From Crayola Products

Binney & Smith Inc., 1100 Church Lane, P.O. Box 431 Easton, PA 18044-0431 Mary Stankiewicz (610) 253-6272 Stankiewicz.12@buckeyemail.osu.edu Feb 27, 2013 Brian McGrogy, Editor The Boston Globe P.O. Box 55819 Boston, MA 02205-5819 Dear Brian McGrogy, My name is Mary Stankiewicz, media director for Binney & Smith Inc., and I am writing to invite your publication to cover our New Crayola Screamin Neons. This is our first ever line of highlighters designed specifically for school children. I look forward to working with you and hope that you will take a look at the enclosed media kit. The kit includes a fact sheet on Crayola Products, a background narrative on Binney & Smith Inc., and a press release on the new product details. I can be contacted anytime at the phone number and address above. Thank you for your time, Sincerely, Mary Stankiewicz Media Director

From Crayola Products

Binney & Smith Inc., 1100 Church Lane, P.O. Box 431 Easton, PA 18044-0431 Mary Stankiewicz (610) 253-6272 Stankiewicz.12@buckeyemail.osu.edu FOR IMMEDIATE RELEASE Feb 27, 2013 I scream, you scream, we all scream for.Highlighters Easton, PA- Kids will scream for Binney & Smiths new Crayola Screamin Neons This first ever line of Crayola Highlighters is designed specifically for schoolchildren. Bright, neon graphics on each highlighter scream kids and fun. These non-toxic highlighters come in four colors: glowing green, neon yellow, hot magenta and electric blue. The rounded tip allows for a smooth flow of ink without noise or squeaking. These highlighters are washable, allowing for ink to be washed from hands, face and most clothing. Suggested retail price is $1.99 for the four-pack. These highlighters were produced after research conducted by Binney & Smith revealed that children begin using highlighters around the age of 8 and continue to throughout their schooling. Research also showed that children use highlighters for a variety of activities, including school papers, study sheets, plays, maps and reports. Tailoring a highlighter to the needs of schoolchildren resulted in the development of Screamin Neons.

From Crayola Products

Binney & Smith Inc., 1100 Church Lane, P.O. Box 431 Easton, PA 18044-0431 Mary Stankiewicz (610) 253-6272 Stankiewicz.12@buckeyemail.osu.edu Binney & Smith: Crayola Cousins Edwin Binney and C. Harold Smith founded their company, Binney & Smith in 1885. Their Crayola first products, slate pencils and chalk, were produced in 1903. Now, Crayola produces hundreds of different products for children of all ages. Each year, Crayola produces more than 2 billion crayons in 120 different colors. The first box of crayons included eight colors and each box was sold for 5 cents. In addition to crayons, Crayolas products include magic markers, colored pencils, watercolors, tempera paints, chalk, clay, washable paints and fabric paints. Crayola crayons are currently sold in more than 60 countries and printed in 11 different languages. The two basic ingredients of crayons are pigment and paraffin wax. The mixture is melted at poured into molds, each mold making 1,200 crayons at a time. The mixture is then cooled by water. The entire process allows a crayon to be made in three to nine minutes. All of Crayolas products are 100 percent non-toxic and safe for children. To ensure the safety of the products, all art materials are tested by a Board Certified toxicologist and each product is stamped with the Art and Creative Materials Institutes Approved Product seal.

From Crayola Products

Binney & Smith Inc., 1100 Church Lane, P.O. Box 431 Easton, PA 18044-0431 Mary Stankiewicz (610) 253-6272 Stankiewicz.12@buckeyemail.osu.edu

Crayola Fact Sheet Binney & Smith, maker of Crayola Products, was founded in 1885 by C. Harold Smith and Edwin Binney Smith was born in London, England and Binney was born in Shrub Oak, New York The companys first products were slate pencils and chalk The first box of Crayola Crayons sold for 5 cents Each year the company produces more than 2 billion Crayola crayons Tests reveal that the smell of Crayola crayons is one of the 20 most recognizable aromas to American adults In 2000, a poll found that blue was the most popular color of Crayola crayon amongst Americans

From Crayola Products

Binney & Smith Inc., 1100 Church Lane, P.O. Box 431 Easton, PA 18044-0431 Mary Stankiewicz (610) 253-6272 Stankiewicz.12@buckeyemail.osu.edu Story Ideas

Where do Crayola Crayons get their unique names? How Crayola products are used by teachers in Boston schools Crayolas efforts to help the environment and why its favorite color is Green