India's Iargest seIIing SUV, Mahindra BoIero, records saIes

miIestone of over 6.5 Iakh vehicIes on Indian roads

BoIero is India's highest seIIing SUV for 7 years in a row from FY 2007
The 5th highest and onIy SUV in the Top 10 passenger vehicIes in India
Ranked No. 1 in the TNS Customer Satisfaction Study 2012
October 30, 2013, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), ndia's leading SUV
manufacturer, today announced that itsflagship Sports Utility Vehicle (SUV) brand, the Bolero,
has achieved a new sales milestone with over 6.5 lac vehicles on ndian roads. Launched in
2000, the Bolero is an aspirational, tough and rugged, entry level SUV with macho styling and go
anywhere capability, which has been dominating ndian roads for 13 years.
The Bolero is ndia's No.1 SUV for 7 years in a row and also the 5
th
highest selling passenger
vehicle in ndia during April - September 2013. Over 6.5 lakh Boleros are already on ndian roads
which is a testimony to the confidence that consumers have in the brand. Further, the Bolero
topped the TNS Automotive Total Customer Satisfaction Study 2012. With an unbeatable value
for money proposition, which combines affordable pricing, low maintenance costs and high
resale value, the Bolero's popularity has soared over the years. The iconic SUV sold 1,17,665
units in FY-2013, as against 1,00,686 units during FY-2012, registering a growth of 17%
becoming the only ndian SUV to sell over 100,000 vehicles, for 2 years in a row.
Commenting on this milestone, Pravin Shah, Chief Executive - Automotive Division,
Mahindra & Mahindra Ltd. said, "Having sold over 6.5 lakh units since inception and ruling the
roads for 13 years, the Bolero has transformed the SUV space in the country. Over the years,
the Bolero has been updated and evolved with the changing lifestyle and aspirations of its
customers resulting in its growing popularity. Ruling roads and hearts across the country, the
Bolero has moved from strength to strength, to enhance the lifestyle, fun and adventure quotient
of consumers.
About the Bolero
Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of
features and aesthetics in line with the changing lifestyle and aspirations of ndian consumers.
Mahindra has kept up the momentum with constant product upgrades and new offerings, having
launched the 'New BoIero' in 2011. Powered by the refined, peppy new m2DiCR engine with
better drivability and excellent fuel efficiency, the New Bolero, sports more macho front styling,
giving it an aggressive stance. t also incorporates new technology features like Advanced Digital
Display with Driver nformation System (DS) and a digital Engine mmobilizer, all- new stylish
dashboard, new wood-finish centre console and all-new seats and upholstery.
The brand's popularity is also visible in the online space. The Mahindra Bolero community on
popular social networking site, Facebook, has over 12 lakh fans sharing their adventures and
experiences in the Bolero. The YouTube channel of the brand has received more than 3 million
views. Bolero has also been associated with popular celebrities such as cricketers Gautam
Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition,
respectively. More recently, the London 2012 Olympic Bronze medal winner and boxing
champion, MC Mary Kom, was felicitated with a Bolero.