SHIKHER GUPTA

Mobile: +91 9873974181 E-Mail: shikhergupta@rediffmail.com

SNAPSHOT

 MBA in Marketing from top B-School with an overall experience of more than 4 years.
 Completed marketing projects for brands like AMUL, COKE, AIRTEL, MITSHUBISHI LANCER and various others.
 An Out-of-the-Box Thinker with a proven track record of increasing revenues.
 An effective communicator with excellent team management & interpersonal skills.

CORE COMPETENCIES

Marketing Management
 Making effective Marketing plans and implementing them.
 Conducting Market research and combing operations to understand the market better.

Brand Management
 Successfully creating brand image and advertisements
 Understanding major brands and its salient features

Corporate Sales
 Area mapping exercise to acquire corporate accounts.
 Understanding requirement of corporate and SME’s to offer customized products.

Business Development
 Exploring potential business avenues & managing marketing & sales operations.
 Determining training needs of employees & conducting suitable training program to enhance productivity.

EMPLOYMENT PROFILE
Since June’08 at Kotak Mahindra Bank, Gurgaon as Senior Manager -Business Banking & Marketing
Kotak Mahindra is one of India's leading financial organizations. The group has a net worth of over Rs. 6,327 crore. It
services around 5.9 million customer accounts.

Job Role:
 Handling 3 Gurgaon branches for ‘major account’ acquisition and Business Development.
 Planning and executing sales promotions & yield management benchmarks.
 Marketing Analysis and implementing marketing plans.
 Achieving revenue income through relationship enhancement and cross sell of insurance, mutual funds etc.

April’06-June’08 at ICICI BANK, Lucknow & New Delhi as Solution Manager-Business Banking
ICICI Bank is India's second-largest bank with total assets of Rs. 3,744.10 billion (US$ 77 billion) at December 31, 2008
and profit after tax Rs. 30.14 billion for the nine months ended December 31, 2008.

Job Role:
 Handling 4 branches in Lucknow then promoted to handle 13 branches in Gurgaon, Delhi
 Managing Corporate and Institutional Sales.
 Monitoring sales performance, hiring, training and development of new staff
 Cross sell of insurance, mutual funds etc.

April’03-March’04 at HBL GLOBAL PVT LTD, Lucknow as Sales Executive-Business Development

HBL Global Pvt Ltd is a direct Sales organization for distribution of HDFC Bank’s financial products and services. It
has a network in 131 cities across the country.

Job Role:
 Cold Calling and Lead generation for retail banking products.
 Selling life and general insurance
PROJECTS
April’05-June’05 at Amul Ice Cream, Hyderabad for Marketing and Advertising
 Create promotional strategies to boost up sales for AMUL Ice cream in winters.
 Create advertisement for AMUL Ice cream to boost sales in winters.
 In Depth study of Distribution channel and Strategies.
 Campaign along with print advertisement adopted by AMUL in one of its campaign.

October’05-November’05 at Coca Cola, Hyderabad for Marketing and Promotions

 Create promotional activities for Coke and Thumbs Up brands
 In Depth study of Distribution channel and Strategies.
 Market Research to study consumer behavior, especially teenagers.
 Conducted road shows in various college campuses in Hyderabad.

Dec’05-Jan’06 at Bharti Airtel, Hyderabad for its Marketing Strategies vis-à-vis Competition
 Comparison with competitors on several marketing fronts
 Preparing Marketing plan to boost up pre paid sales in Hyderabad
 Analyzing the present strategies of Bharti Airtel.
 Suggesting Future strategies for Bharti Airtel.

July’05-September’05 at ICFAI Business School for Analysis for setting up a BPO

 Analyzing various components of cost e.g. Physical infrastructure, technology, HR etc.
 Detailed survey with industry leaders
 Know how of several technical issues and consideration of strategic values
 Met several top management officials in top BPO’s across India

KEY HIGHLIGHTS

 Winner of contests like ORBIT CHANGER, FRONT RUNNER, SUPPER STAR AND STAR PERFORMER IN ICICI BANK
 Winner of THE BUSINESS QUIZ, IIM CALCUTTA, 2005
 Winner of THE MARKETING EVENT, GREAT LAKES-CHENNAI, IIM-CALCUTTA.
 Student Head, ICFAI BUSINESS SCHOOL, Hyderabad, 2004-06
 Man of the tournament, INTER SCHOOL CRICKET TOURNAMENT, 1999-2000

COMPUTER LITERACY

 Operating Systems: Windows 98, Windows 2000, Windows XP, MS DOS, UNIX, LINUX
 Language & Tools: C, C++, Visual Basic, Visual C++, Java Script, CGI, PEARL, HTML, DEVELOPER
 Database: MS- ACCESS, SQL, ORACLE
 Utilities: SPSS, PROWESS, WORLD, EXCEL, POWERPOINT, Sales Force Automation, Finacle, Flex-Cube

PROFESSIONAL QUALIFICATION

 MBA (Marketing) from ICFAI Business School, Hyderabad in 2006.

 B.Sc. (Computers) from Kurukshetra University in 2003.

PERSONAL DETAILS

Date of Birth : 17th March 1983

Interests : Playing Tennis, Cricket, Traveling, Reading
Address : A-105, S.F. The Palladian’s, Sector-47 Gurgaon-122001, Haryana.