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Current as of 8/31/14 1 of 6

Karen Petruska
Curriculum Vitae

Media Industries Project, University of California, Santa Barbara
4439 Social Sciences & Media Studies Bldg, Santa Barbara, CA 93106-4020
Email: petruska@carseywolf.ucsb.edu Website: www.karenpetruska.com

Professional Experience
2013- Present Project Lead, Connected Viewing Initiative, Media Industries Project,
University of California, Santa Barbara, Santa Barbara, CA
2012-2013 Postdoctoral Teaching Associate, Northeastern University, Boston, MA
2007-2012 Teaching Instructor and Research Assistant, Department of
Communication, Georgia State University, Atlanta, GA

Education
PhD 2012 Georgia State University, Communication, Moving Image Studies
Graduate Certificate in Womens Studies
Cert. 2007 Northwestern University, Film Studies
MA 2000 Washington University, St. Louis, English and American Literature
BA 1998 St. Louis University, Honors English, Theatre, and History
Summa Cum Laude, Phi Beta Kappa, Wayne Loui Award for Outstanding
Senior in Theatre, Second Place-Helen Mandeville Award for Outstanding
Achievement in English, Deans List all semesters

Research Specializations
Media Industry Studies, Television Studies, New Media and Digital Culture, Media
Policy, Cultural Studies, Historiography, Feminist Theory, Popular Culture

Scholarly Publications and Presentations
Journal Articles
Petruska, Karen. Television Beyond the Networks: First-Run Syndication of
Original Content in the 1970s. Velvet Light Trap (Forthcoming)

Petruska, Karen. The Digital Television Transition, Consumer Power, and the
Limits of Cultural Citizenship. Creative Industries Journal 7.1 (2014): 19-32.

Petruska, Karen and John Vanderhoef. TV That Watches You: Data Collection
and the Connected Living Room. Spectator 34.2 (Fall 2014): 33-42.

Petruska, Karen. A Program So Beautiful It Had to Die: The Waltons as Quality
Television. Journal of Popular Film and Television (Under review).


Current as of 8/31/14 2 of 6
Book Chapters
Petruska, Karen. New to You: Original Content Branding of Non-U.S. Content in
the Streaming Ecosystem. Ex-Pat TV. (Forthcoming.)

Perren, Alisa & Karen Petruska. Big Media, Small Screens: Rethinking Content
Production in Digital Hollywood. Moving Data: The iPhone and My Media. Eds.
Pelle Snickars & Patrick Vonderau. New York: Columbia UP, 2012. 104-123.

Petruska, Karen. Crossing Over: Network Transition, Critical Reception and
Supernatural Longevity. TV Goes to Hell: An Unofficial Roadmap of
Supernatural. Eds. Stacey Abbott and David Lavery. Toronto: ECW Press,
2011. 219-229.

Works in Progress
Disruption: The Business of Television in the Digital Age. Book manuscript that
contributes to media industry studies through analyses of emerging distribution
methods and innovative business models destabilizing the traditional television
ecosystem. Case studies include new entrants like Netflix and Google, hybrid
entities like Hulu, and incumbent Majors like Warner Bros.

Invited contributor, Flow journal. Three article series in 2014-2015.

Book Review
Petruska, Karen. Television as Digital Media. Eds. James Bennett & Niki
Strange. Popular Communication 9.3 (2011): 229-231.

Online Publications
Petruska, Karen. Teaching Dossier, Cinema Journal, Theme: Teaching
Humanistic Research Skills, Cinema Journal Teaching Dossier. (Forthcoming.)

Petruska, Karen. Things to Know: Connected Viewing. Media Industries
Project. (Forthcoming.)

Petruska, Karen. Supreme Court Issues Decision in Aereo Copyright Case. The
Buzz. Media Industries Project. July 7, 2014.

Petruska, Karen. Copyleft and Academic Publishing. In Media Res, January 23,
2014.

Petruska, Karen. Questions about Metrics Undermine Media Business Models:
Media Metric Madness. The Buzz. Media Industries Project. December 9,
2013.

Petruska, Karen. The Shushing War: Debate about Texting in Theaters Divides
Film Lovers. The Buzz. Media Industries Project. August 28, 2013.
Current as of 8/31/14 3 of 6
Online Publications (Continued)
Petruska, Karen. The Other Dramatic Transformation of NBCs Up All Night.
Antenna, January 1, 2013.

Petruska, Karen. The Academic Politics of 50 Shades of Grey. In Media Res,
September 25, 2012.

Petruska, Karen. Report from Console-ing Passions 2012. Antenna, July 23,
2012.

Petruska, Karen. The GSU Copyright Case: Lessons Learned [Part Two].
Antenna, May 23, 2012.

Petruska, Karen. The GSU Copyright Case: Lessons Learned [Part One].
Antenna, May 21, 2012.

Petruska, Karen. An Award Without Ceremony: The Critics Consensus. In
Media Res, September 15, 2011.

Conference Papers
Convener and Presenter, Policy Matters: Exploring Opportunities for Media
Policy Scholars in Public Debates. FLOW Conference. Austin, TX. 11
September 2014.

Disrupting the New & Old Media Binary: The Economics of the Digital
Distribution Ecosystem. Society of Cinema and Media Studies Conference.
Seattle, WA. 19-23 March 2014. Accepted.

Workshop: Media Industries Meets Identity Politics. Society of Cinema and
Media Studies Conference. Seattle, WA. 19-23 March 2014. Accepted.

Taming of the Shrew: Katherine Heigl and the Contradictions of a Rom-Com
Star. Console-ing Passions Conference. Columbia, MO. 10-12 April 2014.
Accepted.

Mary Hartman, Mary Hartman, the Television Reboot, and Syndication as
Innovation. Society of Cinema and Media Studies Conference. Chicago, IL. 6-10
March 2013.

Workshop: Gender, Networking, Social Media, and Collegiality. Society of
Cinema and Media Studies Conference. Chicago, IL. 6-10 March 2013.

Girl Talk: Television Critics and the Persistence of Gender. Console-ing
Passions Conference. Boston, MA. 19-22 July 2012.

Current as of 8/31/14 4 of 6
Conference Papers (Continued)
The Television Critic and the Middlebrow: Taste, Quality, and The Waltons.
Society for Cinema and Media Studies Conference. Boston, MA. 21-25 March
2012.

Big Hollywood, Small Screens: Corporate Struggles over Distribution in the
Digital Realm. What is Television: A Conference to Explore the Past, Present
and Future of Television. Portland, OR. 1-3 March 2012.

Crossing Over: Network Transition, Critical Reception and Supernatural
Longevity. 9
th
Cultural Studies Association Conference. Chicago, IL. 25 March
2010.

Chair, TV & Film Critics, Journalistic Practices, and Society Panel. The
Television Critic as Media Citizen: Revisiting Fin/Syn and PTAR. Society of
Cinema and Media Studies Conference. New Orleans, LA. 13 March 2010.

Workshop: The Blind Side: Genre, Race, and Reception. Society of Cinema
and Media Studies Conference. New Orleans, LA. 13 March 2010.

Negotiating the Digital: The Television Critic Then and Now. FLOW
Conference. Austin, TX. 20 September 2010.

Watch with Kristin on Eonline.com: Analyzing the Corporate Fan. National
Pop Culture & American Culture Association Annual Conference. St. Louis, MO.
1 April 2010.

Chair, Film Festival as Archive: Toward Addressing History/ies in the Context of
Film Festivals Panel. Il Cinema Ritrovato: Examining the Intersection of the
Filmic Past and the Digital Future. Society of Cinema and Media Studies
Conference. Los Angeles, CA. 20 March 2010.

Real Women Have Curves: Examining the Interstices of Memory. National
Womens Studies Association Conference. Atlanta, GA. 15 November 2009.

At the Crossroads of the Digital Transformation: A Contemporary History of TV
Guide Magazine. 6
th
Annual MIT Conference. Boston, MA. 25 April 2009.

The Americanness of Network Neutrality: Examining Political Rhetoric and
Regulatory Policy. Southern American Studies Biennial Conference. Fairfax,
VA. 13 February 2009.

TV and Fragmentation: Interrogating Alternative Television Texts. FLOW
Conference. Austin, TX. 11 October 2008.

Current as of 8/31/14 5 of 6
Awards and Honors
Harold Davis Outstanding Graduate Service Award, 2012

Georgia State University Dissertation Grant, 2012 ($1000)

Conference Travel Grant, 2011 HASTAC International Conference, supported by The
University of Michigan Institute for the Humanities and the Andrew W. Mellon
Foundation, 2011 ($800)

2011-2012 Humanities, Arts, Science, and Technology Advanced Collaboratory
[HASTAC] Scholar ($300)
Conference Travel Grant, Net Worth: Media Distribution in the Digital Era Conference,
University of California, Santa Barbara, 2011 ($500)
Conference Travel Grant, Communication Graduate Student Association, Georgia State
University, 2011 ($200)
James W. Woodruff, Jr. Fellowship in Media Innovation & Responsibility, Georgia State
University, 2010-2011 ($15,000)
International Education Fee Study Abroad Scholarship, Georgia State University, 2009
($1,000)
Fellowship, Washington University in St. Louis, 1998-1999 ($12,000)

Teaching
Undergraduate Courses Taught (Instructor of Record)
1200: Exploring the Humanities Through Film (NEU, 45 students, introductory course)
1220: Media, Culture, and Society (NEU, 35 students, introductory course)
2302: Advertising and Promotional Culture (NEU, 30 students, upper-division course)
3435: Media Industries (NEU, 20 students, upper-division course)
3437: Media and Identity (NEU, 30 students, upper-division course)
4800: Film and Media Industries (GSU, 21 students, upper-division seminar)
4210: Critical History of Radio & TV (GSU, 24 students, upper-division course)
4960: American Film History II (GSU, 17 students, upper-division course)
2700: History of Motion Pictures (GSU, 120-student lecture, introductory course)
1010: Film Aesthetics and Analysis (GSU, 36 students, introductory course)
100: English Composition (Wash. U., 40 students, introductory course)

Additional Professional Experience
2013-2014 Conference Co-Organizer, Dirty Sexy Policy, February 8-9, 2014,
University of California, Santa Barbara
2007-2012 Teaching Instructor and Research Assistant, Department of
Communication, Georgia State University, Atlanta, GA
2010-2012 Associate Editor, In Media Res
Theme Week Organizer (Select Topics Below):
Media Policy TV Failure
Public Broadcasting The Industry of Media Awards
Current as of 8/31/14 6 of 6
Additional Professional Experience (Continued)
2011-2012 HASTAC Scholar 2012
2000-2002 Literary Management/Dramaturgy Intern; Guest Dramaturg for August
Wilsons The Piano Lesson, Actors Theater of Louisville, Louisville, KY
1999-2000 Teaching Instructor, English Composition, Washington University, St.
Louis, MO

Service and Editorial Boards
Book Reviewer, Lexington Books, 2014.

Member, Public Policy Committee, Society of Cinema and Media Studies, 2013-2016.
(Nominated).

Textbook Reviewer, Oxford University Press, for Understanding Media Industries by
Timothy Havens and Amanda Lotz. 2012.

Textbook Reviewer, Taylor and Francis, for Media Today by Joseph Turow. 2013.

Alumni Consulting Committee, In Media Res, 2012-Present

Webmaster, Media Industries Scholarly Interest Group, Society of Cinema and Media
Studies, 2012-2014

President, Communication Graduate Student Association, Georgia State University,
2011-2012 (Elected).

Graduate Student Representative. College of Arts & Sciences Graduate Council. Georgia
State University. 2010-2011 (Nominated by Communication Department).

Graduate Student Representative. TV Studies Interest Group Steering Committee,
Society of Cinema and Media Studies. 2009-2010 (Elected).

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