SANTOSHKUMAR PRADHAN

MBA, NMIMS Mumbai

:

santoshkumar.pradhan@nmims.edu.in |: 8452965117 | Age: 25

SUMMER INTERNSHIP APOLLO HOSPITALS ENTERPRISE LTD. Worked in the Corporate marketing division on the project PHC 2.0 (Personalized health check) Analyzed present health check model in terms of capacity, revenue and volumes Helped in formulating a Go To Market strategy for PHC 2.0 which included competitor analysis, pricing strategy and marketing strategy Evaluated the promotional activities planned by the Marketing outsourcing company and prepared business cases WE CARE: CIVIC ENGAGEMENT ANKLESHWAR INDUSTRIAL DEVELOPMENT SOCIETY Studied the working of the mobile school project by carrying out on field visits Impact analysis and recommendations for further improvements Visited 23 villages in and around Ankleshwar and interacted with all the stakeholders which included parents, students, teachers and government officials WORK EXPERIENCE 27 MONTHS Systems Engineer, Tata Consultancy Services 27 months (Jan 2010 - May 2012) Part of the Software Configuration management team for Deutsche Bank In-charge of the maintenance of the testing environments and code deployment process Facilitated in resolving the run time issues with processing of payments pertaining to corporate banking Mentored trainees in developing utility projects within the same account to improve efficiency EDUCATION Qualification MBA B.E (ECE) XII X Certifications Key Modules Achievements KEY PROJECTS Corporate Academic Pidilite Industries Ltd: Analyzed the consumer behavior of the hobby ideas market and found out ways to engage with hobby enthusiasts Greaves Cotton Ltd: Worked on a project to find ways for creating after sales engagement with the clients which in the long run would help in business development Heathkart.com: Helped the sales team in lead generation through engagement with gym instructors. Facilitated in promotion of online retailing of health supplements Bank of Baroda: Analyzed the sales structure of the bank and learned about the sales management practices for financial services Star Bazaar and Big Bazaar: Compared both the Retail formats with the help of Retail marketing concepts HUL: Analyzed the overall strategy in the FMCG space and the way forward Institute / Organization SBM, NMIMS Mumbai GCET,Vallabh Vidyanagar S.V.E.M, Ankleshwar S.V.E.M, Ankleshwar Board / University NMIMS Sardar Patel University GHSEB GSEB Year 2014 2009 2005 2003 % / CGPA 2.73 / 4 8.17 / 10 76.33 % 87.43 %

Completed the university of Pennsylvanias online offering of The Global Business of Sports Sales Management, Distribution, Consumer Behavior, Brand Management, Pricing Strategy, Digital Marketing, Media Planning , Retail Marketing, Supply Chain Management, Project Management Received a letter of Recommendation from Senior Vice President Transformation Initiatives, Apollo Hospitals for the summer internship project

EXTRA AND CO-CURRICULAR ACHIEVEMENTS / ACTIVITIES Achievements Participations Interests Winner in the interclass cricket tournament held at GCET, Vidyanagar during 2008-09 Finished 3rd in NM Soccer League 1.0 as part of the inaugural football league at NMIMS Runners up in Ditch, Steal or Split, an economics based strategy competition conducted by EcolibriaThe economics cell of NMIMS Article on Sports Branding published on MBASkool.com as part of an article writing contest in July, 2013 Runners up in sports quiz as part of Arcadia , the intra college sports festival of NMIMS Participated in a digital marketing workshop, Adventions, conducted by Ogilvy Organized and participated in cricket and badminton tournaments at TCS, Bangalore Playing football and cricket Writing articles
SCHOOL OF BUSINESS MANAGEMENT, NMIMS, MUMBAI
TEL: 42355678/77 EMAIL: placement@nmims.edu