SEMINARUL 3 STUDIU DE CAZ - PRICEWATERHOUSECOOPERS A. Prezentarea cazului PricewaterhouseCooper (PwC) is a global professional services firm.

It employs approximately 150 000 people sprea! among most of the countries of the worl!. "hirty#one thousan! people are employe! in management consultancy services ($C%). PwC&s other business units are au!it assurance an! business a!visory services business process outsourcing financial a!visory services global '( solutions an! tax an! legal services. )s it is a partnership organisation the profit motive an! financial responsability are wi!esprea!. "he organisation is !ivi!e! between three theatres of operation* the )mericas+ ,urope the $i!!le ,ast an! )frica (,$,))+ an! )sia-Pacific ()P)C). "hey are unite! by global top management an! extensive relationship between players in !ifferent theatres. "he sectors in which PwC operates are gra!ually being !ominate! by a few very large firms forme! through a series of mergers of which P.c is one. PwC was forme! in mi!#1//0 by a merger between Price .aterhouse an! Coopers 1 2ybran!. 3oth organisations ha! their own cultures an! their own 4$ initiatives with !ifferent approaches particularly in management consultancy services. "he ob5ectives of the current 6nowle!ge management programme of management consultancy services in the ,$,) theatre are an illustration of the !rivers in the consultancy sector* merging the abilities expertise an! histories of the two legacy organisations+ creating a consistent !elivery of service across !ifferent business lines sectors an! territories+ meeting the nee! to train constantly replenishe! cohorts of consultants supporting the !elivery of the $C% business strategy. )lthough there are wi!e variations in employees& un!erstan!ing of 4$ the consistent view is that the process nee!s to be embe!!e! in the business. 4$ at PwC encompasses* culture change towar!s information an! 6nowle!ge capture an! sharing+ process change towar!s innovation+ information management via integration of resources+

 information service !elivery through staff expertise in the business an! information retrieval. "he focus of PwC&s 4$ activities was initially on explicit 6nowle!ge capture an! cultural change oriente! towar!s improving consultants& ability an! willingness to contribute an! re#use what they learn on assignments resulting in three separate areas of 4$ activity* the 11 business units within $C% each of which has it own 4nowle!ge $anager+ a core $C% 4$ team largely staffe! from the 74 an! 7%) but wor6ing through all three theatres of operation+ a global 4$ team wor6ing for the whole of the organisation base! in the 7%). In a!!ition the ,$,) theatre has a central 6nowle!ge management help !es6 calle! 4nowle!ge Point base! in 2on!on. "here is a well#!evelope! appreciation of the importance of taxonomy or classification an! many roles inclu!e a focus on information architecture. "he measure of succes in a management consultancy is in !elivering wor6able solutions to clients. "he turnover of staff in management consultancy (not 5ust at PwC) is very high aspecially amongst the non#partner consultants but the capability of a consultancy team is crucial. "he significance of the 4$ initiative at PwC $C% is in its approach to* ambe!!es 6nowle!ge#sharing behaviours within the business units through unit#base! 6nowle!ge bro6ers wor6ing closely with the consultants+ support from the core team for &rules an! tools& to enable 6nowle!ge sharing+ the buil!ing of some elements of 4$ s6ills into the corporate competency framewor6. . Su!iecte "e "ez!atere 1. I!entifica8i cu exemple care !intre caracteristicile economiei ba9ate pe cuno:tin8e se reg;sesc <n ca9ul acestei firme. =. ,xist; vreo rela8ie <ntre situa8ia pre9entat; <n stu!iul !e ca9 :i trecerea la economia ba9at; pe cuno:tin8e>

NOTIE PENTRU PRO#ESOR STUDIU DE CAZ PRICEWATERHOUSECOOPERS Caracteri$tici ale ec%n%&iei !azate 'e cun%tine C1 C= C@ CB C/ C1C C1@ C1B C1G C10 Primor!ialitatea cuno:tin8elor # ?? Concentrarea activit;8ilor asupra cuno:tin8elor :i pro!ucerii !e bunuri cuno:tin8e # ?? Aun!amentarea activit;8ii pe resurse intangibile # ? Pre!ominarea absolut; a intelectuali9;rii proceselor !e munc; # ?? $ultiplicarea rapi!; a salaria8ilor axa8i pe cuno:tin8e # ?? De9voltarea exportului la !imensiuni nemai<ntElnite F <n ca!rul c;rora cunotinele !ein o pon!ere ri!icat; F ? Pon!erea ma5oritar; a serviciilor <n economie # ? Proliferarea firmelor !e asociere <ntre organi9aii # ? Hlobali9area anumitor activit;8i generatoare !e valoare a!;ugat; F ?? Aun!amentarea avanta5ului competitiv pe cuno:tin8e F ??

(ARIANTA A II-A DE SEMINAR PRICEWATERHOUSECOOPERS ) CASE STUD*

NOTI+E PENTRU PRO#ESOR 1. In!ica8i care sunt elementele !e noutate pe care le#a8i !escoperit <n acest stu!iu !e ca9. =. Care sunt principalele cinci elemente specifice economiei ba9ate pe cuno:tin8e :i firmei ba9ate pe cuno:tin8e utili9ate la PricewaterhouseCoopers> Primor!ialitatea cuno:tin8elor Aunc8ii specifice F 4#manager 4#broo6er ,chipe focali9ate pe 4 F $C% 4$ team Hlobal 4$ team Aorme structurale formale F 6nowle!ge point Procese inova8ionale Hlobali9area activit;ilor Aocali9area pe capitalul intelectual Aorme participative ba9ate pe cuno:tin8e C. In!ica8i trei conexiuni !intre trecerea la economia ba9at; pe cuno:tin8e :i ceea ce se !erulea9; la PricewaterhouseCoopers. @. Care este principalul <nv;8;mEnt !esprins !in acest stu!iu !e ca9>