MSOFT Microsoft Email Survey - UK Field dates: October 18 to 23, 2013 N = 1,000 Total Respo de ts N= 83!

" ter et Users #de$i ed as re%&larl', occasio all' or rarel' &se " ter et( N=)8* +,ail Users #de$i ed as re%&larl', occasio all' or rarel' &ser e,ail(
- = belo. /*0

OMT-UK

Next, 1. How often, if ever, do you use the nternet! Total # =1,000( 0 Use nternet Re%&larl' Occasio all' Rarel' Ne3er 4o 5t 6 o. #4O NOT R+74( %. How often, if ever, do you use email! 8ase: Use " ter et " ter et Users # =83!( 0 &# )2 11 1 1 +,ail Users # =)8*( 0 1$$ )) 1) 1 "# 12 10 * 11 " ter et Users # =83!( 0 1$$ 82 12 1 +,ail Users # =)8*( 0 1$$ 81 10 3 -

Use Email Re%&larl' Occasio all' Rarel' Ne3er 4o 5t 6 o. #4O NOT R+74( 7SK 799 R+S:ON4+NTS '.

(s far as you )now, do any ma*or email service +roviders currently scan the content of +ersonal emails in order to hel+ tar,et the online advertisements they show to +eo+le! Total # =1,000( 0 ;es No 4o 5t 6 o. #4O NOT R+74( 31 31 32 " ter et Users # =83!( 0 !2 22 22 +,ail Users # =)8*( 0 !3 22 28

MSOFT #.

OMT-UK f you found out that your email service +rovider was scannin, the content of your +ersonal emails in order to tar,et online advertisements to you, would you stron,ly a++rove, a++rove, disa++rove or stron,ly disa++rove! Total # =1,000( 0 -otal a++rove Stro %l' appro3e 7ppro3e -otal .isa++rove 4isappro3e Stro %l' disappro3e 4o 5t 6 o. 11 3 8 "# 28 ** * " ter et Users # =83!( 0 1% 3 2 "/ 30 ** 3 +,ail Users # =)8*( 0 1' 3 10 "# 30 *! 3

/.

0ould you stron,ly a,ree, a,ree, disa,ree or stron,ly disa,ree t<at 'o&r e,ail so,eti,es co tai s pri3ate co te t t<at 'o& .o&ld pre$er not 1e scanned 1y your e-mail service +rovider!

Total # =1,000( 0 -otal (,ree Stro %l' 7%ree 7%ree -otal .isa,ree 4isa%ree Stro %l' 4isa%ree 4o 5t 6 o. #4O NOT R+74( 2. 23 !* 22 %# 12 12 2

" ter et Users # =83!( 0 3# !8 21 %% 12 10 !

+,ail Users # =)8*( 0 3/ !2 21 %1 12 10 3

n ,eneral, do you feel that e-mail service +roviders scannin, the content of your +ersonal emails in order to tar,et online advertisements to you is an invasion of your +rivacy, or not! Total # =1,000( 0 ;es No 4o 5t 6 o. #4O NOT R+74( 83 12 * " ter et Users # =83!( 0 8* 12 3 +,ail Users # =)8*( 0 8* 13 2

3.

n ,eneral, do you 1elieve that e,ail service +roviders should 1e allowed to scan the content of +ersonal emails in order to tar,et online advertisements to +eo+le, or is that a +ractice that should not 1e allowed = Total # =1,000( 0 " ter et Users # =83!( +,ail Users # =)8*( 0
2

MSOFT ;es -- allo.ed No > ot allo.ed 4o 5t 6 o. #4O NOT R+74( 10 8! 1 0 12 8! ! 12 8! !

OMT-UK

".

(nd finally, would you stron,ly a,ree, a,ree, disa,ree or stron,ly disa,ree that email service +roviders should allow users to 4o+t-out5 if they +refer that the content of their e-mails not 1e scanned in order to tar,et online advertisements! Total # =1,000( 0 -otal (,ree Stro %l' 7%ree 7%ree -otal .isa,ree 4isa%ree Stro %l' 4isa%ree 4o 5t 6 o. #4O NOT R+74( "2 11 20 & ! ! * " ter et Users # =83!( 0 &1 )1 20 2 ! 2 3 +,ail Users # =)8*( 0 &' )2 21 / 3 2 2

7bo&t t<is st&d': T<e R44 telep<o e s&r3e' .as co d&cted October 18 to 23, 2013 i t<e U ited Ki %do, b' ?$K5s :&blic 7$$airs @ Aorporate Ao,,& icatio s di3isio , a,o % a atio all'-represe tati3e sa,ple o$ 1,000 ad&lts a%e 11 or older/ 7ll t<e i ter3ie.s .ere co d&cted 3ia la dli es/ T<e data .ere .ei%<ted o a%e, seB, class a d sta dard re%io / T<e ,ar%i o$ error o res&lts based o t<e $&ll sa,ple is pl&s or ,i &s 3 perce ta%e poi ts