Firm Background Tramutola Advisors was established over 25 years ago to help support and improve California public

schools. Over the years, while our client base has expanded to include other public agencies, our passion is helping K-12 school districts. We are known throughout the State for our experience, superior communications strategies, and most importantly, thoughtful political advice. Tramutola Advisors has helped over 125 school districts in California pass over 215 tax measures. This year we have already helped Burbank Unified School District pass a facilities bond measure in a unique and challenging special election and Piedmont Unified School District pass the largest parcel tax measure in the State, while revising the tax structure to meet the legal requirements of a recent court decision. A list of our public school election clients for the past five years is included in Appendix A. Project Team We limit the number of clients we accept to ensure individualized attention and success. We pay close attention to client-consultant communicationswhether they occur in personal meetings, via email or over the phone. We provide all of our contact informationincluding personal phone numbersto ensure our team members are 100% accessible. Larry Tramutola will serve as the team leader on this project. He is recognized as one of the countrys top strategists in grassroots organizing, political strategy, and passing difficult tax measures. Larry is an advisor to mayors and elected officials at all levels and his list of clients includes cities, counties, school districts, community colleges, hospitals, healthcare organizations, and transit agencies. Larry graduated with distinction from Stanford University. Teresa Gerringer has been associated with Tramutola Advisors for over fourteen years, first as a client and now serving public sector clients. Teresa has guided clients through many successful parcel tax and bond elections and has more than fifteen years experience in local and statewid e grassroots organizing and advocacy. Teresa earned a Bachelors degree in Public Administration at Indiana University and a MBA from Pepperdine University. Timothy McLarney, Ph.D., President of True North Research, will be responsible for the design, management and analysis of the public opinion poll. Tim has provided California school districts, community college districts, cities, counties, special jurisdictions, healthcare districts, transportation planning agencies, councils of government, corporations and political campaigns with research to address their often complex planning, policy and/or political needs. In the past twenty-one years, Tim has been responsible for over 500 survey research studies. Tim holds an M.A. and Ph.D. in Government from Cornell University with an emphasis in survey methodology and voting behavior. A Step-by-Step Approach MEETING #1: LIVERMORE VALLEY JOINT UNIFIED SCHOOL DISTRICT (LVJUSD) TRAMUTOLA | ADVISORS First, we recommend a meeting between the LVJUSD staff and the Tramutola Advisors team, where we can further discuss your needs, expectations, timeline, and concerns for the upcoming project and deliverables. We will explore the appropriate timing for conducting community outreach and a poll. In most situations, we recommend engaging the public and stakeholders before polling is conducted. This allows us to begin to educate the community of your current and anticipated facility needs, and to gather information regarding voter priorities and awareness.

MEETING #2: LVJUSD TRAMUTOLA | ADVISORS AND TRUE NORTH RESEARCH Next, we recommend scheduling a meeting with True North Research to answer any questions about the timing and the proposed methodology for a poll; ask questions of LVJUSD staff; and identify possible changes to the methodology that may better serve your interests. The purpose of this meeting is to make sure that everyone is in agreement about the details of the polling project, to identify areas that need further clarification, to share materials, and to establish a more detailed work plan for the development, execution, and analysis of the poll. DEVELOP A DETAILED PROJECT WORK PLAN Once we have the opportunity to better understand your goals and timing, we will work with you to develop a more detailed work plan for the project. As noted above, we recommend both community outreach and polling to gauge voter awareness and support for a LVJUSD bond measure. Our early work with you will drive the timing of both community outreach and polling. Please bear in mind that the next two steps are interchangeable in terms of timing. DEVELOP AND CONDUCT COMMUNITY OUTREACH In addition to the polling described below, Tramutola Advisors recommends using a variety of tools such as: town hall meetings, focus groups, opinion leader meetings, and/or two-way reply mailers to facilitate the exchange of ideas and to gather information. We will discuss the options and work with you to develop a plan and a budget that meets your needs. DEVELOP AND CONDUCT THE LVJUSD PUBLIC OPINION POLL The main objectives of the public opinion poll are to identify whether it is feasible to pass a local bond, determine how best to package the measure for success, and gather the information needed to successfully plan for, prepare, and communicate with voters about the measure. The survey will identify the issues that voters feel are most important; how maintaining essential school facilities and protecting the quality of education rank next to other important issues; baseline (uninformed) support for a measure; the tax threshold that voters will support; the facility programs and arguments that shape voter support for a measure; as well as how voter support for a measure may change once voters are exposed to campaign conditions and messaging. Collectively, this will allow us to determine if the District should move forward with a measure and, if so, the steps that should be taken to maximize the chances of success. There are three possible outcomes of the polling: 1. Most Positive Voters support a potential revenue measure that will address LVJUSD needs. 2. Positive The proposal you envision enjoys support, but greater public awareness of the Districts needs is required prior to calling for a vote to better position your measure for success. 3. Negative The public support needed for a successful measure does not exist at this time. Alternatives must be explored and/or your plans must be re-worked in order to gain political support in your community. The outcome of our polling work will determine the recommendations we provide for moving forward. Tramutola Advisors and True North Research will help you interpret the polling results. If a bond measure is feasible, we will help you develop an effective strategy to garner community support for its passage. The District, of course, will maintain complete control over key decisions that will need to be made. IMPLEMENT EARLY VOTER ENGAGEMENT We will develop an early voter engagement list based on historical information of the voters most likely to participate in your upcoming election. We will focus communications to these people and to the people (parents, community leaders, teachers, and other staff) who need to understand the measure.

Message Development Message Discipline Based on the voter opinion research results, we will work with you to develop a specific set of key messages that will guide how we talk about your facility needs to the people who matter most: voters. Tramutola Advisors believes in strict message discipline. Our goal will be to use all appropriate communication channels to deliver these messages. LVJUSD Early Communications Tools We will help you develop talking points, a Frequently Asked Questions (FAQ) sheet, fact sheet, PowerPoint presentation for speaking engagements, and other tools to ensure a unified message. In particular, the Districts website will be an important and cost-efficient tool to articulate your facility needs and challenges. We will help you develop appropriate user-friendly content dedicated to this communications platform. Customized Education Strategy e.g. District workshops, opinion leader briefings, and targeted e-communications We will work with you to identify who the key opinion leaders, influencers, and community groups are who need early attention. We will develop an overall strategy and messaging for these meetings. These meetings will be used to facilitate the exchange of ideas and gather information early in the projectparticularly to understand perceptions of the project and to identify any red flags that we should be aware of. Mail to LJVUSD Voter Households Direct mail is still the most efficient way to reach voters. Tramutola Advisors has managed projects with as few as one mailer and as many as five during the pre-electoral process. We will work with the District to determine what is appropriate to meet your needs for this project. Important note about the look and cost of your public information mail: Public agencies are under tremendous budget pressures. Your public information materials must deliver your message while being sensitive to public perception and cost. We will work with you to be deliberate about the mail you send. Too much mail or too glossy and you could be accused of being wasteful; too little, or too passive and you run the risk of not connecting with voters about your real needs and risk losing your measure. Whether yours is a very lean budget or one that allows for more and varied mail pieces, we will design mail that delivers your message in a compelling and direct way. Media Strategy We will provide and collaborate with you on an effective media strategy including the use of on-line media. For some of our projects this is as simple as making effective use of the Districts website and driving traffic to the website by advertising the URL on mailings and other print materials. We will help you assess the right mix of strategies needed for LVJUSD. Volunteer Training & Development As you know, building the volunteer army is an essential component of an effective and successful tax election. While the District cannot advocate for the measure, it can identify people including teachers, administrators, and staff (who can volunteer on their own time), who may want to work on the campaign. Tramutola Advisors will ensure that all stakeholders are trained, inspired, and organized to be effective advocates of the measure. In addition, Tramutola Advisors will work with you, your board, and community leaders to develop an independent citizens campaign committee.

BALLOT MEASURE PREPARATION Informed by results of your public opinion research, we will help you craft the best possible ballot measure. We will collaborate with your bond counsel and financial advisors to finalize appropriate legal ballot language (including the 75-word Ballot Question, Argument in Favor, and Rebuttal, if necessary). These statements are of critical importance to the potential success of the bond measure. Our goal is to ensure that your ballot language is aligned to your unique set of voters. ELECTION PHASE As you know, the election phase is driven by an independent citizens campaign committee, established to persuade voters to support your measure. (Note: while public agencies typically fund pre-electoral feasibility, planning, and public education, the campaign to persuade voters must be funded through private sources. By law, campaign activities cannot be funded using District resources). While the District cannot advocate for the ballot measure, the District can and should provide to voters factual information, presented in a fair and unbiased way. This information can be delivered in different ways and through a variety of communication channels. We will develop simple informational materials for District officials and staff. CLIENT REFERENCES We are committed to developing long-term relationships with our clients. Client satisfaction is a top priority at Tramutola Advisors. We will be accessible and responsive to you, while at the same time help you to remain focused on your goals. Over 80% of our clients are either repeat clients or referrals from satisfied clients. Burbank Unified School District, Dr. Jan Britz, Superintendent Phone: (818) 729-4422 Email: jbritz@burbankusd.org Tramutola Advisors/True North Research experience and outcomes: Bond - $110M, 61.45% - 2013 Bond - $112.5M, 71.60% - 1997 Lafayette School District, Rachel Zinn, Superintendent Phone: (925)-927-3501 Email: rzinn@lafsd.k12.ca.us Tramutola Advisors/True North Research experience and outcomes: Parcel Tax $84/8 years, 71% - 1992 Bond Measure $27.3M, 73.9% - 1995 Parcel Tax $132/8 years, 74% - 1999 Parcel Tax $313/7 years, 73.13% - 2007 Parcel Tax $176/4 years, 74.2% - 2011 Little Lake City Unified School District, Dr. Philip Perez, Superintendent Phone: (562) 868-8241 Email: phillip_perez@littlelake.k12.ca.us Tramutola Advisors/True-North experience and outcomes: Bond - $18M 75.8% - 2012 Parcel Tax - $48/5 years, 74.1% - 2012 Bond $34M - 76% - 2000

Sacramento City Unified School District, Jonathan Raymond, Superintendent Phone: 916-643-9000 Email: JRaymond@sac-city.k12.ca.us Tramutola Advisors/True North Research experience and outcomes: Bond - $368M, 70.16% - 2012 Bond - $68M, 67.86% - 2012 Oakland Unified School District, Tony Smith, Former Superintendent Phone: 510-484-4023 Tramutola Advisors experience and outcomes: Bond - $475M, 84.9% - 2012 Parcel Tax - $195/ No Sunset, 79.4% - 2008 Bond - $435M, 78.0% - 2006 Parcel Tax - $195/5 years, 74.5% - 2004 Parcel Tax - $123/5 years, 78.9% - 2001 Bond - $303M, 84.7% - 2000 Parcel Tax - $75/5 years, 82% - 1996 Bond - $170M, 84% - 1994 Palos Verdes Peninsula Unified School District, Walker Williams, Superintendent. Phone: (310) 378-9966 ext. 251 Email: williamsw@pvpusd.k12.ca.us Tramutola Advisors/True North Research experience and outcomes: Parcel Tax $374/No Sunset, 68.89% - 2011 Parcel Tax $165/4 years, 68.9% - 2009 Parcel Tax $209/5 years, 79.9% - 2007 Bond Measure $30M, 70.8% - 2005 Parcel Tax $173/5 years, 72.8% - 2003 Bond Measure $46M, 79.5% - 2000 Bond Measure $10M, 66.9% - 1999

Livermore Valley Joint Unified School District June, 2014 G.O. Bond Feasibility - Proposed Planning Timeline
Month
September October November December 2013

Livermore Valley USD

Needs Assessment & Planning o LVJUSD Site-By-Site Needs Analysis Conducted; Draft Facility Master Plan Developed o Financial Analysis 1) Total bond amount; 2) Tax rate estimates and other financial analysis Finalize Bond Planning Team Board discussions/updates Tramutola Develop Detailed Project Work Plan, including Community Outreach Plan Conduct Early Community Outreach Public Opinion Research o Dec Develop Poll Questionnaire Public Opinion Research (Continued) o January Conduct Poll & Analyze Results o Late January - Present Poll Results Feb 4: - Board Meeting Draft Facility Master Plan & Project List Feb. 18: Board Workshop DRAFT Ballot Package Ready No Action

Community Campaign Team

Fundraising begin early planning for fundraising strategy. ID strategic targets. Conduct conversations with potential campaign leaders & volunteers. Communicate with parent groups, teachers, etc. to build support and volunteer base.

January February 2014

Build campaign structure based on needs and available volunteers Announce Campaign Co-chairs, Treasurer & Leadership Team. Treasurer opens bank account, applies for PAC status with State, starts taking in $$$. Campaign Consultant Selected Build preliminary campaign budget. Gather early endorsements / support Recruit volunteer army for voter contact. IF June 2014 IS Viable: o Continue building campaign structure; recruiting volunteers and raising $$ IF June 2014 is NOT Viable: o Early Campaign Team begins preparing for November 2014 or other election scenario with more lead-time.

By MIDFebruary 2014

IF June 2014 IS Viable: o Finalize Measure & prepare ballot measure documents for placing measure on ballot IF June 2014 is NOT Viable: o Team begins preparing for November 2014 or election scenario.

TRANSITION TO CAMPAIGN
February March 2014 March 4: Board takes action call for election & place measure on the ballot March 7: Filing deadline for June 2014 election! Must file by 5pm deadline! After March 7: Once measure is filed inform community of plans. Provide public information only. March __: Ballot Arguments due. March __: Rebuttals due. March 21: Campaign Plan ready.

April May June 2014

Provide public information only.

March-June: BEGIN VOTER OUTREACH! Late May/Early June: Get-Out-The-Vote June 3: ELECTION DAY!

Livermore Valley Joint Unified School District November, 2014 G.O. Bond Feasibility - Proposed Planning Timeline
Month
September October November December 2013

Livermore Valley USD

Needs Assessment & Planning o LVJUSD Site-By-Site Needs Analysis Conducted; Draft Facility Master Plan Developed o Financial Analysis 1) Total bond amount; 2) Tax rate estimates and other financial analysis Finalize Bond Planning Team Board discussions/updates Tramutola Develop Detailed Project Work Plan, including Community Outreach Plan

Community Campaign Team

Conduct conversations with potential campaign leaders & volunteers. Communicate with parent groups, teachers, etc. to build support and volunteer base.

January February March April 2014

Needs Assessment & Planning Continues Conduct Early Community Outreach Public Opinion Research o February Develop Poll Questionnaire o Feb/ Early March Conduct Poll o March Analyze Results o Late March/April Present Poll Results & Recommendation

Build campaign structure based on needs and available volunteers Fundraising begin early planning for fundraising strategy. ID strategic targets. Announce Campaign Co-chairs, Treasurer & Leadership Team. Treasurer opens bank account, applies for PAC status with State, starts taking in $$$. Campaign Consultant Selected

May June July 2014

Needs Assessment & Planning Continues Community Outreach Continues May Board Meeting Draft Facility Master Plan & Project List June 3: Board Workshop DRAFT Ballot Package Ready No Action June 24: Final Resolution Presented Possible Board action to call for election & place measure on the ballot Summer 2014 TBD: If needed, 2nd Review & Board Action Resolution calling for the election & place measure on the ballot

Build preliminary campaign budget. Fundraising Continues. Gather early endorsements / support Recruit volunteer army for voter contact.

TRANSITION TO CAMPAIGN
April May June 2014 August 8: Filing deadline for November 2014 election! Must file by 5pm deadline! After August 8: Once measure is filed inform community of plans. Provide public information only. August __: Ballot Arguments due. August __: Rebuttals due. August: Campaign Plan ready. Sept-October: BEGIN VOTER OUTREACH! Late Oct./November: Get-Out-The-Vote Nov 4: ELECTION DAY!

APPENDIX A Tramutola | Advisors Public Education Revenue Measure History 2008-2013 School District Measure Amount YES % Burbank USD Prop 39 Bond S $110,000,000 61.45% Piedmont City USD Parcel Tax - A $2406/8 years 76.50% Covina-Valley USD Prop 39 Bond CC $129,000,000 73.10% Little Lake City SD Prop 39 Bond - EE $18,000,000 75.80% Little Lake City SD Parcel Tax - TT $48/5 years 74.10% Oakland USD Prop 39 Bond-J $475,000,000 84.90% Sacramento City SD Prop 39 Bond - Q $346,000,000 68.80% Sacramento City SD Prop 39 Bond - R $68,000,000 66.60% Temecula-Valley USD Prop 39 Bond - Y $165,000,000 63.00% Newhall SD SFID/Prop 39 Bond $60,000,000 66.56% Palos Verdes Peninsula USD Parcel Tax-M $374/No Sunset 68.62% Lafayette ESD Parcel Tax-B $176/4 years 74.20% Duarte USD Prop 39 Bond-E $81,100,000 62.71% East Side UHSD Parcel Tax-I $98/6 years 57.30% Fairfax SD Prop 39 Bond - C $24,800,000 72.66% Santa Clara USD Prop 39 Bond-H $81,100,000 63.75% Alum Rock USD Parcel Tax-I $160/5 years 74.40% Palo Alto Unified SD Parcel Tax-A $589/6 years 79.40% San Mateo-Foster City SD Parcel Tax-A $180/7 years 67.00% Culver City USD Parcel Tax-EE $96/5 years 74.92% La Canada USD Parcel Tax-Mail-LC $150/4 years 74.73% Palos Verdes USD Parcel Tax-V $165/No Sunset 68.89% Novato USD Parcel Tax-S $288/4 years 67.74% Piedmont City USD Parcel Tax-E $249/4 years 73.20% Piedmont City USD Parcel Tax-B $2,100/4 years 78.37% Redwood City USD Parcel Tax-E $91/5 years 63.60% Berryessa SD Parcel Tax-K $79/8 years 72.52% Cypress SD Prop 39-Bond-M $53,600,000 68.60% Dublin USD Parcel Tax-L $96/5 years 72.58% El Monte UHSD Prop 39-Bond-D $148,000,000 72.54% Escondido Union HSD Prop 39-Bond-T $98,000,000 58.10% Grossmont UHSD Prop 39-Bond-U $417,000,000 55.90% Lakeside Union SD Prop 39-Bond-I $22,500,000 77.60% Livermore Valley Joint USD Parcel Tax-M $138/5 years 76.50% Manhattan Beach USD Prop 39-Bond-BB $67,480,000 61.57% Merced UHSD Prop 39-Bond-M $149,450,000 61.60% Mountain View-Whisman Parcel Tax-C $127-$1016/8 yrs. 80.49% Savanna ESD Prop 39-Bond-N $24,935,000 72.50% Torrance USD Prop 39-Bond-Z $90,000,000 71.49% Torrance USD Prop 39-Bond-Y $265,000,000 74.37% Tustin USD Prop 39-Bond-L $95,000,000 57.30% Alameda USD Parcel Tax-H $120/4 years 66.90% Palo Alto USD Prop 39-Bond-A $378,000,000 77.54% Val Verde USD Prop 39-Bond-J $43,440,000 69.08% Oakland USD Parcel Tax-G $195/ 79.40% Poway USD SFID-C $179,000,000 63.81%