ThearrivalofCaterhamBikesisanaturalextensiontotheexpandingCaterhamGroupsincethe purchaseofthehistoricCaterhamCarsbrandinApril2011byTonyFernandesandDato KamarudinMeranun. ThetwowheeleddivisionjoinsCaterhamF1Team,CaterhamRacing(GP2),Caterham Technology&Innovation,CaterhamCompositesandthelatestarm,CaterhamMotoRacing Team,intherapidlygrowingCaterhamfamily. CarryingCaterhamsDNAofBritishheritage,performanceandintuitivehandlingcharacteristics, thenewproductswillalsoadheretothebrandsethosofdeliveringaccessiblefun. TheiconicCaterhamSevensportscarisfondlyreferredtoastheclosestexperienceto motorcycleridingonfourwheelssothismove,thebrandsfirstforayintoroadbikes,isanatural stepandfollowsthelaunchlastmonthoftheCaterhamMoto2raceteam. MirroringthebusinessexperienceandstrategyemployedsuccessfullybyTonyFernandesand DatoKamarudintomakebudgetairlineAirAsiathemostprofitableintheworld,CaterhamBikes hasallieditselfwithsomeofthebrightestmotorcycleentrepreneursinEuropeandAsia. ThenewdivisionwillbespearheadedbyAlIshsalIshakasCEO.

IshsalcomestoCaterham BikesfromhispreviousrolewithAirAsiaasGroupHeadofAncillaryIncome.Themanagement teamismadecompletewithChiefDesignerAlessandroTartarini,ChiefEngineerZenoPanarari, bothknownfortheirentrepreneurialspiritandproductdevelopmentprowess,alongwith businessmanandexMotoGPracer,AndreasLeuthewhowillheadupthedistributionandsales function. ProductionofthethreelaunchbikesallpricedaffordablywillbeginasearlyasSpring2014, withtheBrutus750thefirsttobebuilt,followedbythetwoelectricbikeslaterintheyear. TheCaterhamBikesbusinessstrategycatersforthegrowingglobaldemandfor environmentallyfriendlyandmultipurposed,twowheeledvehicles.Beginningwiththe European,NorthandSouthAmericanmarkets,theGroupskeygrowthmarketwillbeinAsia, reflectingtheburgeoningdemandforsuchvehiclesacrossthoseterritories. TonyFernandes,CoChairmanofCaterhamGroup,said:OurvisionforCaterhamGrouphas takenanotherstepforwardwiththelaunchofCaterhamBikes.Expandingourinterestsintothe twowheeledmarketisanothernaturalprogressionforusandisagoodopportunitytoshowcase thebreadthofknowledge,experienceandcreativitywehaveatourdisposalacrosstheGroup, nowinthetwowheeledworldinadditiontoallofourotherautomotive,technologyandinnovation interests. DatoKamarudinMeranun,CoChairmanofCaterhamGroup,said:TakingCaterhamintothe motorcyclebusinesshasbeenakeyobjectivesincedayoneofCaterhamGroup.Weare establishingourselvesinmarketswherewecanbringnewthinking,innovativeconceptsand

productsthatwillbegamechangersCaterhamBikesdoesexactlythat.Havinglaunchedour Moto2teamrecentlyattheMalaysianGrandPrix,thelaunchofCaterhamBikestakesusfrom thetracktotheroadwehavepartneredwithindustryexpertsandwehavelongtermsplansfor thebusinessthatareambitiousbutachievable,theperfectmixforsuccess. Ishaksaid:Wearerealisticandhonestenoughtoknowthatwerenotinthebusinessofrivalling theestablishmentwereheretoofferanalternativethatbefitsthespiritofCaterham. JustastheCaterhamSevenisamotoringiconbecauseofitsuniquedesignandengineering credibility,CaterhamBikesproductswillbeaimedatanicheaudienceseekingexceptional quality,bespokedesignflareandbikeseasyenoughforanyonetoride. CaterhamBikesthreeinitiallaunchproducts,ondisplayinprototypeformatEICMAuntil November10,areasfollows: Brutus750describedastheSUVofmotorcycles,menacinginstancebutsurprisingly nimbletoride,theBrutus750canoperateasastreetbike,offroadmachineorevena snowmobile(conversioninlessthanfourhours).Itisthefirstmotorcyclewithanautomatic transmissionsandthefirstevertwowheelSUV. ClassicEBikecarryinguniquelyretrostylingfortheriderwithapenchantforadesignharking backtothegoldenageofBritishmotorcycling,thisbikehasarangeof4080kmanddoesnot requiretheridertohavealicenseintheEU CarbonEBikeapremiumbikewithmodernstylinginspiredbyF1technologyalimited editionversionfeaturingexclusiveF1inputandmaterialsiscurrentlybeingexplored AllthreeproductswillbeondisplayatHall10,BoothH94throughouttheNov510show.