Introduction Corporate social responsbility The voluntary compliance of social and ecological responsibility of companies is called Corporate Social

Responsibility (CSR). Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company s level. Needs of Corporate social responsbility !nderstanding the Types of CSR Showing a True Commitment Social "edia #isibility .$ublic Relations %enefits &overnment Relations %uilding a $ositive 'orkplace (nvironment

CSR AT LG

Social Welfare Samsung lends support to people and their communities in many different ways. )ur current area of focus is on investing in teenagers futures* through support of science education and creative thinking that encourages leadership+ assisting children in low,income families by supporting educational infrastructure* and discovering and supporting outstanding students+ and supporting programmes that encourage family well,being. 'e also carry out programmes in these areas at each of our eight volunteer centres. Culture and Arts

Samsung provides support for diverse artistic and cultural activities around the world. )ver the years* Samsung has contributed e-tensively to numerous museums* galleries and e-hibits in .orea and in many countries* including the !nited States and /rance. The Samsung "useum of "odern 0rt collects preserves and e-hibits modern and contemporary art from .orea and abroad* while the Samsung Children1s "useum* the first of its kind in .orea* invites children have fun e-ploring the world they live in. Samsung also hosts and supports various cultural events for children and programmes that encourage their early artistic development. Volunteer Services In 2334* Samsung launched the Social Contribution Corps to encourage employees to get involved in community service. The initiative has since e-panded to eight volunteer centres across .orea* manned by social welfare e-perts who support the development of employee volunteer programmes. )ur employees use their e-pertise and skills to give back to local communities* and each employee donates an average of 25 hours to community,based pro6ects. Academics and Education Strengthening the minds and fostering the creativity of young people is a primary focus of many of Samsung s programmes. Samsung is a ma6or supporter of the .orea 7outh Science )lympiad* the country s most prestigious science competition for 6unior* middle and high schools and the 8ational Students Creativity )lympiad* aimed at encouraging inventiveness among students from 6unior to high school levels. Since 9552* Samsung has teamed up with the &reen /amily "ovement 0ssociation to run a :green school*: which promotes environmental awareness in children and enables them to take practical steps to protect our ecosystems

CSR Mana ement In order for ;& (lectronics to earn the trust of stakeholders and achieve sustainable growth* it first must become a healthy organism in the market ecosystem and assume a proactive role in making the system healthier throughout its business activities* including products and services. 0dditionally* we need to take care of our communities* help those in need become self,reliant* interface and communicate with a variety of stakeholders throughout this process* and form a trust,based relationship with them. To meet this goal* ;&( established and is implementing four strategic tasks< CSR Change "anagement* CSR Risk "anagement* Stakeholder (ngagement and Strategic Social Contribution. /rom product R=> through purchasing* production* sales and after sales service* ;&( is striving to improve its CSR e-ecution

while strengthening its efforts to build consensus and partnership with stakeholders

!overty Alleviation
LG "ope Series /or eradicate poverty and increase self resilience in developing countries* ;&( operate ;& ?ope Series in 0frica and 0sia under the partnership with !8 '/$ since 9553. Through this partnership* ;& support to achieve ">& &oal 2. LG "ope Sc#ool and LG "ope Villa e Since 9553* ;& has been cooperating with !8 '/$ in operating the ;& ?ope series toward sustainable development. ;& provide school meals in the 24 ;& ?ope Schools through the slum districts in .enya. Through this ;& hope School* children in slum can increase not only their nutrition but also get opportunity to study in the school for being out of poverty in the future. In (thiopia* ;& ?ope #illage to support to environmental friendly land management with village people to increase their income. ;ong term ;& ?ope #illage pro6ect will support to build the self resilience. LG "ope $amily Since 9522* ;& e-pand its poverty eradication activity into 0sia. In %angladesh and Cambodia* total @*555 families were selected as ;& ?ope /amily and they will support to develop local infrastructure such as pond and road and we receive food. Through ;& ?ope /amily* they can get food* opportunity to work and contribute to develop community infrastructure.

The 'orld /ood $rogramme ('/$) is the food aid branch of the !nited 8ations and the world s largest humanitarian organiAation addressing hunger worldwide. '/$ provide food* on average* to 35 million people per year* 4B million of whom are children. Since 9553* '/$ and ;& (lectronics cooperate to deliver hope to

0frica

and

0sia.

!overty
!pon launching the $overty,(nvironment Initiative ($(I)* the !nited 8ations >evelopment $rogramme (!8>$) and the !nited 8ations (nvironment $rogramme (!8($) clearly elaborated on povertyenvironment linkages. $eople struggling with poverty are more likely to rely heavily on environmental resources for food and fire wood* thus accelerating the destruction of the environment* which in turn e-acerbates poverty. The 9522 "illennium >evelopment &oals Report states that although the world population living below the poverty line is decreasing* they are still suffering from malnutrition and e-clusion from education. 0s part of its effort to address climate change issues and assist underdeveloped countries to establish a basis for self,sufficiency* ;& (lectronics is operating C;& ?ope SeriesD* a program designed to help reduce poverty in the ?orn of 0frica and 0sia. The program also provides educational support for children and teenagers to foster the future generations in the regions. LG Smart TV App %We$eed&ac'( In 9522* ;&(* together with the '/$* developed a donation app C'e/eed%ackD for ;& Smart T#. ;& Smart T# users around the world can now access information on poverty issues and make donations easily via 'e/eed%ack. SNS Campai n ;&(* in association with the !nited 8ations 'orld /ood $rogramme* ran a donation campaign for (thiopia on its /acebook page and blog for the month of >ecember 9522. 0 total of E*3EF people participated in the campaign and raised !S> EG2*5EG* which was used to provide meals to E*5GG*555 (thiopians. In .orea* ;&( organiAed a blood donation drive with a strong response from over 2*955 ;&( employee participants. ;&( also made matching donations on the number of S8S posts on the event and assisted two children suffering from intractable diseases by arranging appropriate surgeries. LG "ope Screen In 9522* ;&( offered its digital billboard in 8ew 7ork s Times SHuare to International )rganiAations for three months. Through the event* called C;& ?ope ScreenD* ;&( was able to raise public awareness of the environment and poverty

eradication issues and was praised for creating a brand new format for stakeholder engagement

Environmental Sustainability !ro rams

Strate ic !artner for C#ampions of t#e Eart# ;&( has been active as the strategic partner of the !8($ Champions of the (arth* !8 s flagship awards on environment since 9553. ;&( has sponsored the 9525 Champions of the (arth and 9522 Champions of the (arth promoted by the !8 to improve environmental awareness on policy leadership* science = innovation* corporation = vision and awareness improvement. In 9522* ;& supported Champions of the (arth 0wards recogniAes "e-ican $resident /elipe Calderon* music legend 0ngeliHue .id6o and 0dventurer ;ouis $almer among others.

!nited 8ations (nvironment $rogramme (!8($) coordinates !nited 8ations environmental activities* assisting developing countries in implementing environmentally sound policies and practices. It was founded as a result of the !nited 8ations Conference on the ?uman (nvironment in Iune 23@9. Since 9553* !8($ and ;& (lectronics cooperate to promote environmental awareness worldwilde.

)isease Alleviation
)isease Accordin to t#e *+,, report released by t#e-nited Nations (nvironment $rogramme (!8($) on 'orld 'ater >ay* each year around 9.9 million people succumbed to waterborne diseases such as diarrhea and malaria over the past five years.The report also states that waterborne diseases are to blame for E.@J of fatalities and more than half of hospital admissions in the world.

Vaccination in Africa #accination 0s such* ;&( has been cooperating with the International #accine Institute and supporting its development of vaccines for waterborne diseases to be distributed in developing countries. #accines developed through the partnership will be used in a large scale vaccination in (thiopia slated for 9529.

;&( ;abor !nion declared !nion Social Responsibility (!SR) on Ianuary 95* 9525* based on a value creating win,win labor relations* and pledged to comply with the provision of the !SR. This was the first ever by any company in the world and this declaration was made to reiterate our social responsibility. LG Electronics .as an official sponsor of t#e /anti0cancer campai n1/ which was facilitated by the anti,cancer association* 0ssociation pour la #ie et l1(spoir contre le Cancer. This association was led by >r. .hayat* who is a health counselor for the /rench public. Cancer is a disease that has become increasingly common K killing a far greater number of people than 0I>S or car accidents in the past 25 years. The rate of cancer patients has increased by more than FEJ in the past 95 years. It is reported that one in two men and one in three women may fall victim to cancer in the future.

Employee En a ement
Respectin "uman )i nity( .it# Employees The first clause of ;& (lectronics Charter of Social Contribution established in 9554 states that CThrough the cooperation between labor and management* ;&( shall not only fulfill its original purpose of engaging in business activities as a corporation* but also make overarching efforts into social contribution such as donations on generated profits and employees direct participation in volunteer work.D (mployee participation programs based on creativity and autonomy go beyond

traditional cash donations and volunteer work and e-pand into knowledge and talent donations. In 9522* ;&( engaged in diverse donation campaigns* includingC;ife s &ood >ayD (employees choose to have a simpler menu from the company cafeteria and donate the difference)* to provide greater contribution opportunities for its employees. Life2s Good Volunteers Started in 9554 as an C)pen Call for #olunteer 'orkD* volunteer activities by ;&( (mployees e-panded to talent sharing with the 9525 launching of C;ife s &ood #olunteersD. #olunteers selected from each business site engage in a variety of volunteer work for isolated and marginaliAed members from the local communities* including photo shoots for elderly citiAens* tutoring for children and teenagers* and art classes by designers* utiliAing their special talents* interest and e-pertise. Salary Roundin $und The Salary Rounding /und is raised with the voluntary participation of more than 3FJ of ;&( .orea employees. The fund is managed by the ;abor !nion led Salary Rounding /und Committee and used to support local disaster relief and employees dealing with hardships. In 9522* the fund was used to help victims of flooding in Thailand and the earthHuake in Turkey. E3ecutive Contribution $unds The (-ecutive Contribution /und is raised with the participation of more than B4J of the ;&( .orea e-ecutives who donate a set amount from their monthly salaries. ;&( also makes matching donations on the amount raised. The fund is used to support the vaccine development effort. !roductivity Consultin 0s part of its support programs for startup social enterprises* the ;&( ;abor !nion provided productivity improvement consulting to small (,waste recycler (co City Seoul in 9522. (-perienced technical staff from the ;&( ;abor !nion provided the consulting with a focus on productivity improvement through the elimination of haAardous processes and improving worksite environment. 0s a result* (co City Seoul s productivity improved by almost 45J* and the company secured greater competitiveness (nvironmental #ision

LG Electronics2 Environnemental Vision ;& (lectronics will realiAe &lobal Top Company in the ((S? area through corporate level ((S? management system operation* energy efficiency optimiAation* eco,friendly process = product development* business site safety = health* and employee health improvement activities. 0lso* by providing differentiated customer value* ;& (lectronics will pursue earth environment preservation* sustainable social advancement* and improve the Huality of life for stakeholders. ;& (lectronics constantly researches and introduces a full range of innovative* greener products and services* and continue to be a leader in developing green innovations. 'e are always looking for innovative ideas and technologies which will support our efforts as* a leading company in practicing environmental management. Since it first announced its environmental vision in 233G* ;& (lectronics has been practicing environmental management throughout the life, cycle from development and purchasing through production and use to disposal* and reducing the environmental impacts that occur during business activities. /urthermore* ;& (lectronics make every effort to provide better Huality to consumers and to contribute to more sustainable communities. LG Electronics2 EES" Mana ement !olicy To become a sustainable and respectable &lobal Top Company* ;& (lectronics will follow the following ((S? management principles. 2) 'hen making management decisions in the ((S? area* ;& (lectronics will consider in the foremost* the effect that a decision will have on it s stakeholders and the community. 9) %y operating the global ((S? management system* ;& (lectronics will contribute to reducing non,financial risk and increasing company value. E) ;& (lectronics and business partners will sustainably improve the ((S? management level by observing international agreements and lawsLregulations related with ((S? of each country and region* through mutual cooperation. G) ;& (lectronics will minimiAe ((S? effect in the whole process from product design to production* through use* and till disposal* and lead the development of eco,friendly products. 4) 0ll employees should understand the role of ((S? throughout all the management activities and voluntarily participate in activities to reduce energy use* save and recycle resources* identify and remove danger factors* and improve individual health.

F) ;& (lectronics will regularly evaluate performance regarding energy* weather change* environmental safety* product environment* and industrial hygiene. The results will be clearly announced to internal and e-ternal stakeholders. @) ;& (lectronics* as a part of its social responsibility* will serve environment preservation and social contribution through cooperation with the local communities. LG Electronics2 Environmental !roduct !olicy ;& (lectronics is committed to providing a better e-perience for its customers* by contributing to environmental protection efforts* and offering green values. 'e* at ;& (lectronics* will< 2) Comply with international conventions* standards* and local laws associated with the environment and engage in voluntary activities to improve the environment. 9) >evelop and implement a system to reduce greenhouse gas emissions* measure and improve the performance of this system* and always make the results available to the public. E) Identify and meet the needs of green consumers* by promoting the sustainability of our products and stimulating the consumption of greener products. G) "ake all manufacturing processes* throughout the product life cycle* comply with environmental protection initiatives. 4) RecogniAe eco,friendliness as a vital part of product development and manufacturing* and take preventive measures to minimiAe the environmental impact throughout a product s life cycle* including raw materials* production* use* and disposal. F) Take the lead in establishing a sustainable society by developing new environmental and energy businesses. @) (ducate our employees on green issues and environmental initiatives while teaching them to develop greener products and reduce greenhouse gases. CSR AT S4N5 Society1s e-pectations of Sony constantly evolve in line with the diversification of markets and customer lifestyles* advances in Sony products and services* and the changing concerns of the Company1s stakeholders. 0s the Sony &roup presses forward with strategies aimed at strengthening its operating foundation and achieving its business targets* it will also continue to promote bold initiatives* including in its CSR agenda.

Corporate governance Responsible sourcing (nvironment ?uman resources Community and compliance

Corporate Governance Sony has long been committed to strong corporate governance* as one of its most important management initiatives. 0s a part of this effort* in 955E* Sony adopted the CCompany with CommitteesD corporate governance system under the Companies 0ct of Iapan. In addition to complying with the reHuirements of applicable governance laws and regulations* Sony has introduced its own reHuirements to help improve and maintain the soundness and transparency of its governance by strengthening the separation of the >irectors function from that of management and advancing the proper functioning of the statutory committees. !nder Sony s system* the %oard of >irectors defines the respective areas for which each of the Corporate (-ecutive )fficers is responsible and dele,gates to them decision,making authority to manage the business* thereby promoting the prompt and efficient management of the Sony &roup. Sony 6nitiatives To strengthen its governance structure beyond legal reHuirements* Sony Corporation includes several provisions in its Charter of the %oard of >irectors to help ensure the separation of the %oard of >irectors from the e-ecution of business* and to advance the proper functioning of the statutory committees. The main provisions are as follows< separating the roles of the %oard chairpersonLvice chairperson and Representative Corporate (-ecutive )fficers+ limiting the number of terms of outside >irectors+ appointing chairs of statutory committees from the ranks of outside >irectors+ setting forth Hualifications for >irectors for the purpose of eliminating conflicts of interest and ensuring independence+ raising the minimum number of 8ominating Committee members (five or more) and reHuiring that at least two >irectors of the Committee be Corporate (-ecutive )fficers+ suggesting that* as a general rule* at least one >irector of the Compensation Committee be a Corporate (-ecutive )fficer prohibiting the C() or C)) of Sony &roup (or persons in any eHuivalent position) from serving on the Compensation Committee+ and

Responsible Sourcin In recent years* stakeholders have grown increasingly aware of the importance of companies fulfilling their overall responsibilities to society as corporate citiAens* including managing their supply chains in a responsible manner. In response to stakeholder concerns* Sony is working with its suppliers to address issues related to human rights* labor conditions* health and safety* and environmental protection at the production sites of outsourcing partners and parts suppliers* as well as in its procurement of minerals and other raw materials. !olicy for CSR in t#e Supply C#ain In "ay 955E* Sony adopted the Sony &roup Code of Conduct* which stipulates the basic standards to be maintained by all directors* officers and employees of the Sony &roup in order to emphasiAe and further strengthen corporate governance* business ethics and compliance systems throughout the Sony &roup. The code includes basic policies concerning dealings with suppliers* categoriAed under such headings as C/air $rocurementD and C&ifts and (ntertainment*D with which all personnel in the Sony &roup are reHuired to comply. Mana in C#emical Substances in !rocurement &iven the global nature of its suppliers* Sony has led the industry by introducing its own global standards for management of certain chemical substances contained in products or parts* called "anagement Regulations for (nvironment,related Substances to be Controlled which are Included in $arts and "aterials (SS,55943). To implement this standard* Sony has established the &reen $artner (nvironmental Muality 0pproval $rogram for supplier Hualification. )nly suppliers that comply with Sony s standards for management of chemical substances Hualify for certification as C&reen $artners.D %y procuring parts and products only from certified suppliers* Sony realiAes consistent chemical substance management globally

Environment
Sony recogniAes the importance of preserving the natural environment that sustains all life on the earth for future generations and thereby ensuring that all humanity can attain a healthy and enriched life. To this end* Sony strives to achieve a Aero environmental footprint throughout the lifecycle of our products and business activities. %y capitaliAing on our superior technologies and our ability to innovate* we strive not only to reduce the environmental impact of our business activities* but also to deliver environmentally conscious products and services that enrich our customers1 lives.

Electronic Waste 7%E0Waste(8 Mana ement Saving environment is a shared responsibility* where Sony seeks understanding and cooperation from its consumers. )ur e,waste management is an initiative towards reducing the environmental impact of our products. Ioin us as we take an endeavor to save the environment. The Sony e,waste management reaffirms our commitment to ensure compliance of environmental laws in India by ensuring proper management of electronic waste.In order to promote and encourage electronic waste recycling* we would advise consumers to deposit your electronic eHuipments and accessories at any of the collection centers mentioned in the list attached. 'e look forward to your support in ensuring safe and efficient disposal of e,waste which is a shared responsibility between you the consumer and Sony. 'e value your co,operation and understanding in this regard. C#emical Substance

Sony has developed &roup wide standards with respect to the management of chemical substances used at sites and has implemented measures aimed at reducing the amounts of such substances transferred and released into the air and water as emissions or waste. In fiscal year 9522* emissions of volatile organic compounds (#)Cs) released into the atmosphere amounted to appro-imately 2*23E tons* a E4J reduction from the fiscal year 9555 level. Sony has also established internal standards for the prevention of environmental accidents* as well as for emergency responses* as part of its efforts to ensure the proper management of chemical substances. Lo istics
Sony is decreasing gross transportation weight by reducing the weight of finished prodproducts. 0t the same time* Sony is striving to reduce the volume of packppackaging materials and C)9emissions deriderived from logistics operations through optimiA,ing transportation efficiency (i.e.* siAe reduction andmodulariAation of product packaging to optimiAe load efficiency) andshifting to alternative modes of trantransportation that pose less environmental impact.

Establis#in a -ni9ue Set of Environmental 6ndicators and Eco0Efficiency

%ased on careful consideration of the life cycles of the Sony &roup1s business activities* Sony has established its own uniHue set of environmental indicators. These indicators,greenhouse gas emissions and resource use,are used to determine the environmental impact of the total life cycles of the Sony &roup1s business activities* products and services* to the ma-imum possible e-tent. The indicators are also used to monitor Sony1s performance in relation to individual targets set for the reduction of environmental impact throughout life cycles.
Ta'e0bac' and Recyclin Sony recogniAes its social responsibility as a manufacturer and adheres to the recycling laws and regulations of the countries and regions in which it operates by promoting the take,back and recycling of end,of,life products. 0t the same time* Sony also actively conducts voluntar y take,back initiatives* even in regions and countriesKsuch as some countries in South 0mericaKthat have not yet introduced recycling laws or regulations. The end of analog broadcasting and the eco,point scheme in Iapan were contributing factors to the reduction of end,of,life products collected in fiscal year 9522 compared to the previous fiscal year.

Mana ement
*+,:1 .#ic# lays do.n environmental tar ets t#rou # fiscal year *+,:1 Sony "anaging !se of Chemical SubstancesK"anagement of chemical substances at sites #as set tar ets for t#ese indicators; Total greenhouse gas emissions* calculated in terms of C)9 emissions (the total of C)9 emissions from energy use and perfluorocarbon N$/CO emissions)* from sites. Total resources used in products* accessories* instruction manuals and packaging materials. This total does not include resources produced from recycled Sony &roup product waste.

Environmental 6ndicators and Eco0Efficiency in $iscal 5ear *+,* In fiscal year 9529* Sony1s greenhouse gas emissions totaled appro-imately 2@.G2 million tons* down E5J from fiscal year 9522. This decrease was attributable to the reduction of greenhouse gas emissions from sites* C)9 emissions from product use and logistics. Sony1s eco,efficiency inde- for greenhouse gas emissions in fiscal year 9522 was 5.FG times* compared with 5.3F times in fiscal year 9555* an

improvement

of

appro-imately

45J.

0 look at Sony1s resource inde- for fiscal year 9529 shows that resources used during the period totaled appro-imately 5.F5F million tons* down 2BJ from fiscal year 9522. This decrease occurred despite declines in the volume of reusedLrecycled materials and resources recovered from end,of,life products and was due primarily to a significant decline in product resource input. Sony1s eco,efficiency inde- for resources in fiscal year 9522 was 2.B3 times* compared with 9.GE times in fiscal year 9555* an improvement of appro-imately 9BJ.

"-MAN RES4-RCES 'ith the rapid globaliAation of markets* as evidenced in part by the ascendance of emerging economies* sustainable growth is increasingly dependent on a company s ability to secure and foster talented human resources with the ability to thrive on a global stage. RecogniAing that its efforts to offer innovative products* services and content that enhance consumers lives depend on its ability to attract and retain talented employees* Sony ac tively pursues diversit y in recruitment and has created a global framework that enables talented employees to bring their capabilities !rotectin Employee "ealt#< !ro rams to "elp Employees =uit Smo'in Sony1s )?=S management system encompasses a number of programs* one of which supports efforts to encourage employees to Huit smoking. %oth site occupational health staff and local health insurance associations offer classes aimed at ensuring a proper understanding of the health risks associated with smoking. )iversity in Recruitment 'ith the aim of securing human resources with capabilities that transcend national* regional and business boundaries Sony s recruitment policy emphasiAes respect for each individual s uniHue abilities and values. Sony is promoting the localiAation of

its operations by working to secure local human resources that best respond to national* regional and location,specific needs* while aiming to secure talented employees to help its global businesses. 0s a part of securing E.G talented employees to help grow its global businesses* Sony recruits university graduates overseas to work in Iapan. Sony has also established a &lobal Internship $rogram that welcomes university students from (urope* 8orth 0merica*China and India* among others* to Tok yo. To f ur ther enhance its ability to recruit top,notch personnel from around the world* Sony conducts intern recruitment sessions at universities* graduate schools and research facilities world, wide* as well as for groups of overseas students in Iapan. Trainin > )evelopment Sony of fers on,the,6ob learning* as well as a variety of programs designed to enhance individual abilities and specialiAed skills* which are tailored to local needs. These programs are designed to< P foster global business leaders and engineers+ P nurture management skills* in line with the belief that lead, ership abilities are essential for employee growth+ and P support individual career,building efforts. Leaders In 9555* Sony established Sony !niversity* an educational program for Sony employees designed to help cultivate glob, al leaders for the Company. In 9529* a branch of Sony !niversity was opened in Singapore. The Singapore campus offers a wide range of development programs aimed at fostering global leaders who are able to lead effectively in emerging economies and around the world. $romoting &lobal %usiness ;eader .0s a truly global company* Sony recogniAes the importance of cultivating talented employees with leadership potential and an international perspective. Since fiscal year 955B* Sony has appointed global talent directors from among its regionalhuman resource managers. &lobal talent directors are charged with identifying promising individuals with the aim of fostering such individuals as future business leaders.

=uality and Services

Sony has various businesses globally to provide products and services that meet customer reHuirements in terms of satisfaction* reliability and trust.

!#ilosop#y and !olicy Since the start of its operations* Sony has given top priority to providing customer, oriented* high,Huality products and services as an operating foundation. This philosophy is set forth in the /ounding $rospectus drafted in 23GF by Sony1s co, founder* "asaru Ibuka. The Sony &roup Code of Conduct* established in "ay 955E* compels Sony to continuously seek technologies that enable it to comply with or e-ceed legally mandated standards in all standards of its business activities to ensure the safety of its products and services. To reflect changes in its operating environment* in 0pril 9529 Sony revamped the Sony $ledge of Muality* which lays out its basic policy on product and customer service Huality in the (lectronics business. This move was aimed at reinforcing awareness of Sony1s commitment to ensuring that the Huality of its products and customer services e-ceeds the e-pectations of its customers around the world. -sability and Accessibility $roducts today are increasingly comple- and multifunctional. :!sability and 0ccessibility: is an essential aspect of product Huality* and Sony is taking steps aimed at making it easier for people to use our products and services. En#ancin -sability Sony views usability as an essential aspect of product Huality and is continuously taking steps to make it easier for more people to use its products and services. Sony provides products for a broad range of customers not only in Iapan* (urope and 8orth 0merica* but also in other parts of the world* including emerging economies. 0s such* Sony recogniAes that it must accommodate definitions of :usability: that vary in different cultures and lifestyles. 0s part of the product development process* Sony conducts ongoing user tests focusing on ease of viewing and operation in a variety of markets* including India* China and %raAil* with the aim of further enhancing usability. Responsiveness and Customer Service In addition to continuously improving product Huality* Sony is taking various steps to improve its responsiveness and its customer service capabilities* in line with its commitmentKset forth in the Sony $ledge of MualityKto :respect our customers1 viewpoints in striving to deliver product Huality and customer service that e-ceed their e-pectations.: In customer service* this includes responding to changing

customer needs* and in repair services* building a structure for providing the best possible repair service Huality. Trainin for Customer Support Staff 'ith the aim of providing high,Huality services to customers around the world* Sony provides ongoing training for employees and the staff of service partners. In addition to focusing on the acHuisition of new service technologies and the sharing of solutions to ensure issues are swiftly and effectively addressed* staff are trained to help customers get the greatest en6oyment possible from their Sony products. Customer 6nformation Centers and Customer Service 6mprovements Sony established its first Customer Information Center in 23FE in Iapan to respond to customer inHuiries. Today* Sony has Customer Information Centers worldwide* enabling it to provide prompt responses to customer needs that reflect customers1 perspectives* thereby helping Sony to enhance the Huality of its customer service. Sony utiliAes the Internet e-tensively to communicate with its customers. 0s well as websites that provide downloads of instruction manuals and software updates along with customer service information* Sony offers websites featuring freHuently asked Huestions (/0Ms) and detailed product troubleshooting guides. These websites give customers access to timely and easy,to,understand product and customer service, related information. In certain regions* Sony also provides customer support via such means as live Internet chat sessions* support using social networking service (S8S) platforms and online forums through which customers can share information to find solutions to issues. In each region* Sony tailors its support to meet the diversifying needs of its customers* as it constantly strives to raise the level of customer satisfaction. 8umber of InHuiries Received from Customers (/iscal 7ear 9529) (Thousands) Number of 6n9uiries Received 7Telep#one1 E0mail1 C#at1 Letter8 9*35B E*534 2*F3B 2*B3B E*292 2*FBF

Re ion Iapan 8orth 0merica (urope China (mainland) and ?ong .ong $an,0siaQ ;atin 0merica

Coverage area< Taiwan* South .orea* Southeast 0sia* "iddle (ast* 0frica and )ceania

(ast 0siaQ2 and $an,0siaQ9* which are charged with e-ercising regional control over compliance activities to strengthen the compliance system throughout the Sony &roup In Iuly 9552* Sony Corporation established the Compliance >ivision* charged with e-ercising overall control over compli, ance activities across the Sony &roup* to emphasiAe theimportance of business ethics and compliance with applicable laws* regulations and internal policies. The Compliance >ivision establishes compliance policies and structures for the Sony &roup. In Iuly 955E* Sony established a regional compliance net, work* comprised of offices in the 0mericas* (urope* Iapan* Compliance Monitorin !ro ram 0 compliance monitoring program helps to ensure thorough global adherence to the Company s Code of Conduct* internal policies* and training and other protocols. The program relies on self,assessments* compliance audits and internal audits* along with monitoring of hotline and other reporting. Sony Group Anti0&ribery !ro ram 0mong other policies* Sony has adopted the Sony &roup 0nti, %ribery $olicy* which builds on the anti,bribery and accurate record,keeping reHuirements in the Sony &roup Code of Con,duct to help ensure that Sony &roup personnel do not violate*or appear to violate* any applicable anti,corruption laws or regulations. This $olicy reflects Sony s strong commitment to business integrity and* in particular* establishes practices and procedures that must be followed to help ensure integrity in Community Sony defines its community engagement policy asC !ndertaking activities in fields where Sony is best able to do so* to help address the needs of communities.DSony strives to address the needs of local communities by leveraging its innovative products and technologies* as well as the capabilities of Sony &roup employees* individually and in partnership with its stakeholders. Sony Group Code of Conduct In "ay 955E* Sony adopted the Sony &roup Code of Conduct* which sets the basic internal standards to be observed by all directors* officers and employees of the Sony &roup* in order to emphasiAe and further strengthen corporate governance* business ethics and compliance systems throughout the Sony &roup. In addition to legal and compliance standards* the Code of Conduct sets out the Sony &roup s basic policies con,cerning ethical business practices and activities on such topics as

respect for human rights* safety of products and services*environmental conservation and information disclosure. TheCode of Conduct has been adopted and implemented byeach Sony &roup company globally and is the sub6ect of freHuent Ctone from the topD messaging and other training. Emer ency relief Immediately following the earthHuake* Sony e-tended emergenc y f inancial aid and supplies to 8&)sL8$)s engaged in relief activities* and established collection points for donations from employees and customers around the world. /inancial support provided by the Sony &roup totaled appro-imately 9.5 billion yen* including donations from appro-imately @G*555 Sony employees in more than 45 countries and territories and appro-imately E55*555 customers worldwide. Employee volunteer efforts 0s of the end of fiscal year 9522* more than 2*555 Sony &roup employees had participated in volunteer relief efforts in areas affected by the earthHuake. Sony called for interested employees to take part in cleanup efforts* community relief* support for children and other initiatives. In addition* concerned employees continue to organiAe and implement volunteer programs by themselves.

Conclusion
In recent years CSR has become a fundamental business practice and has gained much attention from the management of large international companies. They understand that a strong CSR program is an essential element in achieving good business practices and effective leadership. Companies have e-plored that their impact on the economic* social and environmental sector directly affects their relationships with investors* employees and customers. %oth ;& and Sony launch different program and they fulfill their responsibility up to ma-imum e-tend.

Reference
www.sony.co.in www.sony.net.com www.lg.com http<LLin.reset.orgLknowledgeLcorporate,social,responsibility,csr, J(9JB5J3E,societal,responsibility,companiesR gclidSC$y5TU'7@bkC/#/FGgodFV"0?0 truist.comLwhy,corporate,social,responsibility,is,so,important,in,952EL

BAM 903
SEMINAR ON CORPORATE SOCIAL RESPONSBILITY :(WITH SPECIAL REFERENCE TO SONY AND LG)

SUBMITTED TO: BY: DR.SANJAY BHUSHAN KUMARI (DEPARTMENT OF MANAGEMENT ) M.Co (I!"#SEM.)

SUBMITTED NAGINA

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(FACULTY OF COMMERCE) (DAYALBAGH EDUCATIONAL INSTITUTE) (DEEMED UNI!ERSITY) (DAYALBAGH AGRA) (%0$3)