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What is Innovation?
Its about looking at your customers & seeing things from their viewpoint. Not your own. Innovation is a business affair. It is about creating value by challenging the culture and how we do things around here.
What is Creativity?
Creativity implies creating new stuff by combining two or more existing ideas.
CREATIVITY
Creativity is a generic term. It is abstract and has no reference to quality in regards to a specic situation or task Creativity is not a goal in itself, its the character of an activity; it implies nothing more than an exploration with the intention of creating something new with some kind of value. Telling someone that we are going to have a creative process implies nothing more than: We are going to spend some time coming up with something new But, it should be: We are going to come up with some shit that really works.
Being UNIQUE has no value in itself, unless it gives the customer something of value.
: s m e l b o r p two
since all companys benchmark each other it is all about the hammer and if you think your only tool is a hammer, every problem starts looking like a nail
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a single one of you thought about clapping in a slightly di(erent way other than sitting in your seats there and using two hands.
-Evelyn Glennie
We hear this all too often. For innovation to happen, for ideas to come to life, there needs to be a dramatic shift in our mind set. So, why is it so hard??
Hello of that I thought years ago, we just didn't have the money/ the timing wasn't right!
If you do not manage culture the culture manages you... Don't let your environment dene your strategy... Create a strategy that denes your environment! Our mental maps narrows us!!
rd a h Its d e b to
! t n e i!er
copy
transform
Just a warning...
6 Just because it works for Google does not mean it will work for you. Create an innovation
culture that ts.
7 The Customer is not always right, but they do sit at the heart of all innovation.
In the next 30 days, you can change the world by doing just 3 things.
Copy
Transform
Combine
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