1. 2. 3. 4. 5.

NameofCourse:ADVERTISINGPRINTMEDIA (PengiklananMediaCetak) CourseCode:MRI3064 Name(s)ofacademicstaff:MUHAMMADFADHILWONG Rationalfortheinclusionofthecourseintheprogramme: This course provides the students the ways of seeing, interpreting, comparing, analyzing and appreciation of beautyinthevisualarts,musicandperformingart. SemesterandYearOffered:Four(4) TotalStudentLearning Time(SLT) FacetoFace Guided L T P O 6 61

6.

L=Lecture T=Tutorial P=Practical O=Others CreditValue:4

Independent Learning

Total

30 10 15

99

160

7. 8.

Prerequisite(ifany):None. LearningOutcomes: 1. Todevelopthestudentsskillsandconfidenceincreatingprintadvertisement.(P5) 2. Anoverallunderstandingofthedifferentmediuminadvertising.(C3,A2) 3. Enhancementofstudentscapabilitiesonretouchingandmanipulationofimage.(P3) 4. Toenhancestudentsabilityindesignorganizationandcreativecomposition.(LS2) TransferableSkills: Knowledgeandpracticalskills;values,attitudesandprofessionalism;informationmanagementandlifelong learningskills. Teachinglearningandassessmentstrategy: Teachercenteredlearning,studentcenteredlearning,project,groupwork,classparticipation. Synopsis: Thiscourseisdesignedfordeeperunderstandingofprint,creativeprocess&artdirectionandinteractiveads (Kursus ini dirangka dengan pemahaman lebih mendalam di dalam aspek pengiklanan bercetak, prosesproses kreatifdanarahanpengiklanansertabidangpengiklananinteraktif.) ModeofDelivery: Lectures,labwork,elearning. AssessmentMethodsandTypes: Coursework(assignments&project) 100%

9.

10. 11.

12.

13. 14.

MappingofthecoursetotheProgrammeAim: ProgrammeAim 15. To produce a creative, innovative & competitive graduate in a field of advertising, and an expert in entrepreneurship skills to the competitivemarket . Main Contribution Other Contribution

MappingofthecoursetotheProgramLearningOutcomes: No. ProgrammeLearningOutcomes Contribution

1.

Masteringtheknowledgeinadvertisingdesign.

2.

Communicateeffectively. Criticalanddivergentthinkingincludinginnovativesolving problemindevelopingproductsofadvertising. Showing skills in leadership, management and

3.

4. 16.

entrepreneurship. 5. Masteringthetechnical/practicalandpsychomotorskillsin advertisingdesign. Managinginformationandculturingthelifelonglearning. 1

6.

7.

Executingsocialskills,teamworkandresponsibilities. Executinglevelofprofessionalism,values,attitudesand ethics.

8.

17.

1=None 2=Partially 3=Full ContentoutlineofthecourseandtheSLTpertopic: L=Lecture T=Tutorial P=Practical O=Others No. Topic AdRenderingTechniques Exploringtheartisticaspectofpreproduction 1. andproductionofadvertisement. AdRenderingTechniques 2. Exploringtheartisticaspectofpreproduction andproductionofadvertisement.
Creative process and Art Direction

L 4

P 1

Total 5

3.

Indepthlookintoproductionstepsandthe creativeaspectsofmanipulationoflight, cameraangle,setting,propsand

4.

5.

6.

editing/cropping. Composition Layout,typography,hierarchy,scalingand cameraangles. ImageManipulation Exploringthetechniquesofimage enhancementsandcorrectionthroughdigital mediaandmanipulationofimage. Print Advertising ThemakingofNewspaper,magazineand otherprintbasedadvertisingdesign.
Public Service Advertisement

2 2

1 1

3 3

7.

Themakingofnoncommercialadvertisement intheformofpublicawarenessprogram.

18.

19.

2 4 1 7 Themakingofcorporatevideo,brochureand annualreport. Total 30 10 15 6 61 *Balanceareforselflearning. MainReference: Landa,R.(2004).Advertisingbydesign:Creatingvisualcommunicationswithgraphicimpact.JohnWiley&Sons, 2004 AdditionalReferences: Surmanek, J. (2004). Advertising media A to Z: the definitive resource for media planning,buying, and research. NewYork:McGrawHill. Young,J.(2003).Atechniqueforproducingideas(Advertisingageclassicslibrary).McGrawHill. 8. AdditionalInformation:None

Corporate Advertising

20.