INTRODUCTION V-Mart is a complete family fashion store that provides its customers true value for their money.

We offer our customers a great shopping experience each time they visit us by offering a vast range of products under one roof. Maintaining high standard s in quality and design, our stores have come up to offer fashion garments at down-toearth prices and over time emerged as the destination of choice for bargain hunters and the fashionable alike. We primarily operate in tier ! tier cities with the chain of "Value #etail$ departmental stores. %ur stores cater the needs of the entire family altogether by offering apparels, general merchandise and &irana goods. "'rice (ess )ashion$ is the Main motto through which we believe in providing the latest trends to the upwardly mobile ndians at the best possible price. We have *+ stores across ,- cities in .- states and union territories, with a total area of /.*0 (ac sq.ft1/.23 4housand 5q mtr.6.%ur stores are located in prime cities such as 7ew 8elhi, 9u:arat, ;ttar 'radesh, <ihar, 'un:ab, =handigarh, >aryana, ;ttarakhand, ?ammu and &ashmir, #a:asthan and Madhya 'radesh. We are among the pioneers in setting up modern ambiance stores or large retail malls across various small towns and cities including 5ultanpur, ;::ain, Motihari and more.

HISTORY )irst incorporated as Varin =ommercial 'rivate (imited under the =ompanies @ct in -33- in West <engal. 4hen in -33A, we opened our maiden store in @hmedabad 19u:arat6. n the Bear -332 we have opened our first store in capital city, new delhi. )urther in -33/ we have crossed . lac sq.ft. retail space and subsequently renamed to V-Mart #etail 'rivate (imited. n the year of -33*, we hit the base by registering V-Mart #etail as a public limited entity and also crossed the turnover of .,333 million 7# @s the time passes by we took the shape of a renowned family brand that caters the needs of whole family by offering high quality retail products. @long with growing customers, we achieved a turnover of over 7# -,333 million in -3..-.- n the Bear -3.- we have crossed the retail space of + lac 5q. )t.

CONCEPT

We have a standalone concept of %ne 5top )amily 5hop with a comprehensive portfolio of retail product offerings and a large assortment of product categories catering to the entire needs of the family. With providing contemporary fashion at a reasonable price. V-Mart has been successful in creating an identity for itself amongst the target segment of the society. )or the convenience of customers as well as to identify the storeCs stock requirement and sales pattern, V-Mart has internally created 2 divisionsDformats that are mentioned below. n certain stores the company has blended two concepts into one if required. V-Mart Aspire 4his format caters to the young generation and hence the focus of the company is to provide 9E7 F latest trends in fashion. 4he target customers are the youth and hence the designers in the company study the market trend to purchase and stock the merchandise accordingly. V-Mart Plus 4hese stores cater to all the age groups and serve the basic needs of customers and provide contemporary fashion as well. 5ince the store serves customers of all age group and across the sections of the society, the company stocks the merchandise accordingly. 4hese stores are normally in an area where the target customers range from kids to senior citiGens. V-Mart Corporate 4hese stores are targeted at customers from the age group ----+ years and serve their contemporary fashion needs. 4he merchandise in these stores are specifically for office going individuals, both male and female and this line has been internally termed by the company as 9old (ine )ashion. 4hese stores are located in areas where the population mostly comprises of working professionals. V-Mart Values 4hese stores cater to all age group formats focusing on basic needs keeping in mind the economic status of the region where the store is situated. <ut along with providing low cost products with good fashion, the quality of the products is not compromised on and the company provides value for money while manufacturingDpurchasing low cost products.