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It's pretty well known by now that the Internet, for all its world-flattening glory, is a destroyer of businesses

without parallel. How many companies roared along for decades, minting money, only to see the Internet eat their
business plans? We live in a media age and the media industry is Exhibit A in the murder trial. Newspapers, magazines,
music, television, movies — all of the traditional models are dead or dying as bloodied moguls everywhere scramble to
survive. But the Net has brutalized old-line business across most industries — retail, telecom, financial services — and
the technology industry itself, is, ironically, no exception.
Few companies not born on the Web have figured out how to thrive there. (Apple, with its post-PC iPhone,
could be the shining exception.) As Gates turns his attention full time to philanthropy, I wonder what will be left of the
great company he founded, Microsoft, by the time Gates picks up a Nobel Prize for Peace. Clearly, a business with $26
billion in cash reserves isn't exactly at death's door.
And Microsoft continues to be enormously profitable, thanks to its operating system monopoly.
Thanks, that is, to Gates's genius.

01. De acordo com o texto, escolha a alternativa a) everybody is known it very well.
correta. b) somebody know it pretty well.
a) A internet se apresenta como uma nova alternativa c) many people knows that pretty well.
para as grandes companhias exportadoras. d) one knows it pretty well.
b) A internet tem levado as empresas a mudarem o e) he knows it pretty well.
planejamento de produtividade.
c) A internet é um espaço virtual no qual sobrevivem 04. What is the best translation for the following
somente aqueles que conhecem e se adaptam a seu sentence “I wonder what will be left of the great
funcionamento. company he founded,[…]”?
d) A internet potencializou a indústria da mídia. a) O que será que restará da grande companhia que ele
e) A internet faz circular uma infinidade de dinheiro o fundou.
que pode ser perigoso para determinadas companhias b) Penso na grande e maravilhosa companhia que ele
que não nasceram dentro do espaço virtual. fundou.
c) O que restará da grande companhia que ele
02. According to the text, what is the best alternative? encontrou.
a) Microsoft keeps on top, thanks to the Gates’ d) Eu queria saber o que pode acontecer com a
ingenuousness. companhia depois de sua fundação.
b) Bill Gates’ new strategy to make money is e) Eu me pergunto qual será a maior companhia que ele
philanthropy. fundou.
c) Bill Gates’ new target is to pick the Nobel Prize as the
smartest man on Earth. 05. The sentence “We live in a media age” in the
d) Microsoft will be the best forever due to its cash present perfect tense is
reserves. a) We are living in a media age.
e) Apple has done better than Microsoft in the internet b) We have lived in a media age.
area. c) We have living in a media age.
d) We has lived in a media age for years.
03. The sentence: “It is pretty well known” in the active e) We lived in a media age.
voice is

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THE NEW YORK TIMES EDITORIAL


The World Food Crisis

The United States and other developed countries need to step up to the plate. The rise in food prices is partly
because of uncontrollable forces — including rising energy costs and the growth of the middle class in China and India. This
has increased demand for animal protein, which requires large amounts of grain. But the rich world is exacerbating these
effects by supporting the production of biofuels. The International Monetary Fund estimates that corn ethanol production in
the United States accounted for at least half the rise in world corn demand in each of the past three years. This elevated corn
prices.
Feed prices rose. So did prices of other crops — mainly soybeans — as farmers switched their fields to corn, according
to the Agriculture Department. Washington provides a subsidy of 51 cents a gallon to ethanol blenders and slaps a tariff of 54
cents a gallon on imports. In the European Union, most countries exempt biofuels from some gas taxes and slap an average
tariff equal to more than 70 cents a gallon of imported ethanol. There are several reasons to put an end to these
interventions. At best, corn ethanol delivers only a small reduction in greenhouse gases compared with gasoline. And it could
make things far worse if it leads to more farming in forests and grasslands.

01. A idéia principal do texto é a seguinte. e) Os Estados Unidos são o principal responsável pela
a) A produção de biodiesel tem causado escassez de escassez de alimentos em decorrência do incentivo da
alimento. produção de etanol.
b) O poder aquisitivo da classe média da Índia e da
China tem demandado considerável aumento de 02. According to the text above, one can say that
biodiesel e alimentos. a) China and India are two great countries that are
growing very fast what requires demand of food and
c) O aumento da população mundial principalmente na fuel.
Índia e na China requer aumento de produção não só de b) the United States are trying to answer the world
proteína animal, mas também de combustíveis. demand for food and fuel.
d) O crescimento da classe média chinesa e indiana e a c) the demand for food and fuel has made the United
produção de biodiesel têm provocado aumento dos States to subsidize ethanol production.
preços dos alimentos. d) the corn ethanol is the best way to solve the problem
concerned to the lack of fuel in the world.
e) the demand for food and the production of ethanol
have made food prices rise. 04. De acordo com o texto, marque a opção que melhor
traduza as seguintes palavras: amounts, rising, growth,
03. The following sentence “[…]There are several crops, switched, exempt, delivers.
reasons to put an end to these interventions […]” in the a) Quantidade, aumento, crescimento, alimentos,
present perfect tense is trocou, isentou, possibilitou.
a) There have been several reasons to put an end to b) Montes, surgimento, nascimento, colheitas, mudou,
these interventions. exceto, entrega.
b) There have been being several reasons to put an end c) Porção, nascente, crescer, agricultura,
to these interventions. transformação, exemplar, aliviar.
c) There were several reasons to put an end to these d) Quantidade, aumento, crescimento, produtos
interventions. agrícolas, trocaram, isentam, proporciona.
d) There has been several reasons to put an end to e) Quantia, nascimento, crescimento, alimentos,
these interventions. mudaram, excetuam, entrega.
e) There are been several reasons to put an end to
these interventions.

Arguing is an inevitable part of married life. But now researchers are putting the marital spat under the
microscope to see if the way you fight with your spouse can affect your health. Recent studies show that how often
couples fight or what they fight about usually doesn’t matter. Instead, it’s the nuanced interactions between men and
women, and how they react to and resolve conflict that appear to make a meaningful difference in the health of the
marriage and the health of the couple. A study of nearly 4,000 men and women from Framingham, Mass., asked
whether they typically vented their feelings or kept quiet in arguments with their spouse. Notably, 32 percent of the
men and 23 percent of the women said they typically bottled up their feelings during a marital spat. In men, keeping
quiet during a fight didn’t have any measurable effect on health. But women who didn’t speak their minds in those
fights were four times as likely to die during the 10-year study period as women who always told their husbands how
they felt, according to the July report in Psychosomatic Medicine. Whether the woman reported being in a happy
marriage or an unhappy marriage didn’t change her risk.

01. A good title to the above text could be e) briga, importa, disparate, proximamente, tempo
a) Marital spat is inevitable. provavelmente.
(b) Marital spat can be dangerous for women.
c) How to get along with your spouse. 03. The sentence – she was asked: “Do you vent your
d) Man and women never ending fight. feelings or bottle them up? – in reported speech would
e) The difficulties of being married. be
a) She was asked whether she vented her feelings or
02. The words: arguing (line 1); matter (line 2); bottled them up.
meaningful (line 3); nearly (line 4) whether (line 5); b) Somebody asks her if she vents her feelings or
likely (line 7) mean, in Portuguese, bottles them up.
a) argumentando, material, significação, próximo, ou, c) She asked whether venting her feelings or bottling
felizmente. them up.
b) brigar, importar, significativo, aproximadamente, se, d) Someone asked she if she vented her feelings or
provavelmente. bottle them up.
c) intrigando, matéria, significado, perto de, se, cerca e) She asked someone whether this person vented their
de. feelings or bottle them up.
d) argumentando, importância, fielmente, tempo
aproximadamente, possivelmente.

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Maybe it happened the day after Hurricane Katrina or the night Al Gore won an Oscar for An Inconvenient Truth, but the
first phase of the global-warming debate has ended. Even Skeptic-in-Chief George W. Bush recently convened a global-
warming summit, where Condoleezza Rice told foreign diplomats that "climate change is a real problem--and human
beings are contributing to it." But the climate wars are far from over, and there are still dissidents emerging to
challenge the green mainstream. Unlike past skeptics, they accept the basics of global warming but question its
severity and challenge the orthodox faith that Kyoto Protocol-style mandatory carbon cuts are the best way to save the
planet. Call them the bad boys of environmentalism: gadflies like the Danish economist Bjorn Lomborg, who just came
out with the book Cool It, and rebel greens like the political consultants Ted Nordhaus and Michael Shellenberger, who
detail their apostasy in Break Through. While their solutions may be flawed, the questions these contrarians raise about
climate change are central as we shift into the next and more difficult phase in the debate: what should be done about
it.

01. De acordo com o texto b) Jorge Bush e Condoleezza Rice sempre estiveram na
a) depois de longos debates, exposições e relatórios luta contra o aquecimento global.
como o Protocolo de Kyoto, parece não haver mais
céticos em relação ao aquecimento global.
c) as controvérsias em relação às mudanças climáticas c) George W. Bush has recently convened a global-
não acabaram, mas entraram em outra fase mais warming summit.
complexa. d) George W. Bush recently did convened a global-
d) Lombord, Nordahaus e Shellenberger, antigos céticos warming summit.
em relação ao aquecimento global, agora escrevem e) George W. Bush recently have convened a global-
livros defendendo o pensamento ecológico. warming summit.
e) o furacão Katrina desencadeou uma série de debates
envolvendo autoridades como Al Gore, Bush e outras 03. A melhor tradução para – Bjorn Lomborg, who just
autoridades no assunto. came out with the book Cool It – é
a) Bjorn Lomborg, quem surgiu com a palavra de
02. The sentence – George W. Bush recently convened ordem: Cool It.
a global-warming summit – in the present perfect tense b) Bjorn Lomborg, que acabou de lançar o livro Cool It.
must be written c) Bjorn Lomborg, que combate com o seu livro Cool it o
a) George W. Bush have recently convened a global- aquecimento global.
warming summit. d) Bjorn Lomborg, que veio para combater o
b) George W. Bush recently convenes a global-warming aquecimento global com o seu livro Cool it.
summit. e) Bjorn Lomborg, com seu livro Cool It luta contra o
aquecimento global.

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Behind the curtain, neurosurgeon Ali R. Rezai surveys Hire's brain, white and snaked with thin red arteries,
through a pair of small holes he's drilled in the top of her skull. Because so few pain receptors are located in the brain,
only local anesthetic numbs Hire's head. She is awake during the procedure—or as awake as she can be. For the past
20 years, she has suffered from severe depression, a crippling strain of the disease that afflicts as many as four
million people. Years of therapy, at least 10 different drugs and six courses of the wholebrain shock technique known
as electroconvulsive therapy (ECT) all failed to bring Hire lasting relief. Her final hope is this operation, a radical form of
neurosurgery called deepbrain stimulation, or DBS. Whereas ECT—a treatment that's been demonized in movies like
One Flew over the Cuckoo's Nest but is still used on roughly 100,000 patients a year—floods the brain with electricity
from the outside, this technique delivers a smaller dose of bettertargeted current to an area of the brain believed to be
a key regulator of mood. Wires thread beneath the skin from their place in the brain and plug into two battery-run
stimulators implanted in the chest. About the size of an iPod nano, each stimulator constantly pumps out current,
bathing a small region of brain tissue in electricity. If ECT is the equivalent of slapping defibrillators against a heart-
attack victim's chest, deep-brain stimulation is the pacemaker that prevents the attack in the first place. On the
operating table, Hire closes her eyes. Rezai slowly inserts a wire as thin as a fishing line through the left hole in her
skull, using the halo as a guide. His team has already mapped out his route using a precise 3-D reconstruction of Hire's
brain compiled from 180 MRI scans. His target is a chunk of neurons associated with energy and mood. After the tip of
the wire is in the right spot, he repeats the process on the other side. Within 90 minutes of the first cut, Hire has two
electrodes lodged in the center of her brain. Now it's time to charge them up. On the other side of the curtain, Donald
A. Malone, Jr., Hire's psychiatrist, tells her that everything's ready. Malone has a clear, soothing voice and a comforting,
boyish face. He's the kind of person you'd want to talk to if someone was about to shock your brain. At his signal, two
volts of electricity, enough to power a wristwatch, course through the wires and radiate outward from the tip a few
millimeters in every direction. Millions of neurons bask in the electricity, and the effect is fairly immediate. Hire feels
warm at first, a bit flushed. And then it happens. The room looks brighter to her. The faces, the big, circular lights
overhead, the ceiling—they all seem clearer. Malone asks her how she feels. "I'm really happy," she replies, clearly
surprised. "I feel like I could get up and do all sorts of things." But even more telling than her words is the look
on her face. For the first time in 20 years, with a halo bolted to her head and two freshly drilled holes in her skull, Hire
smiles.

01. Qual alternativa pode ser considerada verdadeira, b) She replies, clearly surprised, she feels like she could
segundo o texto: got up and does all sorts of things.
a) A terapia denominada ECT foi a única maneira de c) She replied, clearly surprised, she could feel like she
amenizar o estado depressivo da paciente. could get up and has done all sorts of things.
b) A paciente submeteu-se a uma anestesia geral para d) She replied, clearly surprised, she would feel like she
que os procedimentos de DBS pudessem ser realizados. could gets up and does all sorts of things.
c) O tratamento ECT é a combinação de drogas e a e) She replies, clearly surprised, she feels like she could
inserção de eletrodos no cérebro. gets up and does all sorts of things.
d) O resultado do tratamento DBS leva algum tempo e é
necessário acompanhamento psiquiátrico. 03. The sentence – she has suffered from severe
e) O tratamento DBS consiste em radiar energia em depression – in the simple present would be:
uma parte do cérebro que regula o humor. a) She suffered from severe depression two year ago.
b) She suffers from severe depression.
02. A estrutura – She replies, clearly surprised: "I feel c) She is suffering from a severe depression.
like I could get up and do all sorts of things” – poderia d) She has been suffering from a sever depression.
ser escrita em discurso indireto: e) She have suffered from severe depression.
a) She replied, clearly surprised, she felt like she could
get up and did all sorts of things.

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