I bought this Online in _____,this talk is often heard now more than ever.

When it demands just mobility of our fingers than any part of our (lazy)body,there is no reason that why the Online Marketing must not be preferred. Consumer believes in I can get it at my door-step without an extra penny spent..., a simple lazy theory. Hence marketing specialists predict that ,the growth of ECommerce will be humongous in next six years and Yes! a considerable number of MNCs are showing dogged persistence to match their predictions. I saw a play in which at one disturbing instance an actor tells for the antagonist Consumer is the prince,the whole firm have to be his slave,at least in some measure. In reference to the above dialogue ,in India alike America the consumer of course is the Prince. The bud of E-commerce was springed in US but the seeds quickly pollinating towards India in the past decade where the consumer is an Absolute virgin.
What is the Basic difference between Indian and American customer? Knowing that the consumer is the power plug of commerce for both countries, as the power sockets for both countries diverse ,the consumer mentality also should change. Since i am not a business specialist, my parameters of comparisons will be just in the POV of a consumer. It conscious to observer the difference between the Psychologies of two gigantic markets in the world, which after all half-a-dozen E-commerce contemporaries doesn't seems to have any knowledge of(I am talking from the mic of a consumer). It is clearly evident that Indian market is going western with few exceptions. But! most of that few are regarding transactions. Since it is between two economies one is planned and developed but other is more of combinatoric and influenced. One such elemental exception is ,Indian E-commerce reached the tongue tip of a consumer when the last payment option became the most preferred... COD!. A society is forged by decades of history. Hence the consumer community is quite evolved on aspects like vision, singularities of a culture and way of believing. Only by knowing this difference, the collective character of a consumer can be understood. Still many E-commerce firms in India does not allow COD option, and such firms are hardly known to consumer because of this uniqueness(they tell) they have. For every online marketing company, COD is an outside comfort zone, since chances of order getting rejected at the doorstep is notably more than any other payment option. But! No consumer in the world is concerned about comforts of a seller . More than 90% of consumers prefer COD in India,when it is not the same in US. If an America based company tells Still! The consumer here is backward . It may get better by years passing, the answer is NO .The people who are buying here are pretty well educated and you have to be his slave to serve his needs. The most popular online sites, which also have same comfort problems that you have but, at least they pretend themselves so that they are happy to give COD. The children in India are taught to save money and buy a product when you can pay the full amount, but in US way it is like an advantage to Get the product now,and pay afterwards and we call it EMI. Even though many Indians go for EMI nowadays,it is not that fancy as that of US. I bought this ... on EMI is not that proud expression as that of I bought a new ... in India. Hence the Indian consumer expects the seller attitude have to be same and believes You take money when you give me the product. Hence the singled out payment option in India will be Cash-on-Delivery even in future. This relative difference have made the Indian market still a question for many American online marketing barons. If they can see it with the special perspective, they will celebrate next Diwali or GOSF, failing will get ready to "Reeboked" from India.