Digital Media Marketing Today

As marketer online, picking a start can be challenging. Right from search engines such as Google, to social media sites such as Facebook, Twitter and LinkedIn, and blogging the marketer has many platforms to choose from. Added to this is the smartphone re olution, where media sharing ia !ouTube, Instagram and "interest, and of course email are the many channels marketers can le erage. These new channels are setting trends digital media marketing today. #ach of these is a uni$ue digital marketing channel with large, acti e and easy to segregate audiences. If le eraged appropriately, these digital platforms can help a business grow manifold. The ob ious $uestion is % &here do we start' (ere are some basics about digital media marketing to help you understand how businesses use these arious elements to thri e and succeed online.

Instant digital marketing approach

)imply connect the dots % people, business, online, interaction and you will ha e an idea of what the digital media is all about. (ere are a few e*amples to get a clear picture. Gayatri wants to send a gift from the +nited )tates to her parents in India for their ,-th anni ersary. (er friend recommends her to send it online. Gayatri.s parents recei e the gift within days. /ames has stopped reading printed newspaper. (e has subscribed to digital ersions of newspapers and blogs on his smart phone and i"ad. Anslem and Isha are celebrating their honeymoon in )pain. They share pictures and suggest hotels to friends on Facebook. 0any businesses ha e been able to reach out to millions of people though the irtual digital and social media tools using instant online marketing tactics such as sending newsletters o er emails, ad ertising on websites, sharing photos on Facebook, updating news on Twitter and con ersing with their brand ad ocates in real%time. The list is endless.

How does a business benefit from digital media marketing?

At a macro le el, the ad antages of digital marketing to businesses are three%fold. Conduct smart business online 1igital marketing gi es businesses unlimited opportunities to creati ely use marketing and ad ertising tools and reach out to the target audience on the online platform. +nlike in the traditional marketing formats where businesses pay a huge cost to ad ertise in newspapers, maga2ines, billboards etc, online ad ertising techni$ues are irtual, economical, and measurable. 3nline businesses creati ely market on digital platforms like blogs, web pages, !ouTube, Facebook through broadcasting methods, and through con ersations. It gi es businesses a chance to outreach to a larger audience. Close interaction with the target audience 1igital marketing enables businesses to interact with consumers at a personal le el. 0any businesses are in constant touch with their customers ia e%newsletters, rele ant offers ia email, engaging updates on social media, )0) and other digital ser ices. 4ustomers recei e coupons, birthday greetings, special offer alerts and much more on their mobile phones and through the Internet %% personali2ed messages that are more targeted gi es businesses to connect and interact with rele ant audience. Quantify results 0easuring return on in estment is crucial to all businesses. Through digital marketing, you can track performance on a real%time basis and change your tactics for optimal results. It is one of the easiest and most con enient ways to track performance. Digital marketing, makes it possible to e*tract information such as the number of people who isited your webpage or post, how many people recommended it to others, and how many people 5liked6 it. &ith web 7.- tools such as comments, suggestions, feedback elements being embedded on websites the, results can be accessed $uickly and digital marketers ha e a tremendous scope to impro e campaign ideas.

Digital Marketing in India Startling figures for mobile and web users
1igital marketing in India has seen a phenomenal growth with the ad ent of Internet and mobile phones. According to the latest com)core report 8http9::www.comscore.com:Insights:"resentations;and;&hitepapers:7-<=:7-<=;India;1 igital;Future;in;Focus>, India6s online population is =rd largest in the world is the world.s third most populated country on the Internet with ?=.@ million A it grew =<B between 7-<7 and 7-<=.

 The hea iest users of Internet from India are between 7,%=C year%old%men and =,%CC year%old%women Interestingly, accessing the Internet ia mobile and tablets are starting to accelerate DEB of Indian Internet users isit a social networking site, with 7<? minutes spent on Facebook on a erage The largest fastest growing category for India is online retail

How is this happening?

Mobile Internet usage Thanks to aggressi e marketing and affordability of broadband on mobile de ices such as smart phones and tablets, tier 7 and tier = cities are coming online adding to the Internet population growth. As India progresses to grow and broadband connecti ity e*pands to rural areas, these numbers will continue to increase. ise of digital commerce Traditionally it was IR4T4 A India6s railway site which recei ed the most number of isitors in India. It offered a much%needed functionality of booking train tickets online. &ith the success of tra el booking sites such as 0ake0yTrip.com, India started e*perimenting with online retail as well A and it has clearly been successful. 3nline retailers reach E-B of India6s Internet population. )ites such as 0yntra.com, Flipkart.com and /abong.com saw year on year growths of <,EB, ??B and <7CB respecti ely. 3f all online retail categories, apparels lead the way.

!ueling the social media cra"e Indians are inherently social. It is part of the culture to be social with friends and family for many occasions A pri ate such as weddings, anni ersaries, and public such as religions holidays. 3ccasions are rarely celebrated with Fust a nuclear family. They are also increasingly mobile A mo ing to different cities for better Fob opportunities. Added to this is better connecti ity and the e*plosion of broadband, which created the tools and means to go on to social network sites such as Facebook, LinkedIn, and Twitter. It allowed friends, family, and colleagues to connect better, share stories, and be 5in the know6 which fueled the social media cra2e. &ith such an e*plosi e scenario, there is a no%brainer for businesses to le erage digital marketing to not Fust gain awareness of their brand and build brand e$uity, but also to gain customers online. There are many speciali2ed digital marketing agencies and "R firms to help conduct businesses online. 3ne simply needs to search online using terms like 'digital marketing agency India' or .digital PR firm India' in Google. This will gi e you results on leading digital marketing firms in India. Social Media Outreach India companies can be easily found on the net and can help boost your business online, especially on the social media platform.

1igital 0edia 0arketing has opened up a brand new online platform for both businesses and consumers to create the most aluable relationship, making optimum use of the latest Internet technology. &ith rapid inno ations and de elopments in the social Internet sphere, the future surely holds incredible opportunities for digital media marketing.