Muloni Records

4046 N Goldenrod Rd Suit 130 MULONI RECORDS Winter Park, Fl REGISTRATION G13000017665 32792 U.S.
PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com
Business Plan
BUSINESS NAME: MISSION STATEMENT: LOCATION: REGISTRATION: CATEGORY: MULONI RECORDS
Music Recording And

ORLANDO NUMBER RECORD
Production
FLORIDA G13000017665 LABEL
Company Policies:
Muloni Records, follows it's own wellestablished rules and policies, and will never detract from them. If you have any questions, you are advised to follow the the rightprocedures, or proper legal advise.
Prepared For: MULONI RECORDS Prepared By: THOMAS MULONI, Owner
MONDAY, APRL/26/2013 BUSINESS PLAN: 2013- BP
MULONI RECORDS 4046 N GOLDENROD RD SUIT 130 WINTER PARK FLORIDA U.S.A PH 213 884 5254.
4046 N Goldenrod Rd Suit 130 MULONI RECORDS Winter Park, Fl REGISTRATION G13000017665 32792 U.S.A
Table of contents:
1. Executive Summary Page....................1 2. Company Description Page..................3 3. Market Analysis Page..........................8 4. Organization and Management Pg...13 5. Product and Service Page..................17 6. Marketing and sales Page.................20 7. Operational Plan Page........................31 8. Financial Projections Page................36 9. Appendices Page.................................45
MULONI RECORDS 4046 N GOLDENROD RD SUIT 130 WINTER PARK FLORIDA U.S.A PH 213 884 5254.
Executive Summary
Muloni Record is a first class Record Label for music recording and Production that will be located in New York City. High quality music recording and production service will be offered to target customers at low affordable prices to satisfy the desires and wants of it's market. Goals: The major goal of Muloni records is to: Establish a modern record label Satisfy customer needs and desires
Objectives By providing low affordable high quality products and services. By creating jobs
Market
T arget customers for Muloni Records will be local residents leaving in New York city, New York, and wide spread customers around the nation who will enjoy high quality
Muloni Records 4046 N Goldenrod Rd Suit 130 Winter Park Fl USA 32792 Ph: 213 884 5254
Page 1
Market: products and services at discounted low affordable prices as described in marketing and sales analysis section on page 20 for more details. Products: Muloni Records will provide better quality products to meet desires and wants of it's customers such as T-Shirts, Caps, Pens, Music cd's, and Dvd's offered at minimal prices. Management: The company duties and over all responsibilities will be fore seen by Thomas Muloni as it CEO with full running and operation under the supervision of the company Manager. Muloni Records is a registered sole proprietorship company owned by a single individual as stated above.
Page 2
Company Description:
Mission Statement
Muloni Record is a first class Record Label with it mission statement being, Music Recording and Production. The major purpose of MR is to record and Produce music to satisfy the needs and wants of it 's potential customers at an affordable minimal fee to beat the competition.
Goals
The major goal of Muloni Records is to:
To establish a modern record label To satisfy customers needs and desires To improve living standards among the marginalized communities By providing low affordable and high quality products and services. By Creating jobs to the socially underserved and disadvantaged communities.
Objectives
Page 3
Vision Statement The vision of Muloni Records is establish the most successful Record Label in the nation to meet it's goals and objectives in satisfying customer needs and desires.
Business philosophy The importance of Muloni Records is to create and establish a record label tellered to the needs and wants of target market by offering high quality services at low affordable prices. T ake for instance an established competitor A, who provides a similar service to
the same target market, has not considered the costs and high expenses incurred by the ers enjoy the privilege of high quality products and services at low affordable prices. T arget Market Products and items produced by suppliers will be processed and purchased at a physical and sales section page 20 for details. Similar products will be made available for purcustomers will rage from working
customers at a very poor quality. The major aim is of MR is to allow more target custom-
retail store by local target customers in New York city, New York as described Marketing chase through online transactions on ebay, amazon, yahoo, and planet soho. net. T arget
Page 4
T arget Market youths and professionals ages between 18 and above making at least $10,000 to
$100, 000 annually. Growth potential for target market will rage from local customers out the nation that will enjoy the high quality products and services at low discounted rates through online transactions. Changes fore seen
leaving in New York City to national and global levels for customers spread wide through-
The aim of Muloni Records is to establish and develop it's business from ground level to a position it foresees. From recording and producing music on a mobile Mac book pro to a solid foundation with it's ownoccupancy within a short period of time of one to five with a branch in Kampala, Uganda allowing further development. years. As a result of growth potential Muloni Records will realize expansion opportunity
Factors for success

High profit from increased sales will be favored by high quality products offered to cusadvantage. tomers at affordable prices creating room for success and allowing favorable competitive
Page 5
Factors for success

A strong and professional management team will also favor steady flow of annual income generated that will enable continuous sustainability for success in the long run.
Company strengths
GROWTH REVENUE STEADY CASH FLOW INCREASED INVENTORY BUSINESS GROWTH BUSINESS SUSTAINABILITY
Background
Muloni Records is an independent Record Label for musicrecording and production operated, run, and managed by a single individual as a sole proprietorship. The company is owned by Thomas Muloni a recording artist registered by the department of Division in the state of florida USA.
Page 6
Background Music Recording and production in early stages is recorded and produced using a Mac Book pro with expected new first class studios to be located and centered in New York City, New York with a branch in Kampala Uganda. Upon establishment of it's premises in NY , The company will be ran and managed by professional and skilled team to achieve the goals and dreams well out-
lined. The company will consider good skilled professionals compared to any thing else leaving alone experience.
Legal form
Muloni Records is a registered sole proprietorship ran and owned by Thomas Muloni as it's CEO and owner.
Page 7
Market Analysis: Industry
Muloni Records is a sophisticated Record Label offering music recording and production services. Products and services will be offered to it's target customers located in a geographic area of New York City, in New York. Gospel music will be one of the genres traded and purchased by potential market in New York City and nation wide at large through promotions. Market Segment Market segment for Gospel music will be working youths and adults and professionals between the ages of 18 and above, earning at least $10,000 for youths, up to $100, 000 for
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Market Segment working professional. T arget customers for gospel music will be God fearing Christians who like listening to gospel genre for praise and worship within a local geographic area of New York and wide spread christians around the nation favoring market growth within local and without at national and global levels. Hip Hop music will be another genre offered to potential customers in a specified area of NY to satisfy the desires and wants of working youths between the ages 18 to 39 years making an annual minimal wage of $10,000. T arget lovers of hip hop music will rage from working students, youths and adults leaving on a minimal wage per year.
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Products
Muloni Records will also offer first class high quality products at low affordable prices to it's valued target customers at dis counted rates to satisfy the needs and desires of target market. Products offered will rage from 1.T-shirts in three to five different colors, favoring a wide selection to valued customers. 2. Caps that will also come in a unique design to be supplied by vista print, including 3. key chains 4. tot packs extra. T arget customers will purchase product and items at a discounted rate of 10 percent on each item. Customers will be given an additional free item for any purchases made more than one an each item. Potential customers will enjoy a free refund on any products purchased that they are not satisfied with, upon receipt of the merchandise by the supplier.
Muloni Records 4046 N Goldenrod Rd Suit 130 Winter Park Fl USA 32792 Ph: 213 884 5254 Page 10
Services
Muloni Records, a first class music recording and production record label will provide music recording services to potential target market raging from youths to adults between 18 years and above at low affordable rates to satisfy the desires and wants of the customers in New York City, New York. Competitive advantage. First class high quality products and services will be offered to valued potential customers at low affordable prices favoring competitive advantage from identified competitors in New York, satisfying the needs and desires of the customers. Strengths
GROWTH REVENUE
STEADY CASH FLOW BUSINESS GROWTH
INCREASED INVENTORY BUSINESS SUSTAINABILITY

Page 11
Weaknesses
RAISING TAXES
GOVERNMENT regulations
Research findings: T arget market for hip hop genre, are youths 18 years to 39yrs.Gospel Musicboth working youths and adults 18 years and above.R&Bworking youths and adults Services offered: Music recording and production: To Conclusions: T arget market for Muloni Records will be working youths, adults and professionalsbetween ages of 18 and above, earningat least $10,000 a year, living in a local specified geographic area, Ny City, including national and a wider global marketsegment.
earning a minimal annual wage of at least $10, 000. youths between 18 and 39 years.
Organization and Management:
Management
Muloni Records will be run and managed on a daily basis under full control and supervision of the company manager who will foresee and ensure smooth operation of the day to day duties and responsibilities of all employees. All employees will report directly to the manager. The manager will report to the company CEO as described in the table below. Company employees will require good skills in different fields to be hired and retained by the company in order to realize the goals and achieve objectives of Muloni Records considering any prior relevant experiences in similar or different fields carried forward by potential candidates.
see the chart on the next page 14
Page 13
MANAGEMENT TEAM
Position
CEO
RESPONSIBILITIES
CEO Will foresee the over all operation of the business Ensure the company goals and objectives are realized and achieved as stated
MANAGER
The manager Will assume full responsibility and smooth running of the entire business Will manage, supervisor, and ensure employee tasks are met on a daily basis
RECORDING ENGINEER
Recording Engineer Will be responsible for music recording of the company
MASTERING ENGINEER
Mastering Engineer Will be responsible for music production
SALES ASSOCIATES
Sales associates Will be responsible for daily sales of the business
ATTORNEY
Company attorney will handle any legal matters of the business.
ACCOUNTANT
Accountant will ensure business nancial records are accurate and up to date
ARTIST REPRESENTATIVE
Artist representative will be responsible for recruiting of new talents Will book,schedule events, and tours for talents.
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Legal
Muloni Records will be organized and recognized as a sole proprietorship ran and owned by a single Individual, Thomas Muloni who will ensure and fore see the over all operation of the
business with it's registration number as:The Registration Number of this Fictitious Name is G13000017665. Employer Indentication Number:46-2100374. Refer to appendix for more details page: 50 Certication
Muloni Records has utilized the available online training resources through sba.gov and score.gov websites including other essential resources for research such as entrepreneur.com, Public Library, and other online resources extra to polish and obtain thorough understanding, running and managing of the business. Refer to appendix for relevant certification page 52.
Qualification Muloni Records will be ran and managed by fully skilled and trained professional in relevant fields to ensure and achieve the company goals and objectives. Refer to appendix for resumes, profiles and more details page 53:
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Product and Service:
1.Products: T- Shirts: High quality Processed T-shirts produced and developed by vista print a supplier, will be offered to target customers at discounted promotional prices to satisfy the needs and desires of our valued customers. Purchases will be made through online transactions as well as at a physical sophisticated first class retail store using major credit and debit cards and shipped directly to customers. T-shirts will come in three to five different colors to provide a wide selection in satisfying desires and wants of potential customers at low affordable prices. Items and products purchased online will be distributed by the supplier directly to customers at a minimal shipping fee. Customers will be offered a friendly environment in attracting more potential target market
to the business. Unsatisfied customers who purchase our product will be given a full refund at no additional cost. Caps: Caps will also be supplied in one to two different selections satisfying customer wants and needs at low affordable prices including pens key holders, tot bags among others, carrying Muloni Records logo. Pens: Pens will be supplied in purple color selection branded with company log displayed on the items. Refer to appendix for pictures. Keys: key holders will be processed by Vista print and distributed to customers directly through online purchases that can also be purchased at our sophisticated retail store in different selections Tot bags: Tot bags as well will be processed and distributed by Vista Print and purchased by customers at an affordable retail prices and shipped directly at their verified destination.
Customers/ demographics Potential customers will be local dwellers within surrounding neighbor hood of New York City, New York making purchases at a physical retail store, with a wide base of target customers making purchases through online transactions wherever they can access internet connection. Products like T-shirts, will be offered in different sizes raging from small, medium, large and extra large satisfying desires of old people with ages 18 and above. Their income level will rage from working students to professionals making at least $10,000 dollars for students up to $100,000 annually for professionals.
Page 19
Marketing and Sales strategy: Marketing Plan: 1. Mission statement:
The major goal of Muloni Records is to satisfy customer needs and desires at low affordable discount and promotional prices. Goal: The major goal of Muloni Records is to establish a modern record label that satisfies customer needs and desires of target market in the nation.
Services: Muloni Records will provide high quality music recording and productionservice to it'scustomers at low affordable prices within a geographic area underground recording studio A, Recording studio B, Rehearsal space,
, with it's Head Quarters located in New York City, New York. It will consist of
Page 20
Service retail store up stairs and residential unit for management in the rear. As a re-
sult of growth potential, Muloni Records will expand it's services with a duction service at a minimal fee to satisfy customer desires. The 4p's of marketing Strategies 1.Products: T- Shirts:
branch in Kampala, Uganda to provide high quality music recording and pro-
High quality Processed T-shirts produced and developed by vista print a supplier will be offered to target customers at discounted promotional prices to made through online transactions as well as at physical sophisticated first customers. T-shirts will come in three to five different colors to provide a wide able prices. Items and products purchased online will be distributed by the sup
satisfy the needs and desires of our valued customers. Purchases will be class retail store using major credit and debit cards and shipped directly to selection in satisfying desires and wants of potential customers at low affordPage 21
T-shirts plier directly to customers at a minimal shipping fee. Customers will be offered a friendly environment in attracting more potential target market to the refund at no additional cost. Caps: business. Unsatisfied customers who purchase our product will be given a full
Caps will also be supplied in one to two different selections satisfying holders, tot bags among others carrying Muloni Records logo.
customer wants and needs at low affordable prices including pens key
Pens:
Pens will be supplied in purple color selection branded with company logo displayed on the items.
Keys:
key holders will be processed by Vista print and distributed to customers phisticated retail store in different selections
directly through online purchases that can also be purchased at our so-
Tot bags:
Tot bags as well will be processed and distributed by Vista Print and purchased by customers at an affordable retail prices.
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Customers/ demographics Potential customers will be local dwellers within surrounding neighbor hood of New York City, in New York making purchases at a physical retail store, with a wide base of target customers making purchases through online transactions
wherever they can access internet connection. Products like T-shirts will be sires of old people with ages 18 and above. Their income level will rage from dents up to $100,000 annually for professionals. Competition:
offered in sizes raging from small, medium, large and extra large satisfying deworking students to professionals making at least $10,000 dollars for stu-
Competitor A
Competitor B
Muloni Records
Quality
Low Quality
Low Quality
High Quality
Prices
Very high prices
Very high prices
Low affordable prices
Discounts
Fixed prices
Fixed prices
Discounts
Customer Services
Unsatised customers
Unsatised Customers
Satised Customers
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2.Price: Muloni Records will offer first class high quality products and services at low count on every item purchased, and additional free item for every purchases made more than one on each product to attract and satisfy customer desires
affordable prices. Potential target customers will be given a 10 percent dis-
and wants. If a customer purchases one T-shirt online or a physical retail
store, they will be offered a 10 percent discount on each item. If they purchase two or more T-shirts, they will be given an additional free T-shirt at no additional cost. Unsatisfied customers will be offered a full refund upon return of the purchased products and items are received by the supplier. 3.Place: Muloni Records will be located in New York City, New York. The location to be considered will occupy two first class rental underground recording studios A and B, a Rehearsal space, a physical sophisticated retail store, right up the stairs, and a residential unit in the rear for management. Considerations are, ties. As a result of growth potential, Muloni Records will acquire it's own premises for expansion to be HeadQuartered in New York City, in New York with a branch in kampala, Uganda within the limits of it's competitors.
convenient and easy parking space accessible to customers without difficul-
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4.Promotion: Reaching and winning customers: Muloni Records a first class music recording and production company
will use low cost effective method as one of the means in reaching it's
potential consumers such as word of mouth and use of fliers. Potential customers will also be reached through advertising means and media such as Television and Radio advertising to reach a wider and a broader
base of target customers. Besides use of media advertising to reach potential customers, logos and signage will be used on promotional items products as low cost effective means of promoting Muloni Records through a target market that purchases the items. Free give away gifts like tot bags, and T-shirts carrying and displaying a business logo on
will be another way to promote and attract most valued customers during promotions and scheduled events. Printed Business cards will also be used to reach customers and act as means for networking, including brochures and business letter head displaying a positive visual image of working will used to reach and contact customers and also retain their as planet soho.com to track the size of potential target customers.
Muloni Records in attracting and winning more customers. Email netinformation with an established email networking service provider such
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Promotion Trade shows, seminars and business conferences will be another way to interact and network with other business pros providing an effective means of reaching valued target customers. In reaching a wider rage of target custom-
ers and as a way of touch basing with the market, Muloni Records has develwww.thomasmuloni.com and a blog www.mulonirecords.blogspot.com to interact with it's customers to provide their suggestions in satisfying theirs desires and wants.
o p e d a b u s i n e ss w e b s ite w w w . m u l o n i re c o rd s . w e b s . c o m ,
Marketing Tools: Social media face book twitter youtube internet
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Marketing Tools blogs Wikipedia
Newspapers Television ads
Trade shows, events and business conferences Printed Business cards In reaching and winning a target market, Muloni Records will use social media
such as face book, Twitter, email networking, blogs, youtube and internet, tacting and staying in touch with it's customers. Advertising and promotional budget: Muloni Records will incur an annual advertising and promotional budget of $20, 000 to reach and win a wider, broader base of target customers as described below.
news papers, wikipedia, and trade shows extra as tool in communicating, con-
Advertising budget on next page

Advertising Expenses:
Advertising Expenses
Radio ads Television ads Face books Total Advertising Cost
Cost
$5, 000.00 $10, 000.00 $5, 000.00 $20,000.00
Season First quarter Second quarter Third quarter
Sales strategy 1. Online sales:On line sales will be processed through a set up account with 1. amazon.com, 2. ebay.com, 3. planet soho.com and 4. and debit cards and orders placed on items, that will be shipped directly 2. Sophisticated physical retail store: Muloni Records will also introduce a sophisticated first class retail store that will trade music Cd's, Dvd's discounted promotional items to to customers. yahoo.com. Transactions will be made by customers using major credit
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Sophisticated physical retail store satisfy customer wants and desires that include T-shirts, Caps, extra as listed York.
to be located above underground recording studios in New York City, New Anticipated Five year sales revenue
Five years generated sales in million dollars 30 25 52.5 20 15 10 17.5 5 0 0 35 70
1st Year
2nd Year
3rd Year
4th Year
5th Year
Scale: X- axis Representing years, Y- axis Representing sales revenue. The chart represents total sales revenue accumulated in 5 years.
Distribution channels Vendors:
Visita Print.comwill be the supplier for promotional products that include T-Shirts, Caps, Pens, Key chains, electronics, tot bags extra.
Cdbaby.comwill distribute music Cd's, Music Dvd's through online to purchase items online and shipped directly to the customer.
transactions where a customer uses a debit, credit, master or visa card Tunecore.comwill distribute digital music, Cd's, Dvd's through transactions made online usingmajor credit or debt cards and shipped directly to customer.
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Operational Plan:
Business hours
Muloni Records will operate on a day to day basis from Monday to Friday 7am to 11pm and Saturday, Sunday 8am to 4pm. Music Recording and production services will be provided to target customers who will have booked and made appointment for rewill be no walk ins available. Recording time will be booked by cording time well in advance for specified day and hours. There customers through online website or through live telephone contact between the client/customer and Muloni Records Employees. discounted quote rate to satisfy their needs and desires. Upon booking customers are offered a high quality service at a
Page 31
Location
First class Recording Studios for Muloni Records will be located tential customers will enjoy a convenient parking space, easily
in New York City, New York as it's center and HeadQuarters. Poaccessible at an additional fee paid to valet parking vendors surrounded by a beautiful environment and the competition in the industry.
Equipment
Recording Studios will be well equipped with modern recording
consoles, Drum sets, Computer monitors, Amplifiers, Subwoofers, Pianos, Amplified speakers and Mac book pro Lap tops for quality music recording and production to suit the needs and desires of our customers.
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Music Production techniques
Music will be recorded by means of modern recording consoles, drums sets and computers, in recording studios A and B by Recording engineers. After recording, music is then edited, ar-
ranged, mixed and processed through it's final production stages
by production engineers. The music is then produced and submit-
ted to distributors for live air play on radio stations, trading stores where it is easily accessed and purchased by the customers in the major market places, like I Tunes, Amazon, Cdbaby.com tune core extra. Customers interested in rehearsal time will be provided, at an additional minimal fee depending on the needs of the customer able.
to better fit their wants in our sophisticated rehearsal space avail-
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Product development
Products that include T-shirts, caps, Tot bags, extra will be processed and developed by suppliers like Vista Print among others. jor credit and debit cards at discounted rates of 10 percent on different items. After the payment is received, orders are then Orders are placed by customers through online portals using ma-
shipped directly to target customers at their verified destinations. Processed products will also be available at our first class physical retail store located in New York avoiding shipping rates and
long hours to local target market.Produced music Cd's, Dvd's will ever there's internet as well at aphysical retail store.
be accessible through online business website by customers wher-
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Inventory Orders will be placed by Muloni Records to our suppliers like Vista Print in bulky, put in stock, and made available for purchase by our customers. Products will then be shipped to a retail store for satisfaction by our target market while other merchandise will be easily accessed online where they are purchased using all credit and debit cards at affordable prices. Re orders will be placed by Muloni Records well in advance before products ran out of stock through our suppliers to maintain a steady flow business. Customer Service. T arget customers will enjoy a warm and friendly environment in satisfying their desires to attract more market to the business. Freebees and give away gifts will also be offered to target market to help attract new customers with an aim of satisfying customers desires. Our customers are king and given a positive attitude.
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Financial Projection
1st YEAR: ESTABLISHMENT COST:
OPERATING EXPENSES
CEO Manager Accountant Artist Representative Sales Representative Recording Engineer Mastering Engineer Attorney Total Salary Expenses Studio Rental Expenses Underground Studio A Underground Studio B Rehearsal Space Retail Unity Upstairs Residential Unit Rear end Total Studio Rentals Equipment Expenses Studio Equipments Inventory Lease Hold Improvements Adversing/ Promotional Expenses 5 Categories MONTHS 12 12 12 12 12 1 1 1 1 2 1 1 1
QNT
$" $" $" $" $" $" $" $"
COST
TOTAL COST
100,000.00 50,000.00 30,000.00 40,000.00 50,000.00 45,000.00 45,000.00 50,000.00 410,000.00
100,000.00 $" 50,000.00 $" 30,000.00 $" 40,000.00 $" 25,000.00 $" 45,000.00 $" 45,000.00 $" 50,000.00 $" $"
Subtotal
COST/MONTH Total Cost $2000.00 $2000.00 $2000.00 $2000.00 $2000.00 Subtotal COST $200,000.00 $50,000.00 $20,000.00 $20,000.00 $24000.00 $24000.00 $24000.00 $24000.00 $24000.00 $" 120,000.00
TOTAL COST $" $" $" $" 200,000.00 50,000.00 20,000.00 20,000.00
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OPERATING EXPENSES
Phone services, Fax, Internet Contingency Insurance Utility Repairs and Maintenance Total Operating Expenses
QNT
COST
$10,000.00 $200,000.00 $30,000.00 $20,000.00 $40,000.00
TOTAL COST
$" $" 10,000.00 200,000.00
$30,000.00 $20,000.00 $40,000.00 $" 590,000.00
TOTAL EXPENSES TOTAL REVENUE NET INCOME
$ 1,120,000.00 $ 1,120,000.00 $5M $3,880,000
Trend of Chart for 1st year.
With an expected increase in revenues in the short run, the sales force will in-
crease in number from initial two employees up to 100++ sales representatives annually exceeding 300 in the long run, and maximizing a high annual revenue to sustain the continuous running of the business.
A steady annual Increase in revenue is realized with an increase in sales force, high turn over with an increase in net profit.
Prepared by: Thomas Muloni For Muloni Records.
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Summary Statement for 1st year Start up Expenses

Startup Expenses Annual Rental Studios and Rehearsal Space Leasehold improvements Studio Equipment and Machinery Annual Salary/Administration expenses Opening inventory Phone service, Fax, Internet Utility Insurance Repair and Maintenance Advertising/promotional expenses Contingency fund Total Startup Expenses Cost $120,000.00 $20,000.00 $200,000.00 $410,000.00 $50,000.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $20,000.00 $$200.000.00 $1,120,000.00
The above table indicates a summarized statement of total start up expenses to be incurred in the rst year.
Second Year Financial Projection

ANNUAL EXPENSES SALARY
CEO Manager Accountant Artist Representative Sales Representative Recording Engineer Mastering Engineer Attorney Total Salary Expenses Operating Expenses Inventory Advertising/ Promotion Phone Service, Fax, Internet Repairs Maintenance Utility Insurance Unforeseen expenses Total operating expenses Total Expenses Total Revenue Net Income QNT 1 1 1 1 100 1 1 1
QNT
$" $" $" $" $" $" $" $"
WAGES
TOTAL WAGES
50,000.00 30,000.00 40,000.00 45,000.00 45,000.00 50,000.00
100,000.00 $" 100,000.00 50,000.00 $" 30,000.00 $" 40,000.00 $" 45,000.00 $" 45,000.00 $" 50,000.00 $"
25,000.00 $" 2,500,000.00
Subtotal COST $20,000.00 $2500.00 $40,000.00 $20,000.00 $30,000.00 $100, 000.00
$" 2,860,000.00 Total Cost $100, 000.00 $20,000.00 $7,500.00 $40,000.00 $20,000.00 $30,000.00 $100, 000.00 $317,000.00 $3,177,000.00 $10,000,000.00 $6,823,000.00
10 Categories $100, 000.00
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Third Year Financial Projection

CEO Manager Accountant Artist Representative Sales Representative Recording Engineer Mastering Engineer Attorney Total Salary Expenses Operating Expenses Inventory Advertising/ Promotional Expenses Phone Repairs and Maintenance Utility Insurance Unforeseen expenses Total Operating Expenses Total Expenses Total Revenue Net Income QNT 1 2 2 2 200 1 1 1
QNT
$" $" $" $" $" $" $" $"
WAGES
TOTAL WAGES
100,000.00 $" 100,000.00 50,000.00 $" 100,000.00 30,000.00 $" 40,000.00 $" 45,000.00 $" 45,000.00 $" 50,000.00 $" 60,000.00 80,000.00 45,000.00 45,000.00 50,000.00
25,000.00 $ 5,000.000.00
Subtotal COST $30,000.00 $2500.00 $40,000.00 $20,000.00 $30,000.00 $100,000.00
$" 5,480,000.00 Total Cost $100,000.00 $30,000.00 $2500.00 $40,000.00 $20,000.00 $30,000.00 $100,000.00 $327,500.00 $5,807,500 15,000.000.00 $9,192,500.00
10 Categories $100,000.00
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Fourth Year Financial Projection

CEO Manager Accountant Artist Representative Sales Representative Recording Engineer Mastering Engineer Attorney Total Salary Expenses 1 3 3 3 300 1 1 1
QNT
$" $" $" $" $" $"
WAGES
TOTAL WAGES
$" 150,000.00 90,000.00 120,000.00 45,000.00 45,000.00 50,000.00
100,000.00 $" 100,000.00 30,000.00 $" 40,000.00 $" 45,000.00 $" 45,000.00 $" $"
$ 5o,000.00
25,000.00 $" 7,500,000.00
$ 5o,000.00 Subtotal
$" 8,100,000.00
Operating Expenses Inventory Advertising/ Promotional Expenses Phone, Fax, Internet Utility Repairs and Maintenance Taxes Insurance Unforeseen expenses Total Operating Expenses Total Expenses Total Revenue Net Income
QNT
COST $30,000.00
Total Cost $100,000.00 $30,000.00 $7500.00 $20,000.00 $40,000.00 $30.000.00 $100,000.00 $327,,500 $8,427,500 20,000.000.00 $11,572,500
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$2500.00 $20,000.00 $40,000.00 $30,000.00 $100,000.00
Fifth Year Financial Projection

CEO Manager Accountant Artist Representative Sales Representative Recording Engineer Mastering Engineer Attorney Total Salary Expenses Operating Expenses Inventory Advertising/ Promotional Expenses Phone, Fax, Internet Utility Repairs and Maintenance Taxes Insurance Unforeseen expenses Total Operating Expenses Total Expenses Total Revenue Net Income $30,000.00 $100,000.00 $30,000.00 $100,000.00 $327,500 $11,047,500 25,000.000.00 $13,952,500 3 QNT 4 4 4 400 1 1 1
QNT
$" $" $" $" $" $"
WAGES
100,000.00 $" $" 30,000.00 $"
TOTAL WAGES
100,000.00 200,000.00 120,000.00
$ 5o,000.00
40,000.00 $ 160.000.00 25,000.00 $ 10,000.000.00 45,000.00 $" 45,000.00 $" $" 45,000.00 45,000.00 50,000.00
$ 5o,000.00 Subtotal COST $30,000.00 $2500.00 $20,000.00 $40,000.00
$" 10,720,000.00 Total Cost $100,000.00 $30,000.00 $7500.00 $20,000.00 $40,000.00
Page 42
Five Years Financial Projection Summary

1ST YEAR
Total Expenses Total Revenue $1,20,000
2ND YEAR
3RD YEAR
4TH YEAR
5TH YEAR
$11,047,500.00
$3,177,000.00 $5,807,500.00 $8,427,500
$5,000,000.00$10,000,000.00$15,000,000.00 $20,000,000.00 $25,000,000.00
Net Income $3,880,000
$6,823,000.00 $9,192,500.00 $11,572,500.00 $13,952500.00
The pie chart below further explains the ow of accumulated and total percentage of generated revenue in ve years There is an anticipated annual increase in revenues forecasted in the long run, up to 100 million dollars generated through product sales and service, music CDs and Videos, merchandize, and loyalties to the company as illustrated in the graph below.
Pie chart showing percentage increase of revenue in 5 yrs.
7% 33% 13%
20% 27%
1st Year 7% 4th Year 27% 2nd Year 13% 5th Year 33% Increase. 3rd Year 20%
First year realized a percentage increase in accumulated income of ve million, following a gradual steady ow % increase in revenue in the second, third, fourth, in that order up to 25 million generated in the fth year, anticipating a higher positive % increase in total annual revenue in the long run for expansion, and securing commercial premises.
Page 44
Appendix: 1. Registration Permits:

State of Florida
Department of State
I certify from the records of this ofce that MULONI RECORDS is a Fictitious Name registered with the Department of State on February 20, 2013. The Registration Number of this Fictitious Name is G13000017665. I further certify that said Fictitious Name Registration is active. I further certify that this ofce began ling Fictitious Name Registrations on January 1, 1991, pursuant to Section 865.09, Florida Statutes.
Given under my hand and the Great Seal of Florida, at Tallahassee, the Capital, this the Twenty First day of February, 2013
Authentication ID: 600244897046-022113-G13000017665 To authenticate this certicate,visit the following site, enter this ID, and then follow the instructions displayed.
https://ele.sunbiz.org/certauthver.html
Please refer to the original copy.
Page 45
Appendix:
2. Employer Identication Number:

DEPARTMENT OF THE TREASURY INTERNAL REVENUE SERVICE CINCINNATI OH 45999-0023 Date of this notice: 02-22-2013 Employer Identification Number: 46-2100374 Form: SS-4 Number of this notice: CP 575 A THOMAS MULONI MULONI RECORDS 4046 N GOLDENROD RD SUITE 130 For assistance you may call us at: WINTER PARK, FL 32792 1-800-829-4933 IF YOU WRITE, ATTACH THE STUB AT THE END OF THIS NOTICE. WE ASSIGNED YOU AN EMPLOYER IDENTIFICATION NUMBER Thank you for applying for an Employer Identification Number (EIN). We assigned you EIN 46-2100374. This EIN will identify you, your business accounts, tax returns, and documents, even if you have no employees. Please keep this notice in your permanent records. When filing tax documents, payments, and related correspondence, it is very important that you use your EIN and complete name and address exactly as shown above. Any variation may cause a delay in processing, result in incorrect information in your account, or even cause you to be assigned more than one EIN. If the information is not correct as shown
Page 46
above, please make the correction using the attached tear off stub and return it to us. Based on the information received from you or your representative, you must file
Appendix
EIN the following form(s) by the date(s) shown. Form 940 01/31/2014 Form 944 01/31/2014 Form 720 04/30/2013 Your Form 2290 becomes due the month after your vehicle is put into use. Your Form 11C and/or 730 becomes due the month after your wagering starts. If you have questions about the form(s) or the due date(s) shown, you can call us at the phone number or write to us at the address shown at the top of this notice. If you need help in determining your annual accounting period (tax year), see Publication 538, Accounting Periods and Methods . We assigned you a tax classification based on information obtained from you or your representative. It is not a legal determination of your tax classification, and is not binding on the IRS. If you want a legal determination of your tax classification, you may request a private letter ruling from the IRS under the guidelines in Revenue Procedure 2004-1, 2004-1 I.R.B. 1 (or superseding Revenue Procedure for the year at issue). Note: Certain tax classification elections can be requested by filing Form 8832, Entity Classification Election . See Form 8832 and its instructions for additional information.
Page 47
Appendix: 3.Certication:
Certicate of Completion
U.S. Small Business Administration "Your Small Business Resource"
This is to recognize Muloni Records for completing the online course Marketing 101: A Guide to Winning Customers May 09, 2013 Learning is a treasure that will follow its owner everywhere.
SBA Ofce of Entrepreneurial Development www.sba.gov/training
Please refer to the Original copy
Page 48
PROFILE: THOMAS MULONI

Thomas Muloni is a Recording Artist, and Audio Engineering Student at Full Sail University, winter Park in Orlando Florida, with work ethics , credentials and experience as below.
EXPERIENCE
Recording Artists: Duties: Song writing and composition, Arranging, Mixing, Mastering and Production for Muloni Records 2013 to present.
EDUCATION
Full Sail University, Winter Park Florida, 32809 2012 to Present, City College, San Francisco Ca, 50 Phelan Ave SF 94112 2011, Hilton A Level, Mukono 2002- 2004, Nabumali High, 1998 -2002
SKILLS Hard Skills: Song writing and recording, Composition and Arranging, Mixing, Mastering and production. Applications: Apples Logic and Pro tools software, Garage band, I-Movie and Quicktime, Keynote, Pages, Numbers, Power point, Photo shop, Microsoft Excel. Ms Word. Soft Skills: Team player, Hard working, outgoing and exible. REFERRALS Student Advisers Student Adviser: Full Sail University 3300 University Blvd, Winter Park, Fl 32792 Phone: 407 678 0100 Andrew Baggs: Andrews International: 3333 Bowers Avenue, Santa Clara Ca 95054 Phone: 415 353 5700 Name Lee: Defense Protection Group Inc: 3333 Bowers Ave, Santa Clara Ca 95054 Phone: 408 748 8356 Thomas Muloni, Recording Artist, Muloni Records
Appendix: Time line Project Schedule
Date
January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013
Task
Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress Establishment in progress
Page 50
Appendix: Summary Statement: Start up Expenses

Startup Expenses Annual Rental Studios and Rehearsal Space Leasehold improvements Studio Equipment and Machinery Administration expenses /Annual Salary Opening inventory Phone service, Fax, Internet Utility Insurance Repair and Maintenance Advertising/promotional expenses Contingency fund Total Startup Expenses COST $120,000.00 $20,000.00 $200,000.00 $410,000.00 $50,000.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $20,000.00 $$200.000.00 $1,120,000.00
Page 51
Appendix:
List Of Equipments to be purchased
1. 2. 3. 4. 5. 6. 7. 8. 9.
Recording consoles pianos Sub woofers Desk top Computer Drum sets Loud Speakers Recording Soft ware Transportation vehicle Phones
Page 52
Appendix: Products 1. T- Shirts
Page 53
Appendix: Products: 2. Pens
Page 54
Advertising Budget:
Advertising Expenses
Radio ads Television ads Face books
Cost
$5, 000.00 $10, 000.00 $5, 000.00
Season
First quarter Second quarter Third quarter
Total Advertising Cost
$20,000.00
Competitors:
Competitor A Competitor B Muloni Records
Quality Prices
Low Quality
Low Quality
High Quality Low prices
Very high prices Discounts Fixed prices
Very high prices Discounts Fixed prices Satised
Customer Services Unsatised customers
Unsatised Customers
Customers
Page 55
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4046 N Goldenrod Rd Suit 130 MULONI RECORDS Winter Park, Fl REGISTRATION G13000017665 32792 U.S.

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Music Recording And

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Factors for success

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Factors for success

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Market Analysis: Industry

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

STEADY CASH FLOW BUSINESS GROWTH

INCREASED INVENTORY BUSINESS SUSTAINABILITY

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Organization and Management:

see the chart on the next page 14

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Recording Engineer Will be responsible for music recording of the company

Mastering Engineer Will be responsible for music production

Sales associates Will be responsible for daily sales of the business

Company attorney will handle any legal matters of the business.

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Product and Service:

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Marketing and Sales strategy: Marketing Plan: 1. Mission statement:

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Very high prices

Very high prices

Low affordable prices

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

affordable prices. Potential target customers will be given a 10 percent dis-

and wants. If a customer purchases one T-shirt online or a physical retail

convenient and easy parking space accessible to customers without difficul-

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Marketing Tools: Social media face book twitter youtube internet

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Marketing Tools blogs Wikipedia

Newspapers Television ads

Advertising budget on next page

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Season First quarter Second quarter Third quarter

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Distribution channels Vendors:

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Recording Studios will be well equipped with modern recording

PH: 213 884 5254 www.mulonirecords.webs.com mulonirecords@gmail.com

Music Production techniques