Name: Widya Saraswati Nim : C0311045

PORTUGAL
Location: Southwestern Europe, bordering the North Atlantic Ocean, west of Spain Capital: Lisbon Population: 10,524,145 (July 2004 est.) Ethnic Make-up: homogeneous Mediterranean stock; citizens of black African descent who immigrated to mainland during decolonization number less than 100,000; since 1990 East Europeans have entered Portugal. The Family . The family is the foundation of the social structure and forms the basis of stability. . The extended family is quite close. . The individual derives a social network and assistance from the family. . Loyalty to the family comes before other social relationships, even business. . Nepotism is considered a good thing, since it implies that employing people one knows and trusts is of primary importance. Formality - Portuguese are traditional and conservative. - They are a people who retain a sense of formality when dealing with each other, which is displayed in the form of extreme politeness. Do: In Portuguese society appearance is very important, especially in the cities. People are fashion conscious and believe that clothes indicate social standing and success. They take great pride in wearing good fabrics and clothes of the best standard they can afford. Rank is important, and those senior to you in rank must always be treated with respect.

Initial greetings are reserved, yet polite and gracious The handshake accompanied by direct eye contact and the appropriate greeting for the time of day. Once a personal relationship has developed, greetings become more personal: men may greet each other with a hug and a handshake and women kiss each other twice on the cheek starting with the right. The proper form of address is the honorific title 'senhor' and 'senhora' with the surname. Anyone with a university degree is referred to with the honorific title, plus 'doutour' or 'doutoura' ('doctor') with or without their surname. Wait until invited before moving to a first-name basis. Use the formal rather than the informal case until your Portuguese friend suggests otherwise. If you are invited to a Portuguese home for dinner, bring flowers, good quality chocolates or candy to the hostess. able manners are Continental -- the fork is held in the left hand and the knife in the right while eating. If you have not finished eating, cross your knife and fork on your plate with the fork over the knife. Leave some food on your plate when you have finished eating. Indicate you have finished eating by laying your knife and fork parallel on your plate, tines facing up, with the handles facing to the right. The Portuguese prefer face-to-face meetings rather than written or telephonic communication, which are seen as too impersonal. Communication is formal and relies on strict rules of protocol. Portugal is a hierarchical culture that respects age and position. You should arrive on time for meetings. People from the north are generally more punctual than those in the south. Maintain eye contact when speaking. Dont : Do not bring wine unless you know which wines your hosts prefer. Do not give 13 flowers. The number is considered unlucky. Do not give lilies or chrysanthemums since they are used at funerals.

Do not give red flowers since red is the symbol of the revolution. Do not discuss business in social situations. Do not begin eating until the hostess says "bom appetito". Do not rest your elbows on the table, although your hands should be visible at all times. Do not use high-pressure sales tactics. Portuguese are offended by aggressive behaviour. Do not place the napkin in your lap. When you have finished eating, move your napkin to the right of your plate. Do not remove your jacket unless your business associates do so. Business is conducted slowly. You must not appear impatient. Portuguese negotiate with people - not companies. Do not change your negotiating team or you may have to start over from the beginning. Taboo things : Not everything served at the beginning of the meal is free. Land snails have been eaten for thousands of years, beginning in the Pleistocene.It is also considered a delicacy

Source : http://www.kwintessential.co.uk/resources/global-etiquette/portugal.html http://www.frommers.com/destinations/portugal/0235020045.html#ixzz2DSoeUbRE