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BMIHMS November 14, 2013 Authored by: Luis Benavides Lecturer: Juliet Tan BBC302 Business Management Entrepreneurship
Executive Summary
Born in the United States, Oprah Winfrey has gained fame and power by using charisma and her communication gifts in a smart way. We will be addressing her history and her personality traits in order to identify the factors that made this entrepreneur so famous and how she became one of the most powerful women in the world.
In order to get this information, this report will be referenced on the Forbes diary, several of her biographies around the internet and one of her biography books.
We will reach the conclusion that Oprah knew how to play the marketing game and that she knew how to build her personal brand in an attempt to leave her past behind and go from a little scared and mistreated girl to the woman she is now by breaking all the barriers she had to go through and to bypass all the obstacles in front of her. Its recommended for people that read this report to approach it with an open mind and genuine curiosity in order to enjoy most of it.
Contents
Executive Summary .................................................................................................. 1 History of Oprah Winfrey ........................................................................................... 3 Oprahs Mindset and Personality .............................................................................. 4 Competitive Strategies used by Oprah ...................................................................... 5 Entrepreneur on Business Management and Intrepreneurial Pursuits ....................... 5 Conclusion ................................................................................................................ 6 Referencing .............................................................................................................. 7 Appendix ................................................................................................................... 8
Conclusion
Oprah Winfrey does indeed fulfil the seven perspectives of the Entrepreneurship, and the example of this is how much she has earned and how many things she has created. It is obvious she has passion for people and this is why people think of her as the best friend they could have. The Creation of Employment is fulfilled by how she treats her staff and how she is worried about her well-being. The Creation of Value is fulfilled through the evolution of her TV emporium. She has created a Radio Channel, a Website and her own TV network in order to supply to the watcher options of value in a better, faster and easier way. Her Creation of Growth goes along with the Creation of Value as by creating all her assets she would be a total example of how she does cares about the growth of her company. Her Creation of Wealth is exemplified by how rich she is. She is not worried about trying new things and she is not worried about assuming risks as long as it gets her profit and well-being to the company. The Creation of Enterprise is reflected on the branches of her network she created, such as Radio, Cinema and other TV Shows. Her Creation of Innovation goes along all the more than 5,000 episodes of her program that wouldnt be possible to reach without the correct renewal of her ideas. The Creation of Change has been shown by Oprah along all these more than 20 years shes been on air. She has reinvented herself and she has succeeded in this. Personally, I think Oprah as a businesswoman, She does not stops being an entrepreneur as she assumes new challenges and she studies her new possibilities of success in new ventures. She has concise goals in her businesses an also she does have an immense attitude for helping people which is a potential requisite for the creation and running of an organization as the clients want to be included and being understood, not just seen as a number or an item. I think that her decision of finishing her TV Show when she was fifty-seven years old was undoubtedly, a decision to expand in a significative way her entrepreneur gifts. She stopped just to have a more active role in her organization empire going from her own TV cable network to her O Magazine. After Eight Grammy Prices, more than a million people in the show and more than 30,000 delegates in her TV Show, Oprah is a real example of entrepreneurship and hard work. And she is a live example of how even in the adversity; you can achieve what you want if you really propose to do it.
Referencing
Amy Fontinelle. (2011). 6 Business Lessons You Can Learn From Oprah.Available: http://www.investopedia.com/financial-edge/0611/6-business-lessons-you-can-learnfrom-oprah.aspx. Last accessed 12 Nov 2013. Cin Escariot. (2010). Oprah Winfrey. Available: http://www.hoycinema.com/perfil/Oprah-Winfrey.htm. Last accessed 12 Nov 2013. David Bauder. (2010). Oprah's network leads competition to rethink goals. Available: http://www.today.com/id/40755620/#.UoPp_lC-2m4. Last accessed 12 Nov 2013. Lisa Arthur. (2012). What Oprah Taught Me About Marketing . . . and Pedicures. Available: http://www.forbes.com/sites/lisaarthur/2011/05/24/what-oprahtaught-me-about-marketing-and-pedicures/2/. Last accessed 12th Nov 2013. Rant Sullov. (2013). Oprah Winfrey. Available: http://www.forbes.com/profile/oprahwinfrey/. Last accessed 12 Nov 2013. Rohit Bhargava. (2012). Truth: The True Story Of How Oprah Became Oprah. Available: http://www.rohitbhargava.com/2012/05/truth.html. Last accessed 12 Nov 2013. Scott Allen. (n.d). Oprah Winfrey - About.com Readers' Most Admired Entrepreneur. Available:http://entrepreneurs.about.com/od/famousentrepreneurs/p/opr ahwinfrey.htm. Last accessed 12 Nov 2013. Yeye Covar. (2013). Oprah Winfrey - Harpo Inc. Available: http://clubensayos.com/Negocios/Oprah-Winfrey--Harpo-Inc/1043388.html. Last accessed 12 Nov 2013. Susan Berfield. (2011). Brand Oprah Has Some Marketing Lessons. Available: http://www.businessweek.com/magazine/content/11_22/b4230020001120.htm. Last accessed 12 Nov 2013. Sue Wentforth. (2013). Brand History: Oprah and triumph. Available: http://www.theredzone.co.za/747-brand-history-oprah-and-triumph. Last accessed 12 Nov 2013.
Appendix