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SCIP CIP Certication Conferred by ACI

The First Global CI Professional Certication Program


Educators in CI for over 30 years

Competitive Intelligence Seminars


SCIP CIP Certication Conferred by ACI
The ACI series of training sessions were the most informative, interactive and effective courses I have ever attended! Matt Barham, Cisco Systems The most relevant, dynamic and complete instruction on the intelligence discipline by the best in the industry. Jason Gad, Intel Corp

New! You now have 2 training options

1. LIVE Workshops

2. DISTANCE Learning

My boss told me: You will learn more in 2 weeks at the Academy than in all your time in the university. I now know he was right. Marco Scafi, ABB Asea Brown Boveri Ltd

Faculty Founders All SCIP Meritorious Award Winners Competitive Intelligence Professional (CIP-I, Master of CI CIP-lI) Certication The Only CI Program authorized by IACET to offer CEUs

ACI uses memorable and interactive methods to instill skills needed to be more effective in the CI field. The training is well worth the investment. Alysse Nockels, McAfee Almost overwhelming in its intensity! Gene Palmer, AstraZeneca Great education on how to view and analyze industries. Naren Patel, GlaxoSmithKline

ACI is a career development must for anyone looking to advance into an executive position, whether it is strategy, finance, M&A, or a lead intelligence role. Nan Bulger, SCIP

The Gold Standard in CI Training for over 30 Years


Boston November 4-15, 2013

Amsterdam March 31-April 4, 2014

Register at www.academyci.com or call 888.732.6812 (Outside U.S. +1.630.983.5530)

SCIP CIP Certication Conferred by ACI


2013-2014 Competitive Intelligence Seminars
CIP-I Core Certication Courses
Basic Skills

Master of CI CIP-II Certication Courses Register for courses at www.academyci.com


War War Gaming Gaming Enrichment Evening Courses

CI 101

Intelligence Sources & Collection Techniques .7 CEU Credit


Unique exercises in Human Source Collection Boston November 4, Amsterdam March 31

CI 401

War Gaming Theory and Practice


2 CEU Credits Understand and practice all the steps needed to organize and play effective war games Boston November 11-12 Advanced Analytics

Social Networking: Best-in-Class CI Techniques .3 CEU Credit


Learn how to leverage social media to enhance your understanding of competitors (Light dinner served) Boston November 4

CI 202

Competitive Benchmarking & Tactical Analysis .7 CEU Credit


Analyze a rivals true capabilities, cost of operations and immediate future actions Boston November 5, Amsterdam April 1 Basic Analytic Skills

Ethical Boundaries .15 CEU Credit


A Harvard Law School professor will analyze the ethical challenges any manager or intelligence function must deal with on a daily basis Boston November 5

CI 402

Value Chain Analysis .7 CEU Credit


Understand a rivals value of its strategic differentiation and the threats to your own companys position Boston November 13

Communicating CI to Senior Management .3 CEU Credit


Learn how to present your analysis with poise, confidence and impact (Light dinner served) Boston November 6

CI 301

CI 403

Competitive Blindspots .7 CEU Credit


Pinpoint competitors soft spots, blind spots, and strategic vulnerabilities Boston November 6, Amsterdam April 2

Anticipating Disruptions Scenario Analysis Tools and Techniques


2 CEU Credits Mitigate uncertainty by anticipating shifts in strategic drivers and their early warning indicators, and by generating alternative scenarios and strategies for navigating the future competitive landscape Boston November 14-15
CIP-I and Master of CI CIP-II are registered trademarks of Fuld & Company

CI: Pragmatic Lessons as Managements Decision Partner .15 CEU Credit


Taught by Cliff Kalb, former global intelligence head at Merck & Co. Boston November 7

CI 302

Cross-Competitor Analysis .7 CEU Credit


Simplify predictions of competitors moves and counter moves when multiple competitors are involved Boston November 7, Amsterdam April 3 Management

Prot Pool Analysis .3 CEU Credit


Find the sources of profitability in an industrys value chain Boston November 13
(Evening enrichment courses are not included in certication program)

Powerful Statistics 9,000 Graduates worldwide


(see website for list of companies!) 61Alumni countries represented 81% Percentage of alumni returning for additional courses 750 CIP Certicates awarded

CI 303

Creating and Running a World Class Intelligence Operation .7 CEU Credit


Learn how to build a professional intelligence process used by successful CI organizations worldwide Boston November 8, Amsterdam April 4

Go to www.academyci.com for details on everything you see here, from course descriptions to faculty

8,000 CEUs granted

Faculty Leaders All SCIP Meritorious Award Recipients

You Can Receive Both Certification & Global CEUs


Our new SCIP CIP Certication Conferred by ACI Program has two levels, accommodating the different needs of our student body.

You Now Have Two Training Options

CIP-I Core Certification


Leonard Fuld

Ben Gilad

Jan Herring

Our faculty leaders have appeared in The Wall Street Journal, Harvard Business Review, The Economist, Business Week, Time, Newsweek, Bloomberg, CIO, Chief Executive, Fast Company, Forbes, Fortune. Our nearly dozen faculty have also taught at Harvard, Wharton, Caltech, MIT.

This certication level requires you to complete all ve core courses and pass the CIP-I exam. This level is suitable for starting CI analysts and managers with part time responsibility for CI in their jobs. Evening courses are not part of the CIP Certication program.

Live Workshops

Distance Learning

Live Workshops In addition to beneting from small-class sessions and lively Q&A with expert faculty, you will learn practical lessons and tools. Joint exercises and lively classroom discussions all add up to an unmatched CI learning environment. Work in teams to solve challenging case exercises. Feel the momentum build as you complete each course and network with other attendees who are from all over the world. Distance Learning If you cannot attend a live course, you can now gain access to a video streaming version of the same program. With the distance learning option, you get training on demand 24/7, you receive access to the web streaming videos for six months and details for downloading materials for each of the courses (e.g. Harvard Business School cases) which you can print out at your leisure.

Master of CI CIP-II Certification


In order to receive Master of CI Certication, you must be CIP-I certied, take the three Advanced courses and pass the CIP-II exam. This level is a necessary requirement today for those choosing a career in CI. Evening courses are not part of the CIP Certication program.

The Academy Presents You with a Complete CI Library*

Only Training to Grant Global CEUs!


The Academy is the only program to grant CEUs in the eld of competitive intelligence accredited by the standard setting external body, the International Association for Continuing Education and Training (IACET).

Detailed workbooks Harvard Business School and other case exercises Best-selling CI books by Leonard Fuld, Ben Gilad, and SCIP professionals.

*Available to live workshop participants only

Essential method for unraveling complex markets and multiple players. Nat Brooks, Procter & Gamble Ive gainedaa different different and Ive gained and invaluable invaluable perspective on the impact I can make perspective on the impact I can make on on strategic decisions Im more motivated strategic decisions Im more motivated to to preach the CI culture at my own preach the CI culture at my own company. company. Eden Wells, Novartis Eden Wells, Novartis

High impact. High value. Luciano Oviedo, Intel Amazing energy and interaction in the class. Bernard Lin, Lockheed Martin

As a CPA, CPCU, MBA, CIP, each designation helped me in my career. I hold the CIP designation in the same status as all of the others, but in many respects it was the most practical and applicable. ... used what I learned to implement a successful competitive intelligence practice for that company which... had a huge impact on its profitability Peter Shaw, CIP (2006), Consultant, SCIP Board Member, Former CFO, Midwest Insurance Company

Competitive Intelligence Seminars


OUR ALUMNI CAN TELL YOU WHY WERE BEST IN CLASS PARTIAL LIST OF GLOBAL CORPORATEALUMNI
3M Company ABB Asea Brown Boveri Abbott Laboratories Accenture Acciona SA Adobe Systems Aetna US Healthcare Agilent Air Liquide America Air Products & Chemicals Alberta Energy Company Ltd. Alcatel-Lucent ALCOA Alcon Laboratories Allergan Alliant Energy AlliedSignal Alstom Power AOL American Century Investments American Express Amgen Amoco Chemical Amway Anheuser-Busch Apple ARCO Chemical Armco Armstrong World Industries Ashland Chemical AstraZeneca Pharmaceuticals AT&T ATK BAE Systems Bandag Bank of America Batesville Casket Battelle Memorial Institute Bausch & Lomb Baxter Healthcare Bayer BC Hydro Benjamin Moore Bestfoods Blue Cross Blue Shield Boehringer-Ingelheim Boeing Bombardier Aerospace Bonneville Power Administration Booz Allen Hamilton Boston Scientific BP International Bristol-Myers Squibb British Nuclear Fuels p.l.c. C.R. Bard CalEnergy Company Campbell Soup CANAC Canam Manac Group Capital One Carrier Castrol N.A. Caterpillar CEMEX CG Power Systems Chevron CGGVeritas Cia Siderurgica Bello Mineira CIBA Vision CIGNA Cinergy Cisco CMHC/SCHL Canada CNA Insurance Coca-Cola Cognex Colonial Life & Accident Insurance ComEd/Unicom Copenhagen Airports ConAgra Constellation Energy Group Continental Cablevision Coors Brewing Corning CPC International Cubist Pharmaceuticals Daniel Swarovski Dayton Power & Light Delphi Delco Electronics Systems Dept of Industry, Canada Discover Novus Dow Chemical Dow Corning Dow Jones DuPont Pharmaceuticals Duke Energy EADS Eastman Chemical Eastman Kodak ECI Telecom Ltd., Israel Economic Development Board, Singapore Ecopetrol EG&G El Paso Electric Electronic Data Systems Eli Lilly Embraer EMC Energizer Enterprise Ireland Enterprise Rent A Car Epson America Ernst & Young E-Systems Ethicon Endosurgery Eveready Battery Excelergy ExxonMobil Fannie Mae Farmland Foods FedEx Fidelity Investments Ford Motor Freddie Mac Fujitsu Research Institute, Japan GATX Genentech General Dynamics General Motors Genzyme Georgia-Pacific GlaxoSmithKline Goodyear Tire & Rubber Gruenthal Halliburton Hartford Life Insurance Harvard Pilgrim Health Care HDI-Gerling Heidelberg USA Helene Curtis Hewitt Associates Hewlett-Packard Hitachi Honeywell HSBC Finance Corp. Husky Injection Molding Systems Ltd. Hydro Agri Europe IBM ICP Portugese Comunications Institute Imasco Ltd. Imperial Oil Ltd. Industry Canada IndyMac Bank Ingram Barge Inland Steel Industries Instituto Mexicano del Petroleo Intel International Paper Jabil J.D. Edwards John Hancock Johnson & Johnson Johnson Controls Kaiser Permanente Keane Kellogg Kemper Insurance Kent Ridge Digital Labs, Singapore Keyspan Energy Kimberly-Clark Kinetic Concepts Koch Industries KPMG Kraft Foods Labatt Brewing Ltd. Lear Level 3 Lundbeck A/S Lexis-Nexis Lexmark International Liberty Mutual Insurance LifeSpan Lindie Gas Lockheed Martin Lyonnaise Des Eaux Mallinckrodt Manulife Financial Marakon Associates Mars McGraw-Hill McKinsey Mead Mead Johnson Nutritionals Medtronic Mercer Management Consulting Merck MetLife Michelin Microsoft Milliken Millipore Minute Maid Molson Breweries Monsanto Motorola Mutual of Omaha Nabisco National Bank of Canada National Semiconductor Nationwide Insurance NEC America Nestle USA New York Times Nortel Northeast Utilities Service Northern States Power Northern Trust Northrop Grumman Northwestern Mutual NOVA Chemicals Nova Scotia Power Novartis International AG Novo Nordisk Olin Ontario Power Generation Ortho-McNeil Pharmaceutical Otis Elevator Owens-Corning Pacific Gas & Electric PacifiCare Health Systems Pasteur Merieux Connaught PerkinElmer Perot Systems Petrobras Petro-Canada Pfizer PGG Fiber Glass Europe Philips Healthcare Pitney-Bowes PNC Bank PPL Pratt & Whitney Price Waterhouse Coopers Procter & Gamble Providian Financial Public Service Electric & Gas Putnam Investments R.R. Donnelley & Sons Ralston Purina Raytheon Reebok Retevision Rhone-Poulenc Rorer Ricoh Rio Tinto Diamonds Roche Rockwell Collins Rohm and Haas Royal Insurance Canada S.C. Johnson SABIC Industrial Complex Sandia National Laboratories Sanofi-Aventis SAP America Sara Lee Sasol Chemical Industries SBC Communications Searle de Mexico, S.A. de C.V Shell sShire Pharmaceuticals Siemens Energy & Automation Simplex Time Recorder Singapore Polytechnic SKF Aerospace Sobeys Sonoco Sprint Communications State Farm Insurance Company State Street Corp. Statoil Sterling Commerce Sun Life Financial Sun Microsystems Symantec Syniverse Technologies Target Telcordia TetraPak Texas Instruments Textron Systems Thermo Fisher Scientific Thomson & Thomson Timken Toshiba America Toys R Us Trans Alta Utilities Transamerica Asset Management Transpower NZ Limited Trojan Technologies TRW UCB Pharmaceuticals Union Carbide Union Gas Ltd. United Parcel Service USAA Valassis Vale Oil & Gas Verizon Vertex Pharmaceuticals Volvo VSNL International Canada XL Insurance Limited

Register at www.academyci.com or call 888.732.6812 (Outside U.S. +1.630.983.5530)


SCIP CIP Certication Conferred by ACI

The Gold Standard in CI Training


25 First Street, Suite 301 Cambridge, Massachusetts 02141 Tel: 888.732.6812 Fax: 888.969.3317 www.academyci.com email: info@academyci.com Outside U.S. Tel: +1 630.983.5530 Fax: +1 630.983.3317

Educators in CI for over 30 years

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