING RESEARCH
Instructor: Mubbsher Munawar Khan Course Number: 1488 Number of Credits: 6 ECTS Course Contents: This course aims to provide students with knowledge essential for understanding and analyzing decisions of Chinese consumers. We will discuss the needs and the concerns of Chinese consumers. We will also analyze their styles and strategies of decision making. To accomplish these analyses, we will use multiple perspectives including social, psychological, cultural, political and economical perspectives. The risks and opportunities of doing business in China will be discussed with the knowledge about Chinese consumers.
Instructor: Elisabeth Gtze Course Number: 2039 Number of Credits: 6 ECTS Course Contents: This course will convey a sound understanding of marketing research in a global environment. In particular, students will get to know how marketing research projects work in practice. I.e., students will learn to raise research questions properly, to design research processes, how to collect data and analyze them, and how to present results. Upon completion of this course, students should be able to conduct, evaluate and monitor any marketing research project. The aims of the course are: To introduce students to the necessity of marketing research when doing business in a global environment To gain an understanding of how to conduct marketing research To apply the acquired knowledge on a real life project To learn how to deal with potential practical challenges To learn to work together as a team.
MARKETING STR ATEGIES FOR CENTR AL AND EASTERN EUROPE
Instructor: Slawomir Smyczek Course Number: 2259 Number of Credits: 6 ECTS Course Contents: 1. Introduction to study marketing strategies for CEE Marketing strategy notion, characteristics Process of marketing strategy creation - CEE perspective Strategic planning in CEE markets Marketing control in CEE markets Marketing in the organizational structure in CEE 2. Marketing environment of companies in CEE Economical and sociological environment in CEE Political environment and law condition in CEE Technological and technical environment in CEE 3. Segmentation strategies for CEE Segmentation of customers on CEE markets Targeting in CEE markets Positioning in CEE markets
4. Market entry strategies in CEE Types of market entry strategies to CEE markets Risk and control in market entry strategies in CEE markets Market expansion strategies in CEE markets 5. Marketing instruments strategies in CEE Product strategies in CEE Prices strategies in CEE Distribution strategies in CEE Promotion strategies in CEE Relationship marketing in CEE
STR ATEGIC DECISION MAKING FOR SERVICES AND TOURISM
Instructor: Astrid Dickinger Course Number: 0982 Number of Credits: 6 ECTS Course Contents: We use selected chapters and cases from: Gary L. Lilien & Arwind Rangaswamy, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Second Edition, 2002 (www.mktgeng.com/index.cfm)
Information Systems
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Information Systems
INFORMATION STRUCTURES
Instructor: Sigrid Schefer-Wenzl Course Number: 1200 Number of Credits: 6 ECTS Course Contents: Data structures and Data Bases Graphs, Trees, Binary Search Trees SQLDocument Centred Data Organization XML, DTD, XSD, XPath, XSLTSemantic Web RDF, RDF Schema
IT-SUPPORT IN PROJECT AND PROGR AM MANAGEMENT
MindManager 9: development of objects of consideration and project stakeholder analysis

(INFORMATION SYSTEMS) IS PROJECT MANAGEMENT
Instructor: Claudia Euler-Rolle Course Number: 0446 Number of Credits: 3 ECTS Course Contents: Overview of IT support for project and program management Overview of the programs MS Project 2007/2010, WBS Chart Pro 4.8a and MindManager 9 Time scheduling with MS-Project 2007/2010: milestone plan, bar chart Scope planning with MS-Project 2007/2010: work breakdown structure WBS Chart Pro 4.8a: visualization of work breakdown structure
Instructor: Stefan Bauer Course Number: 1802 Number of Credits: 6 ECTS Course Contents: This course aims at developing the following: To consider critically the role of project management within organizations and its value in achieving organizational objectives To provide a firm grounding in project management To provide a firm grounding in the process of planning, scheduling, monitoring and controlling resources (physical, technological, human and others) for the achievement of a focused objective To consider the factors involved in promoting organizational change, and critically examine the problems of implementation To utilize techniques for the monitoring and the control of projects.
To improve cognitive skills, effective problem solving, effective communication, numerical and quantitative skills, effective use of tools, effective self-management, learning to learn, self awareness, effective team working, interpersonal and research skills To understand the specific requirements of IS/T projects within all taught sub-areas such as changing requirements, high technical complexities, high levels of uncertainty, etc.
Incoming Master Students (MSc)

Information Systems
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Business Skills
NEGOTIATION MANAGEMENT
Instructor: Patricia J. Smith Course Numbers: 1797, 2313 Number of Credits: 6 ECTS Course Contents: Contract Negotiations Negotiations on Prices and Conditions Settling Disputes or Complaints Supplier/Procurer Relations, etc.
NEGOTIATION STR ATEGIES AND TECHNIQUES. A CASE STUDY APPROACH ON THE HARVARD PROGR AM ON NEGOTIATION
Instructor: Manfred Hckel Course Number: 0164 Number of Credits: 6 ECTS Course Contents: Negotiation strategies and techniques based on the Harvard Program on Negotiation.
Business Law
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Business Law
BASICS ON BUSINESS TA X LAW
Instructor: Claus Staringer Course Number: 0381 Number of Credits: 6 ECTS Course Contents: Students should have knowledge about the contents of corporate tax law, which will be discussed and explained on the basis of case studies in the lecture.
INTRODUCTION TO THE LAW OF INTERNATIONAL COMMERCE AND INTERNATIONAL PRIVATE LAW
of International Commercial Contracts, and the Draft Common European Sales Law. The second half of the class will be devoted to conflicts of laws that may arise in business settings, and how the Rome I and II Regulations resolve these.
INTRODUCTION TO THE US BUSINESS LAW AND INTERNATIONAL ARBITR ATION LAW
JURISPRUDENTIAL PERSPECTIVES OF TA X ATION LAW
Instructor: John Prebble Course Number: 1537 Number of Credits: 3 ECTS Course Contents: Jurisprudential Perspectives of Taxation Law will be discussed to enable the students a comprehensive education in tax law.
SIMULATED TA X TREAT Y NEGOTIATIONS WITH BR AZIL
Participants therefore should make a self-test in advance of the course in order to check whether he/she is in a position to give brief explanations with regard to each of the Articles of the OECD Model Tax Convention in the English language. The preparation is necessary to ensure discussions on a high academic level.
INTERNATIONAL CORPOR ATE AND FINANCIAL LAW
Instructor: Bernhard A. Koch Course Number: 0315 Number of Credits: 6 ECTS Course Contents: The class will analyze private law problems of cross-border transactions, starting with a brief introduction to the differences of legal systems and advantages and challenges of forum shopping. Harmonization of private law is the next topic, dealing more specifically inter alia with the examples of the UN Sales Convention and the Incoterms. Selected aspects of contract law will be discussed from the perspective of various national systems as well as the Sales Convention, the Principles of European Contract Law, the Unidroit Principles
Instructors: Nicholas Simon, Andreas Reiner Course Number: 0402 Number of Credits: 6 ECTS Course Contents: Introduction to U.S. Business Law (Dr. Simon). This lecture series provides an introduction to common law contracts (including the concepts of offer, acceptance, consideration, damages etc.) as well as an overview of U.S. corporations law. The material is presented in interactive lectures, in which the students are expected to read and discuss court decisions. Students are obliged to attend all lectures (attendance is taken) and to complete a final 1 1/2-hour written examination in English.
Instructor: Helmut Loukota Course Number: 0378 Number of Credits: 6 ECTS Course Contents: The Seminar in Tax Law will be held in English only and will be conducted in cooperation with the University of Sao Paolo. In that context a joint video conference shall take place in which it is intended that students of both universities lead simulated tax treaty negotiations. In order to prepare for this event it is essential that all participants are familiar with the OECD Model Tax Convention.
Instructor: Thomas Bachner Course Number: 0316 Number of Credits: 6 ECTS Course Contents: Introduction The Core Features of Company Law Limited Liability & Creditors Centralized Management Shareholder Control
INTERNATIONAL CORPOR ATE AND FINANCIAL LAW
Instructor: Eva Maria Micheler Course Number: 2083 Number of Credits: 6 ECTS
Business Law
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Economics
Course Contents: This course gives an introduction to English business and company law. It introduces students to English case law and English legal practice in the areas covered by the course. It also draws a comparison between the English and the Austrian/German legal system.
TA X TREAT Y LAW ADVANCED MACROECONOMICS
Instructor: Jesus Crespo Cuaresma Course Number: 1925 Number of Credits: 9 ECTS Course Contents: This course focuses mostly on topics in macroeconomics. There are a number of working papers and manuscripts on the web-site: newschool.edu/nssr/cem
ECONOMETRICS
Discrete and Limited Dependent Variables Multivariate Models Methods for Stationary Time-Series Data Unit roots and co-integration Testing the Specification of Econometric Models
Instructor: Michael Lang Course Number: 0069 Number of Credits: 6 ECTS Course Contents: The course is an introduction into tax treaty law. The system of the OECD Model Convention and the most important double tax conventions are analyzed by discussing and solving case studies.
Instructor: Harald Badinger Course Number: 1943 Number of Credits: 12 ECTS Course Contents: Regression Models The Geometry of Linear Regression The Statistical Properties of Ordinary Least Squares Hypothesis Testing in Linear Regression Models Confidence Intervals Nonlinear Regression Generalized Least Squares and Related Topics Models for Panel Data Instrumental Variables Estimation GMM Estimation Maximum Likelihood Estimation
HISTORICAL STRUCTURES AND PROCESSES: THE STRUCTURE OF EMPIRES
Instructors: Peter Berger, Carmen Gruber, Gnter Bischof, Guest Lecturer: Henk Kern Course Number: 1948 Number of Credits: 6 ECTS Course Contents: The objective of this course is to give students an understanding of the rise of the two superpowers of the 20 th century, the US and the USSR, in comparative perspective and with regard to economic, political, and diplomatic factors.
Economics
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Finance
The US established itself as the leading power on the American continent in the 19th century and was pulled into the problems of Europe during the interwar period, before becoming the dominant power of the western world. The USSR, inheritor of tsarist Russia and product of a successful revolution based on a perversion of Marxist theory, then rose to become the feared antagonist of the United States. The global climate of the short 20th century was shaped by the tensions and reluctant cooperation between these two superpowers, until the fall of Communism in 1989-1991, which shifted the balance and created new parameters for further development. In this course, two renowned experts on American and Russian history, Gnter Bischof from the University of New Orleans and Henk Kern from the University of Leiden, will illuminate the two sides of the conflict.
ACTIVE PORTFOLIOMANAGEMENT I
Instructor: Josef Zechner Course Number: 1315 Number of Credits: 6 ECTS Course Contents: The courses Active Portfolio Management I and Active Portfolio Management II are closely linked and students need to follow both. The first course has a slightly stronger focus on theory and lectures, while the second course devotes more time to develop and discuss specific applications and computer models. This course covers the main concepts underlying modern active portfolio management. Active portfolio management can be delivered via two dimensions: (i) via active asset allocation and (ii) via security selection. The course starts with active asset allocation. The main asset classes such as stocks, government bonds, corporate bonds, hedge funds, and commodities will be covered. For each of these asset classes, class participants will first be familiarized with the risk-return characteristics.
Then we develop models to analyze and forecast the risk premia. In a further step, we will develop a framework allowing the portfolio manager to include his/her return and risk expectations into an optimization framework. The basic model we will use was originally developed by Black and Litterman. We will apply this approach empirically, using Excel. We will also cover active security selection. Here the focus is on choosing individual securities for portfolio construction. For stock selection we will introduce the concept of f undamental valuation. We will also derive a scoring model, which overor under-weights individual stocks.
ACTIVE PORTFOLIOMANAGEMENT II
Instructor: Arne Westerkamp Course Number: 1316 Number of Credits: 6 ECTS Course Contents: The courses Active Portfolio Management I and Active Portfolio Management II are closely linked and students need follow both.
Finance
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The first course has a slightly stronger focus on theory and lectures, while the second class devotes more time to develop and discuss specific applications computer models. This course covers the main concepts underlying modern active portfolio management. Active portfolio management can be delivered via two dimensions: (i) via active asset allocation and (ii) via security selection. We continue covering active security selection. Here the focus is on choosing individual securities for portfolio construction. For stock selection we will introduce the concept of fundamental valuation. We will then derive a scoring model, which over- or under-weights individual stocks. Students will also be familiarized with the scoring approach by Brandt-Santa Clara-Valkanov (2009). Given the recent sovereign bond crisis, we will also learn how to analyze sovereign risk and choose a portfolio of sovereign bonds. Finally, we will develop a framework for optimally selecting corporate bonds, based on various characteristics of the bond and the issuing corporation. The last chapter of the course deals with performance evaluation of actively managed portfolios.
We introduce the concept of attribution analysis, which breaks down a portfolios relative performance into its various components, such as asset allocation and security selection.
ADVANCED TOPICS IN FINANCE I
Instructor: Mojmir Mrak Course Number: 2135 Number of Credits: 6 ECTS Course Contents: Conceptual framework for analyzing international capital flows Balance of payments account and analysis E xchange rates and exchange rate policies International monetary system: concept and evolution International capital flows: general concept and main patterns of capital inflows into emerging economies International capital flows and macroeconomic aggregates Classification, volume and structure of international capital flows Liberalization of international capital flows Achieved level of institutional integration of emerging economies into global financial markets
Main patterns of financial inflows into emerging economies Financial crises Definition of financial crises and their classification Crises of the 1980s and 1990s vs. current financial crises Country risk and financial vulnerability analysis - importance of credit ratings Concept and analytical framework for measuring country risk Credit rating agencies and their importance Volume and structure of overall capital flows to emerging economies: what has been the importance of official flows? Overall trends Role of multilateral financial institutions Bilateral official sources Private capital flows to emerging economies by instruments sources and instruments Euro-financial market Syndicated bank loans Eurobonds Foreign direct investment Portfolio equity investment
ASSET MANAGEMENT
Instructor: Arne Westerkamp Course Number: 1056 Number of Credits: 6 ECTS Course Contents: Following an introduction and overview we continue with the Markowitz meanvariance optimization technique and its application in portfolio construction and asset allocation. We show how to identify the minimum-variance set and explore several important properties of the portfolio frontier, including the two-fund separation theorem and the linear beta/return relation. The next part of the course is a review of two classic asset pricing models: The Capital Asset Pricing Model and the Arbitrage Pricing Model. We derive the main results of these models and examine their empirical relevance and implications for portfolio management and performance evaluation. The third part discusses the concept of market efficiency and relates it to various documented stock return such as the size effect, value premium and momentum effect. The last part deals with performance measurement.
Finance
(International) HR Management and Organizational Behavior

Starting with the concept of relative performance, attribution analysis, tracking error and information ratio, we will continue with risk adjusted performance measures such as the Sharpe Ratio, the Jensen Alpha and the Treynor Index.
INTERNATIONAL FINANCE HUMAN RESOURCE MANAGEMENT LEADERSHIP: THE LOST ART OF EARNING MEMBERSHIP
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Instructor: Pablo Collazzo Yelpo Course Number: 0258 Number of Credits: 6 ECTS Course Contents: Students taking this course should expect to learn the nature and purposes of financial management in the international context. They will gain skills in international investment and financing techniques, through handson case studies and simulations. In the end, the goal is to apply state-of-the-art techniques to the international firm's investment, financing and risk management decisions.
Instructor: Scott Neilson Course Number: 0961 Number of Credits: 6 ECTS Course Contents: This course on International Human Resources Management is designed to reclaim the essentials of effective leadership by helping leaders understand the critical importance of building and managing support among constituent groups. It is designed to help leaders understand the role of constituent groups in achieving business goals, and it provides a construct through which leaders can identify those constituent groups, understand their motivations, and develop the leadership skills necessary to build and maintain their levels of commitment to business strategies and direction.
INTERNATIONAL HUMAN RESOURCE MANAGEMENT INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIOR
Instructor: Iris Kollinger-Santer Course Number: 0323 Number of Credits: 6 ECTS Course Contents: This 3 days class gives in-depth knowledge of cross cultural management and expatriation issues; it deals with various facets of culture, cross cultural communication management; apart from this it also shows the challenges which come up when sending employees abroad. A very practical and hands-on approach is an essential characteristic of this lecture.
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ETHICAL ISSUES IN INTERNATIONAL BUSINESS
Strategic Management
GLOBAL STR ATEGIC MANAGEMENT STR ATEGIC MANAGEMENT
Instructor: Elisabeth Gtze Course Number: 1455 Number of Credits: 6 ECTS Course Contents: When doing business in an international setting, managers often have to deal with ethical challenges. In class, we will address ethical issues in various areas of international management such as: How should we deal with different standards concerning environmental laws, or labor conditions? Should we engage in child labor, and if so how? Should we cooperate with local governments, even if they don't meet our standards concerning human rights, corruption etc.? Should we profit from different standards concerning R&D? How should we deal with the practice of gift giving (bribery)? Is it ethical to price products differently in various markets? Even for vital products such as HIV medicine? Should we protect our core competencies by keeping them in our home country or do we have the duty to educate our local partners?
Usually, there is no easy solution to these problems. Nevertheless, it is essential that managers can grasp their full scope, evaluate pros and cons, and then come up with a decision.
DOING BUSINESS IN EMERGING MARKETS
Instructor: Leslie Bergman Course Number: 2262 Number of Credits: 6 ECTS Course Contents: To give students a basic understanding of the distinctive characteristics for doing business in Emerging Market countries
INTERNATIONAL BUSINESS POLICY AND STR ATEGY
Instructor: Christian Kreuzer Course Number: 0447 Number of Credits: 6 ECTS Course Contents: The class will cover concepts of: Porter Hamel / Prahald Kaplan and relate them to the Central European understanding of strategy. The class leads students to understand the most important ideas of strategic management and to apply them in defined business situations.
Instructor: Brigitte Bojkowszky Course Number: 0823 Number of Credits: 6 ECTS Course Contents: Global Strategic Management centers on the transnational corporation. It examines the development of strategy in the MNE with the focus on the motivations that draw or drive companies abroad, the means by which they expand across borders, and the mindsets of those who built the worldwide operations. It looks at political, economic, and social forces that shape the business environment in which the MNE operates. This course discusses the organizational structures and systems that need to be put in place to be effective in a complex and dynamic world. Subsequently, it emphasizes the nature of the organizational capabilities that must be developed to make central, local, and transnational innovations more effective. Moreover, this course focuses on how partnerships such as alliances, JVs, and interfirm networks can be built and managed to develop strategic capabilities that may not be available inside any single MNE. Ultimately, it explores the management challenges of operating a successful MNE.
Instructor: Pablo Collazzo Yelpo Course Number: 0819 Number of Credits: 6 ECTS Course Contents: The course deals with the issue of building and maintaining successful organizations. This challenge can be seen as covering two highly important management themes, each with its own emphasis. First, it involves gaining strategic insight, analysis of the strategic landscape, evaluation of options and strategy formulation. Second, it deals with the issues of designing an organization to support the strategy, executing the strategy and showing leadership. Course relevance Building on the foundations of strategic thinking, the course goes beyond the static view of strategy to introduce the concepts of uncertainty, competitive actions and reactions and complex dynamics and discusses how these affect a companys strategic landscape. Allow participants to develop strategic insight and understanding of the dynamics of strategy through the discussion of specific case studies.
Gender and Diversity Management
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Gender and Diversity Management

DIVERSIT Y MANAGEMENT IN PR ACTICE SELECTED TOPICS IN GENDER STUDIES
Marketing
E-MARKETING GLOBAL BR AND MANAGEMENT
Instructors: Edeltraud Hanappi-Egger, Beatrice Achaleke, Monika Brodey, Michael Sicher, M.Sc., Dr. Jean-Luc Vey. Course Number: 0964 Number of Credits: 6 ECTS Course Contents: Diversity management: introduction, concepts and theories Selected diversity dimensions and their role in organizations: disability, ethnicity, age and sexual orientation.
GENDER, DIVERSIT Y AND THE WORKPLACE
Instructor: Edeltraud Hanappi-Egger Course Number: 0175 Number of Credits: 6 ECTS Course Contents: This course deals with basic gender theories and their meaning in different cultural contexts. Gender issues are applied to day to day situations regarding to organizations. Groups will work on small empirical studies.
Instructor: Mary Ann Danowitz Course Number: 2273 Number of Credits: 6 ECTS Course Contents: This course prepares participants to confront the challenge and to maximize the opportunities of managing a workforce that is increasingly diverse along dimensions of gender, ethnicity and race, sexual orientation, age, disability, age and religion within a globalized world.
Instructor: Claudia Brauer Course Number: 0325 Number of Credits: 6 ECTS Course Contents: The internet and other information technologies have created interesting and innovative ways to provide customer value. Important strategies include web sites for marketing communication and customer support, one-to-one communication to many different receiving devices, consumer behavior insights based on offline and online data combination, and inventory optimization through CRM-SCM integration. Social media provide perfect platforms for connecting with todays consumers. Readership blogs, social networks (such as Facebook and LinkedIn), and online communities (such as YouTube, Twitter and Second Life), gave consumers the opportunity to be heard in large numbers, and smart marketers have learned how to tap into these citizens for improving products and marketing communication. You will learn all about these strategies and more in this course. The course uses a mix of lecture/discussion, interesting individual and group projects, outside speakers, and exams.
Instructor: Brigitte Bojkowszky Course Number: 2023 Number of Credits: 6 ECTS Course Contents: This course examines cross-cultural and international management issues, and analyzes the challenges of managing in an international marketplace. It focuses on cultural diversity and differences, political and economical influences, global market factors, and other contingencies with which management of multinational enterprises must contend. Moreover, the course provides insight in management practices of formulating and implementing strategies for international and global operations.
GLOBAL CONSUMER BAHAVIOR
Instructor: Brigitte Bojkowszky Course Number: 0820 Number of Credits: 6 ECTS Course Contents: To succeed, international marketers must understand the nature and extent of differences between the consumers of different societies "cross-cultural" differences so that they can develop effective targeted marketing strategies to use in each foreign market of interest.
Marketing
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Information Systems
Views that pin a global marketing perspective one that stresses the similarities of consumers worldwide against a localized marketing strategy that stresses the diversity of consumers in different nations and their specific cultural orientations are compared. Contemporary approaches to global business emphasize the importance of adopting a global customer focus. Globalization presents challenges and opportunities in the emergence of a new type of consumer and its effects on industry in terms of culture, economics, marketing and social issues at every scale from local to global. This course considers the many culturally different consumers around the world whose diverse experiences with buying, having and being are equally vital to value. It enhances the understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what sorts of social and cognitive mechanisms the consumer brings to the purchasing decisions. The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in making appropriate marketing management decisions. Plus it provides a forum for students to discuss and apply these concepts.
DATAWAREHOUSE MANAGEMENT WITH SAP BW: AN INTRODUCTION
Instructors: Alexander Prosser, Sarah Kellermann Course Number: 0224 Number of Credits: 6 ECTS Course Contents: The entire course will emulate a realworld warehouse implementation project from its early planning stages to final use. The system used will be SAP's Business Warehouse (SAP BW). SAP is the world market leader of Enterprise Resource Planning systems (SAP ECC), but also offers a data warehouse product which can be used independently of ECC.
DATAWAREHOUSE MANAGEMENT WITH SAP BW BALANCED SCORECARD
The information stored in the data warehouse will be aggregated to build a BSC and to analyze a given business case. The business case under review reveals structural weaknesses in the company's operation. Students have to devise a counter strategy and to suggest changes in the company's business. The subject builds business and technical skills that are crucial in state-of-the art business analysis and simulation.
ETHICAL SYSTEM DESIGN
Instructors: Alexander Prosser, Sarah Kellermann Course Number: 0222 Number of Credits: 6 ECTS Course Contents: Based upon the data warehouse built in subject "Datawarehouse Development with SAP BW: An Introduction", a balanced score card (BSC) will be created and a business case will be implemented and analyzed in the system.
Instructor: Sarah Spiekermann Course Number: 0204 Number of Credits: 6 ECTS Course Contents: When engineers design information systems today they often focus on functionality only. They aim to make the system work. However, in recent years, user-centric system design and the recognition of the usability and easeof-use of IT has entered the scenes. The success of companies like Apple and Google has shown that people prefer to use and buy technologies that are appealing to their emotions and that fulfill their expectations.
Information Systems
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While being both usable and increasingly beautiful most systems still fall short of another set of requirements: the respect for peoples' ethical values and moral expectations. Many users are surprised when they learn that their personal online data is being sold, shared or stolen and hence their privacy undermined. Potentially even their security is threatened. Many users suffer from information overload, but systems do not allow them to more effectively manage and allocate their attention. As a result, many users regularly confront situations where they would like to better control the systems they use, where they would like to switch them off or reconfigure them to meet individual demands. In this course you will look into human values and ethical expectations on IT. And you will learn how such values and expectations could be integrated in or embedded into IT so that companies can create socially sustainable solutions for their customers.
E-SERVICES
Instructor: Christine Bauer Course Number: 0203 Number of Credits: 6 ECTS
Course Contents: While the term "information technologies" (IT) is obviously most likely associated with the IT sector, software engineers, and robots, there are also markets that are not that apparently associated with high IT integration. One of these sectors is the service sector. This sector is ubiquitous in everyday life, important for our society and particularly relying on IT. This course introduces information systems in the service sector and their particular characteristics. Thereby, the course will discuss the requirements in different service phases. A particular emphasis will be put on discussing the appropriateness of the services for electronic distribution and the strategic importance of e-services. The course is organized alongside different key service sectors that are particularly import-ant for our society and highly relying on IT. The service sectors discussed in this course will include (but are not limited to) Transportation Tourism Finance, Banking, and Insurance Health Care Telecommunication and Mobile Services
INTERNET ECONOMICS AND E-MARKETS MODELS
Instructor: Sarah Spiekermann Course Number: 0478 Number of Credits: 6 ECTS Course Contents: The Internet and its "Information Rules" has dramatically influenced how many industries co-operate and exchange goods and services today. It has changed our thinking about feasible business models. It is disrupting major industries such as the media business. Old industry giants (such as publishing houses) are trying to find their way around in this new era of commerce and attempt to fight off young competitors. The newbies that rapidly grew to dominate the IT industry (i.e. Amazon, Google, Apple, etc.) are fiercely competing with each other, merging rapidly on and off their core competencies. For example, Google starts to sell its own operating system and even phones (Android, Motorola), Apple becomes an application service provider, Amazon sells Labor (Amazon Turk) and Cloud Computing Services.
After attending this course, students will have learned about the particular dynamics underlying Internet Economics, including Price Differentiation, Switching Cost and Lock-in, Supply-side economics in high-tech markets (and winner-takes-all phenomena), Network effects, Standardization dynamics, Free business models and their importance in 2-sided markets, Revenue sharing and new forms of contract. In addition, this course fosters the following soft skills: Economic thinking about industry dynamics, Presentation skills.
IS AND SOCIET Y
Instructor: Roman Brandtweiner Course Number: 0326 Number of Credits: 6 ECTS Course Contents: Fundamental theoretical concepts of IS and society. We will discuss different possibilities to define society and talk about historical and current statements concerning the topic and about some IS specific models (e.g. TAM) Ethics and ethical issues IS Social Networks and their impact on society Cybercrime Digital Divide.
Information Systems
IT RISK, SECURIT Y AND COMPLIANCE
Instructor: Edward Bernroider Course Number: 1614 Number of Credits: 6 ECTS Course Contents: The course will cover the following topics: Enterprise risk management Risk identification and quantification techniques Risk mitigation and control systems E xternal and internal regulation and legislation (SOX, Basel 2/3, etc) Information security management Advanced control system design and implementation
PRIVACY AND SECURIT Y
overseas. More important, according to a recent survey by Cap Gemini, 80% of customers say that they would stop doing business with a company that gets known to abuse personal data. As a result, the management of personal data and guaranteeing its privacy and security are vital for business. Against this background, the focus of this course is on privacy and its technological, legal, managerial, behavioral, economic and philosophical facets as well as data security; a major enabler of privacy. The main goal is to teach students to pro-actively identify privacy and security issues relevant for business and to practically plan and implement a sustainable strategy to address these issues. After exploring how to effectively realize information security by Information Security Management Systems (ISMS), we turn to privacy. Based on legal privacy principles, privacy risks and appropriate mitigation strategies are identified. Furthermore, it is elaborated how economic issues and user behavior are influencing the sustainable management of privacy and security.
Instructor: Alexander Novotny Course Number: 2152 Number of Credits: Course Contents: Guaranteeing the electronic privacy and security of information is an increasingly difficult challenge in todays highly networked society. 88% of people worry about who has access to their data, 86% state that they recently became more security conscious about their data and 83% are concerned when they hear that their data may be stored
Contact Information
WU (Vienna University of Economics and Business) International Exchange programs
Augasse 26, 1090 Vienna, Austria wu.ac.at

Zentrum fr Auslandsstudien (ZAS) International Office (IO)
zas@wu.ac.at
Courses in English for Exchange Students
coursesinenglish@wu.ac.at
International Summer University WU
wu.ac.at/io T +43-1-313 36-4310 F +43-1-313 36-752
isuwu@wu.ac.at
Published in 10/2012. All information subject to change.

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Courses WU in English

for Incoming Bachelor (BSc) and Master (MSc) Students

Welcome to WU's Courses in English

Around 150 Courses in English

Incoming Bachelor Students (BSc)

English Business Communication

ENGLISH BUSINESS COMMUNICATION 4 / BRITISH BUSINESS IN AN ADVANCED ENGLISH LANGUAGE FOCUS

English Business Communication

ENGLISH BUSINESS COMMUNICATION 4 (EBC4) / LIFE IN BRITAIN AND THE U.S.

Instructor: Christopher Ross Course Number: 0309 Number of Credits: 4 ECTS

Instructor: Margit Ozvalda Course Number: 0956 Number of Credits: 4 ECTS

English Business Communication

ECONOMIC POLICY CHALLENGES FROM THE CRISIS

Instructor: Gunther Maier Course Number: 0502 Number of Credits: 6 ECTS

CORPOR ATE FINANCE

Instructor: Manuel Lingo Course Number: 0742 Number of Credits: 6 ECTS

INTERNATIONAL FINANCIAL MANAGEMENT I

INTERNATIONAL FINANCIAL MANAGEMENT I

International HR Management and Organizational Behavior

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR II

International Human Resource Management and Organizational Behavior

INTERNATIONAL HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL BEHAVIOR I

Instructor: Katharina Pernkopf-Konhusner Course Number: 0988 Number of Credits: 6 ECTS

INTERNATIONAL MARKETING AND MANAGEMENT I: INTERNATIONAL MANAGEMENT A, B

Instructor: Elisabeth Gtze Course Number: 2042 Number of Credits: 6 ECTS

marketing concepts in the context of global integration.

INTERNATIONAL STR ATEGIC MANAGEMENT I

INTERNATIONAL STR ATEGIC MANAGEMENT I

Instructor: Julia Raupp Course Number: 1736 Number of Credits: 6 ECTS

Instructors: Irene Sudy, Hans-Joachim Schramm Course Number: 1042

Instructor: Martina Huemann Course Number: 1840 Number of Credits: 6 ECTS

Instructor: Verena Gruber Course Number: 2070 Number of Credits: 6 ECTS

INTERNATIONAL MARKETING AND MANAGEMENT II: INTERNATIONAL MARKETING A

INTERNATIONAL SERVICE MARKETING

MARKETING STR ATEGIES FOR CENTR AL AND EASTERN EUROPE

MindManager 9: development of objects of consideration and project stakeholder analysis

Incoming Master Students (MSc)

JURISPRUDENTIAL PERSPECTIVES OF TA X ATION LAW

HISTORICAL STRUCTURES AND PROCESSES: THE STRUCTURE OF EMPIRES

(International) HR Management and Organizational Behavior

INTERNATIONAL HUMAN RESOURCE MANAGEMENT INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIOR

Gender and Diversity Management

Gender and Diversity Management

Instructor: Christine Bauer Course Number: 0203 Number of Credits: 6 ECTS

INTERNET ECONOMICS AND E-MARKETS MODELS

IT RISK, SECURIT Y AND COMPLIANCE

Augasse 26, 1090 Vienna, Austria wu.ac.at

wu.ac.at/io T +43-1-313 36-4310 F +43-1-313 36-752

Published in 10/2012. All information subject to change.

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