Facebook Marketing: Social Media Darling Or Devil?

Do you have "market on Facebook" penciled in on your calendar, but never do it because you're ust not sure !hat to do? "# so, you're in the right place$ %his article is #ull o# tips to help you launch your marketing campaign success#ully so that you can attract the most customers in e&change #or your time$ %ake the time to #ill out your Facebook pro#ile !ith use#ul in#ormation and more details about your brand$ 'dd a link to your !ebsite and !rite a brie# description o# your brand or products$ (se a visitor counter to get an idea o# ho! many visitors #ollo! this link to access your homepage$ (pdate your Facebook page regularly$ Do not hesitate to post a ne! update every morning i# you #ind that your subscribers check Facebook at least once a day$ "# your subscribers are not likely to check Facebook very o#ten, share a !eekly update to avoid #looding them !ith too many updates$ "# you have nothing valuable to say to your audience, do not say anything$ )eople do not !ant to visit your page and be treated to in#ormation that is useless and*or dated$ i# you do not have anything relevant and uni+ue to talk about, try sharing links or videos that are in the same niche$ %hink about !hy your page e&ists$ 're you simply trying to get the !ord out about your company and ne! products? Or, is the page #unctioning as a #orum #or better communication !ith your customers? Once you have a clear picture o# !hat you !ant your page to do, you can begin !orking on your marketing goals$ Do not post so much on your Facebook page that people !ill begin to #eel too saturated by you$ ,ou !ant to give them something to think about, so let a little space #lo! in bet!een each posting$ Facebook recommends ne! page o!ners post no more than once or t!ice a !eek$ -emember to respect your #ollo!ers privacy !hen using Facebook to market your business$ "# someone sends you a glo!ing revie! through a private message, remember to ask their permission be#ore making it public$ %hey may have chosen to send you the message that !ay because they did not !ant to be publicly ackno!ledged$ "# you are replying to a comment that !as le#t by a speci#ic user, make sure that you tag the person in your post$ ,ou !ant to get people to come back to your page as much as possible, and tagging is a great !ay to get someone to return$ Share pictures on Facebook$ .eep in mind that your subscribers check Facebook to see updates shared by their #riends$ "# your subscribers have a lot o# #riends on Facebook, your updates might not be easy to notice$ /etting their attention !ill be a lot easier i# you share pictures rather than te&t updates$ 0e sure that you're trying hard to put a personality behind your brand$ "# people #ind everything you post to be stale and brand, this !ill give them the same perception about your brand$ 'dding some personality can be great as long as it al!ays remains pro#essional$ Make content on your Facebook page e&clusive$ )eople tend to love !hat they think is "out o# reach$" %ry o##ering something valuable to your audience in e&change #or them to "1ike" your page$ %his is a !in2!in situation #or everyone$ Some businesses have o##ered #ree products like e20ooks ust #or "1iking" their page$

"'m /etting MO34, O-D4-S Sent %o My Door 'nd ,ou 5an too6 Only use images that are pro#essional on your page$ (nderstand that your photos !ill represent your business, both in good and bad !ays$ "# you decide to post personal photos, be sure they aren't o##ensive in any !ay, and be sure and take those photos !ith a high +uality camera$ )ost content regularly$ 0usinesses that do not update Facebook at all are sometimes assumed to be shrinking or out o# business$ 0usinesses that post rarely are seen as lackadaisical or too casual$ %ry and post a #e! times a !eek to stay #resh in people's minds !ithout being there every single day$ Facebook Marketing Facebook marketing !orks best !ith a de#ined purpose$ Figure out the purpose o# your business's Facebook page, and develop a strategy !hich is built around that purpose, and design goals that are in line !ith that purpose$ 'ligning your Facebook marketing tactics to a single de#ined goal makes success easier to reach and easier to measure$ Do not #orget your e&isting audience$ ,our current #ans can easily be #orgotten in the e##ort o# bring in ne! #ans and increasing likes #or your page$ For really great Facebook marketing results, it is important to attract an audience that kno!s it is respected$ %his is very re!arding, so don't neglect your #an base$ ,ou should choose a strong argument to convince customers to subscribe to your social media updates$ )eople need to see a value in oining your Facebook marketing campaign$ ,ou could #or instance o##er a small immediate discount to the customers !ho subscribe to your Facebook campaign be#ore completing an order$ ,ou should consider hiring someone to handle your Facebook marketing strategy$ Facebook has become very competitive recently due to its high rate o# use, and because o# this it can be hard #or an amateur to create a +uality page that can stand out$ "# you do not #eel com#ortable on Facebook this is probably your best bet$ 'l!ays maintain a possitive attitude on your #acebook marketing page$ 3o one likes a do!ner, and this is especially true i# someone has the ability to not be #orced to deal !ith it$ 0e sure that no matter !hat you post on your page that you #ind a !ay to put a possitive spin on it$ Don't let Facebook negativity bring your brand do!n$ "t's tough #acing negativity$ %he immediate response, i# you #ollo! through, is o#ten de#ensiveness or negativity in return$ %hat !on't help your Facebook marketing$ ,ou need to approach negativity !ith poise$ %ake the higher road and respond politely and meaning#ully$ ,our #ans !ill take notice$ "# you don't have the necessary time to devote to a solid Facebook marketing campaign, outsource the !ork involved$ Since this method o# marketing is so e##ective and reaches such a vast audience, it !ill be a !orthy investment$ .eeping the pro#ile active and engaging customers !ill keep the money coming into your business any!ay6 Don't clutter your Facebook marketing pages !ith too much bling$ 'lthough you !ant it eye2catching and appealing, you don't !ant to over!helm people !ith more in#ormation than they can process$ ' simple page that looks clean, color#ul and is easy on the eyes !ill be #ar more e##ective than one that screams to the reader$

"'m /etting MO34, O-D4-S Sent %o My Door 'nd ,ou 5an too6 /et a team involved$ Facebook marketing can be a big time eater$ %his isn't as easy as it sounds$ "t involved posting, responding, researching, sharing, creating, delivering, and many more action verbs too$ ,ou need as many bright minds !ith social media kno!2ho! on the pro ect as possible to succeed$ 'n embedded video can take your great Facebook marketing campaign to the ne&t level$ Demo the special #eatures o# your product, have satis#ied customers give a glo!ing revie!, or tell potential customers about a ne! promotion or sale$ 4nd your video !ith a compelling call to action and !atch your sales increase$ /et out that calendar and pencil in the tips !e ust !ent over together$ Since you have some speci#ic things to do, you ust need to start doing them$ Do one o# these actions every time you turn on your computer and soon you'll have more customers than you kno! !hat to do !ith$ "'m /etting MO34, O-D4-S Sent %o My Door 'nd ,ou 5an too6